This document provides an overview of social media marketing strategies presented at a Chamber of Commerce workshop. It discusses using Facebook, Twitter, YouTube and blogging to engage customers and build brands. Key points include using photos and video on Facebook, listening on Twitter, creating YouTube videos, and maintaining blogs for long-form content. The workshop also covers developing human business teams by involving customers and employees on social media.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Social media marketing - Part 1 IntroductionTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Developing Engaging Brand Content for Social Media sitesManou Molosa
The quickest way to turn people away from your branding efforts on social media is to come across as overtly pitching your product or service. If consumers sense you are interacting with them only to sell them a product, your social media branding efforts will be deemed irrelevant–or worse, you may create an irreparable damage your brand’s reputation. Find out how to craft content for social media sites that attract and engages consumers around the brand.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
5 Great Examples of CEO Thought Leadership Through Social MediaDavid Wesson
In the 2nd half of last year we undertook a social media audit for one of the leadership team of an Australian financial institution to help them build their personal brand online. As part of this work we thought we’d share with you 5 great examples of CEO thought leadership through social media +a bonus feature.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Shifting perception and making an impact through Social Media and Influencer ...Jon Chin
Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign.
A double-digit boost in purchase intent, brand preference and advocacy was recorded.
This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”.
A brand and reputational exercise.
The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective.
A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Social media marketing - Part 1 IntroductionTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Developing Engaging Brand Content for Social Media sitesManou Molosa
The quickest way to turn people away from your branding efforts on social media is to come across as overtly pitching your product or service. If consumers sense you are interacting with them only to sell them a product, your social media branding efforts will be deemed irrelevant–or worse, you may create an irreparable damage your brand’s reputation. Find out how to craft content for social media sites that attract and engages consumers around the brand.
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
5 Great Examples of CEO Thought Leadership Through Social MediaDavid Wesson
In the 2nd half of last year we undertook a social media audit for one of the leadership team of an Australian financial institution to help them build their personal brand online. As part of this work we thought we’d share with you 5 great examples of CEO thought leadership through social media +a bonus feature.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Shifting perception and making an impact through Social Media and Influencer ...Jon Chin
Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign.
A double-digit boost in purchase intent, brand preference and advocacy was recorded.
This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”.
A brand and reputational exercise.
The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective.
A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012
Presentation to PRSA Entreprener SIG - developed on questions asked.
The backstory is I had developed a presentation for PRSA but scrapped it based on the questions the members asked pre event. PPT Links:
http://geekmommy.net/- GeekMommy,
http://www.jnjbtw.com/ - JNJ BTW
http://www.iambossy.com/ - i am bossy
http://www.dcgoodwill.org/ - Goodwill of Greater Washington
http://frozenpeafund.com/ - Frozen Pea Fund
http://redcouch.typepad.com/ - Shel Israel
http://www.problogger.net/ - Darren Rowse
http://www.gapingvoid.com/ - gapingvoid
http://twitter.zappos.com/ - Zappos/Twitter
http://twitter.com/DonnaTocci - Donna Tocci
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
This presentation was given to a group of young professionals during a Dublin, Worthington and Union County Chamber sponsored YP event. It covers the world of personal branding and how to make world in a hyper-connected social media world.
NSPRA/Ohio Social Media Presentation for Schools 2010Shane Haggerty
A presentation on how to build a social media campaign delivered in 2010 to the Ohio Chapter of the National School Public Relations Association. Presenters included Billy Fischer and John Fimiani from Oxiem Marketing Technology, Shane Haggerty from Ohio Hi-Point Career Center and Lee Cole from Pickerington Local School District.
Presentation given during the Ohio School Boards Association Workshop entitled "Are You Being Heard?" Deals with web 1.0 vs. web 2.0, e-newsletters and social media for school districts.
