This presentation delivered at the 2013 Annual Local Directors’ Conference for the Province of Ontario focused on how child welfare agencies in Canada can begin to use social media to improve outcomes for young people in care.
Social Media and Sustainability: EAI 2013 MeetingBrittany Smith
When reaching out to young adults with mental health challenges, social media needs to be a key part of your engagement strategy. Learn what social media is all about and how you can start using it.
Making Child Welfare More Social - OACAS Resource GuideBrittany Smith
This Resource Guide is a companion to a presentation delivered at the 2013 Annual Local Directors’ Conference for the Province of Ontario focused on how child welfare agencies in Canada can begin to use social media to improve outcomes for young people in care.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Social media is an important and widely used technology among youth and young adults. It gives young people the opportunity to stay connected, explore facts of themselves, and engage with the world. For these reasons it is important that child welfare agencies understand the value and importance of social media, as well as how to use it safely and effectively in their work. This session will provide an introduction to how youth and young adults use social media, how professionals can start to use social media safely in their work with youth and young adults, and how youth and young adults can use social media safely in their lives.
To get the most out of using social media take some time to develop a solid strategy.
When thinking about how they want to use social media, a lot of people start by saying, “We need to be on Facebook,” or, “Instagram is the hot new platform, we need to be there!” This is backwards because it focuses on technology rather than people and relationships. You need to start by mapping out who you want to reach out to on social media, what your goals are in reaching out to them using social media, and then determine which platforms will help you best meet your goals. Social media is not just about new technology, it is about people and relationships!
Social Media and Sustainability: EAI 2013 MeetingBrittany Smith
When reaching out to young adults with mental health challenges, social media needs to be a key part of your engagement strategy. Learn what social media is all about and how you can start using it.
Making Child Welfare More Social - OACAS Resource GuideBrittany Smith
This Resource Guide is a companion to a presentation delivered at the 2013 Annual Local Directors’ Conference for the Province of Ontario focused on how child welfare agencies in Canada can begin to use social media to improve outcomes for young people in care.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Social media is an important and widely used technology among youth and young adults. It gives young people the opportunity to stay connected, explore facts of themselves, and engage with the world. For these reasons it is important that child welfare agencies understand the value and importance of social media, as well as how to use it safely and effectively in their work. This session will provide an introduction to how youth and young adults use social media, how professionals can start to use social media safely in their work with youth and young adults, and how youth and young adults can use social media safely in their lives.
To get the most out of using social media take some time to develop a solid strategy.
When thinking about how they want to use social media, a lot of people start by saying, “We need to be on Facebook,” or, “Instagram is the hot new platform, we need to be there!” This is backwards because it focuses on technology rather than people and relationships. You need to start by mapping out who you want to reach out to on social media, what your goals are in reaching out to them using social media, and then determine which platforms will help you best meet your goals. Social media is not just about new technology, it is about people and relationships!
Effects of Social Media on Young AdultsRatan Rajpal
Social media has taken the world by storm through dozens of websites, mobile apps, and other forms of technologies improving the way people communicate with each other. There are social media sites that have millions of members allowing them to share photos, videos, text messages, and more on a regular basis. There are a large number of advantages and disadvantages to using such sites that leave researchers wondering if we are better off without it. Has social media improved or damaged the way people connect with each other?
Lee Rainie, Director, Internet, Science and Technology from the Pew Research Center to delivered a keynote address at WAN-IFRA’s first World Media Policy Forum. Rainie is one of the world’s top academic researchers on the internet and the social changes triggered by information and communication technologies (ICT.) He talked about what research is showing us about privacy strategies and statistics.
Youth and Social Media: Today and BeyondNathan Wright
This presentation was given to a group of health professionals responsible for developing youth smoking cessation programs at an Iowa Department of Public Health conference in September 2013.
Effects of social media on youth
Effects of social media on youth
Effects of social media on youthEffects of social media on youthEffects of social media on youthEffects of social media on youth
Social media and its Impacts on societyUrwa Shanza
Social Media has become an important part of our lives.Due to its ease of use it became popular in very short span of span.Although it gives a lot of benefits but its negative use can destroy the life of a person.he can be disturbed mentally or physically.Be sure,you are using social media for creative purpose.
Are you getting the most out of your LinkedIn profile? How long has it been since you last updated your profile? Here are my tips for improving your LinkedIn profile.
