This document provides tips on integrating print with other marketing channels. It discusses how print can be used with mobile, social media, email, and websites. Print is still valuable when combined with digital channels as it can increase awareness and drive traffic. Specific ideas are provided like using QR codes and URLs in print to link to digital content or capture email addresses. The key is taking an integrated, multi-channel approach to reach audiences across different mediums.
Tips on How to Integrate Print with other Channels
1. Your Host for
this CEO Peer Group:
TIPS ON HOW TO INTEGRATE PRINT
WITH OTHER CHANNELS
Presented by John Foley, Jr.
Your
Host:
2. JOHN FOLEY, JR.
Grow Socially
Online Marketing/Social Media I love
Plan, Manage, Execute and Mar(H)keting!
Measure
interlinkONE
Enterprise Marketing
Management Software
Plan, build, manage, execute
and measure all marketing
activities
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3. THE BOOK
Printers – Business
Transformation
Mailers, Fulfillment
providers– Business
Transformation
All Businesses –
Untethered
Communications
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4. ACCOLADES
• Jetsetter Status on FourSquare
• Ranked #14 #12 as a Top CMO
on Twitter in 2012
• 2nd runner up for this year’s B2B Twitterer of the Year
Award for the B2B “Boss Tweet” Personality Category
• One of the 50 most influential people in Sales Lead
Management by SLMA in 2011
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5. TODAY’S OVERVIEW
The Changing Marketing
Landscape
Overview: Integrated, Multi-
Channel Marketing
How You Can Integrate Print with:
Mobile
Social Networks
Photo Credit:
Email http://www.flickr.com/photos/rpenalozan/5170104100/
sizes/m/in/photostream/
Your Website
Final Thoughts / Q & A
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8. ONLINE MARKETING STATISTICS
900 Million Users on Facebook
400 Million Tweets Sent Per Day
72+ Hours of Video Uploaded
every minute
170 million users
18 million users… and it’s addictive!
NOTE: As of June 2012
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10. THE BIG QUESTION IS…
With all of these
changes, how can
Service Providers
succeed?
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11. FINDING SUCCESS IN MARKETING
Take an integrated, multi-channel approach
Utilize a mix of offline and online medias
Focus on: Right Content, Right Audience, Right
Format, Right Time!
Measure and test everything!
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13. Define Your Audience: Choose your target audience.
What’s the
Goal? Pick A Channel: Choose which channel would be the most effective way to contact your audience.
Repeat: Repeat the
cycle for more effect.
Pick A Media: Choose which media to contact your audience.
Response Channel: Give your audience a way to respond.
Measure: Marketing
Reports & Dashboards
automatically generated.
Lead Database:
All responses collect in one database.
Real Time, Centralized, Online, Qualified.
Sales Lead Response
Reports Distribution Fulfillment: Kitting,
Email, Electronic, VDP,
POD, Mail, ect.
14. CAMPAIGN 101
What is a Campaign
Cam paign – (noun) An
entire series of marketing
efforts to one
event, customer, organizatio
n, priority.
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15. DEFINE THE GOAL/OBJECTIVE
Step #1 My Goal
Goal: Increase sales 15%
How: Increase our
# of inquiries with
marketing efforts
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16. DEFINE THE TARGET AUDIENCE
Step# 2: Identify &
Understand Your
Audience
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17. DEFINE THE CHANNELS YOU’LL USE
Step #3 Choose
How will your deliver?
Channels & Medias
Newsletter
E-mail with
PURL
E-mail Newspaper
Promotion Insert
Postcard
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18. DEFINE RESPONSE OPTIONS
Step#4 Choose
response type
(how will the audience contact you about your
message/offer)
PURLS Phone BRC Trade Show
Booth
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19. MULTI-CHANNEL CAMPAIGN
July Seminar
Customers Prospects Associates Target Audience Data
Print internet Web Print Mobile Channel
Invitation Social Direct Mail
Media Postcard Flyer Banner Ad Mobile Ad SMS/Text
Email Media Invitation
Landing Landing Landing Inbound Landing
PURL QR Code Reply Text
Page Page Page Calls Page
Response Mechanisms
20. KEYS TO SUCCESS
Variety of Mass medias, Email, Direct
Mail, Letters, Web pages, etc.
