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Seo for Business Videos

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Will Hanke
Will Hanke

The document provides information about getting the most SEO value from business videos. It discusses three approaches: 1) using video for ranking, conversions, and rich snippets by targeting specific queries and optimizing video hosting and metadata, 2) using video for links by allowing embedding and promoting the video page, and 3) using video for branding and notoriety by hosting widely and enabling engagement. The "holy grail" is winning video rankings organically in Google search results. The document concludes with contacting the author for video SEO services.

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GET THE MOST SEO OUT OF YOUR BUSINESS VIDEOS Will Hanke 6:30-7:00 Networking 7:00-8:30 Learn + Q&A WhereIsMyBusiness.com
Upcoming Classes - $10ea Using Google Analytics to Make More Money April 18 Finding Keywords That Turn into Cash May 23 WhereIsMyBusiness.com
NEW: Upcoming Bootcamps The Ultimate WordPress SEO Class Saturday April 13 – 9 Spots - $79 Step by step instructions on making your WordPress 100% SEO ready for the search engines. Plugins, code tricks and lots of other tricks that help you get to the top of Google. WhereIsMyBusiness.com
NEW: Upcoming Bootcamps Website SEO Audit & Enemy Reconnaissance Saturday April 27 – 9 Spots - $159 How to do a step by step SEO Audit of your (or a competitor’s) website. What SEO tools, websites, and software gives you the best advantage. WhereIsMyBusiness.com
Tonight’s Slides Will Be Available WhereIsMyBusiness.com
Second Biggest Search Engine Four Billion videos are viewed every day YouTube Mobile: 600 Million Views/day 500 Tweets/min have a YouTube link WhereIsMyBusiness.com
Three Functions & Approaches WhereIsMyBusiness.com
Approach One: Video for Ranking, Conversions & Rich Snippets WhereIsMyBusiness.com
First: Find a Good SERP WhereIsMyBusiness.com
Stay Away From… • Shopping Queries • Local Intent • High PPC Results WhereIsMyBusiness.com
Look For Queries With… • Tutorial • Tips / Tricks • Review • Test • What is • How to • Demonstration • Explanation • Video about WhereIsMyBusiness.com
Diverse Media Types WhereIsMyBusiness.com
Just One Video Per Page WhereIsMyBusiness.com
Keep Bitrates Low WhereIsMyBusiness.com
Don’t Put it on YouTube WhereIsMyBusiness.com
Host it Yourself WhereIsMyBusiness.com
Or Vimeo Pro (NOT Free) WhereIsMyBusiness.com
Host it Yourself - Advantages • Keeps visitor on your site • No end of video distractions • Total control of video player layout • Stats you can count on/believe WhereIsMyBusiness.com
Don’t Offer EMBED Code <embed> WhereIsMyBusiness.com
Use old EMBED Code WhereIsMyBusiness.com
Submit Sitemap to GWMT <xml> WhereIsMyBusiness.com
Video Content Tips • Longer than :30 • Less than 5:00 • Good content, not fluff • Inbound, not ad • EX: Product explanations, event trailers WhereIsMyBusiness.com
Approach Two: Video for Links WhereIsMyBusiness.com
People Link to Videos 2 Ways: • Embed on Site • Link to Page with Video WhereIsMyBusiness.com
Video Types WhereIsMyBusiness.com
Host it Yourself WhereIsMyBusiness.com
Don’t Put it on YouTube/Vimeo WhereIsMyBusiness.com
Let it be Embedded Everywhere WhereIsMyBusiness.com
Add Social Share Icons WhereIsMyBusiness.com
Submit Sitemap to GWMT <xml> WhereIsMyBusiness.com
Promote Your Page w/Video WhereIsMyBusiness.com
Approach Three: Video for Branding & Notoriety WhereIsMyBusiness.com
So Obviously… WhereIsMyBusiness.com
Host it Everywhere WhereIsMyBusiness.com
Enable Comments WhereIsMyBusiness.com
Cognitive Engagement WhereIsMyBusiness.com
Avoid (It Won’t Work) WhereIsMyBusiness.com
Approach Four: The Holy Grail of Video SEO WhereIsMyBusiness.com
Win! WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
Hire Will WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
WhereIsMyBusiness.com
And That’s It! WhereIsMyBusiness.com
Questions & Answers WhereIsMyBusiness.com
Please Rate This Meetup! WhereIsMyBusiness.com
Thank You! WhereIsMyBusiness.com 314-514-5SEO WhereIsMyBusiness.com

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