Learn why your social media work should not be solely focused on followers, like, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns
The use and best practices of social media in college admissions. Presentation includes data from a survey of incoming college freshman on how they used social media during the college search and how it affected their decisions to attend a school and get involved on campus.
Social media is a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff communication. In this presentation, I’ll share why all facets of student services should be using social media and how to get started today!
Topics Covered:
Making the shift to social
Popular social media channels
Why colleges should be using social media
College and university trends
Departmental ideas
An action plan for going social
Beyond Facebook: Institutional Approaches to Emerging Social MediaNicole Lentine
Presented at the 2016 College Board New England Regional Forum by Nicole Lentine of Champlain College and Ashley Gunn, Emmanuel Tejeda, and Amanda Waite of The University of Vermont.
Using Hootsuite in the Classroom to Teach Social Media MeasurementKaren Freberg
Presentation as part of a social media ROI / measurement panel at the annual BEA Conference in Las Vegas. This talk focused primarily on Hootsuite and the Hootsuite Higher Education Program.
The use and best practices of social media in college admissions. Presentation includes data from a survey of incoming college freshman on how they used social media during the college search and how it affected their decisions to attend a school and get involved on campus.
Social media is a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff communication. In this presentation, I’ll share why all facets of student services should be using social media and how to get started today!
Topics Covered:
Making the shift to social
Popular social media channels
Why colleges should be using social media
College and university trends
Departmental ideas
An action plan for going social
Beyond Facebook: Institutional Approaches to Emerging Social MediaNicole Lentine
Presented at the 2016 College Board New England Regional Forum by Nicole Lentine of Champlain College and Ashley Gunn, Emmanuel Tejeda, and Amanda Waite of The University of Vermont.
Using Hootsuite in the Classroom to Teach Social Media MeasurementKaren Freberg
Presentation as part of a social media ROI / measurement panel at the annual BEA Conference in Las Vegas. This talk focused primarily on Hootsuite and the Hootsuite Higher Education Program.
Leveraging Social Media in Higher Education MarketingCareer Co
Find out how colleges, universities, and career schools can leverage social media to connect with students. Effective Student Marketing and The CollegeBound Network show you how you can take control of the conversations... before the conversations take control of you!
Keynote presentation for the second annual NJ Social Media Summit held at William Paterson University. Topic focuses on social media in higher education among students, professionals, and professors.
Knowledge Mobilization Expo 2011 - My workshop was called Social Media 101 but it was more on working smarter and social learning than the social media tools.
AFP: A Facebook Page your Fans Will Like (or Even Love!)Holly Ross
In this session, we are going to stop talking about social media and we are going to start “rocking” Facebook. All the generic advice you have heard about social media isn’t any good unless you know how the tools work, so we will walk through a case study, starting with some campaign goals, and show you step-by-step how to use Facebook Fan Page features. Along the way, you will get the chance to put the same strategies and tips into practice, right on your own laptop.
Connecting Social Media Efforts to Offline OutcomesCampus Sonar
Your social media work should not be solely focused on followers, likes, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns.
Presented at the 2019 Oklahoma College Public Relations Association conference.
Leveraging Social Media in Higher Education MarketingCareer Co
Find out how colleges, universities, and career schools can leverage social media to connect with students. Effective Student Marketing and The CollegeBound Network show you how you can take control of the conversations... before the conversations take control of you!
Keynote presentation for the second annual NJ Social Media Summit held at William Paterson University. Topic focuses on social media in higher education among students, professionals, and professors.
Knowledge Mobilization Expo 2011 - My workshop was called Social Media 101 but it was more on working smarter and social learning than the social media tools.
AFP: A Facebook Page your Fans Will Like (or Even Love!)Holly Ross
In this session, we are going to stop talking about social media and we are going to start “rocking” Facebook. All the generic advice you have heard about social media isn’t any good unless you know how the tools work, so we will walk through a case study, starting with some campaign goals, and show you step-by-step how to use Facebook Fan Page features. Along the way, you will get the chance to put the same strategies and tips into practice, right on your own laptop.
Connecting Social Media Efforts to Offline OutcomesCampus Sonar
Your social media work should not be solely focused on followers, likes, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns.
Presented at the 2019 Oklahoma College Public Relations Association conference.
