This document provides an overview of various internet marketing strategies, including search engine marketing, social media marketing, display advertising, email marketing, viral marketing, affiliate marketing, blog marketing, and how to set a marketing budget. It discusses the objectives and importance of internet marketing, how each strategy works, and gives examples of some major strategies like search engine optimization, search engine marketing, and social media marketing on platforms like Facebook.

1. Online Advertising Marketing / Internet Marketing

5. VIDEO ADS POP-UP ADS DISPLAY ADS TEXT ADS BLOG MARKETING AFFILIATE MARKETING VIRAL MARKETING EMAIL MARKETING BANNER ADS ONLINE ADS SOCIAL MEDIA MARKETING SEARCH ENGINE MARKETING INTERNET MARKETING

6. Search Engine Marketing Why Search Engine Marketing? Highly effective as it reaches people when interested in a topic 89% of internet users regularly use a search engine Components of Search Engine Marketing-

7. New and incremental customers Natural search results PPC Results

9. Search Engine Marketing (SEM) What is Search Engine Marketing (SEM)? Act of Marketing a web site via Search Engine by purchasing paid listing What are Paid Listings? There are listings that search engines sell to advertisers, usually through paid placements. In Simple words Advertisers say Nokia, approaches search engines say google with their ad (created by Marketing Research team) and ask them to show it in google search engine whenever someone searchs for relevant topics (related to the product).

10. Social Media Marketing

19. Granting Permission

29. Next Big thing In Internet Marketing- Bidding and DSP (Demand Side Platform)

31. Any Questions?

32. Thank You!