The document outlines the University of Florida's social media strategy. The objectives are to increase brand awareness and engagement with students on platforms like Facebook, Twitter, Instagram and LinkedIn. The strategy includes increasing posts, using hashtags and images, and holding weekly live discussions. Progress will be measured by growth in followers, engagement rates, and website traffic from social media. Roles and responsibilities are defined for the social media team to execute the plan.
University of Florida Social Media StrategyElena Castello
For my class, Social Media Management, we had to pick an organization or company and create a social media strategy for it. I chose my university, the University of Florida, for this fun and informative project. #gogators
University of Florida Social Media StrategyElena Castello
For my class, Social Media Management, we had to pick an organization or company and create a social media strategy for it. I chose my university, the University of Florida, for this fun and informative project. #gogators
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
Social Media Management & Marketing Skills LabMarty Bennett
At the EducationUSA Forum, as one of 5 different skills lab sessions, with the help of Jim Goonan from Embry-Riddle University and Sarah Heminger from Springfield College, we tackled the importance issues in marketing via social media, as well as how to manage the flow of information. Demoing three primary tools, HootSuite, Crowdbooster, and Mention, participants were exposed to useful examples of how to make the most of what they have. EducationUSA also shared results from a recent global social media survey that highlighted the importance of social media for international students looking to come to the U.S.
Here are the slides from our 2011 Social Media in Higher Education Survey. We presented this research at the Pearson Cite Conference in Denver on 4.11.2011.
Hester Tinti-Kane
Director of Online Marketing and Research
Pearson Learning Solutions
hester.tinti-kane@pearson.com
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
Do you Tweet, Vine, SnapChat or Instagram? - CASE Europe June 2014Laurence Borel
This session aims to shed a light on the different social media platforms available to HE institutions, how to use them and how to integrate them as part of an organisation’s social media strategy to maximise effectiveness and ROI.
PEDAGOGICAL PERSPECTIVES OF SOCIAL NETWORKING SITES IN EDUCATIONThiyagu K
Social networking services are increasingly being used by educators as teaching and learning tools that supplement traditional classroom environments as they provide new opportunities for enriching existing curriculum through creative, authentic and/or flexible non linear learning experiences. From chat rooms, discussion forums, blogs and wikis, services like Facebook, and/or virtual world’s like Second Life, social networking tools are being meaningfully added to curriculum. The use of social networking services in education has been shown to benefit education a number of ways by supporting social learning, constructivist teaching practices, authentic instruction, student centered learning, and on demand access to learning. More research needs to be conducted into the use of social networking services and other communicative Web 2.0 technologies in teaching and learning. This article explores the pedagogical usage of social networking site and features of social networking. This article also describes the challenges of opportunists to use the social networking sites in education.
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
Social Media Management & Marketing Skills LabMarty Bennett
At the EducationUSA Forum, as one of 5 different skills lab sessions, with the help of Jim Goonan from Embry-Riddle University and Sarah Heminger from Springfield College, we tackled the importance issues in marketing via social media, as well as how to manage the flow of information. Demoing three primary tools, HootSuite, Crowdbooster, and Mention, participants were exposed to useful examples of how to make the most of what they have. EducationUSA also shared results from a recent global social media survey that highlighted the importance of social media for international students looking to come to the U.S.
Here are the slides from our 2011 Social Media in Higher Education Survey. We presented this research at the Pearson Cite Conference in Denver on 4.11.2011.
Hester Tinti-Kane
Director of Online Marketing and Research
Pearson Learning Solutions
hester.tinti-kane@pearson.com
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
Do you Tweet, Vine, SnapChat or Instagram? - CASE Europe June 2014Laurence Borel
This session aims to shed a light on the different social media platforms available to HE institutions, how to use them and how to integrate them as part of an organisation’s social media strategy to maximise effectiveness and ROI.
PEDAGOGICAL PERSPECTIVES OF SOCIAL NETWORKING SITES IN EDUCATIONThiyagu K
Social networking services are increasingly being used by educators as teaching and learning tools that supplement traditional classroom environments as they provide new opportunities for enriching existing curriculum through creative, authentic and/or flexible non linear learning experiences. From chat rooms, discussion forums, blogs and wikis, services like Facebook, and/or virtual world’s like Second Life, social networking tools are being meaningfully added to curriculum. The use of social networking services in education has been shown to benefit education a number of ways by supporting social learning, constructivist teaching practices, authentic instruction, student centered learning, and on demand access to learning. More research needs to be conducted into the use of social networking services and other communicative Web 2.0 technologies in teaching and learning. This article explores the pedagogical usage of social networking site and features of social networking. This article also describes the challenges of opportunists to use the social networking sites in education.
