SlideShare a Scribd company logo

Social Media and Marketing: One Practitioner's Perspective

โ€ขDownload as PPT, PDFโ€ข
โ€ข
Andrew Careaga
Andrew Careaga

Presentation delivered to Missouri Association for Career and Technical Education on July 27, 2011, at the MoACTE conference in Springfield, Missouri.

1 of 71
Social media and marketing: One practitionerโ€™s perspective ,[object Object],[object Object],[object Object],@andrewcareaga @MissouriSandT
www.slideshare.net/andrewcareaga
How digitally connected are you?
Source: Trevor Young , โ€œSocial media in a โ€˜tag cloudโ€™ nutshell,โ€ Jan. 28, 2010 (trevoryoung.posterous.com/social-media-in-a-tag-cloud-nutshell)
Social media isโ€ฆ ,[object Object],[object Object],โ€˜ A shift in how people discover, read and share news, information and contentโ€™ - Wikipedia
Source: HubSpot, 101 Awesome Marketing Quotes (www.hubspot.com/101-marketing-quotes/)
ย 
ย 
ย 
ย 
Social media is notโ€ฆ ,[object Object],[object Object],[object Object]
2010 Social Media Marketing Industry report, reported in Inc. online, April 23, 2010 (www.inc.com/news/articles/2010/04/how-social-media-helps-small-business.html)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 Social Media Marketing Industry report, reported in Inc. online, April 23, 2010 (www.inc.com/news/articles/2010/04/how-social-media-helps-small-business.html)
Social mediaโ€™s Big Four
Commonly used social media tools Source: 2011 Social Media Marketing Industry Report, Social Media Examiner, April 2011
Game-changer?
Marketing isnโ€™t going to go away. Nor should it. But it needs to evolve rapidly and thoroughly, for markets have become networked and now know more than business, learn faster than business, are more honest than business , and are a hell of a lot more fun than business. The Cluetrain Manifesto
Blendtecโ€™s โ€œWill It Blend?โ€ videos on Youtube : www.youtube.com/user/Blendtec
Amazonโ€™s mp3 music stream on Twitter : www.twitter.com/amazonmp3
vitaminwater on Facebook : www.facebook.com/vitaminwater
Old Spice Man on YouTube : www.youtube.com/user/OldSpice
Image via Anna Vignet, www.flickr.com/photos/annnna/2228189828/
Humanize your business Image via www.chilloutpoint.com/featured/human-and-robots-visions-of-the-future.html
Communicating in a human voice adds a sense of personal and sociable human contact to the interaction with the public. โ€ฆ [P]erceived conversational human voice may promote trust, satisfaction, and commitment in relationships between an organization and the public, which in turn results in favorable behavioral intentions toward an organization. Hyojung Park Missouri School of Journalism Source: MU News Bureau, โ€œUse of Human Voice in Social Media Can Help Organizations Build Relationships,โ€ May 18, 2011.
ย 
ย 
ย 
Connect with your customers
ย 
Extend your reach Image via msspider66 www.flickr.com/photos/msspider66/44397492/
Jack Dorsey: St. Louis native, Missouri S&T alum, Twitter co-founder
Jack Dorsey has more followers on Twitter (1,691,086) than The New York Times has subscribers (877,000) @jack followers on Twitter as of June 18, 2011; New York Times subscribers as of Sept. 30, 2010
Put yourself in control Image via Ben McLeod www.flickr.com/photos/benmcleod/523653908/
ย 
Diving in โ€ฆ โ€˜ Like skydiving, a lot of learning comes from doing.โ€™ Brad J. Ward, co-founder, BlueFuego.com, โ€œSkydiving Into the Social Web,โ€ Squaredpeg.com, Jan. 6, 2010
But before you dive inโ€ฆ ,[object Object],[object Object],[object Object],[object Object],Cartoon courtesy of @debrasanborn
Research ,[object Object],[object Object],[object Object]
Research: Socialgraphics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 keys to social media success ,[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Aliza Sherman, โ€œRevisiting 10 Golden Rules of Socialย Media,โ€ Web Worker Daily, Jan. 5, 2010, www.webworkerdaily.com/2010/01/05/ revisiting-10-golden-rules-of-social-media/
Create a social media listening post ,[object Object],[object Object],[object Object],[object Object],[object Object]
The value of listening ,[object Object],[object Object],[object Object]
Listen + respond + add value + do good
Twitter saves the day!
ย 
The social media audit ,[object Object],[object Object]
Planning: 4 steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration: whatโ€™s already working? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source: Hobsons Domestic Research Report 2009-2010, cited by Karlyn Morissette, www.doteduguru.com, Oct. 22, 2009 Trust levels among prospective students
A four-step approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives Measures Extend university reach and influence online by connecting and building relationships with key audiences (prospective students, current students, alumni, influentials) ,[object Object],[object Object],[object Object],Provide additional channels for audiences to communicate and interact with the university ,[object Object],[object Object],[object Object],[object Object]
Objectives Measures Provide additional channels for audiences to receive official university information ,[object Object],Monitor online reputation of the university in the social media sphere ,[object Object],[object Object]
Management and resources ,[object Object],[object Object]
Social media content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Guiding principles
A four-step approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commonly used social media tools Source: 2011 Social Media Marketing Industry Report, Social Media Examiner, April 2011
The social media cheat sheet www.thenextweb.com/shareables/2010/03/07/the-social-media-cheat-sheet /
The social media cheat sheet www.thenextweb.com/shareables/2010/03/07/the-social-media-cheat-sheet/
Planning: 4 steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ย 
ย 
ย 
ย 
Helpful hints: Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Dan Zarrella, โ€œThe Science of Social Media ,โ€ smsci.danzarrella.com
Helpful hints: Facebook & Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Dan Zarrella, โ€œThe Science of Social Media ,โ€ smsci.danzarrella.com
4. FEED ME, SEYMOUR!
Source: HubSpot, 101 Awesome Marketing Quotes (www.hubspot.com/101-marketing-quotes/)
In conclusionโ€ฆ
Donโ€™t be afraid to fail
12/21/2012 Its easy to get stuck in the past when you are trying to make a good thing last -Neil Young Courtesy of Mark Greenfield (@markgr)
Thank you! Andrew Careaga about.me/andrewcareaga Twitter: @andrewcareaga

