This document discusses how traditional advertising methods are no longer as effective and outlines a new marketing approach using online strategies. It proposes building brand recognition through video content, lead generation with articles and ebooks, and creating raving fans by delivering more than expected. Specific tactics recommended include video creation and distribution, podcasts, article marketing, social media like Facebook pages and Twitter, content like blogs, backlinking, and assigning a dedicated SEO expert. Monthly reporting would track results and suggest improvements.

1. Is Your Marketing Working For You?© 2011 CEO-HQ.com – All rights reserved.

2. Statistics1. 80% of consumers research the internet before making a buying decision. (www.inspiredmarketing.info/prices/Facebook%20presentation%20notes)2. 70% of people searching the internet do not click below the first 3 links in Google. (en.wikipedia.org/wiki/Google_Search)3. 60% of all traffic on the internet is now video. (http://www.washingtonpost.com/wp-dyn/content/article/2006/10/09/AR2006100900546.html)4. Google is no longer relevant as the #1 search engine!It is now YouTube!(http://www.cnn.com/2010/TECH/social.media/12/30/facebook.beats.google.cashmore) (http://www.canadiancontent.net/commtr/google-longer-relevant-search-engine_1087.html)

3. So the question is...

4. How much of this audience are you capturing?

5. The Traditional Methods Of Advertising

6. Seven Downsides To Traditional Advertising1. Too expensive - relative to the ROI (or lack thereof)2. When was the last time you used the Yellow Pages? 3. Hard to track metrics and results produced4. Longer turnaround times5. Print errors6. Disconnect from your clients7. You can’t build a relationship

7. Advertising 2.0MEET THE FUTURE...

8. The Three Pillars Of SuccessBrandRecognitionLead Generation RavingFans!!!

9. Brand Recognition1. Buyers are more informed than ever!It is essential to be known as the industry leader. How do you get there? By giving away as much free, valuable information as you can.2. People buy from companies they know!When you become the most recognized brand in your industry you become the default “go-to” company. 3. People buy from companies they like & trust!By being an industry expert and providing all the information you are the one they go to when they have questions, concerns or need services from. Do People, Without A Doubt, KNOW-LIKE-&-TRUST You?

10. LeadGeneration1. Lead generation is the backbone to any business.Every company needs leads. Consulting Experts Online developed a unique method of generating leads that we are now sharing with our clients!2. Cold calling doesn’t work. Gone are the days when cold calling worked. Buyers are aware when you’re trying to sell them something and are even more guarded than ever. We need a new way to contact clients. 3. Offline lead generation can be difficult to track. Unless everything is recorded and manually input into a sales funnel spreadsheet . you don’t have a full picture of how your sales team is doing. What if there was . a way to automate all this so you can actually record and track all your metrics?

11. Raving Fans1. Fans make you famous!Find your perfect customer. Then find out exactly what he wants. Now give it to him! By laser targeting your marketing to your perfect client you’re able to generate fantastic, loyal fans that love your service. 2. Always over-deliverGive your customers more than they ask for and they will be yours for life. Be different, stand out. Make it a new rule of thumb to always under-promise and over-deliver… Be the company that cares. 3. It is better to be happy at home than in the storeMaking sure your product works is the best form of marketing. If you service them and the value you delivered exceeds their high expectations they will go and tell everyone about it. (Hint: They’ll do the same if it falls short!)

12. So where do we step in? Lead GenerationBrand RecognitionRaving Fans!!!And how do we get you this...

13. We Use This SystemAll These NewFans of Yours?...

14. Premium Marketing like Video CreationVideo Marketing is by far the easiest and most effective way to brand yourself as an expert in your market. If you want to create trust, credibility and build traffic all at the same time, leveraging the power of video marketing is one of the smartest and most effective strategies you can implement for your business.

15. Video DistributionConsulting Experts Online will distribute your videos hundreds of times every month to the internet’s best video sharing sites, like Youtube, Metacafe, Daily Motion, Yahoo Videos, Vimeo, and more.This places you in the limelight, giving you far more reach in your marketplace which itself gives you more credibility and makes your organization look like the dominant force in your industry.

16. PodcastsFor your prospects or customers who are audiophiles, we will even convert your videos to audio so they can be listed to on an iPod, iPhone, Blackberry, in their car or at home on their computer. One critical reason why podcasts offer such potential benefits for your business is by downloading your audio, your listener can digest your podcast at a convenient time for them. Having a choice of how and when to hear your company’s message fits in perfectly with the way that your potential customers live their daily lives.

17. Podcast DistributionsBy submitting your podcasts to the most influential and greatest number of podcast search engines and directories, you make it easy for other people to find your company’s message while achieving greater visibility for your content.

18. Article MarketingContent makes a website successful. Article marketing helps build credibility and a great reputation over the internet. Article marketing is a fantastic SEO tool because the articles themselves appeal to a lot of people who still prefer to read more than any other learning style. Quality and relevant articles are still the most preferred sources of information by many people who surf the internet. If people find the quality of your articles to be good, they are more likely to follow that link to your website. Hence, more traffic is generated to your site and search engines will recognize that!

