SlideShare a Scribd company logo
1 of 36
@ V I S I O N C R I T I C A L
WHAT
SOCIAL MEDIA
ANALYTICS
CAN’T TELL YOU
Alexandra Samuel, Vision Critical • @awsamuel
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
#SMDATA
#SMDATA
@ V I S I O N C R I T I C A L
@ V I S I O N C R I T I C A L #SMDATA
@ V I S I O N C R I T I C A L #SMDATA
@ V I S I O N C R I T I C A L
WHAT
SOCIAL MEDIA
ANALYTICS
CAN’T TELL YOU
Alexandra Samuel, Vision Critical • @awsamuel
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
#SMDATA
#SMDATA
The Collaborative
Economy:
Insights from
Social Media
Jeremiah Owyang
@jowyang
@JOWYANG
@JOWYANG
@JOWYANG
@ V I S I O N C R I T I C A L@JOWYANG
@JOWYANG
@JOWYANG
@ V I S I O N C R I T I C A L
WHAT
SOCIAL MEDIA
ANALYTICS
CAN’T TELL YOU
Alexandra Samuel, Vision Critical • @awsamuel
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
#SMDATA
#SMDATA
@ V I S I O N C R I T I C A L
@ V I S I O N C R I T I C A L
@ V I S I O N C R I T I C A L
@ V I S I O N C R I T I C A L
@ V I S I O N C R I T I C A L
@ V I S I O N C R I T I C A L
@ V I S I O N C R I T I C A L
@ V I S I O N C R I T I C A L
@ V I S I O N C R I T I C A L
WHAT
SOCIAL MEDIA
ANALYTICS
CAN’T TELL YOU
Alexandra Samuel, Vision Critical • @awsamuel
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
#SMDATA
#SMDATA
Charity Donations and
Active Social Media Users
Topline Insights from Vision Critical Research
SXSW – March, 2014
Beth Kanter, Author, Trainer, and Blogger
What if your data set combined survey
data about donation habits with actual
social media usage?
Does more social
media use equal
more donations?
Flickr Photo by tedski
Charity Slacktivists
Actionable Takeaways from Research
• Slack off of slacktivism – active social media
users are valuable
• Social channels can be an effective on-ramp for
NEW donors, especially more active social media
users, but find ways to keep connected
• If you aren’t urging your donors to post about
your charity when they donate or encourage
them to fundraise on your behalf, you are
missing a huge opportunity.
@ V I S I O N C R I T I C A L
WHAT
SOCIAL MEDIA
ANALYTICS
CAN’T TELL YOU
Alexandra Samuel, Vision Critical • @awsamuel
Jeremiah Owyang, Crowd Companies • @jowyang
Colby Flint, Discovery Communications • @discoverycomm
Beth Kanter • @kanter
#SMDATA
#SMDATA

More Related Content

What's hot

Social Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial EnterprisesSocial Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial Enterprises
Shane Gibson
 
How Your Startup Can Use Social Media for REAL RESULTS
How Your Startup Can Use Social Media for REAL RESULTSHow Your Startup Can Use Social Media for REAL RESULTS
How Your Startup Can Use Social Media for REAL RESULTS
Eric Metelka
 

What's hot (20)

Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying PipelineTweet and Repeat: How Twitter Can Refill Your Drying Pipeline
Tweet and Repeat: How Twitter Can Refill Your Drying Pipeline
 
Social Media For Non-Profit Administrators
Social Media For Non-Profit AdministratorsSocial Media For Non-Profit Administrators
Social Media For Non-Profit Administrators
 
Social Media & Your Small Business
Social Media & Your Small BusinessSocial Media & Your Small Business
Social Media & Your Small Business
 
Be More Connected: Social Media Marketing Strategies for Non-Profits
Be More Connected: Social Media Marketing Strategies for Non-ProfitsBe More Connected: Social Media Marketing Strategies for Non-Profits
Be More Connected: Social Media Marketing Strategies for Non-Profits
 
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End GivingIt's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
 
Brent Csutoras
Brent Csutoras Brent Csutoras
Brent Csutoras
 
Strategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact WebinarStrategic Storytelling for Social Impact Webinar
Strategic Storytelling for Social Impact Webinar
 
Because, sometimes customers give birth in the supermarket, presented by Jori...
Because, sometimes customers give birth in the supermarket, presented by Jori...Because, sometimes customers give birth in the supermarket, presented by Jori...
Because, sometimes customers give birth in the supermarket, presented by Jori...
 