Recommended

Social Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher Education
Patrick Powers
ย 
Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadyJeremiah Owyang
ย 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Debra Askanase
ย 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relations
Tracy Imm
ย 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governance
Geethu Rangan
ย 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communication
Tahir Manzar
ย 
Phoenix Lincoln Property Company
Phoenix Lincoln Property CompanyPhoenix Lincoln Property Company
Phoenix Lincoln Property CompanyErica Campbell Byrum
ย 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Adrian Teo
ย 

Recommended

Social Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher Education
Patrick Powers
ย 
Social Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadySocial Strategy: Getting Your Company Ready
Social Strategy: Getting Your Company ReadyJeremiah Owyang
ย 
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and UsageSocial Media 101: Understanding Social Media Channels, Demographics, and Usage
Social Media 101: Understanding Social Media Channels, Demographics, and Usage
Debra Askanase
ย 
How Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relationsHow Social Media has changed the landscape of public relations
How Social Media has changed the landscape of public relations
Tracy Imm
ย 
Role of social media in business organizations and governance
Role of social media in business organizations and governanceRole of social media in business organizations and governance
Role of social media in business organizations and governance
Geethu Rangan
ย 
Role of social media in business communication
Role of social media in business communicationRole of social media in business communication
Role of social media in business communication
Tahir Manzar
ย 
Phoenix Lincoln Property Company
Phoenix Lincoln Property CompanyPhoenix Lincoln Property Company
Phoenix Lincoln Property CompanyErica Campbell Byrum
ย 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Adrian Teo
ย 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
Varadharajan Krishnamoorthy
ย 
Successful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a TimeSuccessful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a Time
Keith Parnell
ย 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to Execution
Herb Sawyer
ย 
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...
Michael Stoner
ย 
Implementing A Social Media Marketing Program
Implementing A Social Media Marketing ProgramImplementing A Social Media Marketing Program
Implementing A Social Media Marketing Program
Julie Chiron
ย 
The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015
Cian Corbett
ย 
The Role of Social Media in Corporate Social Responsibility
The Role of Social Media in Corporate Social ResponsibilityThe Role of Social Media in Corporate Social Responsibility
The Role of Social Media in Corporate Social Responsibility
Andrew Chow โœฏ Keynote Speaker โœฏ
ย 
Future of Online Organizing training
Future of Online Organizing training Future of Online Organizing training
Future of Online Organizing training
Cheryl Contee
ย 
Nonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideNonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy Guide
Modern Marketing Partners
ย 
The Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationThe Role Of Social Media In The Organization
The Role Of Social Media In The Organization
Charlene Li
ย 
Social Media For Dummies
Social Media For DummiesSocial Media For Dummies
Social Media For Dummies
Vanina Delobelle
ย 
League of American Orchestras
League of American OrchestrasLeague of American Orchestras
League of American OrchestrasBeth Kanter
ย 
How has social media impacted consumer behavior
How has social media impacted consumer behaviorHow has social media impacted consumer behavior
How has social media impacted consumer behaviorraloul
ย 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNAHolly Ross
ย 
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentWebinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
Earthbound Media Group
ย 
01.Key trends in social media
01.Key trends in social media01.Key trends in social media
01.Key trends in social mediaJulian Matthews
ย 
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
Earthbound Media Group
ย 
Beyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingBeyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Beyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Michael Stoner
ย 
The Benefits of Social Media
The Benefits of Social MediaThe Benefits of Social Media
The Benefits of Social Media
Soci@lite
ย 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsGeorge Wallace
ย 
IBM Social Media ROI - IT4 Business Event
IBM Social Media ROI - IT4 Business EventIBM Social Media ROI - IT4 Business Event
IBM Social Media ROI - IT4 Business Event
Dvir Reznik
ย 
Humor
HumorHumor
HumorOana
ย 