19. Article DistributionsThe distribution of articles can literally make you an overnight success. By distributing your articles to all the top article directories it helps your articles get more views and in turn pushes you up in Google’s rankings.

20. Facebook Fan PageIt is important to create and establish a Facebook Fan Page. The biggest distinction between a personal profile, group, and page is that the only one viewable to the public and indexed by search engines is a Facebook Fan Page. This provides you, your business, and your page with SEO value. You will rank higher in Google when people search for your product or service. And because it’s public, individuals don’t have to have a Facebook account to view your page. Making it a simple way for anyone to follow your companies' success!

21. Thousands of Twitter FollowersYou can tweet to drive traffic to your site and either boost the presence of your business or to increase sales and leads. Twitter is an excellent source of genuine and free quality traffic. As more and more people follow your tweets, the web presence and traffic to your target sites will increase dramatically!

22. Domain RegistrationIt makes good sense to purchase more than one domain name. It’s quite common for organizations to be referenced by more than one domain name. These are usually setup to reference one site to another and produce an increased level of traffic to both sites. (It’s also a sneaky way, if done right, to ‘game’ the search engines.) We will purchase and setup up to five domains for you!

23. Feeder SitesFeeder sites are pages usually created with blogs or ‘Hub-Pages’ that will allow you to create very good quality back links to your main website. Many of these websites have some authority within Google and other search engines. If you make your feeder sites stand out they will help with your web presence and bring more prospects to your main website.

24. E-Book CreationIn addition to having custom videos, podcasts, articles, minisites, multiple lead-generation websites, and other web-properties created for you, we're also going to be taking your content and turning it into a professionally produced ‘eBook’ for you to give away to your clients and prospects. Using a “sexy (compelling) free offer” as a lead-generation tool, such as a professional eBook, is a fantastic strategy to build a targeted, qualified list of prospects and buyers!

25. E-Mail List CreationBuilding and maintaining a segmented opt-in email list (a database of all your customers and prospects) is fundamentally, by far, the single most profitable form of internet marketing, whether implemented by businesses operating solely online, or offline, or a bit of both. However, with increasing problems associated with email these days, like spam and phishing scams that seek to trick people into giving out their private and sensitive information, many people approach email with a lot of caution. Thus, Consulting Experts Online has taken these worries into consideration and formulated a system that will safely and effectively allow you to build a highly responsive email list that not only stays subscribed, but also continually buys from your email promotions!

26. Blog CreationA custom blog for your business, not only acts as a direct line of communication with your clients, but also a major marketing strategy that ensures you remain at the top of the page ranking in popular search engines. Our creative writers will help you create and update your blog regularly so your customers will have fresh and relevant information on a consistent basis.

27. “Back-Linking”Strategies“Backlinking” is the process of getting your website to show higher in Google by creating as many links as possible from other web-properties pointing back to your website. Each link means that someone is trying to inform others about some interesting page they have found. Therefore, the number of links pointing to your site is a measure of popularity or reputation of the page. The amount and quality of backlinks is the basis of the PageRank algorithm used by Google to determine the quality and authority of all web-properties. Backlinking is very popular and the main reason for this popularity is the fact that it returns relevant results for every possible search phrase, bringing you more clients and more sales.

28. Press ReleasesIt is not surprising that marketing experts recommend using press releases for generating targeted traffic to websites. This strategy has become increasingly popular. However, press releases are not only great for marketing but also create an excellent opportunity for attracting incoming links, which are essential for SEO.

29. A Dedicated SEO ExpertHiring dedicated Search Engine Optimization experts is the greatest choice for a complete SEO solution. You can acquire the additional improvement of a more concentrated, stronger approach and cut costs. With dedicated SEO experts you get significantly improved search engine rankings. We will hire and monitor an SEO expert, and train them specifically for your products or services. You will be able to contact him or her directly and they will essentially be an off-site employee without you having to deal with payroll, taxes or HR.

30. Split-Testing and Optimization OptionAlthough we can’t ever predict for certain what will work best, we can certainly get better at predicting what’ll work in the future. In most cases that’s because split testing with careful tracking and recording has given us loads of examples to learn from. Split-testing is the fastest way to increase your conversion rate and lower your cost-per-action, which increases your profitability. Contact us today if you are interested in this solution.

31. Monthly ReportingIn order to track all the new traffic that your CEO marketing campaign will be generating you will be emailed a detailed month end report analyzing which methods are the most efficient, where your visitors are coming from, what they like the most and how we can tweak & improve for the next month!

32. Article DistributionVideo CreationVideo DistributionPodcast CreationPodcast DistributionArticle MarketingE-Book CreationFeeder SitesTwitter FollowersFan Page CreationDomain RegistrationE-mail List CreationSplit TestingBlog CreationBack-LinkingPress ReleasesDedicated SEO ExpertReportingThink All This Might Help Your Business?

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