The Unified Small Business Alliance is an organization established to Create, Restore and Maintain a Healthy Business Environment.
This is the modified presentation for the Unified Small Business Alliance created by Startup Elite.
For more presentations and information on our services please visit www.StartupElite.com
Event Website Development by Startup EliteMarkus Biegel
Startup Elite has worked with many different event companies over the past years. One key area that often needs improvement and can drive new revenue is the event's website. In this presentation we touch on a few key topics that help event producers get a better idea of what they need to do to stand out. For more information please contact Startup Elite at info@startupelite.com
For more presentations visit www.StartupElite.com
Author: Markus Biegel
Website: www.MarkusBiegel.com
Nationwide Real Estate Executives Proposal by Startup EliteMarkus Biegel
Proposal for Nationwide Real Estate Executives to launch a hyper-targeted digital strategy that through the development of multiple lead-generation websites will increase their deal flow.
Startup Elite:
Startup Elite is a consulting firm specialized in early stage ventures. From strategy review and development to hands-on implementation, we help you achieve accelerated growth. We are your partner in getting your business to the next level.
Website: www.StartupElite.com
Leveraging Chambers' Email Lists for Business DevelopmentMarkus Biegel
How to leverage the email list of local business and trade chambers for business development purposes.
This presentation was created for Allied Protection Services, Inc. and it's business development team.
Author: Markus Biegel | www.markusbiegel.com
most important that having a website if you are running a small business, Investing in the quality web design can be one of the most important decisions
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
Event Website Development by Startup EliteMarkus Biegel
Startup Elite has worked with many different event companies over the past years. One key area that often needs improvement and can drive new revenue is the event's website. In this presentation we touch on a few key topics that help event producers get a better idea of what they need to do to stand out. For more information please contact Startup Elite at info@startupelite.com
For more presentations visit www.StartupElite.com
Author: Markus Biegel
Website: www.MarkusBiegel.com
Nationwide Real Estate Executives Proposal by Startup EliteMarkus Biegel
Proposal for Nationwide Real Estate Executives to launch a hyper-targeted digital strategy that through the development of multiple lead-generation websites will increase their deal flow.
Startup Elite:
Startup Elite is a consulting firm specialized in early stage ventures. From strategy review and development to hands-on implementation, we help you achieve accelerated growth. We are your partner in getting your business to the next level.
Website: www.StartupElite.com
Leveraging Chambers' Email Lists for Business DevelopmentMarkus Biegel
How to leverage the email list of local business and trade chambers for business development purposes.
This presentation was created for Allied Protection Services, Inc. and it's business development team.
Author: Markus Biegel | www.markusbiegel.com
most important that having a website if you are running a small business, Investing in the quality web design can be one of the most important decisions
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
If you think offline marketing is a relic of the 20th century, it’s time to reconsider. With everyone obsessed with online
marketing, offline marketing stands out more than ever! Whether your goal is branding,
bringing in more foot traffic, generating prospects or closing sales, offline marketing activities
can effectively supplement or even replace online efforts. Here are 25 ways to make offline
marketing pay.
Social Media Strategy Development for Publishers, by ACS InfotechACS Infotech Pvt Ltd
We make Social Media add value to your Publishing House. We have experience of what Social Media activities proved valuable to a range of Publishers. We help you effectively manage your online presence.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Pranamya digital marketing corporate services profileKaran Patil
Pranamya is a digital marketing service and IT services provider in Mumbai and Navi Mumbai. Contact us for all your digital marketing and software needs!
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Event information for Non Profit Power Hour 2015
Hosted by LinkedIn, Salesforce, Hubspot, Dropbox and Church Resources. Empowering non profits in the ANZ region with technology resources and ideas.
A web marketing roadmap for success in 2010 presented by Tom Casale and Bill Kamper, Principals, Simplified Solutions - a Chicago online marketing agency.
Transform Your Website Into An Inbound Marketing MachineBrent Bice
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
If you think offline marketing is a relic of the 20th century, it’s time to reconsider. With everyone obsessed with online
marketing, offline marketing stands out more than ever! Whether your goal is branding,
bringing in more foot traffic, generating prospects or closing sales, offline marketing activities
can effectively supplement or even replace online efforts. Here are 25 ways to make offline
marketing pay.
