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EBWAY Creative Tour 2015
Ebway is a digital agency with over 1,500 successful web projects launched since 2006, focusing on creating experiences that drive client results through innovative processes. Their services include web design, digital strategy, and marketing solutions aimed at optimizing client success and revenue growth. The agency emphasizes a client-centered approach, using detailed planning and analysis to ensure the implementation and ongoing optimization of tailored digital solutions.
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EBWAY Creative Tour 2015
- 1. We Create ExperiencesThat Drive Results
- 2. 2 Welcome toEBWAY over 1,500 successful web projects launched since 2006 Every website and marke1ng project we deliver is taken through a pragma0c and innova0ve process that has been carefully designed over the last 10 years. Today, we con0nue to refine this process in order to create the best possible experience for the industries and clients that we serve. Our #1 goal is the success of our clients.
- 3. 3 Jonathan Hinshaw co-founder, president @jonathanhinshaw Passion Part Internet sales guru and part branding revolu0onary – my main goal is to help start-‐ups, small business owners and mid-‐market retailers generate the revenue they need to succeed in today's Internet driven marketplace. Vision I understand how to bridge the gap between business and web technology so I can translate your key revenue driver into something that works online. Dedication Having been both a coach and a mentor to entrepreneurs and business owners across the globe, I understand what it takes to create a successful online business today.
- 4. 4 Our Solutions revenue focused and results driven Digital Strategy Website Production Social Media SEO & PPC Solving the toughest online Conversion focused web design Social media marke0ng, marke0ng challenges with our and standards compliant posi0oning and profile results focused planning. eCommerce development. op0miza0on that works. Search engine op0miza0on, paid search marke0ng and inbound marke0ng solu0ons.
- 5. 5 Online Success how we approach our work 5 Keys To Online Success Our online business gurus will help you target the right customers by crea0ng user personas and ideal client profiles that match your brand’s goals. Once analyze the marketplace we create the digital assets needed to launch your campaigns and generate conversions. Our marke0ng professionals will then op3mize each marke0ng campaign to ensure maximum ROI. That’s how it’s done. Target Analyze Create Launch Op3mize
- 6. 6 uberseo@ebwaycrea0ve.com (970) 310-‐0993 Let’s Connect our #1 priority is the success of our clients
- 7. Customer Experience welove our clients!
- 8. 8 The EBWAYExperience how we work with our clients On Boarding This is where we gather all your informa0on and business details to prepare to start working together. Kick-Off Meeting A stakeholder mee0ng to get to know everyone involved and setup the 20,000U view of the project(s).
- 9. 9 Discovery An in-‐depth planning mee0ng to gather metrics, ini0ate research and collect all the data points needed. Plan The overall project plan, milestones and deliverables. This is also where we will select the KPIs of any marke0ng campaigns and/or ini0a0ves. Collect We gather up your current content, images, assets and everything needed to successfully ini0ate your project(s). Analyze Once we’re collected all your data and created the overall plan, we analyze the best solu0ons for delivery.
- 10. 10 Produce Your project(s) comes to life as we design websites, build applica0ons and product the digital assets your project(s) requires. Implement At this point we implement the digital solu0ons, turn on websites, launch applica0ons, etc. Optimize It’s never “finished”. Even aUer launch there are s0ll areas that need to be op0mized in order to achieve maximum success with any project. Maintenance Having a solid maintenance plan will save you hours (maybe even days) of worry if something goes wrong!
- 11. 11 Train Pu`ng our customers in the drivers seat requires a commitment to con0nued educa0on. Training is cri0cal! Support We offer a variety of technical and/or marke0ng support plans including 24/7 break/fix support!
- 12. 12 uberseo@ebwaycrea0ve.com (970) 310-‐0993 Let’s Connect our #1 priority is the success of our clients
- 13. SOLUTIONS We MakeThe Complex... SIMPLE.
- 14. 14 Internet Marketing integrated solutions for today’s digital landscape Strategy Strategic planning and consul0ng that is results focused. Conversion Conversion op0miza0on and informa0on architecture. Analy0cs Making beder decisions tomorrow from data collected today. Paid Search Work with Google AdWords experts and paid search pros! Targe0ng Target the right buyers at the right 0me and grow your brand. Email Marke0ng Email newsleder, series and campaign funnel op0miza0on. Organic Search Search engine op0miza0on and web presence op0miza0on. KPI Tracking Make decision based on real data instead of just gut feelings.
