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Social Media Strategy April

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Des Walsh
Des Walsh

Des Walsh's slide deck for presentation via Skype video, PR 2.0 Optimization seminar, Guangzhou, China, April 8th, 2009

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Social Media Strategy PR 2.0 Optimization Workshop Guangzhou, China and Online April 8, 2009 Des Walsh
Teminology: “Social Media” ,[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object]
Your 3 Point Strategy ,[object Object],[object Object],[object Object]
Be Findable ,[object Object],[object Object],[object Object]
Participate: Markets are Conversations
Think Influence ,[object Object],[object Object],[object Object]
Think Awareness & Engagement ,[object Object],[object Object],[object Object],[object Object]
Dig The Well Before You Are Thirsty
Levels of Online Participation ( US) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Levels of Online Participation (China) ,[object Object],[object Object]
Think Blue Ocean Strategy ,[object Object]
http://www.babytree.com
People First, Then Technology ,[object Object],[object Object],[object Object],[object Object]
A Note About Research ,[object Object],[object Object],[object Object]
Thinking About Generations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Authentic ,[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object]
LinkedIn Stats ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Tools
Tools: Use Only What You Need
My Basic Toolkit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Re-Cap: Your 3 Point Strategy ,[object Object],[object Object],[object Object]
Credits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reports ,[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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