With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Launching a brand or seeking strategic options to promote an established brand? These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders. These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Ignitus
With Facebook, blogs, Twitter, email, and YouTube, how do you determine which new media will work for your organization? Kimberly will show how Ignitus Strategies has used new media to help nonprofit and for-profit clients to grow email lists, build brands, and bring in more money. She will walk through case studies demonstrating how organizations can integrate new media with traditional marketing to reach current and future customers and increase sales. Kimberly will explain how, through a 6-week new media campaign, an environmental organization raised $80,000, grew its email list by 15,000, and spread its brand to 20,000 new supporters. She will also cover:
> Advantages and disadvantages of various forms of new media
> Expectations of online customers
> Key metrics to monitor and benchmarks
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Using Social Media Insights to Drive Offline OutcomesCampus Sonar
Learn why your social media work should not be solely focused on followers, like, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Launching a brand or seeking strategic options to promote an established brand? These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders. These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Ignitus
With Facebook, blogs, Twitter, email, and YouTube, how do you determine which new media will work for your organization? Kimberly will show how Ignitus Strategies has used new media to help nonprofit and for-profit clients to grow email lists, build brands, and bring in more money. She will walk through case studies demonstrating how organizations can integrate new media with traditional marketing to reach current and future customers and increase sales. Kimberly will explain how, through a 6-week new media campaign, an environmental organization raised $80,000, grew its email list by 15,000, and spread its brand to 20,000 new supporters. She will also cover:
> Advantages and disadvantages of various forms of new media
> Expectations of online customers
> Key metrics to monitor and benchmarks
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Using Social Media Insights to Drive Offline OutcomesCampus Sonar
Learn why your social media work should not be solely focused on followers, like, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
Wondering how to grow your practice in 2011?
Adding social media to your marketing plan can be a fantastic way to acquire new patients, keep existing patients in the loop, and have them all shouting your name from the virtual rooftops!
For more information, contact Monique Ramsey at Cosmetic Social Media at 877-401-5485!
Want to learn more about outsourcing your social media? This presentation will take you through how to do that while maintaining ownership over the pieces that you need to in order to maintain an authentic expression of self.
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
Presentation given at the Strategic Internal Communications Conference in Chicago on March 15th, 2011 by Sandra Fathi. Presentation discusses effective uses and strategies for incorporating social media in internal communications initiatives
Formic Media Seminar Series: Social Media Fundamentals Anvil Media, Inc.
We all are well aware how much social media has grown over the past several years. Facebook is now reporting over 400 million users, Twitter has said there are 50 million tweets per day, which breaks down to roughly 600 per second; everywhere we look we see social media playing a role in today's society. Maybe it's a TV ad for Best Buy showing Facebook and Twitter icons, or a local restaurant offering a deal to the Mayor on Foursquare. If you're online, you can't escape social media. So, as a business, how are you taking advantage of these tools to help extend your brand and messaging? Attend Formic Media's Free Seminar Series to learn how these tools and platforms can help transcend your business. The Formic team will discuss individual social media sites, tools, SEO benefits and more.
The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
Bill Balderaz gave this presentation to Southwestern City Schools' parents and teachers. Cyberbullying is becoming an increasing concern, and this presentation shares some tips on how parents and teachers can recognize and prevent cyberbullying.
This is an example of Webbed Marketing's SEO audit. It includes a general analysis of your website's current SEO status, sample analysis of keywords, inbound link profile, and analysis against your top online competition. The complete audit package includes a PDF summary of our findings and also a Word Doc "detail" report, pointing out each error/compliance issue on a URL by URL basis.
Balderaz covers the role of social media in mental and behavioral health. In addition to discussing practical ways of using social media within your organization, learn about legal, compliance and privacyconcerns associated with using social media within healthcare.
In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.
Social Media for Community Service OrganizationsWebbed Marketing
Social media can help Community Service Organizations create awareness, connect supporters, monitor the conversation and raise money.
Integrated campaigns begin by selecting the right tools for the job and leveraging channels to get the right content to the right people.
Social media is a powerful tool that allows Community Service Organizations to reach targeted audiences quickly, and facilitate fund raising.
Over the past couple weeks, you have likely heard the hype surrounding Google+. If you were lucky enough to get an invite, you may have started exploring the new social network. Or you may have seen the “+1” appear next to your search results. Google+ has the potential to have a large impact on social and search as we know it. Join Webbed Marketing’s President Bill Balderaz, and Social Media Manager Rebecca Roebuck, to discuss the ins and outs of Google’s latest venture, and what it means for you and your company.
During this webinar we’ll discuss:
• What is Google+
• How it differs from other social networks
• How +1 impacts search and SEO
• What’s next
Start paying attention to Bing/Yahoo!