Social Media Strategy Development for Publishers, by ACS InfotechACS Infotech Pvt Ltd
We make Social Media add value to your Publishing House. We have experience of what Social Media activities proved valuable to a range of Publishers. We help you effectively manage your online presence.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Pranamya digital marketing corporate services profileKaran Patil
Pranamya is a digital marketing service and IT services provider in Mumbai and Navi Mumbai. Contact us for all your digital marketing and software needs!
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Event information for Non Profit Power Hour 2015
Hosted by LinkedIn, Salesforce, Hubspot, Dropbox and Church Resources. Empowering non profits in the ANZ region with technology resources and ideas.
A web marketing roadmap for success in 2010 presented by Tom Casale and Bill Kamper, Principals, Simplified Solutions - a Chicago online marketing agency.
Transform Your Website Into An Inbound Marketing MachineBrent Bice
The old rules of marketing and pr no longer apply. Traditional advertising has become less effective and is cost prohibitive for many business. Furthermore, it's almost impossible to track ROI.
In this presentation you will learn why it's important to shift your traditional marketing efforts to an inbound marketing approach. You will also learn what it takes to attract, convert and win new business via the web.
Presentation slides from Inbound and Digital Marketing Workshop at Temecula Startup Week 2018. Review tips and tricks to getting your startup off the ground using Inbound methodologies to build community and grow into a sustainable business. Presented by Matt Simpson and Trey Evans of Magnetic Creative.
How to sell high ticket products and services on Linkedin More details about joining Linked Marketing Academy VIP Level http://linkedmarketingacademy.com/webinar-special/
Life and Times Proposal by Startup EliteMarkus Biegel
This is the modified public version of Startup Elite's presentation for Life & Times Magazine. This public version excludes any proprietary information about Life & Times Magazine as well as any pricing of Startup Elite's services.
We publish these modified presentations as a sample of the type of work we do. For more information please visit us at www.StartupElite.com where you will also find other presentations.
Social media Vs your website - which is more important?Xpand Marketing
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
Pan African Global Trade & Investment Conference Proposal by Startup EliteMarkus Biegel
Startup Elite's modified proposal for the Pan African Global Trade & Investment Conference. For more proposals and information about our consulting services at Startup Elite please visit www.StartupElite.com
Successful Marketing Facilitation Services: For the Reluctant Marketer Sam Bradd
Are you also a facilitator who gets squeamish about self promotion? or is that just me?
Marketing can be a way to share your facilitation perspective and true voice. The International Association of Facilitators asked me to give a talk to the Europe and Middle East branch of the IAF. I’ve pulled together my favourite tips about how to feel like you’re offering genuine, authentic value, instead.
Social media and Business Tools Presentation Digital Journey
Digital Journey presentation in Greymouth (May 2019) on social media and online tools that a business can use. Part of the TechWeek programme.
Presented by Stuart from Digital Journey.
Exposure Ninja - Making Social Media Marketing ProfitableExposure Ninja
In this webinar, Social Media Ninja Kavita Sharma will be giving you a guide to growing your business in the long and short term using Twitter, Facebook, Google+, LinkedIn and YouTube. From planning your content to timing your posts, building your audience and optimising your profiles, this 45 minute Webinar with 15 minute Q&A will help you ninja-ify your social, whatever your business.
Buy the guide here: http://exposureninja.com/product/the-essential-social-media-guide/
Watch the webinar here: http://exposureninja.com/webinar-replay-profitable-social-media-marketing/
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
Digital marketing formulas That You
The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape.It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute expertly designed digital plans for your shopper marketing campaigns
Help You to get more high potential clients and how we generate 5 figure
Social-media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. Technologies include blogging, picture-sharing, vlogs, wall-posting, music-sharing, crowdsourcing and voice over IP, to name a few. Social network aggregation can integrate many of the platforms in use.