Effects of Social Media on Young AdultsRatan Rajpal
Social media has taken the world by storm through dozens of websites, mobile apps, and other forms of technologies improving the way people communicate with each other. There are social media sites that have millions of members allowing them to share photos, videos, text messages, and more on a regular basis. There are a large number of advantages and disadvantages to using such sites that leave researchers wondering if we are better off without it. Has social media improved or damaged the way people connect with each other?
Lee Rainie, Director, Internet, Science and Technology from the Pew Research Center to delivered a keynote address at WAN-IFRA’s first World Media Policy Forum. Rainie is one of the world’s top academic researchers on the internet and the social changes triggered by information and communication technologies (ICT.) He talked about what research is showing us about privacy strategies and statistics.
Youth and Social Media: Today and BeyondNathan Wright
This presentation was given to a group of health professionals responsible for developing youth smoking cessation programs at an Iowa Department of Public Health conference in September 2013.
Effects of social media on youth
Effects of social media on youth
Effects of social media on youthEffects of social media on youthEffects of social media on youthEffects of social media on youth
Social media and its Impacts on societyUrwa Shanza
Social Media has become an important part of our lives.Due to its ease of use it became popular in very short span of span.Although it gives a lot of benefits but its negative use can destroy the life of a person.he can be disturbed mentally or physically.Be sure,you are using social media for creative purpose.
Are you getting the most out of your LinkedIn profile? How long has it been since you last updated your profile? Here are my tips for improving your LinkedIn profile.
Rachael Moynihan's Social Media Portfolio from past experience in both the working field and education field. Graphic design portfolio also included. This portfolio is based off of marketing, analytic and business perspectives.
The following portfolio is an overview of the social media marketing tactics, strategies, and programs that I have led. For more information about me please visit: http://aboutjameshills.com or email: james@aboutjameshillscom.
This presentation was delivered at the 2012 NYTD Conference by Brittany Smith, Director of Community Management at the Children's Mental Health Network.
Clinical Report—The Impact of SocialMedia onChildren, Adoles.docxclarebernice
Clinical Report—The Impact of SocialMedia on
Children, Adolescents, and Families
abstract
Using social media Web sites is among the most common activity of
today’schildrenandadolescents.AnyWebsite thatallowssocial inter-
action is considered a social media site, including social networking
sitessuchasFacebook,MySpace,andTwitter;gamingsitesandvirtual
worlds such as Club Penguin, Second Life, and the Sims; video sites
suchasYouTube; andblogs. Suchsitesoffer today’s youthaportal for
entertainment and communication and have grown exponentially in
recent years. For this reason, it is important that parents become
awareof thenatureofsocialmediasites,given thatnotall of themare
healthy environments for children and adolescents. Pediatricians are
in a unique position to help families understand these sites and to
encouragehealthyuseandurgeparents tomonitor forpotentialprob-
lemswithcyberbullying, “Facebookdepression,”sexting,andexposure
to inappropriate content.Pediatrics 2011;127:800–804
SOCIALMEDIAUSEBY TWEENSAND TEENS
Engaging in various forms of social media is a routine activity that
researchhasshown tobenefit childrenandadolescentsbyenhancing
communication, social connection, and even technical skills.1 Social
mediasitessuchasFacebookandMySpaceoffermultipledaily oppor-
tunities for connecting with friends, classmates, and people with
shared interests. During the last 5 years, the number of preadoles-
cents and adolescents using such sites has increased dramatically.
According to a recent poll, 22% of teenagers log on to their favorite
social media site more than 10 times a day, and more than half of
adolescents log on to a social media site more than once a day.2
Seventy-five percent of teenagers now own cell phones, and 25% use
themforsocialmedia, 54%use themfor texting,and24%use themfor
instantmessaging.3 Thus, a large part of this generation’s social and
emotional development is occurringwhile on the Internet and on cell
phones.
