This document discusses social media strategies for school districts. It outlines how social media can be used as an engagement tool through platforms like Twitter, Facebook, and blogging. The document addresses myths versus facts about social media, and provides examples of how two Ohio school districts, Pickerington Local Schools and Ohio Hi-Point Career Center, are using social media for outreach, branding, and increasing enrollment through targeted campaigns. Barriers to social media use and next steps for developing a strategy are also covered.
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To get the most out of using social media take some time to develop a solid strategy.
When thinking about how they want to use social media, a lot of people start by saying, “We need to be on Facebook,” or, “Instagram is the hot new platform, we need to be there!” This is backwards because it focuses on technology rather than people and relationships. You need to start by mapping out who you want to reach out to on social media, what your goals are in reaching out to them using social media, and then determine which platforms will help you best meet your goals. Social media is not just about new technology, it is about people and relationships!
This presentation is about the impact of social media on our lives.
Data has been collected from trusted sources.
This presentation features: Positive as well as negative impact of social media.
Data tables and good quality graphics are included.
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I was invited by and presented this to the Rotaract Club of Dar City, Tanzania on 8th August 2015.
social media is major part of youth, and it's depend on youth how to use social media .and social ,media is like half glass of water how to use it . it's depend on you. social media useful in education, make relationship , business activity, e-commerce, etc... and there are some limitation also.... effect on sleep ,money wasting , physical health , stress level etc.. so.. if you are using social media than use carefully . it's usefull as well as harm ful also...................
Effects of social media on youth
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Social Media Strategies for Schools for OASBO Conference
1. Social Media
Strategies
for School Districts
OASBO Annual Workshop
04.21.10
Lee Cole, Pickerington Local Schools
Shane Haggerty, Ohio Hi-Point Career Center
2. Social Media Strategies
for School Districts
What is Social Media & Why it Matters
How we are using it
Problems/Obstacles
Myths vs. Facts
Social Media tools (Twitter, Facebook,
Blogging)
Next Steps/Resources
3. Social Media: What is it?
Why does it matter?
Social Media is an open, interactive, conversational
communications tool based online
Social media changes the way we communicate from one-
way and top-down to two-way, bottom-up
Social media moves communication from a monologue to a
dialogue
“Social media has created a shift from push
communication to a pull dialogue”-Forrester Research
The brand is now in the hands of the consumer
4. Social Media: What is it?
Why does it matter?
The Lecture is OVER!
Show me a STORY!
There are NO captive audiences
anymore!
5. Social Media: What is it?
Why does it matter?
Facebook: Over 400 million active users, 41% over age 35
YouTube: 84% watching video online, 54% ages 35-64
Twitter: More than 3 million “Tweets” each day
Gender of social media users: 50/50 split
Age Stats: 18-24 (75%), 25-34 (57%), 35-44 (30%), 45-54 (19%), 55-64
(10%), 65+ (7%)
Since 2005, Adult use has more than quadrupled from 8% to 35%
More than 40% of women over 40 have a social networking presence
11. Why Tweet?
-One of the easiest social media vehicles
-More controls district side controls
-Increase brand and maintain identity
-Reach a new demographic
-Target your message
Don't be intimidated
-You don't need to make a large
investment into Twitter
-Two sentence messages
-5-10 min daily commitment
12. Usages
-A branding tool
-Rumor Control
-Testimonials
-Reminder Notices
How to Implement
-Set-up an account
-Create background image
-Profile/links
-Build followers
15. Facebook 101
1.
What is it?
2.
Growth and projected
users
3.
Different types of pages
(individual, fan, group)
4.
Why use Facebook?
5.
Reaching a variety of
audiences
6.
How it differs in privacy
controls from other social
media (MySpace)
19. The Planning stage:
Surveys of Students showed:
Only 20% of parents read direct mail pieces, 14.3% of
students did
97% of parents & students visit district website always
or sometimes
70% of students preferred visiting Facebook or
MySpace while online
23% regularly used photo sharing sites & watched
online videos
58% read blogs regularly
21. Outcomes/measurement:
Enrollment trending up for next school
year (100+ more students at this point
over same point last year)
Recruitment/community outreach has been
“branded”
Students have become part of PR team
24. Blogging
-Blogs allow you to communicate in
a transparent and “real” way
-Blogs can replace traditional print
newsletters or other costly
methods of delivering up-to-date
news
-Blogs allow you to tell a story and
create a dialogue with your
constituents
-Blogs can be subscribed to
allowing for easy delivery
-Blog comments can be moderated
and controlled for safety
-Wordpress or Blogger are free!
25. Problems & Obstacles
1.
Lack of understanding
-
Youth usually more savvy than adults regarding social media types,
functions
-
“Just a fad”
2.
Fear of the unknown
-
New mediums continue to be tested
-
social media expands, so do the ways we use it.
As
-
Strict legislation governing how students’ images are allowed to be
used on the Internet
-
Legislation is really just emerging; lots of gray areas
3.
Target audience
-
Not knowing how parents/community prefers to receive news about
your district
-
Often a matter of lack of Internet access in larger cities, rural
populations
26. Problems & Obstacles
HEADLINES WORRY SCHOOL DISTRICTS:
Teens sue school over punishment for racy pics
Summer vacation lingerie-and-lollipop photos were posted on MySpace
- MSNBC, Oct. 30, 2009
Va. Student's Snow-Day Plea Triggers an Online Storm
- Washington Post, Jan. 23, 2008
Conviction on lesser charges in MySpace case
Mother guilty of misdemeanor charges in cyber-bullying in which girl died
- MSNBC, Nov. 26, 2008
Facebook postings land N.C. teachers in hot water
- Charlotte Observer, Nov. 23, 2008
State targets student-teacher communication
New Louisiana law says all electronic communication between teachers and students
outside of school must be reported
- eSchool News, Oct. 19, 2009
28. MYTH:
It’s dangerous and uncontrollable
FACT:
It’s controllable with safety features and
moderation controls
29. MYTH:
Social Media is a fad and only for kids
FACT:
It’s growth continues at astounding rates, it’s part of
peoples’ lifestyles and the 35 and up crowd accounts
for 41% of all visitors to the largest social site
30. MYTH:
It’s free and easy, anyone can do it, and
it will have an immediate impact
FACT:
It CAN be free, it DOES take time and planning, not
EVERYONE should do it, and it’s impact does take time
and consistency
31. MYTH:
Social media will replace traditional
communications and is immeasurable
FACT:
Social media should be PART of your outreach, along
with traditional PR and marketing. It’s measurement
is easier than traditional means, but is based more on
relationship-building and engagement
32. NEXT STEPS: Strategies
for your school district
Plan (Surveys, focus groups)
Coordinate social media efforts across
organization/Get support from administration,
board
Set policies and procedures, crisis procedures
Evangelize and educate your staff (and
constituents)
Monitor and measure
33. Benefits of social media:
>Rapid response to rumors/criticism
>Build a network of key communicators/
word-of-mouth
>Dialogue w/constituents
>On-going idea development
>Provides testimonials
>Create communities
35. QUESTIONS?
Contact Us:
Lee Cole:
lee_cole@fc.pickerington.k12.oh.us
Shane Haggerty:
shaggerty@ohp.k12.oh.us
36. Follow us online:
Ohio Hi-Point Career Center:
http://twitter.com/ohiohipoint
http://facebook.com/ohiohipoint
http://www.hipointjourneys.com
Pickerington Local School District:
http://twitter.com/plsd
http://facebook.com/wearepickerington
http://www.youtube.com/WeArePickerington