Similar to Unified Small Business Alliance Proposal by Startup Elite (20)
Presentation slides by Markus Biegel. Used at the 2nd Annual Digital Marketing Workshop hosted by the Marketing Business Center at the California State University, Long Beach. This portion of the slides covered the social media component.
Basic Business Websites - Pitch Deck - Education EditionMarkus Biegel
This is the Pitch Deck that Startup Elite used to use to pitch "Basic Website Services." There are also added slides for educational purposes to learn why the pitch was structured in this particular way. Feel free to share the link with anyone you think can benefit from this. Authored by Markus Biegel (www.linkedin.com/in/markusbiegel)
This Social Media Campaign is created entirely by my CSULB Digital Marketing students during Fall 2016. Very impressed by their work, most of the photography is original work!
Are you hiring a HR Manager? Here is a sample of 55 Questions to ask your interviewee.
This set of questions was created by Markus Biegel and behalf of Allied Protection Services, Inc. which is a security company based in Los Angeles providing various protection services throughout several U.S. states.
40 Most Frequently Asked Questions by InvestorsMarkus Biegel
40 Most Frequently Asked Questions by Investors. We put together this slideshow for a presentation for The Entrepreneurial Institute at the California State University, Dominguez Hills.
For more presentations please visit Startup Elite at www.StartupElite.com
You can also contact us directly at info@StartupElite.com
Author: Markus Biegel
Website: www.MarkusBiegel.com
LinkedIn: www.linkedin.com/in/MarkusBiegel
Ashley Danielle for Benni Barker. For more Fashion Editorials make sure to visit www.BenniBarker.com
Make sure to follow Obie on Instagram @Obie_Bear
Model: Ashley Danielle
Dog: Obie
Photography: Mark Xander
Benni Barker Editorial with Elizabeth Tran and her dog Mango the Shih Tzu. Benni Barker is a dog designer brand that creates dog bow ties. For more photos, information and products visit www.BenniBarker.com
You can follow them both on Instagram:
Elizabeth Tran: @elizabethtran626
Mango: @mangoewok
30 Fashion Bloggers to Follow. We have a database of over 500 Fashion Bloggers. We help our clients launch effective content marketing campaigns through bloggers. For more information about our services please visit www.NeedMediaNow.com
Content Marketing with Fashion Bloggers by Startup EliteMarkus Biegel
Content Marketing with Fashion Bloggers
From the Digital Strategies for Fashion Brands Series by Startup Elite.
For more presentations and useful information visit our website at www.StartupElite.com
Benni Barker Editorial featuring Victoriah Bech (www.VictoriahBech.com). For more editorials, bow ties and more see www.BenniBarker.com
- - -
Ambassador: Albert Einstein
Model: Victoriah Bech
Photographer: Mark Xander
Location: Beverly Hills, California
Rules of a Gentleman Series with Benni Barker featuring Weston the Frenchie (@WTFrenchie)
---
More information about Benni Barker at www.BenniBarker.com also make sure to follow on social media.
FB: www.facebook.com/BenniBarker
TW: www.twitter.com/BenniBarker
IG: www.instagram.com/BenniBarker
Benni Barker Lookbook featuring Mr. Chiquito.
Benni Barker is a dog designer brand based out of Los Angeles, CA that creates exclusively dog bow ties.
Benni Barker Bow Ties are available online at www.BenniBarker.com
Follow Benni Barker:
www.facebook.com/BenniBarker
www.instagram.com/BenniBarker
www.twitter.com/BenniBarker
Photographer: Markus Biegel
Passport to Leadership by Markus BiegelMarkus Biegel
The Passport to Leadership Program at the California State University Dominguez Hills is part of the Leadership Education and Advocacy Development (LEAD) Program that aims to inspire and develop dynamic students, leaders, professionals and global citizens.
As an active member of the startup community and CSUDH Alumni '08 I was asked to present one of the workshops to the students who upon completion of the program are awarded a special certificate and medal.
I took this opportunity to try out some of the content that I have been writing for my book "From Startup To Grow Up"
I hope you enjoy the slides.
