Great Heights is an integrated marketingcommunications company helping organizationselevate their marketing efforts through thescience of strategy, the art of creativity and theengagement of experiential.Strategic Marketing & Public RelationsSocial MediaDesign (Packaging, Trade Show, Logo, Collateral)Branding + IdentityExperiential MarketingEvent Planning & Management
WHAT IS SOCIAL MEDIA? •Social Media is an open, interactive, conversational communications tool based online •Social media changes the way we communicate from one-way and top-down to two-way, bottom-up •Social media moves communication from a monologue to a dialogue.
FACEBOOKWith over 700 million users, Facebook is the world’slargest social network. Advantages-Access to a huge and diverse audience – Facebook’s largestuser base is 35-54-Ability to share multiple types of content including photos,video and text-Users spend more time on Facebook than any other websiteon the web – so why not be there?TipsContent is King – interesting content is very importantIntegrate photos and video whenever possible
FACEBOOK THREE WAYS TO MARKET YOUR BRAND ON FACEBOOK: 1. USE PHOTOS & VIDEOS 2. EVENTS & NOTES 3. FACEBOOK QUESTIONS
TWITTERThis social network allows you to send short messages,called “tweets,” to your friends or “followers.” You canfollow others and receive their tweets in real time.AdvantagesVery mobile and fastAbility to easily expand your network by connecting with bothlocals and influentialsTipsBe a resource - success on Twitter is achieved throughvaluable and interesting contentListen – before saying anything, follow others in yourcommunity to gauge what the conversation is like
TWITTER SEARCH & THE POWER OF LISTENING Tools you can use: Hootsuite, Twitter Search, Tweetchat
YOUTUBEWith over 1 billion views per day, YouTube is by far thelargest video sharing site on the web. In addition, it’s thesecond most popular search engine ahead of both Yahooand Bing.AdvantagesIf you’re trying to engage a younger audience, this is the placeInteresting video can increase engagement of almost anytacticYouTube videos can be used on Facebook, a blog, Twitter, TV,etc.TipsDon’t create a goal of “let’s go viral.”It almost never works that way.