Branding, Graphics, Messaging
Offer
Call to action
Measure it
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21. BENEFITS
Increase the Reach of Your Message
It’s their world – communicate in the
ways they want to be communicated in
Generate greater responses
Easy to Measure
– Find out what works!
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22. BUT… YOU MAY BE ASKING
With smartphones, social
media, email, etc., does
print still have a place ?
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23. REASONS TO STILL USE PRINT
Tangible pieces can leave a deep impact
When integrated with multiple channels, it can
increase your ROI
Variable data technology enables you to deliver
targeted, personalized pieces
As more and more people use social
media, email, etc., and mail volumes drop, using
print can actually help you get noticed more easily!
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24. PRINT WORKS BEST WITH OTHER CHANNELS
“More Channels Equals Better Response for Marketers ”
Source: InfoTrends
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25. PERSONALIZED PRINT:
IT STARTS WITH THE DATA
Name Interest Status $$ Spent
Yearly
Jaclyn Smith Food Silver 5K
Mike Jones Card Games Gold 20K
Frank Stafford Shows Platinum 50K
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26. IDENTIFY AREAS OF PERSONALIZATION
Relevant
Content that
Appeals to
Them
Membership
Level
Images based on Interest
Personalized URL
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28. DIRECT MAIL WITH PURLS
Personalized
Messaging
Text
Images
Offers
TrackWHO is
responding to
your mail/print
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30. NEXT SECTION….
Let’ssee how print can be successfully
integrated with specific channels:
Mobile
Social Networks
Email
Your Website
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32. THE GAME-CHANGER: SMARTPHONES!
http://blog.nielsen.com/nielsenwire/?p=28790
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33. STATS ON MOBILE DEVICES POINT UP
In 2012, 657 million
smartphones predicted to
be sold , up from 459
million in 2011 (JP
Morgan)
Worldwide tablet sales
expected to reach 118.9
million units this year
(Gartner)
19% of adults now own a
tablet computer (Pew
Research Center)
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34. PRINT AND MOBILE:
BETTER TOGETHER
Interactivity Media Extension Trackability
Increased Value to Print
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35. MOBILE TECHNOLOGY IS INTEGRATED ACROSS A
VARIETY OF MEDIA TYPES
On which of the following types of media have you seen these technologies used in the past 12 months?
Augmented Reality Mobile Messaging Mobile Codes
N= 591 818 1,008
56.8%
Magazines 32.3%
22.5%
37.0%
Product packaging 10.8%
6.9%
30.1%
Catalogs 13.3%
8.0%
26.3%
Brochures 12.3%
9.1%
25.1%
Direct mail 17.0%
6.9% Multiple Responses Permitted
0% 20% 40% 60% 80%
N = Consumers who are familiar with the respective technology types
Source: Mobile Technology: Making Print Interactive, InfoTrends, 2011
36. MAKING PRINT INTERACTIVE: QR CODES
2D barcode, invented in
1994
Mainstream adoption is
happening quickly in the
United States
Great for reaching the
mobile audience and
making print interactive.
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37. PROPRIETARY VS. NON- PROPRIETARY
Microsoft Tag Snap Tag
ScanLife QR Code
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38. BIG BRANDS GET QR CODES!
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39. QR = “QUICK RESPONSE”
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40. USE: REGISTRATION VIA DIRECT MAIL
QR Codes make it easier for people to respond to
your direct mail pieces! And the USPS is offering a
discount if you add one.
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41. CASE STUDY: CUSTOMXM / LITTLE ROCK
31% accessed
landing page
via QR Code.
24% of the
submissions
came via the
QR code.