Shut up and listen: Social Listening beyond your brand
Shut up and listen: Social Listening beyond your brandShut up and listen: Social Listening beyond your brand
Shut up and listen: Social Listening beyond your brand
 
PEC Social Media Crash Course
PEC Social Media Crash CoursePEC Social Media Crash Course
PEC Social Media Crash Course
 
Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice
Top Ten Tips for Improving Social Media Exposure for the Aesthetic PracticeTop Ten Tips for Improving Social Media Exposure for the Aesthetic Practice
Top Ten Tips for Improving Social Media Exposure for the Aesthetic Practice
 
Social Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial EnterprisesSocial Media For Sales Organizations and Entrepreneurial Enterprises
Social Media For Sales Organizations and Entrepreneurial Enterprises
 
Introduction to Social Media for Startups
Introduction to Social Media for StartupsIntroduction to Social Media for Startups
Introduction to Social Media for Startups
 
Optimizing Social Advocacy Strategies
Optimizing Social Advocacy StrategiesOptimizing Social Advocacy Strategies
Optimizing Social Advocacy Strategies
 
How Your Startup Can Use Social Media for REAL RESULTS
How Your Startup Can Use Social Media for REAL RESULTSHow Your Startup Can Use Social Media for REAL RESULTS
How Your Startup Can Use Social Media for REAL RESULTS
 
Social Media Analytics and ROI tracking
Social Media Analytics and ROI trackingSocial Media Analytics and ROI tracking
Social Media Analytics and ROI tracking
 
Social Media Marketing & the Travel Industry
Social Media Marketing & the Travel IndustrySocial Media Marketing & the Travel Industry
Social Media Marketing & the Travel Industry
 
Social media analytics and measurement tool - Simplify360
Social media analytics and measurement tool  - Simplify360Social media analytics and measurement tool  - Simplify360
Social media analytics and measurement tool - Simplify360
 
The Tools to Unlock Social Media Analytics
The Tools to Unlock Social Media AnalyticsThe Tools to Unlock Social Media Analytics
The Tools to Unlock Social Media Analytics
 
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social MediaConnecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
 

Viewers also liked

Social Media in Marketing Assignment 4
Social Media in Marketing Assignment 4Social Media in Marketing Assignment 4
Social Media in Marketing Assignment 4
a1004095
 
Knight Foundation
Knight FoundationKnight Foundation
Knight Foundation
Beth Kanter
 

Viewers also liked (20)

Analytics for Social Media
Analytics for Social MediaAnalytics for Social Media
Analytics for Social Media
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
 
Big data and Social Media Analytics
Big data and Social Media AnalyticsBig data and Social Media Analytics
Big data and Social Media Analytics
 
Social Media Analytics - GSOB Digital Summit
Social Media Analytics - GSOB Digital SummitSocial Media Analytics - GSOB Digital Summit
Social Media Analytics - GSOB Digital Summit
 
Social media with big data analytics
Social media with big data analyticsSocial media with big data analytics
Social media with big data analytics
 
Social Media Analytics
Social Media AnalyticsSocial Media Analytics
Social Media Analytics
 
Big Data Analytics : A Social Network Approach
Big Data Analytics : A Social Network ApproachBig Data Analytics : A Social Network Approach
Big Data Analytics : A Social Network Approach
 
Social Media Analytics Demystified
Social Media Analytics DemystifiedSocial Media Analytics Demystified
Social Media Analytics Demystified
 
Social Media Integrated Campaign Case Study Slam
Social Media Integrated Campaign Case Study SlamSocial Media Integrated Campaign Case Study Slam
Social Media Integrated Campaign Case Study Slam
 
Social Business and Digital Marketing
Social Business and Digital MarketingSocial Business and Digital Marketing
Social Business and Digital Marketing
 
Social Media in Marketing Assignment 4
Social Media in Marketing Assignment 4Social Media in Marketing Assignment 4
Social Media in Marketing Assignment 4
 
Marketingcharts The Social Media Data Stacks
Marketingcharts The Social Media Data StacksMarketingcharts The Social Media Data Stacks
Marketingcharts The Social Media Data Stacks
 
Why We Second Screen During Live TV Events
Why We Second Screen During Live TV EventsWhy We Second Screen During Live TV Events
Why We Second Screen During Live TV Events
 