NSPRA/Ohio Social Media Presentation for Schools 2010Shane Haggerty
A presentation on how to build a social media campaign delivered in 2010 to the Ohio Chapter of the National School Public Relations Association. Presenters included Billy Fischer and John Fimiani from Oxiem Marketing Technology, Shane Haggerty from Ohio Hi-Point Career Center and Lee Cole from Pickerington Local School District.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
An overview of social media marketing for small businesses. This was presented during the First MSU Main E-Commerce Expo in Marawi City last October 7, 2013.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
7. social media goalssocial media goals
How you use social media to contribute to
department or institutional goals
• Increase inquiries, applications, or enrolled students
• Increase retention or graduation rates
• Improve awareness of your campus
• Increase earned media placements
• Increase event attendance
• Increase number of alumni donors, number of gifts, or
total donations
8. Connecting Social Media Efforts to Offline
Outcomes
1. Know what you’re trying to achieve
2. Put your social media strategies and tactics in context with
departmental and institutional objectives
Determine your KPIs
9. Admissions
Goal Strategy/Tacti
cs
KPI
Increase enrollment
confirmations
Accepted student
campaign + hashtag
Social visits to
campus.edu/confirm
Increase campus visit
registrations
Paid social media
campaign
Visit registrations referred
from social media
Increase new student
applications
Student ambassador
Instagram campaign
App starts and finishes
referred by Instagram
10. Marketing
Goal Strategy/Tacti
cs
KPI
Increase brand
awareness
Highlight news and
human interest web
stories on social
media
Visits to
campus.edu/news from
social media
Increase ticket sales for
guest lecture series
Paid social media
campaign
Tickets purchased online
from social media ads
11. Alumni
Goal Strategy/Tacti
cs
KPI
Increase participation in
the Annual Giving Day
Paid social, alumni
social ambassadors,
social challenges
New donors referred by
social media
Increase signups for the
alumni association
credit card
Card benefit
promotions on
Facebook
App completions referred
from Facebook
Increase alumni
volunteer signups
Instagram alumni
ambassadors
Signups referred by
Instagram
13. Connecting Social Media Efforts to Offline
Outcomes
1. Know what you’re trying to achieve
2. Put your social media strategies and tactics in context with
departmental and institutional objectives
Determine your KPIs
3. Connect the dots between online activity and offline outcomes
16. UTM Parameters
Paramete
r
Purpose Example
utm_source The site that referred the traffic utm_source=facebook
utm_medium The type of link utm_medium=social
utm_medium=display
utm_campaign The promotion or campaign utm_campaign=GivingDa
y
utm_campaign=2018Yiel
d
17. UTM Parameters
Say What?
• How many people applied, signed up, donated, etc.
from social media
• What posts/messages are most effective at provoking
the desired offline action
• The results of paid promotion on social media
• The aggregate outcome of a series of related social
media content (campaign)
18. Put UTM
Parameters
In Action• Create URLs with parameters using Google’s URL
builder
• Automatically populate in some CRMS (e.g., HubSpot,
Salesforce) and some social media management
software
• Manage manually (if necessary) using a spreadsheet
with common parameters
• Analyze results in Google Analytics or similar
19. Data Drives Decisions
Kayla Lewis, Seneca College (Toronto)
• Tracks social referrals to Apply page
• After launching Instagram with a focus on
16-18 year-olds, saw an increase in
application referrals from Insta.
• Increased Instagram advertising spend,
seeing increased results
20. “Don't just go for vanity metrics.
What's most important is bums
in seats. Show your bosses how
you put people in the
classroom.”
Rema Tavares
Seneca College (Toronto)
21. Using insights from
what other people
do online to inform
what you do offline
Connecting what you
do on social media to
what happens offline
22. Social Media = The World’s
Largest Focus Group
“Companies using social listening and social
intelligence tools have access to the largest
publicly available archive of human thought.”
-Will McInnes, CMO, Brandwatch
23. strategic social listening
real life: transcribed, categorized,
and analyzed to provide your
institution with the insights it
needs to support data-driven
strategies
30. Social Listening to Improve Earned Media
Coverage
• Monitor journalist coverage of particular topics to identify pitch
opportunities
• Receive alerts when individual journalists post
– Often researching story ideas
31. What would you do with an always-on focus
group?
• What topics are top-of-mind with newly-admitted
students?
• What pop culture trends do our students follow that we
could use to inspire programming or messaging?
• How do our alumni talk about spending their money,
supporting philanthropy, or their education?
32. You do so much more
than attract followers and
collect likes and retweets
33. Get My Slides +
Resources
info.campussonar.com/cuprap
@LizGross144 (Twitter + Instagram)
Linkedin.com/in/lizgross
www.campussonar.com
www.lizgross.net
Editor's Notes
I’d like to start by saying something that may be obvious, but needs to be said: Online is Real Life. I’ve been repeating this on stages like this one for the last year, and yes—I know that this is a social media conference. But I still find MYSELF referring to “online” or “IRL.” This is not a dichotomy and we need to remove that qualifier from our language. People work, learn, celebrate, hurt others, get hurt, protest, and even get married online. A friend of mine recently pointed out that it’s silly we ever developed the phrase IRL. Outside of literature and storytelling, how can something a living, breathing person does NOT be real life?
-
Maybe this is changing in the era of Cambridge Analytica and fake news. But in the last few years I’ve spoken with leaders of large organizations who believed what people said about them online didn’t matter, because most people online were just “complainers,” and “trolls.” That’s a big generalization about 90% of the US population.
