Presentation given during the Ohio School Boards Association Workshop entitled "Are You Being Heard?" Deals with web 1.0 vs. web 2.0, e-newsletters and social media for school districts.

1. Effective
e-communications
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“are you being heard?”
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2. Once Upon a
3 Network TV
Time… Stations
A Newspaper,
maybe 2
Radio station,
maybe 2
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3. Now…
Hundreds of network & cable
channels
Thousands of websites, social
networks, online communities,
blogs
Fewer newspapers
Mobile communications
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4. >web 1.0 vs. web 2.0
>email communications
>social media
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5. Web 1.0 is one-way,
read-only, top-down
communication
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6. web 2.0 is open,
interactive,
conversational
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7. “web 2.0 forces us to stop
broadcasting & start
connecting. Monologue has
given way to dialogue.”-dei
rdrebreakenridge
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8. Effective e-communications:
web 1.0 way: the email newsletter
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9. Why use email newsletters?
>67% of people 18+ prefer email
NOW, in 5 years 67% will still prefer
email.
*source:emarketer.com2008
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10. Benefits of e-newsletters:
>Versatile
>Can be used to inform & educate
>Can reach all constituencies
>Showcase as leader in technology
>Cost-savings
>Allow for measurement
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11. Tips & Suggestions:
>Build & maintain email database
>Create a template
>Professional look, design/Brand it!
>Create as an HTML, but create
option for PDF version & plain text
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12. Tips & Suggestions:
>Write articles with links to your
website
>Brief articles or “snippets” with
“READ MORE” option link
>Include news briefs, Q&A’s, tips
>Commit & be consistent
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13. Words of Wisdom:
>EDUCATE
>Think about how much email
you receive & delete
>Give opt-in option
>Frequency is out
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14. Tools you can use:
Constant Contact
iContact
Mail Chimp
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15. Effective e-communications:
web 2.0 way: social media
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16. Why use social media?:
>Demographics are changing
>50% of constituents believe it is their
RIGHT to decide whether or not to
receive messages
>By 2015 50% of all web content will
be created by consumers
*sourcefleischmann-hillard
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17. Why use social media?:
>Facebook: Over 100 million active
users, 41% over age 35
>YouTube: 118 million visitors per
month, 54% ages 35-64
>More than 40% of women over 40
have a social networking presence
*sourcefleischmann-hillard&emarketer.com
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18. osba workshop
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19. Twitter for
e-communication
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20. Facebook for
e-communication
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21. YouTube for
e-communication
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22. Blogging for
e-communication
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23. Benefits of social media:
>Rapid response to rumors/criticism
>Build a network of key
communicators/word-of-mouth
>Dialogue w/constituents
>On-going idea development
>Provides testimonials
>Create communities
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24. Final Thoughts:
>Decide what works for you
>Know your audience
>Be proactive
>Train & educate
>Measure success/failure
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25. CONTACT ME:
shaggerty@ohp.k12.oh.us
socialavenue.blogspot.com
@shanehaggerty on Twitter
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