Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
In the Know: LinkedIn & SlideShare for Public Health Webcast PresentationCDC NPIN
This is the second of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Using Social Media to Amplify Your Stories: Local Engagement Workshop April 2012sounddelivery
English Heritage, the IHBC and ALGAO: England, along with digital media agency, sounddelivery, ran training workshops for Historic Environment professionals to look at ways in which they could engage local communities in the work they do and to see what role social media can play in achieving that goal. These are the slides from sounddelivery's presentation.
In the Know: LinkedIn & SlideShare for Public Health Webcast PresentationCDC NPIN
This is the second of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audi...Spotlight Communications
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals
Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
This presentation was given by Lisa Thiessen, of the Center for Economic and Business Development, for the Web Design class at the Canadian Valley Vo-Tech.
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Using Social Media to Promote Your Research (Translate MedTech edition)Kirsten Thompson
Using Social Media to Promote Your Research is a workshop developed by Kirsten Thompson and Sally Dalton, University of Leeds. It was facilitated in June 2019 as part of the Translate MedTech programme for the Yorkshire and Humber region.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
The following presentation was made for the Illinois Department of Public Health's 2012 Minority Health Conference in Naperville, IL on April 5, 2012. #MHC2012
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...Web2LLP
First session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat
Website: http://web2llp.eu/training/pilot-online-session-1-web-strategy
The Health Improvement Branch, ACT Health provided an update on changes to the ACT Health Promotion Grants Program for the sport and recreation industry on Thursday 6 February 2014. The session detailed the new strategic direction for the program and the aims and objectives of the Healthy Canberra Grants and the Health Promotion Innovation Fund
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
An Overview of Social Media for ACT Sporting organisations
1. ACT Sport and Recreation
Social Media Workshop Series 2012
Understanding the Social Media Landscape
2. Welcome!
• Who are you?
– What are you currently using in social media, both
personal use and business usage
3. Thanks
• Sport & Rec would like to thank Mel and Justin
from Design Managers Australia for their
assistance in developing and presenting the
Social Media workshops in 2011 and 2012.
• http://designmanagers.com.au/
4. Defining Social Media
• What do you use and why?
– Name the platform
– Tell the table about why you
use it
Exercise
•Discuss in small groups
•Use the blank paper on
your table to list
5. Agenda
• Section 1 – the social media landscape
– Social media and business
– What’s out there
• Section 2 – social media framework
– Connecting communications and social media
• Section 3 – Protocols and Capability
– Managing Risk
– Managing Resources
6. Defining Social Media
• A brief history of social media
Web 2.0: The participatory, social & decentralised web (~2007-now)
The new web empowers people to interact, generate and share multi-media
content across the web, seamlessly.
Moved from a solo activity to a series of participatory activities enabled by new
web applications, platforms, technologies and methodologies.
These platforms are accessible from multiple devices – the PC, netbooks,
mobile phones, interactive TV, media players and gaming consoles.
Social Media Athlete – Wirestone, via Slideshare
7. Defining Social Media
• Definitions of social media
OBJECTIVE PLATFORM EXAMPLES
Online Communities Facebook, LinkedIn, Google +, Pheed
Media Sharing YouTube, Vimeo, Instagram, Vine
Micro-Blogging Twitter, Tumblr, Posterous, FourSquare,
Pinterest
Rating and Linking AddThis, DIGG, Bit.ly
Broadcasting Email, MailChimp
Others Twibbons
8. Social Media in context
Social Media
Tactic
Business Outcome Decision/Position to choose the
tactic
Broadcast Get messages out and get them out to
more people than ever before, but don’t
deliberately engage with people.
“I want as many people as possible
knowing about a specific service
offered by our organisation.”
Connect Reach stakeholders, athletes and
volunteers and engage with them
(virtually) face to face in order to gain
feedback and build relationships.
“I want to engage in a dialogue with,
or network with, define stakeholders.”
Promote Stake a place in crowded markets by
overtly marketing services.
“I want people to know about our
organisation – as a brand, as a
service.”
Monitor Understand what people are saying about
you and why.
“I want to understand what’s being
said about, and by our organisation.”
