This PowerPoint presentation discusses the history, advantages, and concerns of using social media in higher education. It defines social media as web services that allow users to create profiles, connect with others, and view connections. Some key advantages discussed are using social media for communication, marketing, classroom collaboration, and engaging alumni. Potential downsides addressed include distraction, privacy issues, and spreading misinformation. The presentation recommends educating students and faculty on best practices for social media use.
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition
In it's third year, the 2012 Social Media in Higher Education survey is a study conducted by Pearson in conjunction with the Babson Survey Research Group on how today's faculty are using social media in their personal, professional and teaching lives. These results were presented by Mike Moran of Converseon, Jeff Seaman of the Babson Survey Group, and Hester Tinti-Kane of Pearson Learning Solutions at the Social Media for Teaching and Learning event in Boston, MA on Oct. 19th.
You can download the full 2012 Social Media in Higher Education report at www.pearsonlearningsolutions.com/social-media-survey.
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition
In it's third year, the 2012 Social Media in Higher Education survey is a study conducted by Pearson in conjunction with the Babson Survey Research Group on how today's faculty are using social media in their personal, professional and teaching lives. These results were presented by Mike Moran of Converseon, Jeff Seaman of the Babson Survey Group, and Hester Tinti-Kane of Pearson Learning Solutions at the Social Media for Teaching and Learning event in Boston, MA on Oct. 19th.
You can download the full 2012 Social Media in Higher Education report at www.pearsonlearningsolutions.com/social-media-survey.
College Health 2.0: Utilizing Social Media and Interactive Technology to Enha...vaughn7
This is the presentation made at the 2009 ACHA Annual Meeting in San Francisco by Lindsey Bickers Bock, MPH (Duke), John Vaughn, MD (Ohio State) and Michelle Burtnyk, MPH (Simon Fraser).
Social Media Adoption among the Banking Sector in Sri Lanka: Paper presented ...Parakum Pathirana
Despite social media having a remarkable success in many parts of the world in different contexts such as promoting brands to changing state leaders, the adoption by the banking sector to provide financial services remains relatively low across many parts of the world.
Many banking customers are still reluctant to consume financial services via social media. In fact, how banks should adopt social media still remains unanswered, possibly due to the fluidity of social media compared to the rigidness of the banking sector. The aim of this paper is to devise a framework to better understand the determinants of social media adoption among the banking sector based on the Technology Acceptance Model (TAM).
Paper available at: https://www.academia.edu/15069575/Social_Media_Adoption_among_the_Banking_Sector_in_Sri_Lanka
faberNovel Consulting publie une étude sur le réseau en ligne Facebook : la révolution du « média social » pour une vraie conversation sur Internet.
Source : http://www.fabernovel.com/news/research-paper-facebook
#BPDNOLA17 – The Social Media Toolkit goes on the roadLaurel Hitchcock
In November 2016, I had the pleasure of presenting with Allison Curington, Director of Field Education at the University of Alabama, about our Social Media Policy Toolkit at CSWE’s 2016 Annual Program Meeting in Atlanta, GA. Today, we are at BPD’s 2017 Annual Conference in New Orleans to share our work once again. We will be talking about a project that we have been working on for the past two years, a Toolkit for Social and Digital Media Policies in Field Education. Please join us at 11:00 AM in Bayside B at the Sherton in New Orleans for our presentation. Allison and I started collaborating on this toolkit after many, many conversations about the growing use (and misuse) of social media in field education by students, educators and field supervisors. We saw that field directors were increasingly dealing with ethical and practical issues related to the use of social and digital media in field education, and we wanted to provide information and tools to help field directors raise awareness with students and field supervisors.
How Community Colleges Are Using Social Media: 2013 Case StudyLeigh-Anne Lawrence
Presents the results of a 2013 community college social media study. The purpose of this study was to explore how community colleges use social media to communicate and build relationships with students and the campus community. The survey sought information about current usage, initial implementation, policies and guidelines, and best practices for institutional social media use.
Learn more at www.leighannelawrence.com.
#APM16 - A Toolkit for Social and Digital Media Policies in Field EducationLaurel Hitchcock
Social Work field directors are increasingly dealing with ethical and practical issues related to the use of social and digital media in field education. This workshop will provide information and tools to help field directors raise awareness with students and field supervisors.