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42. EXAMPLE: QR CODE ON PRODUCT CARDS
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43. EXAMPLE: QR CODES TO DIRECT PEOPLE TO
CUSTOMER REVIEWS
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44. EXAMPLE: QR CODES TO SEEK FEEDBACK
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45. EXAMPLE: QR CODES TO MAKE YOUR
CUSTOMER’S LIVES EASIER!
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56. AND… YOU CAN CUSTOMIZE THE LOOK
How? Go to: http://ilnk.me/QRPattern
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57. WANT MORE QR CODE TIPS?
TheQRToolKit.com
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58. WHAT ELSE? AUGMENTED REALITY
It’s predicted that 1.4 billion annual downloads of AR
apps will happen world wide by 2015.
Source: Juniper Research
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59. WHAT’S NEXT: NEAR FIELD COMMUNICATION
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60. NFC: LOTS OF POTENTIAL USES!
“Near field communication, or NFC, allows for
simplified transactions, data exchange, and
connections with a touch”.
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63. CREATE AWARENESS & DRIVE TRAFFIC
More and more noise is
happening online.
Print can help people cut
through the clutter to find
your online message.
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64. PRINT FOR MOBILE/SOCIAL
Print can increase
success of location-
based promotions and
other mobile/social
opportunities.
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65. CASE STUDY: GENERATION SMILE
Small Business
Well-Known in the Community
Needs to Grow!
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66. THEY BUILT IT…HOW WOULD PEOPLE KNOW?
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68. CREATED
HANDOUT
CARDS
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69. RESULTS (ON-GOING)
Increased the # of fans/LIKES
Increasedengagement with their
customer-base
Reaching new prospects through
channels that they are on
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70. HOW ELSE CAN PRINT
BE INTEGRATED WITH
SOCIAL MEDIA?
TO CREATE
AWARENESS OF
PERSONAL PROFILES!
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71. PRINT CAN EXTEND “SOCIAL” MOMENTS
In addition to
sharing photos
on your social
networks, creat
e and send
printed
versions to key
contacts to
increase
impact!
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72. TIP: POST PRINT ADS ON PINTEREST!
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73. TIP: PRINT CAN GENERATE ONLINE
FEEDBACK
Online feedback forms are convenient for users…
but Print Ads can be used to direct them there!
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75. SHOULD YOU DUMP PRINT FOR EMAIL? NO!!!
Multi-touch, multi-channel is key in order to attract
attention
Print can help you cut through the clutter.
Print adds credibility & trust.
You can’t hide from print.
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76. PRINT + EMAIL: TO BUILD A DATABASE
Integrate to Build your
Marketing Database of
Email Newsletter
Subscribers.
Tip: Include a URL and a
QR Code to make it easy
for people to sign up!
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77. COORDINATED MULTI-CHANNEL CAMPAIGNS
Marketing success
requires multiple
touches and multiple
channels
Plan your email
efforts to drop soon
after the mailing is
sent out to increase
awareness and
impact!
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78. MULTI-CHANNEL CAMPAIGN: EXAMPLE
March Seminar
Measuring Response
Rates
Email SMS / Text Print
Direct Mail
Invitation Email Invitation Text
Invitation
Email vs. Text vs. Print
PURL PURL
Reply Text Call Center
/ Response Page / Response Page
Measuring Subject Lines
- Week Follow-Up - 22% You’re Invited!
Reminder Direct 6% Win a FREE gift!
Reminder Email Reminder Text
Mailer
47% Check out our March Seminar
PURL PURL 25% Are you interested in attending?
Reply Text Call Center
/ Response Page / Response Page
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79. TIPS FOR CROSS-MEDIA CAMPAIGNS
Utilize consistent branding on direct mail and email!
(and other channels as well)
Use multiple touches to increase ROI!
Track the effectiveness of each channel individually
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81. USING PRINT TO ACHIEVE WEBSITE GOALS
First, what should your website goals be?
