Jesse Stremcha discusses the growing relevance of social media for planned giving and fundraising. He provides an overview of major social media platforms like Facebook, Twitter, LinkedIn, and their applications for nonprofit organizations. He emphasizes that donors are increasingly engaging with charities online and that nonprofits need to connect with donors through social media to build and maintain relationships. Stremcha also offers suggestions for how organizations can start using social media immediately.

1. Jesse Stremcha ePhilanthropy Coordinator Social Networking and Planned Giving MPGC Conference – finding the silver lining November 4, 2009

3. Why is it relevant? Planned Giving is getting younger…

4. Why is it relevant? … social media are getting older.

5. Why is it relevant? People are addicted to this stuff. People are increasingly donating and making philanthropic decisions (like everything else online)

6. Facebook Growth in early-2009 http://mashable.com/2009/07/07/facebook-users-older/ Facebook users age 55+ grew at over 500% to almost 6 million(!); 54.6% are women.

7. Age of Facebook Users 13% of Facebook users are over 45

13. Why is it relevant? Some (many?) of your donors and prospects are online, using social media now; many more will be soon. What are you going to do about it?

19. An example: Finding a Plumber 2009:

20. An example: Finding a Plumber Can we leap from conversation about plumbers to lawyers and tax attorneys? Yes – I think – we can.

22. Platform Overview and Application Ideas

23. Facebook

24. Facebook

26. Facebook – Children’s

28. Facebook – Children’s

30. Twitter

31. Twitter

34. Twitter – Children’s

37. LinkedIn