College Health 2.0: Utilizing Social Media and Interactive Technology to Enha...vaughn7
This is the presentation made at the 2009 ACHA Annual Meeting in San Francisco by Lindsey Bickers Bock, MPH (Duke), John Vaughn, MD (Ohio State) and Michelle Burtnyk, MPH (Simon Fraser).
Social Media Adoption among the Banking Sector in Sri Lanka: Paper presented ...Parakum Pathirana
Despite social media having a remarkable success in many parts of the world in different contexts such as promoting brands to changing state leaders, the adoption by the banking sector to provide financial services remains relatively low across many parts of the world.
Many banking customers are still reluctant to consume financial services via social media. In fact, how banks should adopt social media still remains unanswered, possibly due to the fluidity of social media compared to the rigidness of the banking sector. The aim of this paper is to devise a framework to better understand the determinants of social media adoption among the banking sector based on the Technology Acceptance Model (TAM).
Paper available at: https://www.academia.edu/15069575/Social_Media_Adoption_among_the_Banking_Sector_in_Sri_Lanka
faberNovel Consulting publie une étude sur le réseau en ligne Facebook : la révolution du « média social » pour une vraie conversation sur Internet.
Source : http://www.fabernovel.com/news/research-paper-facebook
#BPDNOLA17 – The Social Media Toolkit goes on the roadLaurel Hitchcock
In November 2016, I had the pleasure of presenting with Allison Curington, Director of Field Education at the University of Alabama, about our Social Media Policy Toolkit at CSWE’s 2016 Annual Program Meeting in Atlanta, GA. Today, we are at BPD’s 2017 Annual Conference in New Orleans to share our work once again. We will be talking about a project that we have been working on for the past two years, a Toolkit for Social and Digital Media Policies in Field Education. Please join us at 11:00 AM in Bayside B at the Sherton in New Orleans for our presentation. Allison and I started collaborating on this toolkit after many, many conversations about the growing use (and misuse) of social media in field education by students, educators and field supervisors. We saw that field directors were increasingly dealing with ethical and practical issues related to the use of social and digital media in field education, and we wanted to provide information and tools to help field directors raise awareness with students and field supervisors.
How Community Colleges Are Using Social Media: 2013 Case StudyLeigh-Anne Lawrence
Presents the results of a 2013 community college social media study. The purpose of this study was to explore how community colleges use social media to communicate and build relationships with students and the campus community. The survey sought information about current usage, initial implementation, policies and guidelines, and best practices for institutional social media use.
Learn more at www.leighannelawrence.com.
#APM16 - A Toolkit for Social and Digital Media Policies in Field EducationLaurel Hitchcock
Social Work field directors are increasingly dealing with ethical and practical issues related to the use of social and digital media in field education. This workshop will provide information and tools to help field directors raise awareness with students and field supervisors.
Do alumni from your college have a way to connect? Are there guidelines in place for social media? This presentation shares insight on how many colleges are connection through social networks. For more insight, www.pickshovelmarketing.com
Social Media networks have broad acceptance in current status. Almost everyone who has access with internet is linked with some kind of social communication using available social medias. Now social Medias are providing lots of utility to its users. This paper studies utility of its are useful for all learners . So the paper explain usefulness of any type of media in any field of education. Youth gain lot's of knowledge through technology in society .That why it is important for young learners Social media can be used effectively to build brand awareness, as well as by people to share brand positives and negatives. The point is that no matter how you slice it social media isnt a passing fad. It is becoming a standard communication platform that has dramatically changed the way that brands and consumers interact with one another. Mrs. Madhu | Miss. Shreya | Miss. Ruchi ""Effectiveness of Social Media for Learning"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd30114.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/30114/effectiveness-of-social-media-for-learning/mrs-madhu
2. Intended Usage
This PowerPoint was created to serve as an independent
resource addressing the history, advantages, and concerns of
social media for student affairs educators and administrators
within institutions of higher education.
We strongly encourage utilizing the many links throughout the
presentation to gain a deeper understanding of social media and
how to incorporate best practices at your unique institution.