To increase traffic
To create awareness of new features and pages
To generate leads for your sales team
Boost SEO
And more!
Let’s talk about how print can help…
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82. WHY USE PRINT TO PROMOTE YOUR WEBSITE?
Website traffic is
great, but you want
the right people
visiting your website!
Thus, print enables
you to deliver
targeted messages to
the right folks in your
audience.
Photo Creidt: http://www.flickr.com/photos/87857621@N00/156052003/ Copyright 2012, interlinkONE and Grow Socially
83. TIP #1: PRINT + WEBSITE INTEGRATION
Measure your print
efforts to see what’s
actually driving website
traffic:
Use a custom URL that
points people to a
specific landing page.
Photo Credit: http://mediameasurement.yolasite.com/resources/measureTape.jpg
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84. TIP #2: PRINT + WEBSITE INTEGRATION
Provide a strong call-to-
action!
Print often delivers BIG
results when it creates a
sense of urgency.
Provide a time-sensitive
offer that drives people to
your website.
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85. TIP #3: PRINT + WEBSITE INTEGRATION
Use Variable Data Printing
to Get Personal!
Take advantage of variable
data printing services to
deliver custom messages to
your audience.
Possible ways to personalize:
Custom text, different
products & services
mentioned, picture of Sales
Rep, and more!
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86. TIP 4: POST YOUR PRINT ADS ON YOUR BLOG!
Extends the life of your creative designs and printed
materials
Provides users that may only know you via your
online presence the chance to get to know your
physical location.
Distribute images of your printed materials through
your social media channels as well!
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88. KEY TAKEAWAYS
The marketing mix continues to evolve --- multi-
channel and integration is key!
QR Codes: best way to integrate print + mobile
today.
Social Media = Use print to create awareness
Email: Use print to build your database
Website: Use print to drive targeted traffic!
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Tips on How to Integrate Print with other ChannelsDuring this presentation, John will provide best practices and inspiration for integrating print with channels such as:• Mobile – Including QR Codes, SMS/Text Messaging, and Lead Generation Campaigns.• Social Networks – How print can be used to drive traffic to your Facebook and Twitter pages; also, how social networks can be used to help you sell printing services!• Email – Tips on the best way to execute and measure cross-media efforts that utilize email and print together.• Your Website – Best practices for using direct mail and other printed materials to drive traffic to your corporate website.He is expecting a mixed crowd of traditionalists and non-traditionalists (those who have embraced social media etc.). If we use all of the bullet points listed above, he feels it should go over well with the folks in attendance!
During this slide, you would talk about the beginning part of your book… where you have stories about how your wife, kids, Dad, etc. react to different medias.
How big is online marketing, including social media? Here are some statistics.Also, think about how much Google has changed the world? How they have become by far the #1 place we turn to for finding informationHere are some stats on Google usage from SearchEngineLand.com:34,000 searches per second2 million per minute121 million per hour3 billion per day88 billion per month
Let’s talk bit now about hardware is changing the worlds of marketing and communications…..The iPad… the iPhone… Kindle… Android devices… Windows Phones… and more.
So, with all of these changes and astoounding stats, you may be asking yourself, does print still have a place? Should I use it? Should I kill it from my budget?The answer is that print can still have an effective place! If used properly. It needs to be integrated with other channels into your marketing mix.And I’m going to show you how.
Let’s talk about campaigns… what does it mean? What is NOT. It is not mail job, Nor is it a 2000 piece print run. Those are only individual efforts that support the marketing campaign. A marketing campaign will have a variety of efforts and actions. Lets take a look.
Next: identify who you are going to target… do you have an existing customer list? Do you want to buy a list?Are you targeting all universities and colleges in your state?
Yes, there are different ways to reach your prospects. We will talk about each of these later too.. But the key is to understand that you need to be able to reach people in different methods
Next… define how people will respond… we will talk about these in more detail later as well… But not everyone likes responding online… a lot of people throw away BRCs.. The goal is to find the preferred method of contact for each person.