Because of their limited capacity for self-regulation and susceptibility
to peer pressure, children and adolescents are at some risk as they
navigateandexperimentwithsocialmedia. Recent research indicates
that therearefrequentonlineexpressionsofofflinebehaviors,suchas
bullying, clique-forming, and sexual experimentation,4 that have intro-
ducedproblemssuchascyberbullying,5 privacy issues, and“sexting.”6
Other problems that merit awareness include Internet addiction and
concurrent sleepdeprivation.7
Many parents today use technology incredibly well and feel comfort-
able andcapablewith theprogramsandonline venues that their chil-
GwennSchurgin O’Keeffe,MD, KathleenClarke-Pearson,
MD, andCOUNCIL ONCOMMUNICATIONSANDMEDIA
KEYWORDS
Internet, cyberbullying, online harassment, Facebook
depression, sexting, socialmedia, digital footprint, COPPA,
advertising, social networking, bullying, adolescents, children
ABBREVIATION
AAP—AmericanAcademyof Pediatrics
This document is copyrighted and is property of the American
A ...
All product and company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
In today’s digital age, social media has become an integral part of the lives of teenagers. With a plethora of platforms available, it has transformed the way young people interact, communicate, and express themselves.
Developing a Social Media Strategy for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on developing a social media strategy for your organization, community or system of care development effort. Most folks approach social media from a platformspecific perspective. This webinar will take it from a strategy development perspective. Learn the critical questions to ask like, who's your audience, how do they use social media, what's your intended goal for using social media. Based on these answers, the attendees will be able to decide what specific platform(s) they want to use. It's a "people first" approach that focuses on the target audience rather than the technology. Attendees will walk away with a toolkit that they can bring back to develop a more comprehensive plan that they can then implement.
Social Media: Why It Matters for Children's Mental HealthBrittany Smith
This webinar from Brittany Smith, Director of Community Management for the Children's Mental Health Network, will focus on why social media is important for the children's mental health world and will provide data as to who is using social media and how, why it matters, and what impact it can have on the field of children's mental health. Attendees will walk away with data and language they can use to then persuade others in their organizations, community and system of care efforts to use social media, and give it the time and energy that's required to use it successfully.
This presentation was a part of the 2011 Communications Academy for System of Care Communities. Learn the benefits of involving youth in social marketing efforts and how you can support youth.
This document adapted from Groundswell walks you through how to develop a comprehensive social media strategy using the "POST" methodology. The worksheet is designed specifically for youth in Systems of Care.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
2. What is Social Media?
Any online platform or
channel for publishing
and disseminating
user-generated
content.1
Social media allows us
to engage with and
empower our
communities.
Connection
Access to information
1. http://heidicohen.com/social-media-definition/
3. It’s About Relationships
Connection with family
and friends is the
primary reason.
2/3 say staying in touch
is a major reason they
use these sites.1
Most online adults
describe their
experiences using
social media in positive
terms.2
1. http://pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media
2. http://www.pewinternet.org/Reports/2011/Social-Networking-Sites
4. Take it seriously!
63% cent of Canadian
social media users read
social media status
updates every day. 1
Daily Facebook usage in
Canada is higher than
both the global and U.S.
averages.2
1. http://oncampus.macleans.ca/education/2013/04/29/two-in-three-canadians-use-social-media
2. http://www.theprovince.com/technology/internet/Facebook+releases+stats+about+Canadian+usa
ge+monthly/8785410/story.html
3. http://www.pewinternet.org/Reports/2013/social-networking-sites.aspx
4. http://pewinternet.org/Reports/2011/Teens-and-social-media
72% of U.S. online
adults are social
networking site users.3
95% of all U.S. teens
ages 12-17 are online
and 80% of those
teens use social
media.4
5. Positive Benefits
The average user has
more close ties and is ½
as likely to be socially
isolated.1
65% of teens have had
an experience that
made them feel good
about themselves. 58%
have felt closer to
another person.2
Young adults who spend
more time on Facebook
are better at showing
―virtual empathy.‖3
Youth who use blogs,
websites and email to
discuss politics and
current events become
more socially engaged
over time.4
1. http://pewinternet.org/Reports/2011/Technology-and-social-networks
2. http://pewinternet.org/Reports/2011/Teens-and-social-media/Summary/Majority-of-teens
3. http://www.apa.org/monitor/2011/10/facebook.aspx
4. http://www.apa.org/monitor/2012/02/friends.aspx
6. Panic is Normal!
1. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2009.01474.x/full
“Moral panic is a common
reaction to new forms of
communication.”1
7. Barriers
Lack of time and staff
support
Knowledge and skills
Finding content
Knowing where to start
Confidentiality issues
Policy
Liability
8. Youth in Care & Social Media
Connection
Siblings
Bio parents
Foster siblings
Friends from previous
placements
Ability to tell their story
Support from peers
Health information
9. Which Platforms?
Photo- and video-
centric applications
Snapchat
Facebook
Instagram
Vine
Tumblr
10. Youth & Internet Access
One in four U.S. teens
are ―cell-mostly‖
internet users — far
more than the 15% of
adults who are cell-
mostly. Among teen
smartphone owners,
half are cell-mostly.1
You must be mobile!