Cómo tramitar la Visa TN (Trade NAFTA) y no morir en el intentoSoftware Guru
Conoce los requisitos y el proceso para tramitar por ti mismo la Visa de trabajo TN (visa temporal que es parte del Tratado de Libre Comercio, para profesionistas Mexicanos y Canadienses), además de algunos tips basados en experiencias que harán tu vida mas fácil.
En este primer número de la revista World Communication Review, editada por World Communication Forum, encontramos un artículo de José Antonio Llorente sobre los nuevos paradigmas de la comunicación.
Efficacy of Mindfulness-Based Cognitive Therapy in Relation to Prior History ...Tejas Shah
Mindfulness-based cognitive therapy reduces residual depressive symptoms irrespective of the number of previous episodes of major depression.
Presented by Tejas Shah (www.healingstudio.in)
Mindful Marketing: Intentional, Inclusive & Integrated Marketing That Benefit...Shalini Bahl
Is mindful marketing an oxymoron? Mindfulness is becoming a buzz word. Many companies are making mindfulness available to their employees. The US army and many sports teams are adopting mindfulness training. Yet, we have not harnessed the power of mindfulness to inform marketing. What does it mean to be mindful in marketing?
Recent changes in consumers' marketplace attitudes and values accompanied by environmental, technological, and economic shifts have led to a new stream of research, transformative consumer research, which use rigorous methods to study and develop solutions that benefit all consumers around the world. Similarly, some marketers are starting to respond to the rapid changes in consumers' awareness, technology, and the environment. This new movement is called Marketing3.0.
This presentation on Mindful Marketing was given to exchange students , professors and business owners from El Salvador at the Institute. The work in mindful marketing is still emerging. I draw from research and practices in transformative consumer research, Marketing 3.0 and mindfulness to offer a framework that marketers can use in making decisions with more clarity, compassion and insight. Mindful marketing can develop marketers ability to move away from habitual ways of thinking and behaving in the marketplace toward more intentional, inclusive, and holistic marketing that is a win win for all stakeholders.
WARNING: Mindful Marketing is not for the lazy. It is going to compel you to question your assumptions, sit with your discomfort and not settle for the first solution you get.
Forecasting Our Future: Student Connections via Social Media Dr. Josie Ahlquist
Youth are known to be the earliest adopters to the latest social media applications. This also means they are exiting older communications tools first. This webinar will address how to not only be a social media strategist with current tools, but a social forecaster for future impact. As you look to connect with future and current college students, this session will address current popular digital tools, as well as trending applications to begin exploring. Further, during this interactive discussion facilitators will share techniques to develop strategies to shape and implement your digital influence in the next academic year. This engaging webinar will also empower social media managers with tools to assess and analyze their current digital presence.
*The full webinar and slides can be viewed and purchased from http://www.studentaffairs.com/webinars/student-connections-via-social-media.html
This presentation is a strategy that can be used by the College of Agricultural and Life Sciences at the University of Florida in order to more efficiently run their social media platforms.
#BPDNOLA17 – The Social Media Toolkit goes on the roadLaurel Hitchcock
In November 2016, I had the pleasure of presenting with Allison Curington, Director of Field Education at the University of Alabama, about our Social Media Policy Toolkit at CSWE’s 2016 Annual Program Meeting in Atlanta, GA. Today, we are at BPD’s 2017 Annual Conference in New Orleans to share our work once again. We will be talking about a project that we have been working on for the past two years, a Toolkit for Social and Digital Media Policies in Field Education. Please join us at 11:00 AM in Bayside B at the Sherton in New Orleans for our presentation. Allison and I started collaborating on this toolkit after many, many conversations about the growing use (and misuse) of social media in field education by students, educators and field supervisors. We saw that field directors were increasingly dealing with ethical and practical issues related to the use of social and digital media in field education, and we wanted to provide information and tools to help field directors raise awareness with students and field supervisors.
Get Ahead with YouTube Growth Services....SocioCosmos
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Project 1: Social Media Strategy
1.
2. TABLE OF CONTENTS
1. Executive Summary
2. Social Media Audit
3. Social Media Objectives
4. Online Brand Persona and Voice
5. Strategies and Tools
6. Timing and Key Dates
7. Social Media Roles and Responsibilities
8. Social Media Policy
9. Critical Response Plan
10. Measurement and Reporting Result
3. EXECUTIVE SUMMARY
• Our main social media strategy is to continue to increase our online
community within the University of Florida.
• The primary focus will be to drive more students to our social media
accounts.
• The University of Florida currently connects with its students through
Facebook, Snapchat, and Twitter. The handlers of these accounts
continue to post and interact with it’s followers frequently.
• Although the University of Florida has over 30,000 undergraduate
students, our social media accounts will allow students to feel
connected and important.