Shane Haggerty, Communications Coordinator at Ohio Hi-Point Career Center, and Kelly Herzog, Public Information Coordinator at Miami Valley CTC, presented on social media marketing at the annual Ohio ACTE Conference in Columbus, OH, on August 7, 2008. For more information visit http://ohioactepr.blogspot.com
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
2. Our Plan For Today:
A. Your Thoughts on
Social
B. Why Social Matters
C. Facebook 101
D. Twitter 101
E. YouTube 101
F. Blogging 101
G. Question & Answer
TODAY’S TWITTER
HASHTAG:
#champaignohio101
3. Great Heights is an integrated marketing
communications company helping organizations
elevate their marketing efforts through the
science of strategy, the art of creativity and the
engagement of experiential.
Strategic Marketing & Public Relations
Social Media
Design (Packaging, Trade Show, Logo, Collateral)
Branding
Experiential Marketing
Event Planning & Management
Sponsorship Management
5. WHAT IS SOCIAL MEDIA?
• Social Media is an open,
interactive, conversational
communications tool based online
• Social media changes the way we
communicate from one-way and
top-down to two-way, bottom-up
• Social media moves
communication from a monologue
to a dialogue.
11. FACEBOOK 101
With over 700 million users, Facebook is the world’s
largest social network. It’s the ultimate connecter allowing
users to connect online through updates, blogs, photos,
games and much more.
Advantages
-Access to a huge and diverse audience – Facebook’s largest
user base is 35-54
-Ability to share multiple types of content including photos,
video and text
-Users spend more time on Facebook than any other website
on the web – so why not be there?
Tips
Content is King – interesting content is very important
Integrate photos and video whenever possible
12. FACEBOOK 101
THREE WAYS TO
MARKET YOUR BRAND
ON FACEBOOK:
1. USE PHOTOS &
VIDEOS
2. EVENTS & NOTES
3. FACEBOOK
QUESTIONS
21. TWITTER 101
The world’s fastest growing social network that allows you
to send short messages, called “tweets,” to your friends or
“followers.” You can follow others and receive their tweets
in real time.
Advantages
Very mobile and fast
Ability to easily expand your network by connecting with both
locals and influential's
Tips
Be a resource - success on Twitter is achieved through
valuable and interesting content
Listen – before saying anything, follow others in your
community to gauge what the conversation is like
22. TWITTER SEARCH & THE POWER
OF LISTENING
Tools you can use:
Hootsuite, Twitter Search,
Tweetchat
26. YOUTUBE 101
With over 1 billion views per day, YouTube is by far the
largest video sharing site on the web. In addition, it’s the
second most popular search engine ahead of both Yahoo
and Bing.
Advantages
If you’re trying to engage a younger audience, this is the place
Interesting video can increase engagement of almost any
tactic
YouTube videos can be used on Facebook, a blog, Twitter, TV,
etc.
Tips
Don’t create a goal of “let’s go viral.”
It almost never works that way.
29. BLOGGING 101
Over the last ten years blogging has gone from “what
the heck is a blog?” to “do you have a blog?”
Advantages
When Twitter or Facebook is too limiting, a blog give you the
chance to expand on a topic
A good blog encourages conversation and if successful, can
really improve overall engagement
Tips
Think long-term – It typically takes a long time to achieve
blog success
Try to add personality to your writing
32. NEXT STEPS:
>Decide
what
works
for
you
>Know
your
audience
>Be
proac7ve
>Train
&
educate
>Measure
success/failure
CONTACT ME:
shane@greatheightspr.com
Twitter.com/shanehaggerty
34. Our Plan For Today:
A. Your Thoughts on
Social
B. The Shift to Social
Business
C. Facebook for Business
D. Twitter for Business
E. Human Business Teams
F. Other Tools
G. Question & Answer
TODAY’S TWITTER
HASHTAG:
#champaignohio201
35. Great Heights is an integrated marketing
communications company helping organizations
elevate their marketing efforts through the
science of strategy, the art of creativity and the
engagement of experiential.
