This 3-hour training session teaches participants how to develop a 10-step action plan for social media marketing success. The agenda includes learning about different types of social networks like communication networks and authority networks, and how to bridge them for marketing. Participants will break into groups, take a quiz, and discuss examples. The session culminates in developing a personalized 10-step action plan that involves activities like creating profiles on Facebook, Twitter, and LinkedIn to engage with customers and build expertise in their field. The goal is for participants to understand social media's impact and choose relevant networks to deploy an action plan for business usage.
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
1. The article discusses 18-year-old Nick D'Aloisio's news summarization app Summly, which he sold to Yahoo in 2013 for $30 million.
2. D'Aloisio has since revamped Summly into an app called Digest that aims to reduce data overload by focusing on concise summaries rather than "scoops and truth".
3. Digest demonstrates an "anti-data glut approach" to telling the news through limited, digestible summaries rather than large amounts of information.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Social media in government - presentation to NSW HealthCraig Thomler
This presentation provides an overview of how governments in Australia are using social media, risks they may face and how to address these with structured processes and guidelines. It finishes with some quick case studies of excellent use of social media by the public sector.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
1. Respond quickly and professionally to negative comments, showing you care about customer feedback.
2. Don't get defensive - acknowledge valid criticisms and show a willingness to improve.
3. Turn negative conversations positive by offering solutions or explaining your perspective in a polite, solution-oriented manner. The goal is to resolve issues and regain trust, not attack critics.
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
1. The article discusses 18-year-old Nick D'Aloisio's news summarization app Summly, which he sold to Yahoo in 2013 for $30 million.
2. D'Aloisio has since revamped Summly into an app called Digest that aims to reduce data overload by focusing on concise summaries rather than "scoops and truth".
3. Digest demonstrates an "anti-data glut approach" to telling the news through limited, digestible summaries rather than large amounts of information.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Social media in government - presentation to NSW HealthCraig Thomler
This presentation provides an overview of how governments in Australia are using social media, risks they may face and how to address these with structured processes and guidelines. It finishes with some quick case studies of excellent use of social media by the public sector.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
1. Respond quickly and professionally to negative comments, showing you care about customer feedback.
2. Don't get defensive - acknowledge valid criticisms and show a willingness to improve.
3. Turn negative conversations positive by offering solutions or explaining your perspective in a polite, solution-oriented manner. The goal is to resolve issues and regain trust, not attack critics.
The document discusses the transition from traditional journalism (Journalism 1.0) to new forms of online and participatory journalism (Journalism 2.0). It notes how the rise of blogs and social media has allowed ordinary users to participate in news creation and sharing. It also outlines some of the challenges for a truly global conversation online, such as issues of attention, language barriers, and censorship in some countries. The document promotes the idea that students should learn about these new forms of online and participatory journalism.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Real Branding Social Media 20080513 FinalMark Silva
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also described as hot, with fast growth and low penetration rates in popular social media platforms. Finally, social media is portrayed as game-changing, with new platforms and applications disrupting traditional models of media and business. Examples are given like Wikipedia overtaking traditional sources and the rapid growth of YouTube, Facebook, and applications.
Social media refers to online platforms that allow for social interaction and sharing of content. It encompasses sites like Facebook, Twitter, and LinkedIn. While some see it as a marketing channel, social media is better understood as a platform for ongoing conversations between companies and customers. To succeed, companies must listen to customers, engage authentically in conversations, and measure the impact on goals like loyalty, influence, and action. The focus should be on relationships over isolated campaigns.
The document discusses the evolution of press releases and media relations from traditional press releases to social media releases (SMRs). It outlines how social media and changes in the news industry have led to new approaches for distributing news and engaging with audiences. Specifically, it describes the development of the SMR format which aims to democratize access, ensure accuracy and context, build community, and make content findable through integration of social sharing tools. The document advocates for companies to build online newsrooms with SMRs, user comments, and multimedia to foster conversations with bloggers and journalists.
The document provides an overview of social media 101. It defines social media as digital tools for sharing and discussing information between people. It discusses how social media spreads information through trusted networks in an exponential and self-reinforcing way. The key actions of social media are connecting, curating, and contributing. Social media is a powerful tool for behavior change by addressing individuals, relationships, communities, and societies. The document also discusses how government agencies can leverage social media agreements to engage with the public and provides an example of the National Cancer Institute's social media strategy around pregnant smoking cessation.