1. http://www.pewinternet.org/Reports/2013/Teens-and-Tech/Main-Findings/Teens-and-Technology.aspx
11. Guidelines & Policies
Develop user
guidelines/policies for
youth and young
adults.
In partnership with
young people
Focus on
empowerment
Develop an internal
social media policy for
staff.
Crisis plan.
12. Social Media Trainings
Train staff on why youth
use social media and
how they’re using it.
Train staff on the social
media policy, basics of
social media.
Train youth on the risks
of benefits of social
media – make it fun!
Ask youth what they
want to know.
16. Ending Thoughts
Learn about social
media by using it
yourself.
Remember, the point is
to connect.
Take one small step at
a time – think
strategically.
When in doubt, ask for
help.
Reality:Everyone’s lives are affected by social media whether they know it or not. We don’t have a handle on it either personally or professionally. Youth in care are using social media to stay connected and they want to connect with your staff on social media.Challenge:question – What do you as leaders need to do to empower your organizations and staff to use this technology? answer – Start to gather the knowledge and skills to use social media safely.Today I want you to walk away with a better understanding of social media’s relevance and importance in your work, generally understand each of the major platforms, and have some awareness of how to have boundaries on social media, and more specifically an overview of Facebook’s privacy settings.
Social media is any online platform or channel for publishing and disseminating user-generated content. It’s this ability for anyone to create and disseminate content that makes social media so powerful. At the individual level social media allows us to take our environment and engage with it and shape it in a way that I find empowering and exciting. As individuals social media provides us with information curated by our peers, and most importantly, the ability to connect and form communities of support.From an organizational perspective social media is significant because it gives organizations the opportunity to be transparent and be held accountable. Because individuals can now publicly state their opinion in very visible ways, organizations get the opportunity to learn and respond, and if they choose, improve. At the organizational level we can take this accountability and transparency and empower people to engage with us and make the services we provide that much more useful and impactful. We can also help to facilitate the creation of communities of support.
If there’s one thing I want you to take away from this training, it’s that social media isn’t so widely used just because the technology is cool. Social media is so popular because it’s about connection, and thank goodness that’s something that all of us in this room can understand and appreciate! It’s this facilitation of connection that makes social media so popular – in addition to the fact that when we use social media our brain releases the “cuddle” hormone oxytocin because these platforms facilitate a sense of trust.What research from the Pew Internet and American Life Projects shows us is that the predominant reason people use social media is to further their close offline relationships.Adult internet users that use social media say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies. In addition, adults generally have positive experiences online. When social networking users were asked for one word to describe their experiences using social networking sites, “good” was the most common response (as seen in this word cloud).So people join to stay connected and continue to use social media because of the positive experiences they have.
Now that we have an understanding of what social media is and why it’s so powerful, and why people use it, let’s look at some data about how impactful it really is. About 63 per cent of Canadian social media users surveyed said they read Facebook posts, tweets and/or LinkedIn updates every single day. Daily Facebook usage in Canada is higher than both the global and U.S. averages. 78% percent of the population is online. Americans spend about 3.5 hours online every dayhttp://www.newmediatrendwatch.com/markets-by-country/17-usa/123-demographicsCall to Action: Take social media seriously as a tool to deliver information, engage, and empower communities – including youth in care, bio families, and foster parents. Explore social media’s ability to help you stay connected in your personal life Get your privacy settings set up in such a way that you can feel safe about who can see what you’re posting
Because I knew how significant social media was to me personally, I began doing some research to see if social media helped others avoid isolation and stay connected. Here’s what I found:The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American.Facebook users have more social support, and they are much more politically engaged compared with Americans of a similar age and education.65% of teens have had an experience that made them feel good about themselves. 58% have felt closer to another person.Young adults who spend more time on Facebook than their peers are also better at showing "virtual empathy" to their online friends and such online empathy predicts real-world empathy. In addition, in a study of 63 Cornell University undergraduates, researchers found that people reported higher self-esteem after spending time on their Facebook profile than after time spent looking into a mirror (Cyberpsychology, Behavior and Social Networking, 2011). "Unlike a mirror, which reminds us of who we really are and may have a negative effect on self-esteem if that image does not match with our ideal, Facebook can show a positive version of ourselves," says Cornell communications professor Jeffrey Hancock, PhD, one of the study's co-authors. "We're not saying that it's a deceptive version of self, but it's a positive one.” From my perspective these positive benefits are astounding.Youth who use blogs, websites and email to discuss politics and current events become more socially engaged over time.And this is just the tip of the iceberg, this list goes on and on and you can see more of these benefits in the resource. However, I’m not trying to underplay some of the negative things that can and do happen on social media sites – the APA articles that these data came from provides a well-rounded analysis of both the benefits and the risks.