More Related Content

What's hot

Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
Varadharajan Krishnamoorthy
ย 
Successful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a TimeSuccessful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a Time
Keith Parnell
ย 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to Execution
Herb Sawyer
ย 
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...
Michael Stoner
ย 
Implementing A Social Media Marketing Program
Implementing A Social Media Marketing ProgramImplementing A Social Media Marketing Program
Implementing A Social Media Marketing Program
Julie Chiron
ย 
The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015
Cian Corbett
ย 
The Role of Social Media in Corporate Social Responsibility
The Role of Social Media in Corporate Social ResponsibilityThe Role of Social Media in Corporate Social Responsibility
The Role of Social Media in Corporate Social Responsibility
Andrew Chow โœฏ Keynote Speaker โœฏ
ย 
Future of Online Organizing training
Future of Online Organizing training Future of Online Organizing training
Future of Online Organizing training
Cheryl Contee
ย 
Nonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideNonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy Guide
Modern Marketing Partners
ย 
The Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationThe Role Of Social Media In The Organization
The Role Of Social Media In The Organization
Charlene Li
ย 
Social Media For Dummies
Social Media For DummiesSocial Media For Dummies
Social Media For Dummies
Vanina Delobelle
ย 
League of American Orchestras
League of American OrchestrasLeague of American Orchestras
League of American OrchestrasBeth Kanter
ย 
How has social media impacted consumer behavior
How has social media impacted consumer behaviorHow has social media impacted consumer behavior
How has social media impacted consumer behaviorraloul
ย 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNAHolly Ross
ย 
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentWebinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
Earthbound Media Group
ย 
01.Key trends in social media
01.Key trends in social media01.Key trends in social media
01.Key trends in social mediaJulian Matthews
ย 
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
Earthbound Media Group
ย 
Beyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingBeyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Beyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Michael Stoner
ย 
The Benefits of Social Media
The Benefits of Social MediaThe Benefits of Social Media
The Benefits of Social Media
Soci@lite
ย 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsGeorge Wallace
ย 

What's hot (20)

Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
ย 
Successful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a TimeSuccessful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a Time
ย 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to Execution
ย 
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...
ย 
Implementing A Social Media Marketing Program
Implementing A Social Media Marketing ProgramImplementing A Social Media Marketing Program
Implementing A Social Media Marketing Program
ย 
The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015
ย 
The Role of Social Media in Corporate Social Responsibility
The Role of Social Media in Corporate Social ResponsibilityThe Role of Social Media in Corporate Social Responsibility
The Role of Social Media in Corporate Social Responsibility
ย 
Future of Online Organizing training
Future of Online Organizing training Future of Online Organizing training
Future of Online Organizing training
ย 
Nonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideNonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy Guide
ย 
The Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationThe Role Of Social Media In The Organization
The Role Of Social Media In The Organization
ย 
Social Media For Dummies
Social Media For DummiesSocial Media For Dummies
Social Media For Dummies
ย 
League of American Orchestras
League of American OrchestrasLeague of American Orchestras
League of American Orchestras
ย 
How has social media impacted consumer behavior
How has social media impacted consumer behaviorHow has social media impacted consumer behavior
How has social media impacted consumer behavior
ย 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNA
ย 
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentWebinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
ย 
01.Key trends in social media
01.Key trends in social media01.Key trends in social media
01.Key trends in social media
ย 
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
ย 
Beyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingBeyond Facebook: Leveraging Other Key Channels in Your Social Marketing
Beyond Facebook: Leveraging Other Key Channels in Your Social Marketing
ย 
The Benefits of Social Media
The Benefits of Social MediaThe Benefits of Social Media
The Benefits of Social Media
ย 
Social Media for Non-Profit Organizations
Social Media for Non-Profit OrganizationsSocial Media for Non-Profit Organizations
Social Media for Non-Profit Organizations
ย 

