This document provides an overview of the importance of social media for businesses and tips for getting started with a social media strategy. Some key points include: - Social media allows businesses to expand their reach to customers, build trust and loyalty, and provide customer service in real-time. Nearly all consumers now use online searches to research products and services. - To get started, businesses should develop goals for their social media strategy, listen to find their target audience, create relevant content, and identify the best platforms to engage that audience. - A consistent content schedule and testing out engagement on the platforms is important to fully integrate social media into a business's marketing approach.

3. The Shift To Social Platforms

7. So what is the Value to your Business?

8. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved

13. Expand Your Customer Reach!

14. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing

26. Get Started… Take Action!

29. Follow Up Have your customers shared any recent Social Media success stories with you?

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