Cabarrus Visitor's Bureau Social Media Breakfast
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Joe Recomendes presented an overview of social media marketing and SEO. He discussed the importance of a digital strategy and content marketing approach across key social networks like Facebook, Twitter, and LinkedIn. The presentation provided an overview of important on-page and off-page SEO factors as well as tips for tying social media efforts back to a company's website through cross-promotion and a unified mobile strategy. Hands-on demonstrations of social media management tools and new Facebook page features were also included.
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Cabarrus Visitor's Bureau Social Media Breakfast
- 1. Social Media Marketing J o e R e c o m e n d e s @ J R e c o m e n d e s J o e R e c o m e n d e s . c o m
- 2. Joe Recomendes BA - Boston College MA - UNC Chapel Hill 4 years experience in PR/Social Media Social Media Content Manager at Walker Marketing Worked with a variety of industries Home Care Tourism Small Government
- 4. Today’s Workshop Overview of SEO and Social Media
- 5. Today’s Workshop Overview of SEO and Social Media The Importance of a Digital Strategy
- 6. Today’s Workshop Overview of SEO and Social Media The Importance of a Digital Strategy Overview of Social Networks
- 7. Today’s Workshop Overview of SEO and Social Media The Importance of a Digital Strategy Overview of Social Networks Overview of Content Strategies
- 8. Today’s Workshop Overview of SEO and Social Media The Importance of a Digital Strategy Overview of Social Networks Overview of Content Strategies Hands-On, Tricks of the Trade
- 9. SEO and Social Media
- 10. SEO
- 12. SEO Search Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in search
- 13. SEO Search Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in search Important factors
- 14. SEO Search Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in search Important factors Backlinks
- 15. SEO Search Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in search Important factors Backlinks Keywords
- 16. SEO Search Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in search Important factors Backlinks Keywords On-page optimization
- 17. SEO Search Engine Optimization The practice of optimizing a number of factors, both on- and off-page, in order to rank higher in search Important factors Backlinks Keywords On-page optimization Off-page optimization
- 18. On-Page SEO
- 22. On-Page SEO Sitemap Title Tags Header Tags Navigation
- 23. On-Page SEO Sitemap Title Tags Header Tags Navigation Keywords
- 24. On-Page SEO Sitemap Title Tags Header Tags Navigation Keywords Metadata
- 25. On-Page SEO Sitemap Title Tags Header Tags Navigation Keywords Metadata Link Structure
- 26. Off-Page SEO
- 27. Off-Page SEO Link Building Techniques
- 28. Off-Page SEO Link Building Techniques Article Marketing
- 29. Off-Page SEO Link Building Techniques Article Marketing Directory Submissions
- 30. Off-Page SEO Link Building Techniques Article Marketing Directory Submissions Google Places
- 31. Off-Page SEO Link Building Techniques Article Marketing Directory Submissions Google Places DMOZ
- 32. Off-Page SEO Link Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement
- 33. Off-Page SEO Link Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement Blog Commenting
- 34. Off-Page SEO Link Building Techniques Article Marketing Directory Submissions Google Places DMOZ Forum Engagement Blog Commenting Blogger Outreach
- 35. Social Media
- 36. Social Media Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Social Networks Facebook Twitter LinkedIn Video Sharing YouTube Vimeo Photo Sharing Flickr Picasa
- 37. SEO to Social Media
- 38. SEO to Social Media Content Marketing
- 39. SEO to Social Media Content Marketing Creating Shareable Content
- 40. SEO to Social Media Content Marketing Creating Shareable Content Building an audience
- 41. SEO to Social Media Content Marketing Creating Shareable Content Building an audience Becoming a resource
- 44. Important Factors Website Navigation Content Analytics
- 45. Important Factors Website Navigation Content Analytics Social Presence Search Engines factoring Social Media Easy to “own” the first page
- 46. Important Factors Website Navigation Content Analytics Social Presence Search Engines factoring Social Media Easy to “own” the first page Dynamic Content Blogs Videos
- 47. Content Strategy Videos YouTube is a popular search engine Video has 6x the response rate over print Photos Dynamic, easy to share. Encourage fans to upload theirs. Blog Opportunity for keywords Provides fresh content for Google
- 48. Different Networks - F a c e b o o k - T w i t t e r - L i n k e d I n - . . . a n d m o r e !
- 49. Facebook
- 50. Facebook Largest Social Network, 500,000,000+ Represents all demographics Allows people to interact on their turf Can drive website traffic Custom landing pages are largely important
- 51. FBML to iFrames
- 52. FBML to iFrames FBML had to be coded on the Facebook Page
- 53. FBML to iFrames FBML had to be coded on the Facebook Page iFrames allow any type of content at all
- 54. FBML to iFrames FBML had to be coded on the Facebook Page iFrames allow any type of content at all Advantages: Not constricted to FBML Can be measured with Google Analytics
- 55. Twitter
- 56. Twitter 190,000,000+ users Growing quickly Emphasis on sharing content Users should be familiar with DM’s, RT’s, and Hashtags Do not automatically push updates from other networks
- 58. Twitter for Tourism Locate, Listen, Engage Use Twitter’s Advanced Search Offer deals and promotions Share photos, videos, etc. Engage!
- 59. LinkedIn
- 60. LinkedIn Most popular professional network Mostly B2B, professional growth LinkedIn’s value - groups Great for recruiting
- 61. FourSquare
- 62. FourSquare Location-based Social Networking Over 6 million users Ability for businesses to offer deals and incentives
- 63. Groupon
- 64. Groupon Daily deals Great way to provide a quick influx of business
- 65. Need More Fans? Publicize your Social Media Presence! Near the top of your Website Business Cards Email Signatures Brochures eNewsletters E-Blasts Stickers/Kiosks/Displays
- 66. Tying Everything Together
- 67. Cross-Promote
- 68. Cross-Promote Use each network differently, and appropriately
- 69. Cross-Promote Use each network differently, and appropriately Use Twitter to cross-promote and share content
- 70. Cross-Promote Use each network differently, and appropriately Use Twitter to cross-promote and share content Social Media should drive website traffic
- 71. Cross-Promote Use each network differently, and appropriately Use Twitter to cross-promote and share content Social Media should drive website traffic Your website should always be at the core of your efforts
- 72. Mobile Platforms
- 73. Mobile Platforms Mobile Sites Yes, you need one!
- 74. Mobile Platforms Mobile Sites Yes, you need one! Mobile Apps Useful for larger organizations Provide a branded resource Add AR Value to Destination
- 75. Mobile Platforms Mobile Sites Yes, you need one! Mobile Apps Useful for larger organizations Provide a branded resource Add AR Value to Destination QR Codes and NFC Mobile Couponing Mobile Payment
- 76. Discussion
- 77. Hands-On
- 79. Social Media Toolbox HootSuite Bit.ly Twitter Advanced Search Nutshell Mail
- 80. New Facebook Page Features Let’s Upgrade! New Features Featured Photos Navigation on the left, like a Profile Top Posts Use Facebook as a Page Email Notifications
- 81. Walker Marketing - www.walker-marketing.com - @Walker_PR facebook.com/walkermarketingpr Joe Recomendes -JoeRecomendes.com - @JRecomendes - linkedin.com/in/JRecomendes
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