The document summarizes The Social Media Bible, a book about using social media for business success. It provides an overview of various social media tools and strategies for integrating social media into marketing. Popular tools discussed include Facebook, LinkedIn, YouTube, Twitter, and blogs. The document recommends starting with no more than 12 tools and introducing one each month as part of a focused 12-month social media strategy. The goal is to enable positive conversations about a company's products and influence, rather than control, how people engage with the business online.
Social media refers to online platforms that allow people to communicate and share content. It encompasses a wide variety of technologies and applications like social networks, blogs, video sharing, and more. Social media has become deeply integrated into people's lives, with billions of users spending significant time interacting online every day. Because of its massive scale and influence, social media is an important force for businesses to engage with by listening to customers, participating in conversations, and building relationships and loyalty.
Advanced Program in Social Media Marketing - NIIT Imperianiitimperia01
This document provides information about the Advanced Program in Social Media Marketing - Batch 06 offered by NIIT Imperia. The key details include:
- The program is 3 months long with classes on Saturdays and the last 5 classes on Thursdays.
- It covers topics like social media platforms, strategies, metrics and best practices.
- The program fee is Rs. 35,000 + taxes and is suitable for professionals in marketing, sales, entrepreneurs and more.
- The pedagogy includes lectures, case studies, assignments and projects. Over 100 professionals have already completed the program.
This document provides an agenda for a presentation on social media marketing practice (SMMP). It discusses topics like marketing transitions, tools and tactics for SMMP, Facebook fan marketing, Twitter implications for real-time marketing, best practices in social media, social graphs, and future implications for jobs. It also includes summaries of research reports on social media usage in Australia and case studies of companies measuring social media referral traffic.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
The document discusses the rise of social media and how it has inverted traditional power structures. It notes how social media has leveled the playing field for organizations of all sizes to promote themselves. It also provides tips on developing a social media strategy, including using various platforms to reach broad audiences and automating content sharing. Various free Google tools for social media monitoring and engagement are also highlighted.
This presentation was researched and developed to introduce the small businesses and not for profits that the idea of social media is not a new fad. My goal was to break down any preconceived notions about the power of Social Media today and in the future.
The document discusses the rise of social media and how it has revolutionized how people use and share information online. It notes that social media usage has grown tremendously, with more people blogging, watching videos, and sharing content online. This has changed how consumers engage with brands and content, requiring companies to listen more to consumer opinions expressed on social media. The rise of social media also creates new opportunities for market research companies to build online communities and better understand shifting consumer trends.
This document provides an overview of a bootcamp presentation about social media. It discusses connecting to the guest network, understanding the power and potential of social media, traditional vs new media, how everything changed with the rise of social media, communication models, and challenges and opportunities social media presents for institutions. The presentation covers statistics on social media usage and growth, how it has evolved, and steps institutions can take to engage online communities through conversations and relationships on social media platforms.
Wave 4 - Power to the People | UM | Social Media TrackerUM Wave
This document summarizes findings from a social media tracker survey conducted in March 2009 (Wave 4). Some key findings include:
1. While passive online activities like viewing videos/listening to audio have plateaued, active participation on social media continues to grow, especially on social networking sites which are becoming hubs for a wide range of online activity.
2. Blogging readership has reached saturation in many markets but active blogging behaviors like starting blogs continues to grow. Asia and emerging markets lead in blogging participation rates.
3. Social networking contacts have risen 40% in the last year, with social networks now the largest source of people's online friend networks. China has the largest blogging population size globally due
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterDave Tinker, CFRE
This document provides an overview of social media. It begins with definitions of social media and discusses popular platforms like Facebook, Twitter, YouTube, and Pinterest. It then covers key statistics on social media usage and how nonprofits can benefit from social media, such as fundraising, engagement, and communication. The document concludes with best practices for nonprofits using social media, including the importance of listening, engaging, being active, and measuring social media efforts.
Marin Leadership Team 2011: Social Media for EveryoneDan Cohen
This document discusses using social media to engage communities. It provides tips on assessing organizational readiness for social media, listening to audiences, telling stories through photos and videos, building websites and social media presences, and using tools like Facebook, Twitter and LinkedIn to connect with others. The goal is to start simple by listening first before engaging, and to use new media to better inform communities and strengthen networks.
