This document discusses trends in digital advertising, public relations, and social media. It notes that authenticity, transparency, conversation, thought leadership, and sharing are important across these fields. Companies must engage in social media conversations to extend the power of word-of-mouth. Goals for social media include outreach, engagement, and promotion, and it should fit into a company's overall digital strategy. Metrics like followers, retweets, and mentions can measure social media effectiveness. The document provides best practices and resources for social media strategies.

1. Trends in Advertising and
Public Relations

2. Digital Advertising and PR
• Many of the same things apply to Advertising and
Public Relations as they do in Journalism
• Authenticity
• Transparency
• Conversation and Engagement
• Thought leadership
• Sharing

3. Implications for companies and
brands
• Take idea of personal brand and extend to corporate
or professional settings
• You must try tools to be able to recommend them for
your company or clients
• PR used to be about controlling the message; now it is
about engaging the conversation
• Possible because social media tools allow;
inexpensive and accessible
• Extends power of word of mouth
• Search Engine Optimization still reflects incoming
links
• Must also track, measure, adapt

4. Social's Influence
• Facebook – 800 million active users; added 200 million in 2011
• Twitter – more than 140 millions active users making 340 million
tweets per day.
• LinkedIn has 150 million + active users
• Experian estimates that 91% of online American adults (approx. 129
million) access some form of social media each month.
• 98% of 18- to 24-year-olds access social accounts monthly.
• Approximately 40% access accounts through mobile
• Social media adoption amongst small business doubled from 2009
to 2010.
• 51% of Facebook users and 64% Twitter users are more likely to
buy from a brand they follow.

5. Social Media Strategy
• The 3 most important reasons small businesses leverage
social media are:
– Connecting with customers
– Visibility
– Self-promotion
• What are your goals for social media?
– Outreach
– Engagement/Interaction
– Promotion
• How does social fit into larger company or digital strategy?
– Web presence
– Mobile
• What is the value you are adding to the community?
– Thought leadership
– Resources
– Discussion
• What value is your social media activity bringing to you? How can you
measure effectiveness?
• Develop guidelines, support best practices

6. Measurement
• Traffic
• Followers/Fans
• Retweets
• Replies
• Mentions
• What people are saying about you online
– mine blogs, Twitter, Facebook, even
Yelp

7. How are you integrating your
social platforms?

8. How are you integrating your
social platforms?

9. How are you integrating your
social platforms?

10. GSD&M Pinterest

11. Best Practices

12. Best Practices

13. Best Practices

14. Best Practices

15. Best Practices

16. Best Practices

17. Best Practices

18. Consider How to Incorporate Data

19. Second-Screen Engagement

20. Second-Screen Engagement

21. Resources
• Crush It and Thank You Economy by Gary Vaynerchuk
• Delivering Happiness by Tony Hsieh
• Brian Solis - http://www.briansolis.com/
• Jeremiah Owyang - http://www.web-strategist.com/blog/
• Charlene Li - http://www.charleneli.com/
• SocialMediaToday.com
• SocialMediaExaminer.com
• Mashable
• Socialnomics.com
• FastCompany.com
• StamenDesign.com

22. For details and bookings contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015