For both search and social, write clearly, consistently and with keywords in mind
It’s all about the searcher’s experience
Webbed Marketing August Webinar: what's new in online advertisingWebbed Marketing
Online advertising is constantly evolving and upgrading; it can be difficult to keep up. Do you know the latest tools in advertising/sponsorship for AdWords, YouTube, Facebook and Twitter? In this webinar, we will address some of the trends in online advertising right now, as well as some things to be on the lookout for in the next year. To keep your online advertising campaigns fresh and successful, you should be utilizing these online tools.
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
How Can I Responsibly Utilize Social Media Today?Webbed Marketing
The webinar, hosted by Webbed Marketing and Roska Digital Advertising, will focus on new regulations in social media that are affecting your social media campaigns. Key takeaways from the November FDA hearings, about promotions using Internet and social media, will be addressed. We will also discuss FTC regulations and Facebook contest regulations.
How to Influence Viral Marketing and Word of Mouth CommunicationsWebbed Marketing
2009 Bowling Green State University Marketing Symposium: How to Influence Viral Marketing and Word of Mouth Communications. Today, right now, customers are talking about your company and your products, and much of that conversation is taking place online. WOM (Word Of Mouth) communications carry more credibility, are delivered faster, and are more likely to influence buyers than official company messages. Bill Balderaz will discuss current viral trends, how companies can influence internet communications, and ways to create positive buzz.
The Power of Social Media in a Marketing CampaignWebbed Marketing
On October 14, 2009 Bill Balderaz talked about Internet Marketing: Applications, Opportunities and Challenges for Toledo-Area Businesses. Panel Session on Social Networks Marketing, Case Studies, and “Tips to Take Home” with Kevin David, Bill Balderaz and Michael Temple.
How to Influence Viral Marketing and Word of Mouth CommunicationsWebbed Marketing
On October 14, 2009 Bill Balderaz talked about Internet Marketing: Applications, Opportunities and Challenges for Toledo-Area Businesses. Panel Session on Social Networks Marketing, Case Studies, and “Tips to Take Home” with Kevin David, Bill Balderaz and Michael Temple.
Learn the value of LinkedIn! See real, practical business uses for LinkedIn that go beyond job hunting. Find out how to use LinkedIn as a sales tool too.
You've Created a Social Media Campaign - Now What? Measuring the success of ...Webbed Marketing
Webbed Marketing PRSA Presentation from the July luncheon event. Amy Marshall and Bill Balderaz from Webbed Marketing present on how to measure the success of a social media campaign. http://www.webbedmarketing.com
9. www.twitter.com About Twitter is a community of friends and strangers from around the world sending updates about moments in their lives in 140 characters or less. Twitter names/accounts/handles have to be 15 characters or less 100 million users Adoption among influencers Why To connect with patients, competitors, pitch stories to the media, industry experts and listen to relevant conversations. Content is “teasers” to drive them to content on Facebook, Web site, YouTube, blog posts, etc.
20. Frequency of Facebook Posts Facebook Newsfeeds are what people see when logging into their Facebook page. The more an agency posts to their page, the more chances the agency has of being seen by their network Post to Facebook at least2-3 times a week. Daily is better
21. Video is the fastest growing type of content YouTube is considered a search engine (and the second fastest growing!) Three main video networks for sharing
22. Length restrictions by video network: YouTube: 10 min Vimeo: no restriction Facebook: 20 min
23.
24. Complete all fields when uploading videos such as description, title, URL. Use keywords
25. Add a call to action at end of videos. Web site address, phone number…
29. YouTube Monitoring & Staffing Administrator can monitor comments – sent to email One person should monitor the Channel and able to respond quickly (within 24 – 48 hours)
30. www.linkedin.com About LinkedIn networks 10 million pros in 130 industries Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals
31. Why Find employees, service providers, subject experts, and partners who come recommended Be found or validated for funding opportunities Post and distribute job listings to find high-quality passive candidates Get introduced to others through people you know
33. Getting started on LinkedIn HR and recruiters build profiles and start connecting with professionals Be transparent Use relevant keywords in the profile Find relevant healthcare groups on LinkedIn By service lines, healthcare IT, HR, physicians
35. Rating Sites Be careful! Some of the rating sites are how much money you spend on advertising or listing. Rating sites seem to rank well on keyword searches Because they are visible, important to monitor the ratings Can build profiles on main networks
53. Dedicate time to social mediaUpdate and revise policy and staff education Test 1-2 applications Migrate from ‘broadcast’ to ‘dialog’ Identify applications to benefit internal needs
54. Questions & Comments Bill Balderaz bbalderaz@webbedmarketing.com www.webbedmarketing.com Twitter: @bbalderaz