The document summarizes a session focused on improving processes in the customer transaction domain. Participants brainstormed ideas and voted on themes to identify issues, then conducted a root cause analysis to discover connections. Actions were agreed upon to take ownership of activities like creating domain-level roadmaps, identifying current products and capabilities, analyzing overlaps to decrease complexity, and reviewing scrum team products to align them with roadmaps. Over 50 people participated in the session to provide feedback and discuss topics.
The document discusses the transition from traditional journalism (Journalism 1.0) to new forms of online and participatory journalism (Journalism 2.0). It notes how the rise of blogs and social media has allowed ordinary users to participate in news creation and sharing. It also outlines some of the challenges for a truly global conversation online, such as issues of attention, language barriers, and censorship in some countries. The document promotes the idea that students should learn about these new forms of online and participatory journalism.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Real Branding Social Media 20080513 FinalMark Silva
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also described as hot, with fast growth and low penetration rates in popular social media platforms. Finally, social media is portrayed as game-changing, with new platforms and applications disrupting traditional models of media and business. Examples are given like Wikipedia overtaking traditional sources and the rapid growth of YouTube, Facebook, and applications.
Social media refers to online platforms that allow for social interaction and sharing of content. It encompasses sites like Facebook, Twitter, and LinkedIn. While some see it as a marketing channel, social media is better understood as a platform for ongoing conversations between companies and customers. To succeed, companies must listen to customers, engage authentically in conversations, and measure the impact on goals like loyalty, influence, and action. The focus should be on relationships over isolated campaigns.
The document discusses the evolution of press releases and media relations from traditional press releases to social media releases (SMRs). It outlines how social media and changes in the news industry have led to new approaches for distributing news and engaging with audiences. Specifically, it describes the development of the SMR format which aims to democratize access, ensure accuracy and context, build community, and make content findable through integration of social sharing tools. The document advocates for companies to build online newsrooms with SMRs, user comments, and multimedia to foster conversations with bloggers and journalists.
The document provides an overview of social media 101. It defines social media as digital tools for sharing and discussing information between people. It discusses how social media spreads information through trusted networks in an exponential and self-reinforcing way. The key actions of social media are connecting, curating, and contributing. Social media is a powerful tool for behavior change by addressing individuals, relationships, communities, and societies. The document also discusses how government agencies can leverage social media agreements to engage with the public and provides an example of the National Cancer Institute's social media strategy around pregnant smoking cessation.
The document summarizes The Social Media Bible, a book about using social media for business success. It provides an overview of various social media tools and strategies for integrating social media into marketing. Popular tools discussed include Facebook, LinkedIn, YouTube, Twitter, and blogs. The document recommends starting with no more than 12 tools and introducing one each month as part of a focused 12-month social media strategy. The goal is to enable positive conversations about a company's products and influence, rather than control, how people engage with the business online.
Social media refers to online platforms that allow people to communicate and share content. It encompasses a wide variety of technologies and applications like social networks, blogs, video sharing, and more. Social media has become deeply integrated into people's lives, with billions of users spending significant time interacting online every day. Because of its massive scale and influence, social media is an important force for businesses to engage with by listening to customers, participating in conversations, and building relationships and loyalty.
Advanced Program in Social Media Marketing - NIIT Imperianiitimperia01
This document provides information about the Advanced Program in Social Media Marketing - Batch 06 offered by NIIT Imperia. The key details include:
- The program is 3 months long with classes on Saturdays and the last 5 classes on Thursdays.
- It covers topics like social media platforms, strategies, metrics and best practices.
- The program fee is Rs. 35,000 + taxes and is suitable for professionals in marketing, sales, entrepreneurs and more.
- The pedagogy includes lectures, case studies, assignments and projects. Over 100 professionals have already completed the program.
This document provides an agenda for a presentation on social media marketing practice (SMMP). It discusses topics like marketing transitions, tools and tactics for SMMP, Facebook fan marketing, Twitter implications for real-time marketing, best practices in social media, social graphs, and future implications for jobs. It also includes summaries of research reports on social media usage in Australia and case studies of companies measuring social media referral traffic.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
The document discusses the rise of social media and how it has inverted traditional power structures. It notes how social media has leveled the playing field for organizations of all sizes to promote themselves. It also provides tips on developing a social media strategy, including using various platforms to reach broad audiences and automating content sharing. Various free Google tools for social media monitoring and engagement are also highlighted.