Social Media Tactics and Business Objectives
In order to decide the appropriate style of social media use, the tactic must be balanced with outcomes
9. An audience of 16
Becomes 1510
Then over
8000
Social Media in action
10. Social Media – the landscape
The Top 10 – June 2013
1. Facebook – 12,200,000
2. YouTube – 11,250,000
3. WordPress – 3,200,000
4. Blogspot – 2,950,000
5. LinkedIn – 2,900,000
*15.Google+ 100,000 Via socialmedianews.com.au
Used under Creative Commons License
6. Tumblr – 2,750,000
7. Twitter – 2,167,849
8. Instagram- 1,083,924
9. Flickr – 870,000
*11. Pinterest - 570,000
12. Social Media – the big guys
• Facebook
– The stats
• 58.24% of the Australian population
• Largest age segment: 25-34
• 40,000 new users in Australia in the past month
• 13 million users in total
• World wide- 189 million of Facebook’s users are ‘mobile only’
– Why would you use it?
• Build a fan base, promote events, run competitions
15. Social Media – the big guys
• Twitter
– The stats
• Around 2 million Australian users and growing
– Why would you use it?
• To follow people of interest to you
• To create followers who read your messages
• As a linking platform to your other material
• To promote in real time and engage on outcomes
17. Social Media – the big guys
• LinkedIn
– The stats
• 100 million global accounts
• Over 2 million Australian accounts
• Every second 2 new members join LinkedIn
– Why would you use it?
• Link to other professionals
• Learn from like-minded groups
• Promote activities
21. Social Media – the specialists
• Share your photos
– Instagram
22. Social Media - the specialists
• Share your interests
– Pinterest
• An online pinboard
(aggregator) that allows you
to share the things you love
• Growing rapidly – already in
the Australian top 10
• Massive cross-demographic
interest
23. Social Media - the specialists
• Share where you are
– FourSquare
• Location based check-in
• Can create a movement around
your event
• Usage in Australia low, potential
high
• People ‘check-in’ and as a result
promote
24. Social Media - the specialists
• Share video
– YouTube
• Video sharing
• Set up a ‘channel’ to collect your videos in one place
• You do not control the linking and suggested videos
– Vimeo
• Same as YouTube but with much greater control over
what your videos link to
25. Social Media - the specialists
• Share your thoughts
– Tumblr
• Microblog allows quick share of posts, links and photos
• Growing in popularity, particularly with the young
– SlideShare
• Open source online directory of slide presentations
• Amazing amount of topics, can spread your message to
the world
26. Social Media - the specialists
• Share your event - live
– Ustream
• You don’t need to be on
television to be seen
• Provide access to fans
to any event at any time
27. Social Media - the specialists
• Create your own
newspaper
– Paper.li
• You choose the articles
• Feature friends and
partners to aid
distribution
28. Social Media – the rest!
• Was new kid on the block,
– Google+
• Relatively small population
• Circles = ability to have private conversations with
segmented groups
29. Social Media – related topics
• Integrated Campaigns
– Ensuring cross-linking between platforms
• SEO and SEM to increase visits
• Facebook as an advertising platform
• Links to mobile and app development
• Analytics on email, sms, applications and web
and social platforms
30. Social Media – the rest!
• Using email to learn
– MailChimp
31. Social Media – the rest!
• Making content go viral
– Products exist that allow you to encourage
readers of your material in any platform to share
what they are reading with their networks
32. Social Media – the rest!
• WhatsApp
• WhatsApp is growing like crazy — 300 million mo
33. Social Media – the rest!
• Scoop.it
• http://www.scoop.it/t/liasing
• StumbleUpon
34. Agenda
• Section 1 – the social media landscape
– Social media and business
– What’s out there
• Section 2 – social media framework
– Connecting communications and social media
• Section 3 – Protocols and Capability
– Managing Risk
– Managing Resources
7.10
35. Social Media in context
Social Media
Tactic
Business Outcome Decision/Position to choose the
tactic
Broadcast Get messages out and get them out to
more people than ever before, but don’t
deliberately engage with people.
“I want as many people as possible
knowing about a specific service
offered by our organisation.”
Connect Reach stakeholders, athletes and
volunteers and engage with them
(virtually) face to face in order to gain
feedback and build relationships.
“I want to engage in a dialogue with,
or network with, define stakeholders.”
Promote Stake a place in crowded markets by
overtly marketing services.