Author:
Markus Biegel, Entrepreneur & Business Consultant
Website: www.MarkusBiegel.com
LinkedIn: www.linkedin.com/in/markusbiegel
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
2. UNIFIED SMALL BUSINESS ALLIANCE OVERVIEW?
MISSION
The Unified Small Business Alliance is an organization established to Create,
Restore and Maintain a Healthy Business Environment.
EVENTS
The USBA organizes free networking mixer events every week where you can
market your business, connect with other business owners and develop
quality business relationships.
For the regular mixers people sit down in a large circle and pitch in 30
seconds what they do. Afterwards people get out of their chairs and walk
around to introduce each other.
REVENUE MODEL
Currently a sponsorship based revenue model with added marketing services
such as promoting your business through their website, social media and
other resources.
Aurelio Mattucci
Founder of Unified Small Business Alliance
3. WHO ATTENDS USBA’S EVENTS?
STARTUP ELITE
Previous event attendees include:
Alain Carpenter | Independent Associate at Legal Shield
Barry Steinberg | On Air Talent at Day Talk Radio
Betsy Johnson | Owner at Ginger G Enterprises
Brian Clouser | Business Performance Advisor at Insperity
Craig Kovar | Owner at The Parlor Shop
Eric Grollman | Account Executive at Time Warner Cable
Erik Soto | Owner at Erik R. Soto Photography
Heidi Butzine | Founder at ShopLocal.us
Irving R. Katz | Business Coach
Jean Morris | Licensed Acupuncturist
Jose Rodriguez | Founder at Dare 2 Care 4 The Homeless
Jim Mills | Financial Advisor at Waddel & Reed
Marc Gold | Owner at 24KT Sound & Video
Robert Riviera | Account Executive at Cotua Marketing
Todd Burke | Owner at Tin Cans N String
Wei Houng | Breakthrough Coach
USBA’s attendee profile is very diverse. You have a great amount
of solopreneurs and various sales people but also a few successful
entrepreneurs who run small businesses with employees. The
male-to-female ratio is about even with the core age range
starting in the mid 30s to late 50s.
While there are a few “regulars” who attend most if not all the
USBA events you still get a worthy amount of new faces at each
meeting which is a key for making these events successful because
seeing the same people over and over again diminishes the value
of the events significantly.
Knowing our target audience allows us to develop a better digital
marketing strategy. The USBA has already build up a respectable
following on Facebook. Our recommended Facebook advertising
strategy would include to do more targeted advertising to gain
new followers and do boost important status updates that
promote the USBA’s brand.
4. USBA EVENT HEADSHOTS
“If you are able to help people market themselves in
ways that they cannot market themselves you’ll
become irreplaceable for them.”
Headshots: Every business professional needs headshots but very
few have them. Even fewer have recent headshots of themselves.
The main excuses of why people don’t have headshots is because
1) they don’t know who to hire and 2) they don’t want to spend
the money which may be a few hundred dollars.
Event Integration: Have the photographer setup a plain
background and direct people take their headshots one after
another. USBA or a sponsor will pay the photographer or you can
negotiate with the photographer to do the photos for free in
exchange for getting so many good leads. Make sure that your logo
and/or sponsor’s logo are added to the image in a noticeable but
non-obnoxious way so that it appears when people use this image
as their LinkedIn or Facebook profile photo.
5. USBA EVENT HEADSHOTS PROMOTION
“When you are offering something of great value you need
to make sure that it’s sufficiently marketed so that people
can get excited.”
Headshots Event: The photos would be taken at a special event not a
regular meeting because it will take up a significant amount of time (2-3hrs)
to take all the photos. These headshots should be only offered once a year
which raises the events exceptionality and PR potential.
Marketing Materials: Because headshots are of such a tremendous value
they deserve to be promoted with more than a single line on an event flyer.
With the photographer’s permission use photos of his part work to promote
the headshots continuously.
Manage Demand: People will drive out of their way to get free
professional headshots. Make sure to tell people to arrive early and that
photos will only be taken for a certain amount of time (first 2-3hrs) of the
event which encourages people to get in line and take the photos as soon as
they arrive and not try to rush in towards the end of the event.