This presentation was researched and developed to introduce the small businesses and not for profits that the idea of social media is not a new fad. My goal was to break down any preconceived notions about the power of Social Media today and in the future.
The document discusses the rise of social media and how it has revolutionized how people use and share information online. It notes that social media usage has grown tremendously, with more people blogging, watching videos, and sharing content online. This has changed how consumers engage with brands and content, requiring companies to listen more to consumer opinions expressed on social media. The rise of social media also creates new opportunities for market research companies to build online communities and better understand shifting consumer trends.
This document provides an overview of a bootcamp presentation about social media. It discusses connecting to the guest network, understanding the power and potential of social media, traditional vs new media, how everything changed with the rise of social media, communication models, and challenges and opportunities social media presents for institutions. The presentation covers statistics on social media usage and growth, how it has evolved, and steps institutions can take to engage online communities through conversations and relationships on social media platforms.
Wave 4 - Power to the People | UM | Social Media TrackerUM Wave
This document summarizes findings from a social media tracker survey conducted in March 2009 (Wave 4). Some key findings include:
1. While passive online activities like viewing videos/listening to audio have plateaued, active participation on social media continues to grow, especially on social networking sites which are becoming hubs for a wide range of online activity.
2. Blogging readership has reached saturation in many markets but active blogging behaviors like starting blogs continues to grow. Asia and emerging markets lead in blogging participation rates.
3. Social networking contacts have risen 40% in the last year, with social networks now the largest source of people's online friend networks. China has the largest blogging population size globally due
Fundraising and Social Media - Davethecfre at CLPGH Foundation CenterDave Tinker, CFRE
This document provides an overview of social media. It begins with definitions of social media and discusses popular platforms like Facebook, Twitter, YouTube, and Pinterest. It then covers key statistics on social media usage and how nonprofits can benefit from social media, such as fundraising, engagement, and communication. The document concludes with best practices for nonprofits using social media, including the importance of listening, engaging, being active, and measuring social media efforts.
Marin Leadership Team 2011: Social Media for EveryoneDan Cohen
This document discusses using social media to engage communities. It provides tips on assessing organizational readiness for social media, listening to audiences, telling stories through photos and videos, building websites and social media presences, and using tools like Facebook, Twitter and LinkedIn to connect with others. The goal is to start simple by listening first before engaging, and to use new media to better inform communities and strengthen networks.
The document summarizes a session focused on improving processes in the customer transaction domain. Participants brainstormed ideas and voted on themes to identify issues, then conducted a root cause analysis to discover connections. Actions were agreed upon to take ownership of activities like creating domain-level roadmaps, identifying current products and capabilities, analyzing overlaps to decrease complexity, and reviewing scrum team products to align them with roadmaps. Over 50 people participated in the session to provide feedback and discuss topics.
Teleflex Canada: A Strategy Business Case - Yolanda WilliamsYolanda Williams
The document provides an overview of Teleflex Canada and its strategic challenge to maintain 25% average growth over the next 5 years through innovation in hydraulic and thermal technologies. Key points include:
Teleflex Canada was founded in 1974 and produces marine steering and auxiliary power products. The company is currently owned by private equity firm HIG. Teleflex aims to capitalize on its culture of innovation to drive growth through new value chain relationships and increased R&D.
The proposed "winning move" strategy is to focus relentlessly on competitive advantages by targeting market development internationally. This will increase Teleflex's global presence, utilize existing production capacity, and boost its brand. Performance will be monitored through a balanced scorecard measuring financial, process
BlueFly.com Financial Analysis 2007-2010 - Yolanda WilliamsYolanda Williams
Bluefly.com is an online retailer owned by Bluefly, Inc. that sells over 50,000 styles from over 350 designer brands at discounts up to 75% off retail prices. In 2009, Bluefly generated $81.2 million in total revenue and $4.4 million in net income. However, Bluefly faces challenges such as high merchandise return rates, competition, and reliance on third parties that may cause it to continue generating losses. A lawsuit was also filed against Bluefly in 2009 alleging patent infringement.