I’ve mapped out a lot of good things about social media and really outlined why you should care about it and learn about it, however it still feels kind of scary and overwhelming to some, doesn’t it? Don’t worry, you’re not alone, as this picture shows!I want to normalize your experience of being a bit hesitant to use social media in child welfare practice. There are a lot of barriers personally, professionally, and organizationally. In addition, there are some basic ethical issues that we all face in our use of social media. Let’s map out some of the barriers to implementing social media.
So these are some of the barriers that I’ve encountered, what barriers do you all face in trying to use social media in your work?POLL EVERYWHEREI’m going to take some of what you’ve shared and brainstorm with Jim and others how to help you overcome these barriers.
So how do youth in care use social media?
I want all of you here to be able to be better at what you do, stay relevant and in-demand, and more successfully support youth in care. So I want all of you here today to start thinking more about how social media can become a part of the work you do on a day-to-day basis. To support you in this, I’m going to provide a general overview of the platforms young people are using.8 of 10 teens who are online use social networking sites — and more than 93% of those users have a Facebook account, according to the Pew Internet & American Life Project. Teens are starting to use to Instagram and Snapchat, both photo-centric applications. Data is showing that younger teens are becoming a bit more wary of Facebook because of the older users that are joining and monitoring, however, they are still very active users.
In reaching youth make sure that whatever you do is mobile-optimized.
One of the biggest and most challenging barriers to social media use in your agencies is liability and policy so let’s tackle that barrier first. What we all need to avoid is the blind leading the blind!User guidelines help people to frame their experience engaging with your organization on social media, they help to develop expectations about what your audience will be getting from your organization on social media, and they help to ensure that everyone remains respectful and kind. This is also important from a legal perspective because you’re able to build in a disclaimer and be very clear about your intentions in utilizing social media. The other important thing to establish is an organizational social media policy. This is an inward facing policy designed to support employees in using social media to support the vision and mission of the organization. Of course you’re going to have your point person who’s managing your social media presence, but it’s also important to encourage and empower all staff – those that are interested at least – to use social media to develop professional relationships, provide better customer service, and raise awareness about the important work your organization is doing. However, in order to empower your employees you need to be crystal clear about your expectations are and support them in using social media appropriately and successfully. This can be accomplished through staff trainings, and the development of a clear policy that encourages certain types of behaviors and interactions on social media sites. Once again, this is also important from a legal perspective so that you can take action if a crisis occurs, or if an employee is struggling to use social media appropriately. Some good resources for developing a policy are mapped out in the companion resource for the webinar.
Get rid of the myths – just like we are on today’s webinar!Make sure to see if there are people already on staff who want to help and might even be able to provide training.
We don’t have time to go into exactly how to set up your privacy settings today. The important thing to know is that there are privacy settings, and you should go in and customize them!
One of the largest obstacles in using social media is how much time it takes. As a general rule of thumb I usually say that for a really basic social media presence it takes at least one hour per platform per week, however this is true only if you have developed a clear social media strategy and workflow. In addition, tools such as Google Alerts help with the time side of things by delivering content directly to your inbox.Last but not least, platforms such as Buffer App, Tweet Deck and Hoot Suite allow you to schedule out posts so that at the beginning of your week you can map out all of your posts and they will be posted automatically. However, when it comes to Facebook I recommend scheduling out your posts within Facebook itself.You must become a content management machine and these tools will help you do that.
I’m already passionate about social media. You may not be, that’s fine. The place to start is by taking social media seriously. Get on it, try it, feel the oxytocin and you too will become passionate about it as a tool for engagement. And better yet, you’ll be vibrant, relevant, and will be able to ensure job security.