This document discusses social media marketing and its importance for businesses. It begins by explaining that social media marketing enhances awareness of products/services among target consumers. It then discusses different social media platforms and how they can be used to build customer relationships and promote brands. The document also covers challenges of social media marketing like measuring ROI and increasing engagement. It provides statistics on social media usage and concludes by stating that social media presents both opportunities and challenges for companies.

2. Introduction
Nowadays social media marketing plays a vital role in doing online
business as it enhances the awareness of a product and service
among specified consumers.
Its an art of producing traffic to site for generating business through
online social groups.
It is a very simple and low-cost method of increasing sale and to
bring traffic to the website. Social media marketing can also used as a
branding tool, sales tracking, and page views.

3. Social Media
Social media are interactive computer-mediated technologies that
facilitate the creation and sharing of information, ideas, career interests
and other forms of expression via virtual communities and networks.
And in the marketing context, social media helps you build stronger
customer relationships. This can set you apart from your competition
by showing your audience how your brand is different and reinforcing
that your business cares about its customers.

4. Social Media Marketing
Social media marketing is the use of social media platform and website
to promote a product or a service. Although the term e-marketing and
digital marketing still dominant in academia, social media marketing is
becoming more popular for both practitioners and researchers.
On a strategic level, social media marketing includes the management
of a market campaign, governance, setting the scope and the
establishment of the firm's desired social media culture and tone.

5. Social Media Marketing Channels
7 Most Effective B2C Social Media Marketing
Channels are :-
• Facebook
• Instagram
• Twitter
• YouTube
• LinkedIn
• Pinterest
• Snapchat.

6. Pros.
• Increased Brand Awareness
• More Inbound Traffic
• Improved Search Engine Rankings
• Higher Conversion Rates
• Better Customer Satisfaction
• Improved Brand Loyalty
• Cost-Effective
• It can caters to a big audience

7. Cons
• It is time consuming process
• It takes long time to materialize
• It opens the risk of negative exposure
• Brand Image can be subjected to unwanted changes
• Social media tools change from time to time
• ROI is hard to define
• Skilled personnel required
• Need additional resources

8. Challenges To Social Media Marketing
• 1. Measuring ROI
• Marketers need to constantly evaluate the techniques and strategies
that they implemented, This is the top most challenging aspect for a
social media marketer.This can be overcome by Compare social media
goals to the overall business goals ,Compare with competitors,Set up
analytics to track performance.
• 2. Designing a social media strategy
• social media as one of the top marketing channels.With that comes
up a huge challenge of designing the right social media strategy.
Brands must invest in their social media marketing strategies to
increase engagement and ultimately get more leads .

9. Contd.
3. Getting Followers
Getting more followers on social media is one of the biggest challenges
that every social media marketers faces. Brands are more interested in
increasing followers since they are perceived as future customers.
4. Increasing audience engagement
The increased use of social media, the social media manager faces the
challenge of constantly find ways to connect with audience to increase
engagement.

10. Contd.
5.Time management
Social media manager is constantly struggling to fit in many tasks .
Managing numerous social networks, engage with audience, create
and publish content, manage social media campaigns, and achieve
social media marketing targets can be quite a challenging task it when
there is so little time to execute.

11. Facts And Figure
• Over 88% of all companies are now marketing on social media.
• Online adults aged 18-34 are most likely follow a brand via social
networking (95%)
• Visual content is more than 40 times more likely to get shared on
social media than other types of content.
• only 2% of website visitors make a purchase on their first visit.
• Twitter has over 335 million users.
• The ideal age group for Twitter consists of those who are between 18
and 29. They make up 37% of all users.

12. Contd.
• Facebook is a great place for video content . Every day, over 100
million hours of video content is viewed there.
• Speaking of Facebook Business Pages, you’ll find that over 50 million
businesses have one.
• The best time to post on Facebook is 3:00 p.m. on Wednesday. Other
optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and
1:00–4:00 p.m. on Thursdays and Fridays.
• Instagram is seeing a per-follower engagement rate of 4.21% which is
58 times higher than on Facebook and 120 times higher than on
Twitter

13. Top Social Media Marketing Agencies Are :-
• Social Cubicle
• GKV
• Sweans Technologies
• SoftProdigy
• Lets Nurture
• Cibirix
• WebbyMonks
• Valtech
• Xoom Solutions

14. Conclusion
Social media gives a deep impact on the business world today from
small companies to big giant companies. The social media landscape is
big and the system and technology continuously growing and changing
every day. Companies who using and presented in social media
enjoying big benefits. Some companies received negative impact. Social
media no longer an option but is a must especially companies that
dealing straightly with customers. Social media promising a lot of
opportunities and challenges, so the organization must prepare
themselves to face this.