Customers Waiting in Lines - Service Operations - Yolanda WilliamsYolanda Williams
The Service Operations of Waiting Lines attempts to remind us that customer needs should be met while they are waiting to be serviced. Also, there is a tremendous reduction in profit by requiring a customer to wait too long. When is too long? That is in the mind of the customer.
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
Five Tools to Know About When Developing Software for Social NetworksAltoros
Community-driven blogs and social network activities are spreading like wild fire. To remain competitive, both industry leaders and smaller companies are forced to promote within social networks. This white paper will review 5 useful tools and 5 popular social media marketing campaigns.
The document provides guidance on developing a social media marketing strategy for trade shows. It recommends starting with small, experimental steps like creating profiles and monitoring discussions to understand the landscape. The key is to listen first, then engage by offering value to the community. The message should be tailored to each platform and target different professional groups. ROI comes from many small interactions over time rather than big campaigns. Risks include lack of control and permanent comments, so content needs oversight. Success relies on an ongoing plan with dedicated resources.
The document summarizes key findings from Wave 6 of a social media tracking study conducted across 62 countries. Some of the main points include:
- Social media has evolved significantly since the first wave in 2006, moving from text-based to fully audio/visual and democratizing influence.
- Understanding which social experiences meet consumer needs and a brand's marketing objectives is key to unlocking value from social media. Different experiences drive different objectives.
- Responding to customer issues on social media is one of the most powerful experiences a brand can offer, and social CRM should be a fundamental part of any brand's strategy.
- The right social experience needs to be matched to the right device, as tablets
Social media and social networking have become essential tools for commercial real estate professionals. Social media allows CRE professionals to form and maintain relationships with current and prospective clients, build their personal brand and company awareness, and stay informed on industry trends. The most important social media platforms for CRE professionals are LinkedIn for networking, Facebook for direct communication, Twitter for short updates, Google+ for search engine optimization, and Instagram for visual content. CRE professionals must utilize hashtags, post quality content regularly, and use tools like Hootsuite to effectively engage across multiple social media channels.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
This document discusses social media and outlines a social media action plan. It begins by defining social media and explaining why it matters for organizations. Social media allows for open conversations that encourage participation and connect people. It impacts brands' reputations and allows consumers to have a voice. The document then presents a 3 part social media action plan: listen, engage, and influence. It provides examples of how to listen to social media conversations, engage with audiences, and measure campaigns to influence perceptions through word-of-mouth recommendations. The goal is to understand social media discussions to act on insights and stimulate positive conversations about products and brands.
Novel model to identify the success factors in marketing by social mediaDr Karunakar Diwakar Jha
This document presents a novel model for identifying success factors in marketing through social media. It begins with an abstract discussing how social media allows companies to understand customer needs and establish relationships. It then discusses developing a model based on security, attractive content, reputation, interaction, and communication. The document provides context on the evolution and types of social media, how different age groups use it, and goals of social media marketing. It compares traditional and social media marketing approaches. Finally, it discusses the four pillars of social media marketing as read, create, share, and discuss content.
The story so far in social networking has been the incredible growth in the numbers of people using them. But Wave 6 shows that in the future the biggest impact will come from the increasing amount of time people are spending on them. Social networks are now legitimate rivals to all forms of media and will continue to have a huge effect on online consumption in particular.
Consumers are continuing to move away from increasingly siloed brand websites, viewing it as a one dimensional experience compared to that offered by social media. Brands will need to reach out to consumers in the social spaces if they are to connect online.
Attachment to social networks is stronger than ever, with over 40% of people saying they are worried about missing out if they don’t visit their social network. As a result users are fully prepared to share their data in return for the benefits they bring.
Social experiences deliver very clear value to brands. Understanding the social experiences the consumer wants AND which of these experiences deliver the brand’s marketing objectives is the key to unlocking this value. This is an important part of making social media a legitimate platform for brand development.
Despite the reluctance of many companies to discuss problems, particularly in social media, our research has shown that actually responding to a customer’s issues is one of the most powerful social experiences a brand can deliver. In the future social CRM should be a fundamental part of any brand’s communication strategy.