6. USBA EVENT HEADSHOTS CONTENT REPURPOSE
“Producing quality content is not easy nor is it cheap
which is why it is so important to repurpose content as
much as possible.”
Sponsor/Speaker Promotion: When they decide to sponsor a future
event you have a quality photograph to use to promote the event.
Social Media Promotion: You may choose to randomly promote
attendees, not just sponsors throughout social media and having a quality
photo really raises the credibility and marketing value of that promotion.
Interview Promotion: Doing interviews with attendees, especially email
interviews, is a quick way to build up a lot of content. People want to be
known in the USBA network and that becomes so much easier when you
have a quality photo.
Marketing Materials: Not just do you need quality marketing materials
to promote the USBA to new attendees but sponsors also want to see
polished presentations with smiling faces who are real attendees.
7. CONTENT PRODUCTION OF EMAIL INTERVIEWS
“You have the unique opportunity to be their 15 minutes of fame.”
VALUE OF EMAIL INTERVIEWS
- Interviews have a surprisingly long shelf life
- People show a strong demand for this type of content
- It’s that type of content you share with everyone you know
- Very cost effective method to build up brand value and reputation
- The opportunity to create a lot of repurposed content
HOW TO DO EMAIL INTERVIEWS
- Create a criteria for the type of people that you will want to interview
- Brainstorm a list of generic questions that you would be able to ask multiple people
- Generate a sample interview and general guidelines (no marketing copy allowed in the interview)
- Put together a short list of 30 people you want to start with
- Send each person 5-7 questions via email with the sample interview and guidelines
- Follow up with each person after 2-3 days just to make sure they have received your email
- Once you receive the email with the answers do a proofread/spellcheck
- Publish the interview on the website blog or on a dedicated website
* You can do email interviews with people who have not attended the event but have a great story to share. Those can submit their headshots if they have them.
8. CONTENT DISTRIBUTION OF EMAIL INTERVIEWS
“A dedicated website provides a lot more long-term value and credibility
while a blog is the easiest to create and manage.”
DEDICATED WEBSITE (MICROSITE)
- A microsite gives you the opportunity to expand the brand by adding the “Unified Small Business Magazine” to the portfolio.
- The interviews can be more beautifully displayed on a dedicated website. People are more likely to share and link to the content.
- Developing a separate website does not have to be costly but it will cost more than creating a blog.
- Maintaining an additional website does take more work than maintaining a blog but it can be run very efficiently with tools.
- With a dedicated website you have new revenue opportunities that are not just limited to advertising revenue.
- It’s the only choice if you want to be serious about growing your digital footprint effectively.
COMPANY BLOG
- Creating a blog for your website can be as easy as flipping a switch from a technical standpoint.
- The interviews on your blog will drive more direct traffic to your website than the microsite could.
- There are ways to monetize a company blog but the options are far more limited over a dedicated website.
- Being interviewed on a company blog is not as admired as being interviewed in a magazine.
- A company blog can be very distracting from the website if it’s too heavily marketed or it remains unseen if not properly displayed.
* Not only can Startup Elite build the microsite but we can take over the entire interview development and publishing process.
STARTUP ELITE
9. SAMPLE INTERVIEW Q&A
Tell us a little bit about your business and the services you offer.
I am a social media consultant and I have been in the industry for 10
years. I help develop digital strategies and provide hands-on social
media management services to small to medium sized businesses
throughout the United States. My clients include mainly B2C
companies in the tech, fashion and hospitality industry.
Are there any interesting social media trends you can share with us?
Content Marketing is really on the rise for both B2B and B2C
companies. Not every company has a proper strategy in place or even
attempts to measure the ROI from these activities but there seems to
be an overall understanding in the business community that content
marketing is a vital piece of the digital strategy.
What’s your reason and experience in attending networking events?
When I started consulting independently it was difficult to get quality
leads. Cold calling in nonsense for my type of tailored service so I knew
I had to get in front of people in order to shine which is when I started
attending various networking events.
What key factors drive your marketing strategy as an independent
social media consultant?
Being on my own I obviously have to be very scrappy. The key factors
that drive my business are 1) networking 2) receiving referrals 3)
getting testimonials and making case studies that highlight my work.