Viewers also liked

IBM Social Media ROI - IT4 Business Event
IBM Social Media ROI - IT4 Business EventIBM Social Media ROI - IT4 Business Event
IBM Social Media ROI - IT4 Business Event
Dvir Reznik
ย 
Humor
HumorHumor
HumorOana
ย 
Natura
NaturaNatura
NaturaOana
ย 
Jonathan Wu Fighting Kryptonite 090705
Jonathan Wu Fighting Kryptonite 090705Jonathan Wu Fighting Kryptonite 090705
Jonathan Wu Fighting Kryptonite 090705ebcla
ย 
The Heart Of Anatolia 2
The Heart Of Anatolia 2The Heart Of Anatolia 2
The Heart Of Anatolia 2ฤฐbrahim DAL
ย 
OpenStack Documentation in the Open
OpenStack Documentation in the OpenOpenStack Documentation in the Open
OpenStack Documentation in the Open
Anne Gentle
ย 
Cuba chamber 10 18-10
Cuba chamber 10 18-10Cuba chamber 10 18-10
Cuba chamber 10 18-10
Andrew Careaga
ย 
Dogs
DogsDogs
DogsOana
ย 
A creative approach to email marketing
A creative approach to email marketingA creative approach to email marketing
A creative approach to email marketingMike Teasdale
ย 
The Heart Of Anatolia (Gaziantep Ii)
The Heart Of Anatolia (Gaziantep Ii)The Heart Of Anatolia (Gaziantep Ii)
The Heart Of Anatolia (Gaziantep Ii)ฤฐbrahim DAL
ย 
Instructor Manual
Instructor ManualInstructor Manual
Instructor Manual
Christine Gonnella
ย 
God the Giver
God the GiverGod the Giver
God the Giver
ebcla
ย 
The Heart Of Anatolia 5
The Heart Of Anatolia 5The Heart Of Anatolia 5
The Heart Of Anatolia 5ฤฐbrahim DAL
ย 
Pek Pongpaet Stanford Preso
Pek Pongpaet Stanford PresoPek Pongpaet Stanford Preso
Pek Pongpaet Stanford Preso
Pek Pongpaet
ย 
Eye Of Nightingale
Eye Of NightingaleEye Of Nightingale
Eye Of Nightingaleฤฐbrahim DAL
ย 
A Puzzlement
A PuzzlementA Puzzlement
A Puzzlementebcla
ย 
Ken Fong - Very Difficult Passage - 110130
Ken Fong - Very Difficult Passage - 110130Ken Fong - Very Difficult Passage - 110130
Ken Fong - Very Difficult Passage - 110130ebcla
ย 
Malaysia Boleh
Malaysia BolehMalaysia Boleh
Malaysia Boleh
notarazi
ย 
Beautiful Dubai
Beautiful DubaiBeautiful Dubai
Beautiful Dubai
Karthik D
ย 

Viewers also liked (20)