The consumer has many devices through which they can interact with a brand digitally but not all of these devices are a suitable environment for every experience. Tablets and smartphones, for example, have very different strengths. Marrying the right experience to the right device is key to creating a compelling social strategy.
This document discusses social media and outlines a social media action plan. It begins by defining social media and explaining why it matters for businesses. Social media allows for open conversations that encourage participation and connect people. It impacts brands' reputations and shifts power away from traditional media elite. The document then presents a 3 part social media action plan: 1) Listen to social media conversations to understand opinions in real time, 2) Engage in discussions to provide customer service and source ideas, and 3) Influence conversations by expanding touchpoints and measuring campaigns to stimulate recommendations. Continuous learning is important to leverage social media effectively.
Importance of Social Media Marketing for Corporate Firms AVEACem Senkal
This document discusses the importance of social media marketing for corporate firms, using Avea as a case study. It begins with an introduction on the evolution of social media and increasing usage of social platforms. It then covers trends in social media marketing from both consumer and corporate perspectives. The document analyzes how Avea uses social media for marketing purposes, comparing its approach to competitors Turkcell and Vodafone. It finds that social media is effective for Avea to increase brand awareness, customer satisfaction and engagement while decreasing advertising costs. Overall, the document shows how understanding social media is crucial for companies to adapt their marketing strategies and benefit from this important new channel.
E-Mediat Workshop 1 - Social Media and Networked NGOs (PowerPoint)madhavi2011
This document outlines a 3-day workshop on using social media and networking to support civil society goals. Day 2 focuses on creating a social media strategy plan. Participants will learn about setting SMART objectives, identifying target audiences, integrating social media into programs, and developing engagement strategies through conversation starters. They will work in pairs to apply these concepts and brainstorm ideas. Measurement and staffing needs will also be discussed to support implementation of social media plans. The goal is for participants to understand how to complete a social media strategy plan template.
This document provides an agenda and overview for a three-day workshop on using social media and networking to strengthen civil society organizations. Day 1 focuses on introducing social media strategies and having participants evaluate their current social media practices. It covers key concepts like listening, sharing, participating, publishing and network building. Days 2 and 3 continue coaching participants on creating social media plans and using online communities to support their goals. The workshop aims to help civil society groups improve their social media skills and network effectiveness.
This document provides an agenda and overview for a three-day workshop on using social media and networking to strengthen civil society organizations. Day 1 focuses on introducing social media strategies and having participants evaluate their current social media practices. It covers key concepts like listening, sharing, participating, publishing and network building. Days 2 and 3 continue coaching participants on creating social media plans and using online communities to support their goals. The workshop aims to help civil society groups improve their social media skills and network effectiveness.
The document summarizes information about using social media and ICT for voluntary organizations. It finds that while many organizations are aware of social media, only about half are actively using forms like forums, blogs, and social networking. Guidelines are suggested for using social media professionally and responsibly. The benefits of social media include a global audience and ability to spread ideas quickly, but challenges include time needed and lack of message control. Selecting the right social media tool for each organization and developing staff skills are key.
Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research
Social media is an incredibly dynamic environment. Terms like “friend” and
“influencer” are no longer adequate to describe the array of social activity and
interaction that is occurring amongst the vast communities now being built online.
A deeper understanding of consumer needs and motivations is the key to unlocking a
real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s
not just people that are connecting in the social media space. There is huge demand
for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved,
driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
This report barely scratches the surface of the rich insight and detail available.
Wave 5 – The Socialisation Of Brands contains information for 20 categories in more than 54 countries. You will find contact details if you require further information at the end of this report.
Similar to Get started with social networking - Yolanda Williams (20)
2. Purpose
To assess the hidden value - and priceless potential –
social media and how it can make a difference in
business.
3. Objectives
At the end of this 3 hr session, each participant will be
able to:
Describe a social network
Differentiate between communication and authority
social networks
Choose a social network and deploy an action plan for
its usage.