Networking is the first and most important step in my marketing
strategy and without it my business could not exist.
10. CONTENT MARKETING: QUOTES
“Content marketing can set you apart from the competition
that’s especially the case for original content.”
VALUE OF CONTENT MARKETING
- Drives website and social media traffic as well as engagement
- Develops trust and establishes you as an authority in your line of business
- Very effective and scalable process that has a proven track record
- The ability to capture new attendees and keep current ones engaged
QUOTE GRAPHICS
- You can develop tons of quote graphics from the interviews
- Even without the interviews sharing business quotes is valuable content
- You can use the same quotes multiple times using a different graphic design
- Use multiple design dimensions for different social media platforms
- Create hundreds of graphics in a short time and schedule them for publishing
- Use a software such as Hootsuite to schedule your posts for months in advanced
Sample Graphic:
11. SOCIAL MEDIA CONTENT MARKETING TACTICS
Once you 1) understand your audience, 2) have developed a content
marketing strategy, and 3) created a subscription model you’ll need to
4) identify which tactic will be most effective for your company.
Tactics that have statistically proven to generate the largest return on
investment (ROI):
• Articles
• Video
• White Papers
• Photos
• Infographics
CONTENT MARKETING TACTICS:
• Social Media
• Articles
• eNewsletters
• Blogs
• Case Studies
• Videos
• White Papers
• Online Presentations
• Webinars / Webcasts
• Infographics
• Research Reports
• Miscrosites
• eBooks / Books
• Mobile Apps
• Podcasts
• Digital Magazines
12. STRATEGIC CITY EVENT EXPANSION?
CURRENT CITIES
- Torrance
- Gardena
- Lomita
STARTUP ELITE
The USBA has developed a core following throughout the
Southbay area which will allow it to expand further into
cities where strong small business communities exist.
SOUTHBAY CITY EXPANSION
- Redondo Beach
- Hermosa Beach
- Manhattan Beach
- Carson
- Palos Verdes Peninsula
- San Pedro
To significantly grow the USBA network it will need to go
beyond the walls of the Southbay. To do this successfully
will require building a highly duplicable yet versatile event
networking model that can run itself. The cities of Long
Beach, Lakewood and Downey are great targets for
immediate expansion.
13. LAUNCHING NEW CITY EVENTS?
STARTUP ELITE
For the USBA to launch a new city event that is sustainable it needs three
key components: 1) Venues 2) People and 3) Sponsors.
Venues are relatively easy to find considering the size of the event is usually
no more than 70 people expect for special events. Since the sponsorship fees
are very affordable securing sponsors is also not a daunting task.
Venues: To identify venues to work with will require building a database of
local small businesses that have a place of business large enough to
accommodate our needs. The goal is to identify venues for long-term
partnerships.
People: Word-of-mouth has been the most popular marketing tool of the
USBA but with a digital marketing strategy we can ensure that new city
events are well attended right from the start.
Sponsors: All of the sponsors will either be venue partners and/or previous
attendees. It will be fairly easy to leverage the current network to identify
sponsors for new cities since most small businesses do not have a city
limitation in providing their products and/or services.
USBA
EVENTS
VENUES
PEOPLESPONSORS
14. DIGITAL NETWORKING EVENT PROMOTION PLATFORMS
STARTUP ELITE
Website: To effectively promote events through your website requires
having an optimized and mobile-friendly event website with a user-
friendly design and a strong content strategy.
Facebook Events: Facebook is a very strategic tool to promote events and
it works especially well for free events that require no RSVP. People can
see who is attending the event, invite more friends and they will even be
reminded of the event the same day with directions only one click away.
Meetup.com: Meetup is a powerful tool to market any type of event.
Because the website has such a strong user base that actively searches
for local events means that by not listing your events here you are
missing out on a lot of followers and potential attendees.
Other Platforms: There are tons of websites out there where you can list
and promote your events and while listing your events may be free the
time it requires to make all the listings might not the worth it or even
possible.
