This document outlines the objectives and content of a lesson on theories for Section B of a media exam. It includes the following: - The lesson aims to recap prior learning on Section B, improve understanding of theories and concepts, and allow most students to apply the knowledge to a practical task. Some may learn new theories. - An activity requires students to express their mood on Section B with an emoji and explain any apprehension or confidence. - Theories discussed include Henry Jenkins' concept of media convergence and Dave Winer and Andrew Keen's perspectives on amateurism and expertise in online media. - Students complete an activity where they analyze which theory is most convincing and apply a case study example in a

1. Section B - Theories
Monday 12th October 2015
Unit G325: Section B – Critical Perspectives in Media

2. Entrance Activity –
Assess existing knowledge
YOU MUST find an Emoji on line that best reflects your Mood/Feelings
about Section B of the Exam and display it on the screen.
Extension – YOU COULD explain WHY by typing a message in
Microsoft Word alongside this explaining WHAT you need to improve
upon/.where your apprehension lies/where you are most confident.

3. Why?
Aims & Objectives
• ALL OF YOU YOU WILL re-cap
prior learning.
• ALL OF YOU WILL improve your
understanding of Section B.
• MOST OF YOU WILL be able to
transfer this knowledge into a
practical task.
• SOME OF YOU WILL learn
about new theories in this
lesson.
• Review the learning.
Develop a critical
understanding of the
contemporary media
landscape through a
range of media
products.

4. Starter
Assess existing knowledge
Fill in the Gaps!
• ALL OF YOU YOU WILL re-cap prior learning.

5. “every c________r gets c_____ d across
mu____le media p_______s”
Henry J______s (20__)
onsume ourte
ltip latform
enkin 06

6. http://www.independent.co.uk/arts-entertainment/films/news/the-vault-paramount-launches-
youtube-channel-with-hundreds-of-free-movies-a6685716.html
Henry Jenkins (2006) –
Provide audiences with the
“kinds of entertainment experiences they
w_____”ant

7. • ALL OF YOU WILL improve your understanding of Section B

8. Which theories of online media are most convincing to you and why?
Blue = Theory

9. https://ncrafts.wordpress.com/unit-g325-section-b-global-media-and-media-in-the-online-age/useful-links-a2/
• Use this resource to help you understand the theories surrounding different forms
of Media in the Online Age.
• It is CRUCIAL that you apply the theory to case study examples on a regular basis.
Which theories of online media are most convincing to you and why?
• ALL OF YOU WILL improve your understanding of Section B

10. https://www.memecenter.com/memebuilder
Dave Winer (1994)
Andrew Keen (2011) –
‘Amateurism, rather than expertise,
is celebrated, even revered’• SOME OF YOU WILL learn about new theories in this lesson.

11. Paragraph - Comparison
How significant has the internet been to media producers? [50]
June 2015
TV is an example of how producers have benefited from the internet.X
TV is another example of how the internet has been able to benefit
media producers, in particular IPTV.
An example of this is Sky Go, a live streaming service that allows you
watch your favourite channels and is ‘fast, free and portable’ (Marc
Prensky – 2001) as well as being a form of miniturisation. Sky Go has
3.3 million subscribers as of 2015 due to the media exposure it gets
due to Sky being owned by ‘News Corp’, a “Global Trailblazer” (Blau
– 2005).
✓
• ALL OF YOU WILL improve your understanding of Section B

12. • MOST OF YOU WILL be able to transfer this knowledge into a practical task.
ncrafts.wordpress.com
5 minutes - YOU MUST research some of the theories and/or Case Studies available
under:
5 minutes - THEN, you need to produce a PEA Paragraph Blog Post onto the page
below:
P - Which theory of online media IS most convincing to you and why?
E - Provide some case study related evidence (Media Product, statistics, critical
opinion) to “Back this up”
A - Future prediction – WHERE do you see this product going?
Which theories of online media are most convincing to you and why?

13. PEA Paragraph Blog Post

14. FEEDBACK

15. What have you learnt?
Using the same Microsoft Word document from earlier,
explain WHERE or HOW you have now improved your
knowledge of Section B in today’s lesson.
Extension – YOU COULD set yourself a target of something
you need to go away and learn/investigate further.
• Review the learning.

16. Which theories of online media are most convincing to you and why?
Homework
• Prepare for the Assessment Lesson – Due: Monday 19th October – This WILL go
towards your ISM 1) grade
• Research an Independent Case Study to apply in your answer!
• Continue to learn the theories associated to this Section of the exam.