This is why I spoke with a reporter from Inside Higher Ed for almost an hour this summer as she was writing this article exploring the role of a social media manager on campus. If you haven’t read it, add it to your reading list. What struck me as I spoke to this reporter was her surprise when I talked about the job’s stresses – not just dealing with campus emergencies, but private messages to campus accounts that include reports of sexual assault and suicidal thoughts. When someone is messaging your organization’s Facebook page when they’re thinking of ending their lives, it certainly doesn’t feel like an online-only incident. I’ve been there, I know.
-
When the reporter asked me what I thought a campus social media manager’s nightmare would be, I said – being mentioned in a tweet by President Trump. Not only will it hijack your day, but it will land your institution on Fox News and CNN within hours. That kind of blew her mind.
This is a conference about the changing social media landscape. I think the biggest change is that social media has woven itself into the daily fabric of most Americans—and most organizations. It’s no longer enough to “just be there.” Because the internet—and social media—is real life, social media managers (and their bosses, and their grand bosses) should be able to articulate how their work contributes to key institutional priorities. If you haven’t been asked about this already, you will be. And mumbling something about your followers, retweets, and story views will not be enough. I know you can do it, and today I want to make sure you’re equipped to do so.
I used to teach an online professional development course called Social Media Measurement in Higher Education. Between 3 and 10 students would work through 4 weeks of reading, discussion, and assignments so they felt confident and competent measuring and reporting on their social media efforts. I taught almost 100 students in this course, so I’ve glimpsed behind the curtain of social media strategy at both the campus and department level at all types of institutions. The first question in the first discussion was, “What goals are you using social media to achieve?” For some students, this was the hardest question in the course. And not just because I’m a tough instructor who refused to accept “Increase followers” as a goal. Some of them had literally never been told what objectives they were supposed to work towards.
-
I’ve experienced this too. When I was hired as a social media strategist, I asked my interviewer how my success would be evaluated. I give him points for honesty, because he said, “We’re hoping you can tell us that.” That might seem like a chance for me to coast, but when I was called in front of the board three years later to explain the purpose and outcome of our social media program in 15 minutes, I was glad I chose goals that corresponded with business goals and designed my strategy and measurement accordingly.
As you think about what it is you’re trying to achieve, I’d like to encourage you to strike the phrase “Social media goals” from your vocabulary. Instead, consider how you use social media to contribute to departmental or institutional goals. Depending on the role you play on campus, those goals may include one or more of the following. [list]
Is this resonating? Are there department or institutional goals you support that aren’t included here?
-
These are goals that resonate in executive offices and the board room. In most cases, “social media goals” like followers, shares, views, comments, and reach are easy and maybe fun to report, but they do not demonstrate impact.
Don’t ask me how many followers my company, Campus Sonar, has on social media. I don’t know. And we don’t have a goal for that. What I do know is how many leads came from social media, our blog, and our newsletter. And soon I’ll be able to tell you what type of content converts to leads at the highest rate. You can do this to! I’m going to walk through this conceptually, and at the end of my talk I’ll share some supporting resources in case you want to go back to the office and study up, or preach to your colleagues the gospel of outcomes-based measurement.
A lot of offline outcomes, like applications, donations, or awareness, include online conversations like inquiries/application submissions, gifts, and website views. The key to tying these conversation to social media likely lies in your web analytics software.
A lot of offline outcomes, like applications, donations, or awareness, include online conversations like inquiries/application submissions, gifts, and website views. The key to tying these conversation to social media likely lies in your web analytics software….not in any kind of social media metrics.
Otherwise known as the gobbledygook shown after the question mark in a URL. Who knows what they are?
Don’t stop at social! This same structure could/should be built into all of your digital marketing – including emails, display and mobile ads, and search engine marketing or other CPC ads.
Now it’s time to take a different perspective.
This is just an introduction to an idea. I’ll be back at the Spring conference to share more about this in depth during a breakout session.
Looking at the owned and earned content, Emily’s analysis found that “family” organically surfaced in SHC’s content and it was well-received by prospective students, current students, former students, and their families. Many of the posts were often retweeted and shared by the SHC audience.
A marine biologist alumna currently serving as the Foreign Affairs Specialist—Office of Law Enforcement for the National Oceanic & Atmospheric Administration in Washington, DC, has 1,538 followers on Twitter. She received her BS in Marine Biology from SHC in 2006. In 2015 she retweeted an article about SHC history, calling her time at SHC the “best years of her life” and saying she missed her SHC family.
The granddaughter of a prominent alumna occasionally tweets about the legacy of her grandmother who was the first black graduate from an all-white university (SHC). Her tweet celebrating her grandmother is currently pinned to the top of her profile and has been retweeted over 2,500 times.
You can do some of this without fancy software with a combination of advanced Twitter search and Tweetdeck or Hootsuite, maybe even IFTTT.
Social media is an important part of campus life. What happens there can contribute to real-world outcomes like enrollment, retention, press coverage, brand awareness, alumni engagement, and fund-raising. The people managing social media—likely many of you in this room—do so much more than attract followers and collect likes and retweets. My hope is that you’re able to adequately capture the impact you have on campus outcomes, so your work is taken as seriously as it deserves to be.