IBM Social Media ROI - IT4 Business Event
IBM Social Media ROI - IT4 Business EventIBM Social Media ROI - IT4 Business Event
IBM Social Media ROI - IT4 Business Event
ย 
Humor
HumorHumor
Humor
ย 
Natura
NaturaNatura
Natura
ย 
Jonathan Wu Fighting Kryptonite 090705
Jonathan Wu Fighting Kryptonite 090705Jonathan Wu Fighting Kryptonite 090705
Jonathan Wu Fighting Kryptonite 090705
ย 
The Heart Of Anatolia 2
The Heart Of Anatolia 2The Heart Of Anatolia 2
The Heart Of Anatolia 2
ย 
OpenStack Documentation in the Open
OpenStack Documentation in the OpenOpenStack Documentation in the Open
OpenStack Documentation in the Open
ย 
Cuba chamber 10 18-10
Cuba chamber 10 18-10Cuba chamber 10 18-10
Cuba chamber 10 18-10
ย 
Dogs
DogsDogs
Dogs
ย 
A creative approach to email marketing
A creative approach to email marketingA creative approach to email marketing
A creative approach to email marketing
ย 
The Heart Of Anatolia (Gaziantep Ii)
The Heart Of Anatolia (Gaziantep Ii)The Heart Of Anatolia (Gaziantep Ii)
The Heart Of Anatolia (Gaziantep Ii)
ย 
Instructor Manual
Instructor ManualInstructor Manual
Instructor Manual
ย 
God the Giver
God the GiverGod the Giver
God the Giver
ย 
The Heart Of Anatolia 5
The Heart Of Anatolia 5The Heart Of Anatolia 5
The Heart Of Anatolia 5
ย 
Pek Pongpaet Stanford Preso
Pek Pongpaet Stanford PresoPek Pongpaet Stanford Preso
Pek Pongpaet Stanford Preso
ย 
Eye Of Nightingale
Eye Of NightingaleEye Of Nightingale
Eye Of Nightingale
ย 
A Puzzlement
A PuzzlementA Puzzlement
A Puzzlement
ย 
Ken Fong - Very Difficult Passage - 110130
Ken Fong - Very Difficult Passage - 110130Ken Fong - Very Difficult Passage - 110130
Ken Fong - Very Difficult Passage - 110130
ย 
Malaysia Boleh
Malaysia BolehMalaysia Boleh
Malaysia Boleh
ย 
Beautiful Dubai
Beautiful DubaiBeautiful Dubai
Beautiful Dubai
ย 
The Doors
The DoorsThe Doors
The Doors
ย 

Similar to Social Media and Marketing: One Practitioner's Perspective

Social media: Making it work for you
Social media: Making it work for youSocial media: Making it work for you
Social media: Making it work for you
Andrew Careaga
ย 
South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010
Julie Hawker
ย 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentation
Jason Posner
ย 
Social Media Madness - join or die
Social Media Madness - join or dieSocial Media Madness - join or die
Social Media Madness - join or die
Mads Fuhr Frederiksen
ย 
How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?
Lucy Friedland At Ccsf
ย 
Social Media - Goldmine or Landmine
Social Media - Goldmine or LandmineSocial Media - Goldmine or Landmine
Social Media - Goldmine or Landmine
Steve Lowisz
ย 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social Media
Rippling Effect
ย 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for Beginners
Holly Ross
ย 
Social Media and Higher Education
Social Media and Higher EducationSocial Media and Higher Education
Social Media and Higher EducationStone Ward
ย 
Social media for Lively leaders
Social media for Lively leadersSocial media for Lively leaders
Social media for Lively leaders
Julie Hawker
ย 
Digital dealer aaol presentation aaisp
Digital dealer aaol presentation aaispDigital dealer aaol presentation aaisp
Digital dealer aaol presentation aaispRalph Paglia
ย 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media
Angus Fox
ย 
Digital Strategies for Orchestras - Seminar
Digital Strategies for Orchestras - SeminarDigital Strategies for Orchestras - Seminar
Digital Strategies for Orchestras - SeminarBeth Kanter
ย 
Watech4good Summit
Watech4good SummitWatech4good Summit
Watech4good SummitBeth Kanter
ย 
HCA 4473/5573 Social Media Presentation
HCA 4473/5573 Social Media PresentationHCA 4473/5573 Social Media Presentation
HCA 4473/5573 Social Media Presentationcuoirob2
ย 
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment Industry
Erica Campbell Byrum
ย 
Likes, Hearts & Tweets
Likes, Hearts & TweetsLikes, Hearts & Tweets
Likes, Hearts & TweetsApril Holder
ย 
Social Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySocial Media for the Equipment Finance Company
Social Media for the Equipment Finance Company
Suzanne Henry
ย 
Social Media for Education Advancement.
Social Media for Education Advancement.Social Media for Education Advancement.
Social Media for Education Advancement.
Robin Low
ย 
Going Social
Going SocialGoing Social
Going Social
Aerin Guy
ย 

Similar to Social Media and Marketing: One Practitioner's Perspective (20)

