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![Paragraph - Comparison
How significant has the internet been to media producers? [50]
June 2015
TV is an example of how producers have benefited from the internet.X
TV is another example of how the internet has been able to benefit
media producers, in particular IPTV.
An example of this is Sky Go, a live streaming service that allows you
watch your favourite channels and is ‘fast, free and portable’ (Marc
Prensky – 2001) as well as being a form of miniturisation. Sky Go has
3.3 million subscribers as of 2015 due to the media exposure it gets
due to Sky being owned by ‘News Corp’, a “Global Trailblazer” (Blau
– 2005).
✓
• ALL OF YOU WILL improve your understanding of Section B](https://image.slidesharecdn.com/sectionb-theoryoverview-151012130553-lva1-app6892/85/Section-b-theory-overview-11-320.jpg)
Uploaded byNick Crafts
Section b theory overview
This document outlines the objectives and content of a lesson on theories for Section B of a media exam. It includes the following: - The lesson aims to recap prior learning on Section B, improve understanding of theories and concepts, and allow most students to apply the knowledge to a practical task. Some may learn new theories. - An activity requires students to express their mood on Section B with an emoji and explain any apprehension or confidence. - Theories discussed include Henry Jenkins' concept of media convergence and Dave Winer and Andrew Keen's perspectives on amateurism and expertise in online media. - Students complete an activity where they analyze which theory is most convincing and apply a case study example in a
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Section b theory overview
- 1. Section B -Theories Monday 12th October 2015 Unit G325: Section B – Critical Perspectives in Media
- 2. Entrance Activity – Assessexisting knowledge YOU MUST find an Emoji on line that best reflects your Mood/Feelings about Section B of the Exam and display it on the screen. Extension – YOU COULD explain WHY by typing a message in Microsoft Word alongside this explaining WHAT you need to improve upon/.where your apprehension lies/where you are most confident.
- 3. Why? Aims & Objectives •ALL OF YOU YOU WILL re-cap prior learning. • ALL OF YOU WILL improve your understanding of Section B. • MOST OF YOU WILL be able to transfer this knowledge into a practical task. • SOME OF YOU WILL learn about new theories in this lesson. • Review the learning. Develop a critical understanding of the contemporary media landscape through a range of media products.
- 4. Starter Assess existing knowledge Fillin the Gaps! • ALL OF YOU YOU WILL re-cap prior learning.
- 5. “every c________r getsc_____ d across mu____le media p_______s” Henry J______s (20__) onsume ourte ltip latform enkin 06
- 6. http://www.independent.co.uk/arts-entertainment/films/news/the-vault-paramount-launches- youtube-channel-with-hundreds-of-free-movies-a6685716.html Henry Jenkins (2006)– Provide audiences with the “kinds of entertainment experiences they w_____”ant
- 7. • ALL OFYOU WILL improve your understanding of Section B
- 8. Which theories ofonline media are most convincing to you and why? Blue = Theory
- 9. https://ncrafts.wordpress.com/unit-g325-section-b-global-media-and-media-in-the-online-age/useful-links-a2/ • Use thisresource to help you understand the theories surrounding different forms of Media in the Online Age. • It is CRUCIAL that you apply the theory to case study examples on a regular basis. Which theories of online media are most convincing to you and why? • ALL OF YOU WILL improve your understanding of Section B
- 10. https://www.memecenter.com/memebuilder Dave Winer (1994) AndrewKeen (2011) – ‘Amateurism, rather than expertise, is celebrated, even revered’• SOME OF YOU WILL learn about new theories in this lesson.
- 11. Paragraph - Comparison Howsignificant has the internet been to media producers? [50] June 2015 TV is an example of how producers have benefited from the internet.X TV is another example of how the internet has been able to benefit media producers, in particular IPTV. An example of this is Sky Go, a live streaming service that allows you watch your favourite channels and is ‘fast, free and portable’ (Marc Prensky – 2001) as well as being a form of miniturisation. Sky Go has 3.3 million subscribers as of 2015 due to the media exposure it gets due to Sky being owned by ‘News Corp’, a “Global Trailblazer” (Blau – 2005). ✓ • ALL OF YOU WILL improve your understanding of Section B
- 12. • MOST OFYOU WILL be able to transfer this knowledge into a practical task. ncrafts.wordpress.com 5 minutes - YOU MUST research some of the theories and/or Case Studies available under: 5 minutes - THEN, you need to produce a PEA Paragraph Blog Post onto the page below: P - Which theory of online media IS most convincing to you and why? E - Provide some case study related evidence (Media Product, statistics, critical opinion) to “Back this up” A - Future prediction – WHERE do you see this product going? Which theories of online media are most convincing to you and why?
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- 15. What have youlearnt? Using the same Microsoft Word document from earlier, explain WHERE or HOW you have now improved your knowledge of Section B in today’s lesson. Extension – YOU COULD set yourself a target of something you need to go away and learn/investigate further. • Review the learning.
- 16. Which theories ofonline media are most convincing to you and why? Homework • Prepare for the Assessment Lesson – Due: Monday 19th October – This WILL go towards your ISM 1) grade • Research an Independent Case Study to apply in your answer! • Continue to learn the theories associated to this Section of the exam.