Seminar Printed piece with PURLThey respond to website - event registrationEmail non-responders with link to event registration siteEmail confirmationPrint seminar attendee packetsRegistration list & packets provided to clientPost seminar email evaluation web event formRoute leads to sales repsSeminar ROI reporting
So, with all of these changes and astoounding stats, you may be asking yourself, does print still have a place? Should I use it? Should I kill it from my budget?The answer is that print can still have an effective place! If used properly. It needs to be integrated with other channels into your marketing mix.And I’m going to show you how.
Here’s an example of you can truly put variable data to use for you.. By personalizing based on other data that you know.First , it starts with analyzing your data, and then visualizing your customers.
The inside of the booklet has a number of variable fields including
Go to the whiteboard and draw a sample data base, text record how data and inages acan be puled out.. Hand out the
Direct Mail – still a very powerful way to reach your audience. This will be true for a long time.But there are ways to ensure we get the most of out of those efforts.The days of spray and pray are long gone! With personalized Urls, you can truly start doing one-to-one marketing with your direct mail efforts. Tailor Your Message to each individual – use the data you have to personalize, text, images, offers, etc.Track and Test – You can also start tracking who is responding to your direct mail pieces. You can tell who is typing in their PURL, even if they don’t respond.
Another benefit of PURLs is that it allows you to really deliver a cross-media experience. You can get someone that responds favorably to your mail/print piece to start interacting with your company on the web.You can use the landing pages to personalize your message to them even further. You can seek to build your database by asking them questions, or for contact information that you may not have. If you already have their mailing address, ask for their email!The more data you learn, the more personalized your future offers and conversations with them can be.Also, by getting them to the web, you open up the chances that they’ll explore your other online content – including videos, blogs, social media pages, and more.
Forty percent of mobile consumers over 18 in the U.S. now have smartphones, according to July 2011 data from Nielsen. Android is the most popular operating system, with 40 percent of mobile consumers reporting they have a smartphone with an Android OS. Apple’s iOS is in second place, with 28 percent.
When we talk about mobile, the device is the enabler for applications that unite print and online, so here is a quick look at some recent statistics on the proliferation of devices. This year 657 million smartphones will be sold, according to JP Morgan, that’s an increase of 43% over last year.Worldwide tablet sales expected to reach 118.9 million units this year .And, the share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December 2011 and early January 2012, STOP HEREA new report finds that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to “check in” to certain locations or share their location with friends.Over the past year, smartphone ownership among American adults has risen from 35% of adults in 2011 to 46% in 2012. This means that the overall proportion of U.S. adults who get location-based information has almost doubled over that time period, from 23% in May 2011 to 41% in February 2012. The percentage of adults who use geosocial services like Foursquare has likewise risen from 4% in 2011 to 10% in 2012. Pew Internet & American Life Project
And my last chart slide on this topic, shows the printed media types consumers recalled seeing augmented reality, mobile messaging and mobile code applications. Again you can see mobile codes leading, followed by mobile messaging and mobile codes. You can also see magazines dominated where respondents saw the use of mobile marketing technologies, followed by product packaging, catalogs, brochures and direct mail.
First application of blending print and mobile I’m doing to talk about is QR codes. I’m sure most of you are familiar with these codes, the can be read by a smart phone and then display additional information on the phone.We’re seeing Big brands get involve in a big wayCompanies such as eBay, Calvin Klein, Gucci, and many more big name retailers are now incorporating these codes into their advertisements, but are doing it in the most creative ways. At large corporate events, t-shirts and business cards with the name of the company bear a QR Code. Major billboards and building posters contain large QR Codes, and even emails and coupons are carrying them too.So what is the big deal? Why are QR Codes becoming such big news? The reason is because of how much each code can hold and how it is able to be embedded uniquely into more and more new advertisements. It is simple and quick for a passer-by to flip out their phone, take a picture of the code, scan it, and then have all the information they need not just on the ad in front of them, but also in the palm of their hand too. Each code can contain an entire website, contest information, pictures, and more.’And it’s capturing the publishing world. Since 1923 Time Magazine has been on the front lines of every news story that has swept across the world. When they realized the value of QR Codes they took a dive into the artistic angle and began to use them as an advertisement to build their brand. The use of relevant, serious news topics, along with the creative design in a QR Code caught the eye of many people on the streets of major cities such as Chicago.And John Foley will show you more and take a deeper dive on QR codes.
