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Online Marketing Inside Out
This document discusses modern online marketing tactics including public relations, press releases, social media, and monitoring your brand online. Public relations involves managing a company's public image through press releases about new products, clients, or awards. Press releases can be distributed through email, websites, blogs, or online newswires that are either paid or free. Social media involves participating in sites like blogs, forums, and social networks to engage with customers and promote your brand. It is important to monitor your brand online by tracking mentions of your company across sites to respond to feedback and issues.