Strategic Marketing & Public Relations
Social Media
Design (Packaging, Trade Show, Logo, Collateral)
Branding
Experiential Marketing
Event Planning & Management
Sponsorship Management
38. “The
world's
leading
companies
are
realizing
that
a
solid
grasp
of
social
technologies
and
social
plaCorms,
along
with
the
concepts
of
authen7city,
transparency,
and
trust
will
become
cri7cal
to
building
global
brands,
transforming
product
development,
enabling
real-‐7me
customer
service,
and
fostering
social
collabora7on
with
customers
and
key
stakeholders.”
-‐Beverly
Macy
CEO,
Gravity
Summit
LLC
39. THE SHIFT TO SOCIAL BUSINESS
Bottom Line: Social Business is all
about removing communication
barriers and deepening
relationships with customers.
41. FIVE WAYS TO MARKET
YOUR BRAND ON
FACEBOOK:
1. USE PHOTOS & VIDEOS
2. LIKES
3. FACEBOOK QUESTIONS
4. FACEBOOK PLACES
5. GROUPS
42. “Though'ul
and
engaging
photos
are
a
cri4cal
component
to
our
Facebook
Page,”
says
Joel
Frey,
Travelocity’s
senior
public
rela4ons
manager.
“When
the
Roaming
Gnome
aDends
an
event
like
the
Balloon
Fiesta
in
Albuquerque,
our
social
media
team
definitely
wants
our
fans
to
chuckle
at
his
an4cs,
but
we
also
want
them
to
imagine
themselves
taking
a
balloon
ride
one
day
and,
hopefully,
using
Travelocity
to
help
them
turn
that
dream
into
reality.”
43.
44.
45. Consumer
Review
Groups:
Invite
members
to
par7cipate
in
private
group
sessions
via
the
New
Groups.
It’s
a
win-‐win
for
both
par7es
because
par7cipants
will
feel
more
at
home
in
a
familiar
environment,
which
may
make
them
more
likely
to
par7cipate
and
provide
higher
quality
feedback.
Event
Groups:
If
you
host
networking
events,
conferences
or
seminars,
consider
leSng
par7cipants
know
prior
to,
or
following,
the
event
that
you’ve
created
a
group
for
further
discussion.
Live
Chats:
New
Groups
feature
group
chat.
Brands
and
marketers
that
maintain
groups
should
consider
invi7ng
company
figureheads
to
par7cipate
with
customers
and
fans
in
live
group
chats.
You
could
either
schedule
live
chats
or
have
a
recognizable
personality
drop
in
unannounced.
Source:
Mashable
46. Your
goal,
by
and
large,
should
be
to
inspire
in-‐store
customers
to
share
the
“I
was
here”
message
with
a
place
checkin
that
gets
distributed
to
their
Facebook
friends
and
posted
to
your
Place
Page.
Source:
Mashable
50. FIVE WAYS TO ESTABLISH
YOUR BRAND ON TWITTER:
1. MARKET RESEARCH
2. REWARD LOYALTY
3. SHARE EXPERTISE
4. RUN DEALS & PROMOTIONS
5. RECEIVE CUSTOMER
COMPLAINTS
51. “If
you
really
want
to
use
TwiDer
for
market
research,
create
a
list
of
your
biggest
brand
advocates
and
loudest
brand
naysayers
and
hang
on
their
every
word
—
even
if
that
means
reading
up
on
their
weekend
ac4vi4es.
If
you
can
get
into
the
minds
and
lives
of
the
people
you’re
trying
to
serve,
you’ll
have
a
beDer
idea
of
what
your
customer
wants.”
-‐Mashable
63. NEXT STEPS:
>Decide
what
works
for
you
>Know
your
audience
>Be
proac7ve
>Train
&
educate
>Measure
success/failure
CONTACT ME:
shane@greatheightspr.com
Twitter.com/shanehaggerty