15. KEY COMPONENTS OF AN EVENT WEBSITE
STARTUP ELITE
COMPONENT #1: CONTENT
- Informative Content: Event dates, locations, sponsors etc.
- Marketing Content: Strategically placed marketing copy that provides a clear call to action
COMPONENT #2: FEATURES
- Registration Process: The ability to quickly and effortlessly register for the events
- Multiple Registration Paths: Implementation of landing pages to target different types of attendees
- Sponsorship Payment Features: The ability for sponsors to pay the fees online hassle free
COMPONENT #3: CONNECT
- Social Component: Get people activated to follow your social media channels and share the website
- E-mail Capture: Offering newsletters and insightful premium content to get the email address of non-attendees
We recommend re-building the current website using Ning.com which allows you to create a custom social network where people can
interact with each other in a similar way they do in Facebook. The website will enable users to network without having to attend the
events and can therefore be offered as a premium.
16. EVENT WEBSITE DESIGN
STARTUP ELITE
Navigation
Navigation can make or break a website
especially for websites with many pages.
Simplify navigation, make it intuitive and
use drop-down menu if necessary.
Branding
The branding throughout the website
needs to be consistent. Inconsistent
visual communication creates a negative
association for your company.
Content
Content is king. While a good website has a
lot of content you need to make sure that it is
presented in a small digestible format written
in a warm and welcoming tone.
Trust
A well placed video, featured attendee
testimonials, and lots of “More Information”
links establishes the type of trust that gets
people to take action and attend your next
event.
A website with great features will drive traffic but without the modern and user-friendly design the conversion will suffer.
17. EVENT MARKETING STRATEGY
STARTUP ELITE
“As you promote your events through your various channels it is important to modify the language and
tactics over time to keep the message from going stale.”
ANTICIPATING GROWTH
Currently there are three events per month. That could easily double or triple within the next three months. When you
are marketing 2-3 events per week it affects your entire marketing strategy. While you still have to promote each event
individually you have to be careful that your marketing doesn’t feel like spam which will cause people to disengage.
E-MAIL IS HUGE
E-mail invitations are the most economical event marketing method and drive more attendance than any other marketing
medium. When you have a target list of a substantial size that becomes very attractive for sponsors and will increase
revenues.
EXPERIENTIAL MODIFICATION
It’s one thing to get people excited about your event, it is far more difficult to keep them coming back. For a monthly
event series you need to start implementing experiential components that will as a byproduct also make the events more
fun. These experiential components will also make the events more suitable for a user-generated content campaign.
19. GROWTH PROJECTIONS & OBJECTIVES
STARTUP ELITE
EVENT ATTENDEES & FORMAT
Currently 3 monthly events with 70 attendees yields 210 monthly attendees. This number will grow significantly within the next 6
months as you move towards 12 monthly events with 70 attendees which yields 840 monthly visitors. The goal is to keep the events
limited to around 70 people otherwise the 30sec pitch component of the event will take too long. Because we can’t bring more
people to this event the only way to grow the network is to aggressively grow in opening new cities. While the current model is
scalable it does limit the growth potential of the organization until the USBA introduces new event formats more suitable to larger
audiences such as Expos and Galas.
WEBSITE TRAFFIC AND E-MAIL SUBSCRIBERS
Once the new website is designed using the Ning.com platform we will be able to capture the email of thousands of business
professionals and build an online community that is highly targeted, engaged and therefore profitable. Once we reach a database of
30,000 subscribers email marketing starts to become a very profitable activity. Website traffic will grow month over month since we
don’t just have an informational website but an highly interactive one.
SOCIAL MEDIA
Social Media will remain at the core of the USBA’s marketing strategy but the new objective is to re-direct traffic to the websites
where social media followers become profitable website visitors. Through a strategic content marketing plan that includes the
interviews the followers of both the page and the group will exceed 10,000 followers within a six month time frame.
20. STARTUP ELITE
FOUNDED BY MARKUS BIEGEL
WWW.STARTUPELITE.COM
Startup Elite is a consulting firm specialized in early stage ventures.
From strategy review and development to hands-on
implementation, we help you achieve accelerated growth.
We are your partner in getting your business to the next level.