2. Tell the Story NOW!
Margaret L Palmiter, PhD
Tell the Story Now
Photos by Peggy
Clients and Sample Sites
www.conkerrcancer.net
www.georgiacenterforchildadvocacy.org
3. Are you On?
The Web?
Facebook?
MySpace?
YouTube?
Flickr?
Linked-In?
Change.org?
5. Have you Ever…
Fed your Friends (friendfeed)?
Shared Knowledge (slideshare)?
Chatted?
Been Seesmic?
Built a Wiki?
Gone Mobile?
6.
7. What is (are) Social Media?
Tell the Story Now, Wikipedia &
Collaborative Thinking
New posts on collaborative thinking
Pushing the reset button
The Long Journey
8. Experiencing social media
Social Media in Plain English
Public Learning
We are also learning in public when we engage in in-depth
conversation whether it is offline or online, for example in the
comments of a blog post or asking questions on
Twitter. Conversation is a “learning in public” tool – maybe
one of the best. Social media is a conversation engine. Beth
Kanter
Means not an end
Social Media today uses an electronic format – but the
technology is the means of communication, not the message.
However, it seems, the medium has become the message.
9. What is Social Media?
Social media can be said to have three
components;
Concept (art, information, or meme).
Media (physical, electronic, or verbal).
Social interface (intimate direct, community
engagement, social viral, electronic broadcast or
syndication, or other physical media such as
print) (wikipedia)
10. What is Social Media?
It supports the democratization of
knowledge and information, transforming
people from content consumers into
content producers.
Businesses also refer to social media as
user-generated content (UGC) or
consumer-generated media (CGM).
(Wikipedia)
11. What is Social Media?
Social media enables public and
transparent participation models
where people and organizations
interact as peers. Collaborative Thinking
12. What is Social Media?
Social media possesses low-barriers
to expression, engagement, and
contribution to promote exchanges,
relationships, and sense of
community among its participants.
Collaborative Thinking
13. What is Social Media?
Social media itself is not a single
technology or set of technologies
as much as it is a design point for
the application of social tools or
leveraging of social platforms. Collaborative
Thinking
14. What is Social Media?
Social media leverages a variety of network
and infrastructure services, including end-
user devices and form factors, to deliver
contextual and situational user experiences
that bond people with other participants
in a trusted fashion. Collaborative Thinking
21. So What?
SNS are the new “Person in Environment”
Need to know for client systems
Need to understand for organizational
systems
Knowledge and Community
Truly Iterative Process
Power of Public Learning
The benefit of followers?
Faster and faster
Now going mobile
23. Success Stories
Wild Apricot Success Stories
“Each group is using the Internet and Web 2.0
tools in a different way to meet its goals, but
some common themes emerge; most notably,
perhaps, the power of word-of-mouth marketing
to broadcast an appeal.”
Three Keys to Success
Have a compelling story to tell.
Make a specific ask or establish a specific goal to
reach. (Learning the Ask)
Make it astonishingly easy to give.
24. Success Stories
Mashable Study – the potential
What we found was a tremendous opportunity for
nonprofits to participate as trusted providers of
credible information and ultimately cultivate the
next generation of major donors through the
social web.
25.
26.
27.
28.
29.
30.
31. The Next Generation
of American Giving
Study on the multichannel preferences
and charitable habits of Generation Y,
Generation X, Baby Boomers and
Matures
32. Where Do You Begin?
It’s not “build it and they will come.”
33. Social Media Team
Who should be on the team?
Functions
Demographics
Who controls the team & its work?
What power does the team have?
Setting Goals is Job 1
34. Start small and build up
Start with your organization’s goals.
Talk about how social media can help
accomplish those goals.
Target your first efforts toward things that
matter to your organization.
Begin with an event.
36. Start small and build up
Learn about Social Reporting:
The Social Reporter
37. Start Listening
Examine your website
Web 1.0 – giving information
Web 2.0 establishing a conversation
Start with a blog
Look at other blogs – examples
Many opportunities to post – all sites
Listening is the critical first step
IGoogle dashboard feeds
40. Change.org
Many opportunities to post
All social media sites
Change.org
Build community of supporters
Surveys
Actions
Causes
41. Living with Chaos
Tools can help
Mindmapping is a good approach.
Freemind
Mindmanager
Social Media Managers
Tweet Deck
Hootesuite
Google reader/doc/wave
It’s alive
Listen and then act
Change and evolve
42. Pitfalls
Check your information
Who is talking? – checking “about us”
When did they say it?
In public learning it’s ok to not know.
Don’t forget to learn your ROI.
Constantly re-evaluate your goals.
Don’t let the media become the message.
43.
44. ROI
Google analytics – Beth’s blog
Frogloops ROI Calculator
NTEN and Techsoup webinar
46. Tools
AVS Video Software
Animoto – video production
The Flip – video camera - cheap
Slideshare presentations (wildapricot blog)
Readers and social network tools
Social Media management tools
Wildform Flair - (www.wildform.com)
47. Where to go for help?
Nonprofits and Social Media
Tell the Story Now viral nature of knowledge post
Frogloop
Beth’s Blog
Nonprofit Technology Network NTEN
We are Media
Wild Apricot Blog
Change.org
Marketers/bloggers
Chris Brogan
Social Media Today
Diosa Communications
JET PACK for class