This presentation outlines some strategies to maximize audience engagement by applying User Experience Design best practices

1. 5 USER EXPERIENCE TIPS
FOR AN AWESOME SITE REDESIGN
FOSTER INTERACTIVE

2. I’M AIDAN
UX DESIGNER & FRONT END ARCHITECH
aidan@fosterinteractive.com @finteractive
HI

3. USER EXPERIENCE DESIGN

4. AUDIENCE’S
GOALS
BUSINESS
OBJECTIVESUX
YOUR
SITE
SOCIAL
EMAIL
OTHER
SITES

5. UDIENCE’S
GOALS
BUSINESS
OBJECTIVEUX
YOUR
SITE
SOCIAL
EMAIL
OTHER
SITES

6. HELP USERS IGNORE WHAT THEY’RE NOT INTERESTED IN
SO THEY CAN FIND YOUR SOLUTION
TO THEIR PROBLEM

7. TIP #1 - KEY PERFORMANCE INDICATORS
DEFINE + TRACK THEM NOW

8. KPI’S ARE BUSINESS OBJECTIVES
!LOWER
BOUNCE RATE
"INCREASE
TIME / PAGES
#INCREASE
SOCIAL ENGAGEMENT

9. B2C B2B HIGHER ED
• Sales Volume
• Repeat Sales
• Contact Forms
• Inbound Calls
• Donations
• Events registration
• Decreased Support
Requests

10. http://www.webseoanalytics.com/blog/20-kpis-you-should-monitor-in-google-analytics/
https://www.datapine.com/blog/google-analytics-kpis-and-metrics-for-web-analytics/
https://sproutsocial.com/insights/social-media-metrics-that-matter/
KPI TRACKING

11. TIP #2 - DON’T THOW THE (CONTENT) BABY OUT

12. TIP #2 - DON’T THOW THE (CONTENT) BABY OUT
WITH THE BATH WATER

15. TIP #3 - WANT TO KNOW WHAT AUDIENCE WANTS?
ASK THEM!

18. https://uxplanet.org/how-to-create-effective-user-surveys-1cea4b06ff76?gi=377e01578dcd
https://www.hotjar.com/blog/website-survey-questions
https://survicate.com/website-survey/questions/redesign-survey-questions/
https://www.surveymonkey.com/r/redesign-survey
SURVEY RESOURCES

19. TIP #4 -USE PERSONAS TO MAP
AUDIENCE GOALS

20. Personas☼

21. ♥
USER
GOALS
%
INSIGHTS &
EMPATHY
&
FRAMEWORK
FOR DISAGREEMENTS

22. TIP #5 - CREATE AN INFORMATION ARCHITECTURE MAP THEN…
TEST & RE-TEST

23. Information Architecture☼

24. Information Architecture☼

25. *
ANALYSIS
%
TREE TEST
)
IA MAP
○
USER GOALS
IMPROVE & TEST

26. IA Testing☼

28. TO GET WHAT YOU WANT OUT OF A SITE
YOU NEED TO FOCUS ON
WHAT THE AUDIENCE WANTS

29. INTERESTED IN TALKING MORE?
THANK YOU!
HTTP://FOSTERINTERACTIVE.COM/UXTIPS
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