This document provides an overview of social media and its benefits for businesses. It discusses key social media platforms like Facebook, Twitter, LinkedIn and YouTube. For each platform, it provides statistics on user numbers and demographics. It also explains common terms and features of each platform. The document advocates that social media allows businesses to engage with customers, listen to them, understand them and provide value. It stresses that businesses should set clear goals and strategies for social media. Finally, it poses some frequently asked questions about using social media for business.

1. Everything you ever wanted to
know about social media but were
afraid to ask

2. About Us
Ola Agbaimoni aka The
Business Detective
Background in public
sector regenerations
and place making
Social media marketing
specialist
17,000+ Twitter
followers

3. Outline
• What is Social
Media
• Myths
• Definition
• Benefits - Why
Businesses should
be using it
Boost your business
with Social Media

4. Overview
Core principles
Overview of Social
Media Platforms
Social Media
Bingo
Boost your business
with Social Media

5. What is Social
Media?
• Myths
• Definition
• Benefits
Boost your business
with Social Media

6. Social Media Myths
True or False!
It is free!
Social Media = Viral !
Social media can replace your marketing
strategy!
9 out of 10 businesses use social media!
Social media is too risky to manage

7. Social Media Myths
True or False!
Facebook is not a business platform!
Social media is only for B2C businesses!
You can just set it and forget it
(automation)

8. What is Social Media?
Social Media Your 21st Century
Marketing Tool. Social Media is the
future of communication, a countless
array of internet based tools and platforms
that increase and enhance the sharing of
information. It makes the transfer of
information: text, photos, audio, video, etc
among internet users easy, fluid and
instant.

9. Why Business Should Be
On Social Media?
72% of all internet users are now active on social media!
1.5 billion people are using Social Networking sites!
18-29 year olds have an 89% usage!
The 30-49 bracket sits at 72%!
60 percent of 50 to 60 year olds are active on social media!
In the 65 plus bracket, 43% are using social media!
71% of users access social media from a mobile device.!
1 in every 6 people is on Facebook alone.!
Is it for your business?!
Your customers are there can you afford not to be?

10. Core principles
• It is a communication tool
• It is not a magic mean
• It works like a fly wheel
• Use it to HUG your customers
• HEAR
• UNDERSTAND
• GIVE back incredible value

11. Business Benefits
of Social Media
Social Media provides your
business with an opportunity to:
Engage
Listen
Understand
Respond
Learn
Add incredible value Boost your business
with Social Media

12. Your goals for
Social Media
Social media
success begins
with a clear
strategy.
Set your goals
and create a
strategy to
achieve them
Boost your business
with Social Media

13. Your goals for
Social Media
What do you hope
to get out of using
Social Media?
How will you
measure your
success?
Set SMARTER
Social Media
goals Boost your business
with Social Media

14. Social Media
Platforms: Overview
Key Platforms
Facebook
Google +
Twitter
LinkedIn
Youtube Boost your business
with Social Media

15. Overview Social Media
Platforms Platforms
Other Platforms
Pinterest
Instagram
Slideshare
Social
Bookmarking
Boost your business
with Social Media

16. Facebook
Facebook
Social network that connects people personally and
professionally through connections, messages, photos &
videos
Statistics
– 1.15 billion users
– If Facebook was a country 3rd largest
– One million web pages are accessed using the “Login
with Facebook” feature
– 23 percent of Facebook users login at least 5 times per
day
– 48% female users
– 36% from 35-64 age group

17. Facebook -
Know the lingo
Friends
Likes
Pages
Update Status
Groups
Boost your business
with Social Media

18. Google+
The second largest social networking site. Google describes
it a as the "social layer" that enhances many of its online
properties.
!
Statistics!
– Over 1 Billion people with G+ enabled accounts
– It has reached 359 million monthly active users
– Google+ is growing at 33% per annum.
– The 45 to 54 year old bracket increased its usage on
Google+ by 56% since 2012
– 46% female users
– 36% from 35- 64 age group

19. Google+ -
Know the lingo
Circles
Hangouts,
Friends
Following
Followed
Boost your business
with Social Media

20. Twitter
An instant messaging system that lets a person send brief
text messages up to 140 characters in length to a list of
followers
!
Statistics!
– 550 million registered users
– 34% of marketers use Twitter to successfully generate
leads
– Twitter was the fastest growing network with a 44% growth
from 2012-2013
– 215 million monthly active users
– 45% female users
– 36% from 35-64 age group

21. Twitter - know
the lingo
Tweets
Retweet-RT
Hashtag - #FF
Followers
Following
Promoted Tweets
Lists
@message
DM
Unfollow Boost your business
with Social Media

22. LinkedIn
A business-oriented social networking
site.
!
Statistics!
– 300 million users (187 AMU)
– In 200 countries
– 41% of visits are via mobile
– 43% female users
– 42% from 35-64 age group

23. LinkedIn - know
the lingo
Updates
Professional Profile
Groups
Company Pages
Connections
Endorsements
Recommendations
Boost your business
with Social Media

24. YouTube
YouTube
A video-sharing website on which users can
upload, share, and view videos
!
Statistics
– Over 1 billion users
– 2 billion videos streamed each day
– 2nd largest search engine

25. YouTube - know
the lingo
Video
Upload
Share
Subscriptions
Channels
Likes
Dislikes
Views
Boost your business
with Social Media

26. Foursquare
Recently revamped - now more of a city guide
Swarm is for checkins and badges
!
Statistics
– 30 million users
– Usage almost 50/50

27. Other Social Media Platforms
Pinterest
A pin-board style photo-sharing website that
allows users to create and manage theme-based
image collections such as events, interests, and
hobbies. 20 million active monthly users
Instagram
An online photo-sharing and social
networking service that enables its users to take
pictures, apply digital filters to them, and share
them on a variety of social networking services.
200 million active monthly users

28. Other Social Media Platforms
Slideshare
SlideShare is an online slide
hosting service.
Social bookmarking
A method for Internet users to organise,
store, manage and search for bookmarks of
resources online.

29. Everything you ever wanted to know
about using social media for your
business but were afraid to ask
Q & A
The following questions
were collected from small
businesses via my social
media platforms
To receive answers to all 15
questions copy and paste
this link into your browser:
http://forms.aweber.com/
form/11/165169511.htm Boost your business
with Social Media

30. Questions
1. Which Social Media platform should I choose and why?
2. Do I have to be everywhere?
3. How do I use hashtags (#) effectively?
4. How effective is Facebook for marketing my blog?
5. What is Social Media and why should I use it?
6. What is the best way to use my time on social media to be most effective?
!

31. Questions
7. How do I decided if Social Media is really essential for my business?
8. Do particular businesses benefit from being on particular platforms?
9. Do people who give, i.e. share other people’s stuff, really benefit?
10.If I have four different ideal customers, do I need a separate social media profile for each one?
11.When new platforms come out is it worth joining as an early adopter or is the risk to great?
12.All my business comes from networking and referrals, do I need social media?
13.What’s the difference between spam and marketing?
14.How often should I post updates?
15.What’s the best way to reach the older age group on social media?