Social media: Making it work for you
Social media: Making it work for youSocial media: Making it work for you
Social media: Making it work for you
ย 
South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010South West Forum - Social Media Workshop 23rd June 2010
South West Forum - Social Media Workshop 23rd June 2010
ย 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentation
ย 
Social Media Madness - join or die
Social Media Madness - join or dieSocial Media Madness - join or die
Social Media Madness - join or die
ย 
How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?
ย 
Social Media - Goldmine or Landmine
Social Media - Goldmine or LandmineSocial Media - Goldmine or Landmine
Social Media - Goldmine or Landmine
ย 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social Media
ย 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for Beginners
ย 
Social Media and Higher Education
Social Media and Higher EducationSocial Media and Higher Education
Social Media and Higher Education
ย 
Social media for Lively leaders
Social media for Lively leadersSocial media for Lively leaders
Social media for Lively leaders
ย 
Digital dealer aaol presentation aaisp
Digital dealer aaol presentation aaispDigital dealer aaol presentation aaisp
Digital dealer aaol presentation aaisp
ย 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media
ย 
Digital Strategies for Orchestras - Seminar
Digital Strategies for Orchestras - SeminarDigital Strategies for Orchestras - Seminar
Digital Strategies for Orchestras - Seminar
ย 
Watech4good Summit
Watech4good SummitWatech4good Summit
Watech4good Summit
ย 
HCA 4473/5573 Social Media Presentation
HCA 4473/5573 Social Media PresentationHCA 4473/5573 Social Media Presentation
HCA 4473/5573 Social Media Presentation
ย 
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment Industry
ย 
Likes, Hearts & Tweets
Likes, Hearts & TweetsLikes, Hearts & Tweets
Likes, Hearts & Tweets
ย 
Social Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySocial Media for the Equipment Finance Company
Social Media for the Equipment Finance Company
ย 
Social Media for Education Advancement.
Social Media for Education Advancement.Social Media for Education Advancement.
Social Media for Education Advancement.
ย 
Going Social
Going SocialGoing Social
Going Social
ย 

More from Andrew Careaga

#Ama higher ed 2014 - marketers as masters of the mix
#Ama higher ed 2014 - marketers as masters of the mix#Ama higher ed 2014 - marketers as masters of the mix
#Ama higher ed 2014 - marketers as masters of the mix
Andrew Careaga
ย 
Managing change inside and out
Managing change inside and outManaging change inside and out
Managing change inside and out
Andrew Careaga
ย 
#PRSAMDC - Media Relations in a Disintermediated World
#PRSAMDC - Media Relations in a Disintermediated World#PRSAMDC - Media Relations in a Disintermediated World
#PRSAMDC - Media Relations in a Disintermediated World
Andrew Careaga
ย 
Social media: the road ahead (Leadership Phelps County)
Social media: the road ahead (Leadership Phelps County)Social media: the road ahead (Leadership Phelps County)
Social media: the road ahead (Leadership Phelps County)
Andrew Careaga
ย 
Branding? Marketing? PR? What's the Difference?
Branding? Marketing? PR? What's the Difference?Branding? Marketing? PR? What's the Difference?
Branding? Marketing? PR? What's the Difference?
Andrew Careaga
ย 
Smart social networking for graduate students
Smart social networking for graduate studentsSmart social networking for graduate students
Smart social networking for graduate students
Andrew Careaga
ย 
Social media and crisis communication in higher ed
Social media and crisis communication in higher edSocial media and crisis communication in higher ed
Social media and crisis communication in higher ed
Andrew Careaga
ย 
Hewebar12 change
Hewebar12 changeHewebar12 change
Hewebar12 changeAndrew Careaga
ย 
Blogging for a Change
Blogging for a ChangeBlogging for a Change
Blogging for a ChangeAndrew Careaga
ย 
The Art and Science of Higher Ed Blogging
The Art and Science of Higher Ed BloggingThe Art and Science of Higher Ed Blogging
The Art and Science of Higher Ed Blogging
Andrew Careaga
ย 
Getting down to business with social media
Getting down to business with social mediaGetting down to business with social media
Getting down to business with social media
Andrew Careaga
ย 
Social Media: Beyond the Basics
Social Media: Beyond the BasicsSocial Media: Beyond the Basics
Social Media: Beyond the Basics
Andrew Careaga
ย 
Social Media 101
Social Media 101Social Media 101
Social Media 101
Andrew Careaga
ย 
Social Networks and Student Enrollment
Social Networks and Student EnrollmentSocial Networks and Student Enrollment
Social Networks and Student Enrollment
Andrew Careaga
ย 
Branding 101 (for student organizations)
Branding 101 (for student organizations)Branding 101 (for student organizations)
Branding 101 (for student organizations)
Andrew Careaga
ย 
Communicating Change, Inside and Out
Communicating Change, Inside and OutCommunicating Change, Inside and Out
Communicating Change, Inside and Out
Andrew Careaga
ย 
Building the Missouri S&T brand
Building the Missouri S&T brandBuilding the Missouri S&T brand
Building the Missouri S&T brand
Andrew Careaga
ย 
New media and the new PR
New media and the new PRNew media and the new PR
New media and the new PR
Andrew Careaga
ย 
New Media Promotion Using Facebook, Youtube and Blogs
New Media Promotion Using Facebook, Youtube and BlogsNew Media Promotion Using Facebook, Youtube and Blogs
New Media Promotion Using Facebook, Youtube and Blogs
Andrew Careaga
ย 
Casevi Change
Casevi ChangeCasevi Change
Casevi Change
Andrew Careaga
ย 