4. SOCIAL MEDIA AUDIT
Social
Network
URL Follower
Count
Average
Weekly
Activity
Average
Engagemen
t Rate
#interactions/rate
s
Facebook https://www.f
acebook.co
m/uflorida
654,460
likes
10 posts per
week
14%
Twitter https://twitter.
com/uf
132,000
followers
12 posts per
week
8%
Instagram https://www.i
nstagram.co
m/uflorida/
98,300
followers
5 posts per
week
6%
LinkedIn https://www.li
nkedin.com/
edu/universit
y-of-florida-
18120
3,098
second
degree
connections
2 posts per
week
4%
5. SOCIAL MEDIA AUDIT ASSESSMENT
Compared to the other social media accounts, Facebook has the
strongest engagement rate with students. Instagram has a high
engagement, but does not have a lot of followers. Twitter is the closest
to Facebooks’s engagement, so I think the University should focus on
improving the Twitter. LinkedIn has the least engagement and is mostly
used by alumni.
6. SOCIAL MEDIA AUDIT: WEBSITE TRAFFIC
Source Volume Percentage of
Overall Traffic
Conversion
Rate
Facebook 5000 unique
visits
14% 4%
Twitter 3000 unique
visits
10% 3.1%
Instagram 6000 data No data No data
LinkedIn 1000 unique
visits
3% .90%
Traffic Summary: Currently, Instagram takes up a lot of data but there
is no conversion rate. Facebook has a lot of visits due to how many
likes their page has. Twitter is close behind Facebook. LinkedIn has
the least amount of traffic when compared to Facebook and Twitter.
7. SOCIAL MEDIA AUDIT: DEMOGRAPHICS
Age
Distributio
n
Gender
Distributio
n
Primary
Social
Network
Secondary
Social
Network
Primary
Needs
Secondary
Needs
65% 18-24
20% 25-30
10% 31-40
5% 41-50
Female 60%
Male: 40%
Male: 28%
N/A
70% of FB
30% of
Twitter
25%
Instagram
5% LinkedIn
Educating
students on
events
happening
on campus.
Student
organizations
to get
involved in.
Demographic Summary: Based on the audit, it is clear that most
people who use social media are between the ages of 18-24. This is
great, because this age group is our target audience.
8. SOCIAL MEDIA AUDIT: COMPETITORS
Competitor
Name
Social Media
Profile
Strengths Weaknesses
Florida State
University
https://www.face
book.com/florida
state
The profile
photo and cover
photo go well
together and
accurately
represent the
school. Has a lot
of posts and
shares articles
and photos
daily.
There are not
many shares or
likes on the
posts,
considering how
big of a
university they
are.
University of
Central Florida
https://www.face
book.com/UCF/
?fref=ts
Has a lot of
posts daily. Has
a profile picture
that displays
school colors,
which shows
school spirit.
Doesn’t have a
lot of likes and
shares on posts.
Could have a
better cover
photo to go
better with the
9. SOCIAL MEDIA AUDIT COMPETITORS
ASSESSMENT
Both of UF’s competitors have presentable profiles, but could increase
the interaction on social media with their students. Both profiles do not
receive many likes or comment. In order to gain more activity, they
should promote their social media accounts.
10. SOCIAL MEDIA OBJECTIVES
• The primary focus for the University of Florida’s 2016 social media
strategy is to increase brand awareness on social media platforms and
engaging in online socializations with its students.
• Specific Objectvies:
• Content on Twitter and Facebook should be increased to keep students
engaged and interested. By growing our online community we will be better
connected with our students.
• Make more traffic to Twitter and Facebook. Include images, hashtags, and tags
in all posts.
• The University of Florida should have a Facebook Live Discussion and/or
Twitter discussion per week to increase the interaction between the students
and the university.
11. SOCIAL MEDIA OBJECTIVES CONTINUED
• KPIS
• Number of followers/likes on Facebook, Twitter, Instagram, and LinkedIn
• Number of unique visitors to the Facebook page
• Number of retweets, likes, and comments/mentions on Facebook, Twitter,
and Instagram
12. SOCIAL MEDIA OBJECTIVES CONTINUED
• Key Message: The University of Florida will increase the traffic and
engage students on their social media accounts in order to maintain a
connected, tight-knit community between faculty and students. Our
goal is to have as many students involved as possible, and for their
voice and questions to not go unheard.
13. ONLINE BRAND PERSONA AND VOICE
• Adjectives that describe UF’s band: interactive, friendly, encouraging,
dedicated, informative, student-oriented, creative, happy.
• The University of Florida can use the adjectives listed above to their
advantage. UF is able to expand/grow their social media platforms,
which will make students more connected and involved.