4. Course
This course includes:
Classroom – Based Lessons
A short test at the end of each lesson
A hands on activity to further examine aspects of
social networks
A quick reference of websites to help further your
study and investigation of social networks
5. Agenda
Ask the Experts: Pros vs. Con
Socialnomics
Join the Revolution
Impact of Social Networks
Community Network
Authority Networks
Bridging Authority and Community for Marketing
Success
Social Network Examples
10 Step Action Plan
6. ONE - TWO – BREAK ON 3
ONE - TWO – BREAK ON 3
BREAK INTO TEAMS OF 3 AND DISCUSS WHAT
YOU WOULD LIKE TO GAIN FROM THE CLASS
THEN WRITE THEM ON THE LARGE POSTER
PADS.
8. Media vs Network
Social media are media for social interaction, using
highly accessible and scalable publishing techniques.
Social media uses web-based technologies to turn
communication into interactive dialogues.
SOCIAL NETWORK is a web-based service that provides
ways for users to interact, such as file sharing, blogging,
and discussion groups, to build communities of people
who have common interests. Locations on the Internet
where individuals can contact other individuals, share
information, join groups, promote their businesses, etc.
9. Ask the Experts: Pro and Con
In his 2006 book, The Wealth of Networks: How Social
Production Transforms Markets and Freedom,
Yochai Benkler analyzed many of these distinctions
and their implications in terms of both economics
and political liberty. However, Benkler, like many
academics, uses the neologism network economy or
"network information economy" to describe the
underlying economic, social, and technological
characteristics of what has come to be known as
"social media".
10. Ask the Experts2: Pro and Con
Andrew Keen criticizes social media in his book
The Cult of the Amateur, writing, "Out of this anarchy,
it suddenly became clear that what was governing the
infinite monkeys now inputting away on the Internet
was the law of digital Darwinism, the survival of the
loudest and most opinionated. Under these rules, the
only way to intellectually prevail is by infinite
filibustering."[2]
11. Socialnomics
Social Media Revolution: Is social media a fad? Or is it
the biggest shift since the Industrial Revolution?
YouTube - Social Media Revolution
12. Join the Revolution
There are various statistics that account for social media usage and
effectiveness for individuals worldwide. Some of the most recent
statistics are as follows:
Social networking now accounts for 22% of all time spent online in the
US.[3]
A total of 234 million people age 13 and older in the U.S. used mobile
devices in December 2009.[4]
Twitter processed more than one billion tweets in December 2009 and
averages almost 40 million tweets per day.[5]
Over 25% of U.S. internet page views occurred at one of the top social
networking sites in December 2009, up from 13.8% a year before.[6]
Australia has some of the highest social media usage statistics in the
world. In terms of Facebook use Australia ranks highest with almost 9
hours per month from over 9 million users.[7][8]
13. Pop Quiz
HAVE ANY OF YOU EXPERIENCED THE IMPACT
OF SOCIAL MEDIA?
WHAT IS YOUR EXPOSURE?
14. Impact of Social Networks
Reach - both industrial and social media technologies
provide scale and enable anyone to reach a global
audience.
Accessibility - the means of production for industrial
media are typically owned privately or by
government; social media tools are generally available
to anyone at little or no cost.
Usability - industrial media production typically
requires specialized skills and training. Most social
media does not, or in some cases reinvent skills, so
anyone can operate the means of production.
15. Impact of Social Networks 2
Recency - the time lag between communications
produced by industrial media can be long (days, weeks, or
even months) compared to social media (which can be
capable of virtually instantaneous responses; only the
participants determine any delay in response). As
industrial media are currently adopting social media tools,
this feature may well not be distinctive anymore in some
time.
Permanence - industrial media, once created, cannot be
altered (once a magazine article is printed and distributed
changes cannot be made to that same article) whereas
social media can be altered almost instantaneously by
comments or editing.
16. Community Networks
Community media constitute an interesting hybrid of
industrial and social media. Though community-
owned, some community radios, TV and newspapers
are run by professionals and some by amateurs. They
use both social and industrial media frameworks.