More from Andrew Careaga (20)

#Ama higher ed 2014 - marketers as masters of the mix
#Ama higher ed 2014 - marketers as masters of the mix#Ama higher ed 2014 - marketers as masters of the mix
#Ama higher ed 2014 - marketers as masters of the mix
ย 
Managing change inside and out
Managing change inside and outManaging change inside and out
Managing change inside and out
ย 
#PRSAMDC - Media Relations in a Disintermediated World
#PRSAMDC - Media Relations in a Disintermediated World#PRSAMDC - Media Relations in a Disintermediated World
#PRSAMDC - Media Relations in a Disintermediated World
ย 
Social media: the road ahead (Leadership Phelps County)
Social media: the road ahead (Leadership Phelps County)Social media: the road ahead (Leadership Phelps County)
Social media: the road ahead (Leadership Phelps County)
ย 
Branding? Marketing? PR? What's the Difference?
Branding? Marketing? PR? What's the Difference?Branding? Marketing? PR? What's the Difference?
Branding? Marketing? PR? What's the Difference?
ย 
Smart social networking for graduate students
Smart social networking for graduate studentsSmart social networking for graduate students
Smart social networking for graduate students
ย 
Social media and crisis communication in higher ed
Social media and crisis communication in higher edSocial media and crisis communication in higher ed
Social media and crisis communication in higher ed
ย 
Hewebar12 change
Hewebar12 changeHewebar12 change
Hewebar12 change
ย 
Blogging for a Change
Blogging for a ChangeBlogging for a Change
Blogging for a Change
ย 
The Art and Science of Higher Ed Blogging
The Art and Science of Higher Ed BloggingThe Art and Science of Higher Ed Blogging
The Art and Science of Higher Ed Blogging
ย 
Getting down to business with social media
Getting down to business with social mediaGetting down to business with social media
Getting down to business with social media
ย 
Social Media: Beyond the Basics
Social Media: Beyond the BasicsSocial Media: Beyond the Basics
Social Media: Beyond the Basics
ย 
Social Media 101
Social Media 101Social Media 101
Social Media 101
ย 
Social Networks and Student Enrollment
Social Networks and Student EnrollmentSocial Networks and Student Enrollment
Social Networks and Student Enrollment
ย 
Branding 101 (for student organizations)
Branding 101 (for student organizations)Branding 101 (for student organizations)
Branding 101 (for student organizations)
ย 
Communicating Change, Inside and Out
Communicating Change, Inside and OutCommunicating Change, Inside and Out
Communicating Change, Inside and Out
ย 
Building the Missouri S&T brand
Building the Missouri S&T brandBuilding the Missouri S&T brand
Building the Missouri S&T brand
ย 
New media and the new PR
New media and the new PRNew media and the new PR
New media and the new PR
ย 
New Media Promotion Using Facebook, Youtube and Blogs
New Media Promotion Using Facebook, Youtube and BlogsNew Media Promotion Using Facebook, Youtube and Blogs
New Media Promotion Using Facebook, Youtube and Blogs
ย 
Casevi Change
Casevi ChangeCasevi Change
Casevi Change
ย 

Recently uploaded

Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
ย 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
ย 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
ย 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
ย 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
ย 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
ย 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
ย 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
Naaraayani Minerals Pvt.Ltd
ย 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
ย 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
ย 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop.com LTD
ย 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
ย 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
Safe PaaS
ย 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
ย 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
ย 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
ย 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
Henry Tapper
ย 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdfBeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
ย 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
ย 

Recently uploaded (20)

Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
ย 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ย 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
ย 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
ย 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
ย 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
ย 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
ย 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
ย 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
ย 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
ย 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
ย 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
ย 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
ย 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
ย 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
ย 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
ย 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
ย 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
ย 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdfBeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdf
ย 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
ย 