First, what does it stand for?Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL.Yes, it’s a call to action that can help increase response rates… strike while he iron is hot.
The Little Rock Convention & Visitors Bureau (LRCVB) supports organizations in the Little Rock, Arkansas area that benefit from travel, entertainment and convention business. In the autumn of 2010 they sponsored the “Savor the City” campaign to: Increase awareness of and drive traffic to participating restaurants Provide patron demographic information to restaurants for use in refining future marketing efforts ---RESULTS---Patrons of participating restaurants were given printed cards encouraging them to visit the campaign microsite to provide their feedback. Of the total unique visits (137) to the campaign landing pages, 31% were accessed via the use of QR codes and 69% were accessed via a custom URLOf the total completed responses (108), 24% were via QR codes
Now, while it may not feel like summer in the Northeast yet, QR Codes have exploded in regards to the flower & gardneing shops such as Home Depot and Lowes.Here you can see how QR Codes are used on the product label while buying Cauliflower plants.Earlier, I talked about how I love QR Codes. Well, since I am not a fan of QR Codes, I’d say this is a terrible use of them Juuuuuust kidding.
Here’s how they’ve used QR Codes… on their cash register… People scan this QR Code, and they are sent to a landign page that lets them subscribe for their newsletter.Also, there are other QR Codes that give people something to do while they’re waiting for their order.
How do you shorten a URL? There are tools such as Bit.Ly, ilnk.me.Some QR Code generators do it for you!
We typically recommend using almost a ¼ inch of padding… Honestly, we do use a bit less than that, but give it room to breathe!
Now a huge reason and benefit of using QR Codes is the measurement and tracking! - You can start clearly measuring how effective your print ads are.. Your postcards… your signs..
Any Boston Celtics fans?When we win the NBA Championship this year, send me an email, and I’ll try to send you tshirt with this logo/QR Code on it.
Some of you might already have this.. But if not, go to TheQRToolkit.comIt’s a free QR Code Success Tool Kit… has white papers, videos, case studies, how to guides, and more.
Augmented reality is tough to explain, but it does exactly what its name implies augments reality. The example that most people can relate to is its use in televised sports, when your watching a football game the computer generated first-down line . The basic idea of augmented reality is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time. Television networks been doing that with graphics for decades. Now it is moving to mobile. According to Juniper Research, increasing focus on incorporating augmented reality (AR) elements within mobile applications is predicted to lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015.A consumer can point their phone an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way.Here are some examples to give you a visual of AR.Bottom image is a augmented reality art show that debuted at New York City’s Museum of Modern Art. The physical show was visible to regular visitors, but those who were using a mobile phone application called Layar on their smart phones could see additional works on each of the floors,What’s excites marketers and advertisers about it its ability to bring life to an inanimate image and it can be applied to a billboard, poster or any other printed material. A consumer can point their phone at such an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way.STOP HEREThe basic idea of augmented reality is to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time.AR has become common in sports telecasting. The yellow "first down" line seen in television broadcasts of American football games shows the line the offensive team must cross to receive a first down using the 1st & Ten system. The real-world elements are the football field and players, and the virtual element is the yellow line, which augments the image in real time. Pattern AR enables mobile devices to recognize shapes (markers) and replaces them with two-dimensional images, 3D models, audio, and video. Augmented Reality: Rogue Art Exhibition" at MoMA. Photo: http://www.mobilebehavior.com.Augmented reality is becoming more accessible and new uses continue to emerge as tools for creating and customizing applications become easier to use. The layering of information over 3D space produces new ways to experience content that is fueling the broader migration of computing from the desktop to the mobile device, bringing with it opportunities for broader