“I want people to know about our
organisation – as a brand, as a
service.”
Monitor Understand what people are saying about
you and why.
“I want to understand what’s being
said about, and by our organisation.”
Social Media Tactics and Business Objectives
In order to decide the appropriate style of social media use, the tactic must be balanced with outcomes
36. Building a Social Media Framework
• Strategic Plan
• Communication Objectives
• Audiences
• Platforms
• Connection to other comms
Exercise
•We move through the
handout
38. Social Media Framework
• Link it to your strategic
objectives right in the
document
• Draw the org chart IF it has
some bearing on your comms
• Think about the image you
DON’T want to present
EXAMPLE TEXT
Goal: To develop our coaches,
managers and other volunteers to
be the best.
39. Social Media Framework
• Re-write your strategic
objectives as
communication
objectives
• Define how you
measure success
EXAMPLE TEXT
Goal: To develop our coaches, managers
and other volunteers to be the best.
Objective:
To ensure promotion of our expectations,
link to available courses and to to facilitate
shared learning between these groups.
40. Social Media Framework
• Define audiences even
if you don’t end up
using social to speak to
them
• Define their motivation
to gauge the
investment you should
make trying to engage
with them
• Define a series of
events you can tailor
messages around
EXAMPLE TEXT
Audience: Coaches
Life Events: Pre-Season, Training, Selections,
Certification, Competition
41. Social Media Framework
• Commit to which
platforms you will use
• Set indicative timing so
that you know when
you are ‘publishing’
EXAMPLE TEXT
Platform: Email
Activity: Contact
Timing: Twice Weekly
42. Social Media Framework
• Link it to your other
comms work
• Allocate a resource!
EXAMPLE TEXT
Goal: To ensure promotion of our
expectations, link to available courses
and to to facilitate shared learning
between these groups.
Existing Channel: Club Email, National
Federation Email, Private Coaching
Websites
Social Channel: Facebook Page
Alignment: re-use of email messages
on Facebook. Link in emails to event
RSVP on Facebook
43. Using the Framework
• Research
• Planning
• Approval
Exercise
Go through the Framework and identify:
1. One area you could easily complete tomorrow
2.One area you would struggle to complete
•What are the sorts of things would you need to do
as an organisation to complete the 2.
44. Agenda
• Section 1 – the social media landscape
– Social media and business
– What’s out there
• Section 2 – social media framework
– Connecting communications and social media
• Section 3 – Protocols and Capability
– Managing Risk
– Managing Resources
45. What are your concerns?
• Athletes
• Brand
• Sponsorship
• Corruption / Gamesmanship
• Team dynamic
• Privacy
Exercise
•Open discussion
46. Context for sport social policy
• Organisations are still understanding the area
• Many larger sports and organisations moving
into the space
– Life saving
– Swimming Australia
• ACT requirements for funded organisations to
have a Member Protection Information
Officer can provide a platform
47. What risks are worth managing
• Individuals
– Privacy
– Defamation /
Discrimination
• Employees
– Access
– Usage
• The Sport
– Controlling message
and information
– Managing debate
• Fans
– Interaction
– Criticism
48. Generic Social Media policy
•Provides a definition of social media and doesn’t limit the definition. Could probably use the term
“user-generated content”
•Defines the audience for the policy
•Sets context around reputation
•Defines what it DOES NOT relate to
•Uses the term ‘Guiding Principles’
•Clear information about lack of anonymity and the link between the web and public information
•Mentions brand and intellectual property in terms of respect but also firm guidance on the graphic
brand marks
•Covers off staff and member usage in one statement – simplicity
•Demands written consent for the creation of any new SM presence
•Reminds members and staff to respect privacy
•Notes potential discipline but does not fall into the trap of defining it
49. Policy or Guideline
• Policy – enforceable
– Controls legal burden
– Covers HR and other regulatory
issues
– Based on risk
• Guidelines – suggestion
– General pointers
– Positive positioning of options
• Are we actually
resourced to:
• Monitor
• Manage
compliance
• Enforce
• Promote
50. Do they already exist?
• Code of conduct
– Most social media policies talk about the same
elements as a code of conduct, they simple
designate the channels in focus
• Values and discipline within Constitutions
– Or your general operating procedures
• Fair use of technology policies
– With a focus on mobile and social access
51. Essential Elements
1. Link to ‘code of conduct’ benchmarks and
educate as part of policy
2. Definition of policy audience and diff between
public / private information
3. Statement of relevant legislative protections /
limitations
4. Reminders about ownership of material
5. Summary of potential discipline / outcome
52. Responsibilities
• Privacy (driven by Privacy Commissioner)
– Privacy breaches are not just “hacks” honest mistakes can constitute a
breach
– There is no requirement under the Privacy Act to notify an individual
but If there is a risk of harm due to private information being
published you should contact the individual
• Cyber Safety (driven by AFP)
– Promote passwords
– Don’t publish or respond to anything you wouldn’t say face to face
– Encourage members to have ‘private’ profiles
– Don’t on-send unqualified embedded links
– Only accept friend requests from those you know or can trace
53. Social Media in Use
• What needs to be in place besides a policy
– Clear business ownership and processes
– Publishing guidelines and timetable
– Issues management plan
– Resourcing
• What can also help
– Defined brand ‘voice’
– Prepared responses
54. Social Media in Use
• Business ownership and publishing processes
– Have all presences signed off by designated officer
– Have agreement on what can be shared
– Have agreement on the level of response the
business owner is comfortable with
– Have contacts and process if something goes
wrong
– Have a triage of publishing timing
• Which platform is first
55. Social Media in Use
4. REVIEW &
MEASURE
All published content will be
required to have a review date
(nominally 2 weeks) unless
requested otherwise at which point
the Social Media Coordinator will
undertake an review.
The Business Owner will be
responsible for any changes
required at that point.
1. IDENTIFY & PLAN
Business Owners of the program
or message must identify and
define what they are seeking to
achieve. As part of this process
they must:
1.Link the activity to their business
outcomes
2.Nominate the SM Objective
(broadcast, connect, promote,
monitor)
3.Identify the audience for the
message
4.Identify preferred platform for
message delivery
5.Identify resources who will
develop the message and content
6.Name specific measures they
will judge success on (linked to the
strategic framework)
2. INFORM & APPROVE
After Social Media Coordinator adds
the content request to the Publishing
Plan and alerts any internal
stakeholders who might be affected
by the messaging (due to similar
messaging, audience target or timing).
Pre-approved content eg. interaction
with athletes and promotion of
results, does not require individual
approval.
*Pre-approved content means having
a set of drafted content available for
the Social Media Coordinator to view
before a specific event.
3. AUTHOR & PUBLISH
Due to the range of platforms and
their different requirements the
business owner need only develop
content in line with the following
guidelines:
•Summary of the activity / program
etc
•Key messages(no more than a
sentence per message)
•Link to detailed existing
background
The content should be developed
in line with existing protocols and
policies
56. Social Media in Use
Social Media Coordinator
•Experience in executing content in SM platforms and is the owner of the implementation of a SM strategy.
•Establises SM capacity and scheduling social media activities so that the use of social media doesn’t become
resource intensive for other teams within an organisation.
Business Owner
•Anyone who identifies an idea for the use of SM– the business risk of using SM rests with them, upon approval
by a Senior Executive /Sign-off Point in an organisation.
Social Media Strategist
• Actively works with Business Owners to seek out social media opportunities and make recommendations on
the implementation. It is a similar but more proactive role than Social Media Coordinator and purely strategic.
Community Manager
• Responsible for the design, delivery and ongoing management of a designated community with a specific focus
on ‘network’ communications.
• Works within an organisation to deliver key messages and execute communication objectives whilst engaging
with users and providing feedback to the business.
Social Media Writer
• Has skills in weaving structured themes and messages into ongoing conversations; reacting and recognising all
interactions with a risk management approach and having an ability to understand technical language and to
translate that for audiences.
Social Media Producer
• Ensures that any visual opportunities are ‘curated’ effectively and within brand and policy guidelines. The
producer would be responsible for turning events into packages.
57. Social Media in Use
• Brand ‘voice’
– Friend
– Trusted Advisor
– Policeman
– Salesperson
58. Wrap-up
• Any questions or clarification?
• Preview of next session
– ‘Play’ session on your own device
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Communications Strategy Examples from Hockey ACT and Volleyball ACT How are your coaches allowed to contact u18 players??