3. What is Social Media?
Boyd and Ellison (2007) define social media as “web-
based services that allow individuals to (1) construct a
public or semi-public profile within a bounded system,
(2) articulate a list of other users with whom they share
a connection, and (3) view and traverse their list of
connections and those made by others within the
system” (p. 211).
4. Evolution of Social Media
(Major Social Networking Sites)
1997 – 2000 Sixdegrees.com
2002 – present Friendster
2003 – present Linkedin
2003 – present MySpace
2005 – present YouTube
2005 – present Xanga
2006 – present Facebook (Open to everyone)
2006 – present Twitter
Source: Boyd, D. M. & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of
Computer-Mediated Communication, 13(1), 210-230. DOI: 10.1111/j.1083-6101.2007.00393.x
6. Advantages of Social Media
• Heiberger and Harper (2008) demonstrate how social media can be utilized
throughout theories within student affairs, including Astin’s theory of student
involvement and Tinto’s retention models.
• 98% of students are using Facebook – quick, efficient, sustainable communication
• According to Qualman (2011) social media is utilized in the business world to
promote products cheaply and efficiently. Example: Ford gave individuals Ford
Fiestas for 6 months who promised to document their experiences using social
media. The results: over 7 million YouTube views, 750,000 views of photos on
Flickr, 11,000 “hand raisers” on Fiestamovement.com, 11,000 vehicle reservations,
and a 60% awareness rate (equal to all cars on the market for 2-3 years)
7. Social Media in the Classroom
Advantages
• Enhanced Communication – Students are comfortable to express themselves
• Increased Accessibility – Smartphones = Greater accessibility than blogs,
Blackboard
• Personal Learning Networks – Promotes cross institutional research
• Instant Academic Support Services – Advising, Virtual Office Hours,
• Student Collaboration – Easy access to groups, diverse populations, sustainable
and affordable
Useful Tips for Effective Teaching and Learning
100 ways Facebook is being used in the classroom in both k-12 and higher education
Libraries are also utilizing social media for citation assistance, broad casting live
events, and much more.
Effective Tips for Teaching Online
8. Social Media in the Co-Curricular
• Public Safety – Counseling to meet student needs and act proactively instead of
reactively, instant relay of information (Remember Virginia Tech?)
• Alumni – Connecting students and alumni will increase career opportunities,
sustainable advertising for homecoming and other alumni events
• Institutional Partnerships – Network with other institutions, find out what others
are doing in increase high impact student learning without leaving campus
• Virtual Tours – Increased opportunities for students with disabilities, increased
recruitment area
• Financial Resources – Instant counseling, inclusive and accessible location for
posting scholarships
20 Colleges and universities that are highly utilizing social media: Including the University
of Notre Dame, Harvard, Columbia, Johns Hopkins, Duke and many more.
9. Social Media in the Co-Curricular
• Career Development – Alumni connections, efficient resume/e-portfolio
evaluations, effective communication with potential employers,
• Student Involvement – Sustainably and efficiently advertise programs to
the student body, increased communication and connection with non-
traditional students = higher retention (Astin, 1984)
• Intercultural Awareness – Students can engage in diversity on a greater
level
• Inclusion and Equity – Engage and effectively communicate with off-
campus residents in a sustainable manner
10. Negatives Associated with Social Media
• Signs of other psychological disorders, including antisocial behaviors, mania and aggressive tendencies
with strong Facebook presence
• Facebook can be distracting and can negatively impact learning. Studies found that middle school, high
school and college students who checked Facebook at least once during a 15-minute study period
achieved lower grades.
