This document discusses the rise of social media and its benefits for organizations. It provides an overview of popular social media platforms like Twitter, Facebook, Flickr, YouTube, and blogging. While social media was once dominated by younger users, it now sees significant usage across all age groups. The document advocates for organizations to engage with social media to connect with audiences, share content, and build communities. It addresses common myths about social media and provides tips for social media use.

1. Why Social Media Matters2010 AWDAdministrative Professionals Conference04.30.10

3. Once Upon a Time…3 Network TV StationsA Newspaper, maybe 2Radio station, maybe 2AWD Conference

4. Now…Hundreds of network & cable channelsThousands of websites, social networks, online communities, blogsFewer newspapersMobile communicationsAWD Conference

6. Social Media is an open, interactive, conversational communications tool based online

7. Social media changes the way we communicate from one-way and top-down to two-way, bottom-up

8. Social media moves communication from a monologue to a dialogue“Social media has created a shift from push communication to a pull dialogue”-Forrester ResearchTwitterSnapshotThe worlds fastest growing social network that allows you to send short messages, called “tweets”, to your friends or “followers.” You can follow others and receive their tweets in real time.AdvantagesVery mobile and fastAbility to easily expand your network by connecting with both locals and influential'sTipsBe a resource - success on Twitter is achieved through valuable and interesting contentListen – before saying anything, follow others in your community to gauge what the conversation is like

9. FacebookSnapshotWith over 400 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more.AdvantagesAccess to a huge and diverse audience – Facebook’s largest user base is 35-54Ability to share multiple types of content including photos, video and textUsers spend more time on Facebook than any other website on the web – so why not be there?TipsContent is King – interesting content is very importantIntegrate photos and video whenever possible

10. FlickrSnapshotFlickr is the 2nd largest photo sharing site behind Facebook. It can serve as a hub for high quality photos, event photos or a photo journalism project.AdvantagesFlickr takes a regular photo and makes it socialPhotos can be streamed live on your website, which give a fresh feel to your siteLess risk than other social media sitesTipsDon’t expect much from Flickr – instead use it to add value to your other tactics

11. YouTubeSnapshotWith over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing.AdvantagesIf you’re trying to engage a younger audience, this is the placeInteresting video can increase engagement of almost any tacticYouTube videos can be used on Facebook, a blog, Twitter, TV, etc.TipsDon’t create a goal of “let’s go viral.” It almost never works that way

12. BloggingSnapshotOver the last ten years blogging has gone from “what the heck is a blog” to “do you have a blog?”AdvantagesWhen Twitter or Facebook is too limiting, a blog give you the chance to expand on a topicA good blog encourages conversation and if successful, can really improve overall engagementTipsThink long-term – It typically takes a long time to achieve blog successTry to add personality to your writing

13. What’s Next – Things to Keep an Eye OnLocation Based TechnologySocial Media IntegrationSocial Media Policy & MonitoringMobile Integration

14. Benefits of social media yourself:>Keep connected>Connect with old friends>Collaborate with colleagues>Professional Development>Share photos, video faster

15. Benefits of social media to schools:>Rapid response to rumors/criticism>Build a network of key communicators/word-of-mouth>Dialogue w/constituents>On-going idea development>Provides testimonials>Create communities>Engage constituents

16. Why use social media?:>Facebook: Over 400 million active users, 41% over age 35>YouTube: 118 million visitors per month, 54% ages 35-64>More than 40% of women over 40 have a social networking presence>25% of kids ages 8-12 have a social networking presence

17. Why use social media?:>Twitter: Top Demo is 45-54 y/o>Twitter: Second Top Demo is 25-34>Twitter: Roughly 30+ million users in the U.S.*source comScore and Mashable.com

20. Myths vs. FactsMYTH: It’s dangerous and uncontrollableFACT: It’s controllable with safety features and moderation controls

21. Myths vs. FactsMYTH: Social Media is a fad and only for kidsFACT: It’s growth continues at astounding rates, it’s part of peoples’ lifestyles and the 35 and up crowd accounts for 41% of all visitors to the largest social site

22. Myths vs. FactsMYTH: It’s free and easy, anyone can do it, and it will have an immediate impactFACT: It CAN be free, it DOES take time and planning, not EVERYONE should do it, and it’s impact does take time and consistency

25. Adult Ed on Facebook

28. Career-Technical Schools Using Social MediaOhio Hi-Point Career CenterPickaway-Ross CTCMiami Valley CTCApollo Career CenterButler TechCuyahoga Valley Career CenterLorain County JVSUpper Valley JVSTri-Rivers Career CenterEastland-Fairfield CTCGreat Oaks

29. Remember The Shift

30. Final Thoughts:>Decide what works for you>Know your audience>Be proactive>Train & educate>Measure success/failure

31. CONTACT ME:shaggerty@ohp.k12.oh.ussocialavenue.blogspot.com@shanehaggerty on TwitterAWD Conference