user dynamic engagement with social media. Artists and other users are being encouraged to view their smart phones, iPods ,and tablet computers as tools for production and display. Augmented Reality tools can be used to explore concepts in ways that are ‘user led’ and increasingly participatory. Last year, a rogue augmented reality art show made its debut at MoMA (NYC). The physical show was visible to regular visitors, but those who were using a mobile phone application called Layar on their smart phones could see additional works on each of the floors, merging form and content in a non-didactic way.According to Juniper Research, increasing focus on incorporating augmented reality (AR) elements within mobile applications is predicted to lead to nearly 1.4 billion annual downloads of such apps worldwide by 2015.Individuals are taking out his smartphone and pointing them at a piece of paper. It could be a sign, newspaper ad, magazine or direct mailer. As an example, the paper bears the image of some rough terrain, rather like a satellite photo of Mars, and this image is immediately replicated on the phone's small LCD screen via its built-in camera.As soon as that happens, a tiny yellow robot appears on the screen and animates, apparently roving around the rough terrain.The 3D illusion is easily maintained by the phone's processor: the view of the robot changes smoothly and accurately as the phone is moved relative to the piece of paper, revealing different angles, making it look closer or further away, and triggering different behaviors.This ability to bring life to an inanimate image is what so excites people in marketing and advertising, because exactly the same thing can be applied to a billboard poster or an advert in a newspaper.A consumer can point their phone at such an image and see a whole new layer of information, designed to connect them to a brand or product and deliver extra information in an engaging way.
Jason-…..Katie- No matter what though, the mobile world is not going anywhere and people are always going to need a mobile website. So you can use a tool such as iFlyMobi to create mobile optimized websites, and then follow best practices to appeal to the end user and track your efforts.
Near field communication (NFC) is the technology that enables smartphones and other devices to establish a radio connection by touching them together or coming within close proximity. You may not have heard of it, but near field communication (NFC) is the technology that major companies are betting will become a central part of every mobile phone user's life. John Foley is going to tell you more about this.NFC technology has not been heavily adopted in the U.S. yet, but according to some analysts' estimates there will be a greater push for mobile users to adopt the technology in the next few yearsNear field communication, abbreviated NFC, is a form of contactless communication between devices like smartphones or tablets. Contactless communication allows a user to wave the smartphone over a NFC compatible device to send information without needing to touch the devices together or go through multiple steps setting up a connection. NFC was originally developed and promoted as a highly secure technology to enable mobile payments and ticketing applications, enabling consumers to make payments by merely tapping their cellular device against an NFC-enabled payment terminal to conduct a transaction.
Pinterest is becoming a great place to give attention to images of your printed materials… Ads, fliers, postcards, etc!Upload a picture of them to your website firstAdd it to a blog post or PageThen PIN that.. That way, people will click through to your website if they like the Ad!-
Seminar Printed piece with PURLThey respond to website - event registrationEmail non-responders with link to event registration siteEmail confirmationPrint seminar attendee packetsRegistration list & packets provided to clientPost seminar email evaluation web event formRoute leads to sales repsSeminar ROI reporting
The biggest thing we can do is not just focus on one channel.Try to find the best ways to use eveything at our disposal. Don’t just get the business of printing the postcard, or sending the email.That one and done approach will not help anyone, you or the marketer.Find ways to develop cycles, solutions. Use cross-media approaches.If someone wants you to do a postcard, then recommend how effective it might be if an email is sent on the day a postcard is sent and that text message is sent thanking them for responding.Make sure people incorporate mulitple response mechanisms on their printed piece. Some might want to call, some might want go on the website, some might want to go on Facebook.