• Can Encourage poor grammar and spelling
• Creating a culture in which a single mistake such as a racy picture or poorly thought-out comment can
cause irreparable harm to your reputation and can cause legal issues
• Increased risk of identity theft
• 22% of college students report cyberbullying (HealthDay, 2011)
• Allowing the spread of misinformation that may be perceived as fact, even in light of evidence to the
contrary
11. How MC Educates on Social Media
• Education is key – Workshops for professors, student affairs educators, and
students
• Create a webpage detailing the positives and negatives of social media usage
• Model, Model, Model – Brief videos housed on website and shown during
orientation to inform students of the implications of social media
Please view the videos below we created for student orientation:
Negative Social Media Presence
http://www.youtube.com/watch?v=toD6htxJJJU
Positive Social Media Presence
http://www.youtube.com/watch?v=dOet3Gsz7ZY
12. Provide Real-Life Examples
The following examples will be listed and linked on our new social media awareness webpage
Fired Over Facebook – Boston area firefighter fired over Facebook comment
13. Trending Now: Memes
• http://www.insidehighered.com/news/2012/0
2/16/campus-themed-internet-memes-go-
viral#.Tzz0tPN-OeN.facebook
14. Why Educate on Social Media?
Meet professional standards and support accreditation criteria
According to the Higher Learning Commission (2011), institutions must meet the
following criteria for accreditation:
• Core Component 5a – Serve the needs and expectations of constituents (98%
utilizing Facebook = need for social media.
• Core Component 4c – meeting the needs of a “global, diverse, and
technological society”
• Core Component 2a - “realistically prepares for a future shaped by multiple
societal and economic trends.”
Provide high impact student learning which meets the demands of
a changing global economy and culture
NASPA Standards of Professional Practice 8
“Members demonstrate and promote responsible behavior and support actions
that enhance personal growth and development of students.”
15. Recommended Links
Websites
http://www.studentadvisor.com/top-100-social-media-colleges - Top 100 Social Media Institutions
http://mashable.com/2012/02/03/higher-education-social-media/ - Social Media Data 2008-2011
http://www.techaddiction.ca/internet_addiction_statistics.html - Internet Facts and Figures
http://www.guardian.co.uk/technology/2010/nov/22/internet-encourages-bad-spelling-children - Grammar Concerns
http://health.usnews.com/health-news/family-health/brain-and-behavior/articles/2011/11/03/college-students-still-
vulnerable-to-bullying – Cyber Bullying
16. References
Boyd, D. M. & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-
Mediated Communication, 13(1), 210-230. DOI: 10.1111/j.1083-6101.2007.00393.x
Heiberger, G., & Harper, R. (2008). Have you Facebooked Astin lately? Using technology to increase student
involvement. In Junco, R., & Timm, D. M., eds. Using emerging technologies to enhance student
engagement. New Directions for Student Services Issue #124. San Francisco, CA: Jossey-Bass, pp. 19-35.
Silverman, M. (2012). How higher education uses social media [INFOGRAPHIC]. Retrieved from:
http://mashable.com/2012/02/03/higher-education-social-media/
Qualman, E. (2011). Socialnomics: How social media transforms the way we live and do business. Hoboken, NJ: John
Wiley & Sons.
Editor's Notes
Notice how similar the logos are, coincidence?
“Who’s using social media? Let’s focus on the 3 key websites – Facebook, Twitter, and LinkedIn – compared to traditional classroom resources – blogging, and message boards. A link is included under the picture rather than a direct citation so that users can access the full resource if desired.
Public Safety – Instant alerts for campus, easy access to information
Alumni Connections – Opportunities for networking with alumni
Institutional Partnerships – Opportunity for resource sharing, networking
Virtual Tours – Sustainable tours, increased access for students with disabilities, provide a wider recruitment base
Career Development – resume building, networking, job postings, social media education, program advertisement
Student Involvement – Housing and Student Life can advertise programs across campus, no paper advertising (sustainable), recruitment for clubs, ease of updating materials, easily evaluate the effectiveness of programs/policies through polls
Financial Resources – Scholarship announcements, access to financial aid resources/representatives
Intercultural Awareness – allows individuals to network with individuals from various backgrounds (Race, ethnicity, gender, age, socio-economic status, religion, sexual orientation, etc.)
Enhanced Communication – paperless advertising, increased faculty/student and student/student interaction, class announcements, utilized more frequently than email
Increased Accessability – smartphones, ipads, laptops, computer labs
Personal Learning Networks – allows individuals to share information, easily adapted to the classroom, LINK
Instant Academic Support Services – Library services, academic advising, writing center, tutoring centers, IT support (Blackboard)
Student Collaboration – easily establish and connect with groups, virtual collaboration for distance learning