17. Authority Networks
One of the key components in successful social media
marketing implementation is building "social
authority". Social authority is developed when an
individual or organization establishes themselves as
an "expert" in their given field or area, thereby
becoming an "influencer" in that field or area. [9]
18. Bridging Authority and Community
for Marketing Success
It is through this process of "building social
authority" that social media becomes effective. That is
why one of the foundational concepts in social media
has become that you cannot completely control your
message through social media but rather you can
simply begin to participate in the "conversation" in
the hopes that you can become a relevant influence in
that conversation
19. Communication Networks
Blogs: Blogger, ExpressionEngine, LiveJournal,
Open Diary, TypePad, Vox, WordPress, Xanga
Microblogging: FMyLife, Foursquare, Jaiku, Plurk,
Posterous, Tumblr, Twitter, Qaiku, Yammer, Google Buzz
Location-based social networks: Foursquare, Gowalla,
Facebook places, The Hotlist
Social networking: ASmallWorld,Cyworld, Facebook,
Hi5, LinkedIn, MySpace, Orkut, Tagged, XING
Events: Eventful, The Hotlist, Meetup.com, Upcoming
Information Aggregators: Netvibes, Twine (website)
Online Advocacy and Fundraising: Causes, Kickstarter
20. Social Authority Networks
Collaboration/authority building
Wikis: PBworks, Wetpaint, Wikia, Wikimedia
Social bookmarking (or social tagging):[16]
CiteULike,
Delicious, Diigo, Google Reader, StumbleUpon, folkd
Social news: Digg, Mixx, NowPublic, Reddit, Newsvine,
MyWeboo
Social navigation: Trapster, Waze [17]
Content Management Systems: Wordpress
Document Managing and Editing Tools: Google Docs,
Syncplicity, Docs.com, Dropbox
22. Pop Quiz
POP QUIZ: WHAT TYPES OF SOCIAL MEDIA
NETWORKS WOULD HELP GROW YOUR
BUSINESS?
23. Develop Your Action Plan!
Ten ways to get started with Social Networking.
1) Read 10 blogs - sign-up for a Bloglines account and search
for and subscribe to 10 blogs about social networking - you
can return daily to your page on Bloglines to find and read
all the new content on your 10. Of course you can add
blogs about your industry and interests here too.
2) Comment on 10 blogs - posting relevant comments to
blogs you read is a very simple form of social networking.
It's also a good way to get some extra visitors your site or
blog.
24. Develop Your Action Plan!
3) Join Facebook - Join and create a profile. Find and
friend some of your existing contacts using tools on
Facebook. You'll be surprised how many people you
already know have Facebook accounts.
Facebook has some real value for you because of the
rich set of tools and large amount of active users. This
is a great place to experiment with how people
interact in social networks.
Once you get your feet wet you may also find that
Facebook is a great way to connect with business
contacts you may never bump into otherwise.
25. Develop Your Action Plan!
4) Create a mySpace page - this service is really embraced
primarily by musicians and the younger set. It also
happens to have a large underbelly contingent so be
warned, but it is a great tool for learning how to build a
presence outside of your web site.
5) Join LinkedIn - this is a service that's been called
Facebook for business. It is really about meeting and
connecting with like-minded business folks. It is a great
service for people looking for a job or to make connections
with people who may be out of reach without an
introduction.
26. Develop Your Action Plan!
6) Visit Ning - this is the largest custom social
networking service that allows you to create your own
community using a variety of tools that can be
branded to match your current site.
7) Create a Workbench profile - this one's a little self-
serving as this is my new social business networking
site but it's a good example of the personalized
business community that's the next wave for small
business.
27. Develop Your Action Plan!
8) Create a Twitter account - this tool is pretty silly on
the surface, it allows you to type in 160 characters or
less what you are doing right now. It feels like a giant
waste of time but a very large and active community
has grown around this kind of micro-blogging and
you should understand how people are using it.
9) Create a StumbledUpon profile - This is a social
network built around discovering and recommending
sites that you like. Active stumblers can send a lot of
traffic your way
28. Develop Your Action Plan!
10) Create a Digg account - this site allows you to
keep up to the minute with what's happening in the
world of business. Users submit and vote on what is
believed to be the most important content.
You might also consider Mixx, Squidoo and Flikr as
places to find and develop niche related communities
when you're ready to really get out there.
29. Onward , Net-ward
Think of mySpace, LinkedIn and Facebook as your
labs - get in there and experiment for the future. then
start planning your own personalized social business
network.
30. Pop Quiz
POP-QUIZ: IF ASKED WHAT WOULD YOU
RECOMMEND AS APART OF YOUR MARKETING
STRATEGY? WHICH ONES WOULD YOU ASK
THAT THE ONLINE MEDIA STRATEGIST
INCLUDE?