- 15. 15 Discovery solvingproblems just got really easy Problem Solving What's the problem Analysis of current situation Set goals Quan3fy targets Find out the reasons Solutions Implement Think about the real purpose Ideal condi3on Find out the gap Vague concept Quan3fica3on Details Discuss Targets Why? Use tools to analysis Find out the reason from the phenomenon Make detail plans Who Where When Go with plans Check effects of implementa3on Op3mize solu3on Launch We Solve Problems 9 out of 10 business owners we talk to have no idea what marke0ng programs would even make sense for their brand. 90% This is why we created what we call “Discovery”. In it’s simplest form, discovery is a visual mind map of all the goals of your project, and a plan for achieving them. You might think of this like you're hiring an architect to draw up the plans for a building. In this case the architect is also keeping in mind your marke0ng goals.
- 16. 16 Web Design websites that work Every visitor maders. This is why it’s cri0cal to design for phone, tablet and desktop. Intua0ve A website has to work exactly how the users assume it will work, or you will loose them. Engadging Fast Loading Responsive The website must be engaging or it will never convert visitors to customers. If you’re visitors can not get instant sa0sfac0on, they will leave your web site… period.
- 17. 17 Content Marketing professional copywriting requires a professional VOICE CONVERSION Professionally wriden “calls to ac0on” Design Well thought out content works with a design CONTEXT If “content is king” -‐ context is God! Every brand has it’s very own voice and tone Because Content Is King In today’s web driven marketplace it’s just as important to write for the user as it is to write for the search engine. SEO Our professional content marke0ng team is made up of copywri[ers, seo experts and technology gurus. AUer all, a website is really only words and pictures of words – this makes the words you use cri0cal to the success of your online assets, especially your website!
- 18. 18 Social Media people influence people Building Brand Advocates If Facebook has 1.23 billion users, what are the odds that you’ll be able to find a group of users that would love to do business with your company? Predy good! 232M 1.23B 540M 46% of all web users look towards social media before making a buying decision. And this number is growing by the second. This is why we’ve chosen to include social media marke0ng into our web presence op0miza0on and search engine op0miza0on programs. To ignor social media is to ingor your customers.
- 19. 19 Strategic Planning your very own revenue road map HIGH LOW HIGH LOW 01 02 03 04 05 06 URGENCY ABILITY DISCOVER Get everyone on the same page... PLAN Who, What, When, Where, How & Why. INVENT Create what’s needed to deliver what’s needed. BUILD All hands on deck, it’s show 0me! DEPLOY Time to show the world your awesome widget. MANAGE Ongoing maintenance and support.
- 20. 20 uberseo@ebwaycrea0ve.com (970) 310-‐0993 Let’s Connect our #1 priority is the success of our clients
- 21. WEB DESIGN RevenueFocused & Conversion Optimized Websites
- 22. 22 Website Production our web design and development process SCOPE Define Project Content Outline & Site Map Wireframe Copywri0ng Images & Other Media Slicing Page Types Launch PLANNING CONTENT DESIGN PRODUCTION DELIVERY Wireframe Approval Content Crea0on Images & Other Media Delivery General Style Complete Content Delivery Iden0fy Pages Types Look & Feel Look & Feel Approval Interac0vity Server & Database Programming Modules Upload Content Usability Quality Control Final Approval
- 23. WEB DEVELOPMENT OnlineStore, eCommerce & Web Applications
- 24. 24 PLANNING perfectpractice makes perfect 01 Step One CONCEPT 02 Step Two PROTOTYPE 03 Step Three DEVELOPMENT
- 25. 25 PRODUCTION usabilitytesting and quality assurance 04 Step Four TEST DRIVE
- 26. 26 DELIVERY You’rewelcome 05 Step Five END PRODUCT Concept Define purpose, goals, direc0on and use cases. Prototyping Wireframing, layout and interface design. Development Programming, coding and integra0on work. Test Drive Quality assurance, tes0ng and bug fixes. End Product Hello world. You’re welcome.
- 27. WE WORK WITH Startups, Small Business & Mid-Market Retailers
- 28. 28 Compe33ve Advantage We design campaigns to engage audiences. Our revenue strategy services help define your competative advantage and align your team on priorities for top-line revenue growth.
- 29. 29 We’ll HelpYou Grow startups, small business and mid-market retailers Idea Emergence Growth Tend Maturity You cast your vision The vision starts to take shape You have a viable business model at this point The business is growing as you tend to it’s ever changing needs It’s time to scale your stable business, congratulations!
- 30. 30 uberseo@ebwaycrea0ve.com (970) 310-‐0993 Let’s Connect our #1 priority is the success of our clients
- 31.