Social Media and Marketing: One Practitioner's Perspective

  • 1.
  • 4. Source: Trevor Young , โ€œSocial media in a โ€˜tag cloudโ€™ nutshell,โ€ Jan. 28, 2010 (trevoryoung.posterous.com/social-media-in-a-tag-cloud-nutshell)
  • 5.
  • 6. Source: HubSpot, 101 Awesome Marketing Quotes (www.hubspot.com/101-marketing-quotes/)
  • 10. ย 
  • 11.
  • 12. 2010 Social Media Marketing Industry report, reported in Inc. online, April 23, 2010 (www.inc.com/news/articles/2010/04/how-social-media-helps-small-business.html)
  • 13.
  • 15. Commonly used social media tools Source: 2011 Social Media Marketing Industry Report, Social Media Examiner, April 2011
  • 17. Marketing isnโ€™t going to go away. Nor should it. But it needs to evolve rapidly and thoroughly, for markets have become networked and now know more than business, learn faster than business, are more honest than business , and are a hell of a lot more fun than business. The Cluetrain Manifesto
  • 18. Blendtecโ€™s โ€œWill It Blend?โ€ videos on Youtube : www.youtube.com/user/Blendtec
  • 19. Amazonโ€™s mp3 music stream on Twitter : www.twitter.com/amazonmp3
  • 20. vitaminwater on Facebook : www.facebook.com/vitaminwater
  • 21. Old Spice Man on YouTube : www.youtube.com/user/OldSpice
  • 22. Image via Anna Vignet, www.flickr.com/photos/annnna/2228189828/
  • 23. Humanize your business Image via www.chilloutpoint.com/featured/human-and-robots-visions-of-the-future.html
  • 24. Communicating in a human voice adds a sense of personal and sociable human contact to the interaction with the public. โ€ฆ [P]erceived conversational human voice may promote trust, satisfaction, and commitment in relationships between an organization and the public, which in turn results in favorable behavioral intentions toward an organization. Hyojung Park Missouri School of Journalism Source: MU News Bureau, โ€œUse of Human Voice in Social Media Can Help Organizations Build Relationships,โ€ May 18, 2011.
  • 25. ย 
  • 26. ย 
  • 27. ย 
  • 28. Connect with your customers
  • 29. ย 
  • 30. Extend your reach Image via msspider66 www.flickr.com/photos/msspider66/44397492/
  • 31. Jack Dorsey: St. Louis native, Missouri S&T alum, Twitter co-founder
  • 32. Jack Dorsey has more followers on Twitter (1,691,086) than The New York Times has subscribers (877,000) @jack followers on Twitter as of June 18, 2011; New York Times subscribers as of Sept. 30, 2010
  • 33. Put yourself in control Image via Ben McLeod www.flickr.com/photos/benmcleod/523653908/
  • 34. ย 
  • 35. Diving in โ€ฆ โ€˜ Like skydiving, a lot of learning comes from doing.โ€™ Brad J. Ward, co-founder, BlueFuego.com, โ€œSkydiving Into the Social Web,โ€ Squaredpeg.com, Jan. 6, 2010
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. Listen + respond + add value + do good
  • 44. ย 
  • 45.
  • 46.
  • 47.
  • 48. Source: Hobsons Domestic Research Report 2009-2010, cited by Karlyn Morissette, www.doteduguru.com, Oct. 22, 2009 Trust levels among prospective students
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. Commonly used social media tools Source: 2011 Social Media Marketing Industry Report, Social Media Examiner, April 2011
  • 57. The social media cheat sheet www.thenextweb.com/shareables/2010/03/07/the-social-media-cheat-sheet /
  • 58. The social media cheat sheet www.thenextweb.com/shareables/2010/03/07/the-social-media-cheat-sheet/
  • 59.
  • 60. ย 
  • 61. ย 
  • 62. ย 
  • 63. ย 
  • 64.
  • 65.
  • 66. 4. FEED ME, SEYMOUR!
  • 67. Source: HubSpot, 101 Awesome Marketing Quotes (www.hubspot.com/101-marketing-quotes/)
  • 70. 12/21/2012 Its easy to get stuck in the past when you are trying to make a good thing last -Neil Young Courtesy of Mark Greenfield (@markgr)
  • 71. Thank you! Andrew Careaga about.me/andrewcareaga Twitter: @andrewcareaga

Editor's Notes

  1. So โ€“ I was asked to address a couple of points: First, why are blogs important for colleges and universities? I have four reasons.
  2. ANDY โ€“ These are the guiding principles for developing a social media policy (The last point about protecting the university extends to its brand identity as well)