• We communicate with our students in a loving, friendly, and
encouraging manner. We want our students to feel informed and
succeed.
14. STRATEGIES AND TOOLS
• Paid: Increase traffic on Facebook by boosting every post that includes
a video or image. Make a filter on Snapchat to promote an event on
campus. Twitter and Instagram can have ads supporting football season
and why it’s great to be a Florida Gator.
• Earned: Depending on the season, whether it’s basketball or football
season, posts should include hashtags and tags to promote school
spirit and excitement about school sports. Instagram and Twitter can
also have hashtags in every post such as, #It’sgreatUF #GatorNation.
• Owned: Different social media account handlers should communicate.
Hashtags should be uniform. Facebook, Twitter, and Instagram should
all advertise same event/ and or campaign.
• Tools: We will be utilizing applications such as Buffer and Hootsuite.
We will schedule all of our posts at the beginning of the week and make
sure they are posted at the most popular times to ensure a lot of views.
15. TIMING AND KEY DATES
HOLIDAYS: SCHOOL EVENTS:
Thanksgiving Admission day
Christmas Graduations
Chanukah First day of class
New Year’s Eve/Day Drop/Add week
Spring Break Sporting Events
Valentine’s Day Application deadlines
St. Patrick’s Day
16. SOCIAL MEDIA ROLES AND RESPONSIBILITIES
• Nicole Yucht- Assistant Vice President of UF Communications.
(Develops UF marketing strategies)
• Todd Sanders- Director of Digital Communications and Social Media
• Ryan Morejon- Social Media Specialist
• Donna Winchester- Strategic Communications Director
• Michael McAleer- Graphic Designer
• Kay Howell- Administrative Support Assistant. (Monitors UF’s social
media and addresses any problems or issues)
17. SOCIAL MEDIA POLICY
• According to the General Social Media Policy Statement at the
University of Florida, “Posts and other content specifically added by
administrators of the University of Florida social media account are
official University of Florida content. Opinions expressed by other users
do not necessarily reflect the opinion of the University of Florida. User
provided content is not screened or evaluated during the submission
process.”
• “All content is bound by the UF Acceptable Use Policy. Further, users
are expected to abide by applicable laws, regulations, rules and policies
including the University Student Code of Conduct, the University’s
Sexual Harassment Policy, and other regulations and policies
concerning public communications.”
• “We encourage users to report content that violates the platform’s Code
of Conduct by using their official reporting procedure.”
• “We reserve the rights to remove content.”
• http://www.urel.ufl.edu/social-media/general-social-media-policy-
statement/
18. CRITICAL RESPONSE PLAN
Scenario 1: UF Twitter is hacked by someone who posted an inappropriate photo.
The photo is considered profanity.
1. When someone comes across the post, he/or she should contact either Todd
Sanders and Ryan Morejon.
2. Todd Sanders or Ryan Morejon will have the post deleted ASAP.
3. Sanders or Morejon will change the password immediately, following an
appropriate post apologizing for the previous post.
4. Sanders or Morejon will contact Nicole Yucht on how to proceed further.
5. Yucht will send out an email on a private server asking if anyone has any info. On
the hacker.
6. There will be an investigation.
7. Security will be improved on the Twitter account to ensure no one will be able to
hack the account in the future.
8. UF’s media team will reach out to the faculty and students who might have been
offended by the post.
19. MEASUREMENT AND REPORTING RESULTS:
SOCIAL NETWORK DATA
Quantitative KPIS: This data is as a result of increasing traffic to UF’s social
media accounts by increasing hashtags, mentions, tags, and images in
all posts.
Social
Networ
k
URL Followers Average
Weekly Activity
Engageme
nt Rate
Facebook https://www.faceboo
k.com/uflorida
900,000 likes 20 posts per week 35%
Twitter https://twitter.com/uf 300,000 followers 16 posts per week 24%
Instagram https://www.instagra
m.com/uflorida/
150,000 followers 10 posts per week 14%
LinkedIn https://www.linkedin.
com/edu/university-
of-florida-18120
4,000 second degree
connections
8 posts per week 10%
20. MEASUREMENT AND REPORTING RESULTS:
WEBSITE TRAFFIC SOURCE ASSESSMENT
Source Volume Percentage of
Overall Traffic
Conversion
Rate
Facebook 10000 unique visits 48% 11%
Twitter 8000 unique visits 39% 9%
Instagram 5000 unique visits 25% 7%
LinkedIn 1500 unique visits 10% 3.8%
Our strategy to increase traffic on every social media platform was a
success. By implementing hashtags and media on every post we
were able to engage more students and increase the traffic to our
social media sites. We plan on continuing to use these strategies to
increase our traffic and engagement even more!