Knight Foundation
Knight FoundationKnight Foundation
Knight Foundation
 
Demystifying Social Media Analytics
Demystifying Social Media AnalyticsDemystifying Social Media Analytics
Demystifying Social Media Analytics
 
How to Use Social Media Effectively to Get the Most ROI
How to Use Social Media Effectively to Get the Most ROIHow to Use Social Media Effectively to Get the Most ROI
How to Use Social Media Effectively to Get the Most ROI
 
Social media analytics in black and white
Social media analytics in black and whiteSocial media analytics in black and white
Social media analytics in black and white
 
Introduction to HootSuite
Introduction to HootSuiteIntroduction to HootSuite
Introduction to HootSuite
 
5 ways to make your data count
5 ways to make your data count5 ways to make your data count
5 ways to make your data count
 
So You Think Your Company is Customer-Centric, But are You Really?
So You Think Your Company is Customer-Centric, But are You Really? So You Think Your Company is Customer-Centric, But are You Really?
So You Think Your Company is Customer-Centric, But are You Really?
 

Similar to What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

Putting the Social in Social Media: How to Use the Social Web to Network and ...
Putting the Social in Social Media: How to Use the Social Web to Network and ...Putting the Social in Social Media: How to Use the Social Web to Network and ...
Putting the Social in Social Media: How to Use the Social Web to Network and ...
Jacki Halas
 

Similar to What Social Media Analytics Can't Tell You (SXSW Interactive 2014) (20)

We are social
We are socialWe are social
We are social
 
Social Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped EntrepreneursSocial Media for Time-Strapped Entrepreneurs
Social Media for Time-Strapped Entrepreneurs
 
The Disruption Of Interruption
The Disruption Of InterruptionThe Disruption Of Interruption
The Disruption Of Interruption
 
Meet the Gen-narrators, UK results
Meet the Gen-narrators, UK resultsMeet the Gen-narrators, UK results
Meet the Gen-narrators, UK results
 
Social Media Needs You
Social Media Needs YouSocial Media Needs You
Social Media Needs You
 
South West Clinical Senate Masterclass
South West Clinical Senate MasterclassSouth West Clinical Senate Masterclass
South West Clinical Senate Masterclass
 
How Social Media Drives Consumer Decisions
How Social Media Drives Consumer DecisionsHow Social Media Drives Consumer Decisions
How Social Media Drives Consumer Decisions
 
Social Media For Travel Brands
Social Media For Travel BrandsSocial Media For Travel Brands
Social Media For Travel Brands
 
Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Pubcon 2018: Data Driven Content Marketing Audit Runthrough Pubcon 2018: Data Driven Content Marketing Audit Runthrough
Pubcon 2018: Data Driven Content Marketing Audit Runthrough
 
From Second Screen to Multi-Screen: We Are Social's Guide to Social Screens
From Second Screen to Multi-Screen: We Are Social's Guide to Social ScreensFrom Second Screen to Multi-Screen: We Are Social's Guide to Social Screens
From Second Screen to Multi-Screen: We Are Social's Guide to Social Screens
 
Locality'15 #socialmedia101
Locality'15 #socialmedia101Locality'15 #socialmedia101
Locality'15 #socialmedia101
 
#Givingtuesday Presentation by prediq media
#Givingtuesday Presentation by prediq media#Givingtuesday Presentation by prediq media
#Givingtuesday Presentation by prediq media
 
Listen Learn Earn
Listen Learn EarnListen Learn Earn
Listen Learn Earn
 
Listen, Learn, Earn: We Are Social's Guide to Social Listening
Listen, Learn, Earn: We Are Social's Guide to Social ListeningListen, Learn, Earn: We Are Social's Guide to Social Listening
Listen, Learn, Earn: We Are Social's Guide to Social Listening
 
#CASEVII - Using Instagram Stories to Address Sexual Assault & Other Big Topics
#CASEVII - Using Instagram Stories to Address Sexual Assault & Other Big Topics#CASEVII - Using Instagram Stories to Address Sexual Assault & Other Big Topics
#CASEVII - Using Instagram Stories to Address Sexual Assault & Other Big Topics
 
Beyond the Brink - NHS Social Media goes mainstream
Beyond the Brink - NHS Social Media goes mainstreamBeyond the Brink - NHS Social Media goes mainstream
Beyond the Brink - NHS Social Media goes mainstream
 
Charlotte & The Convention
Charlotte & The ConventionCharlotte & The Convention
Charlotte & The Convention
 
How to Promote Your #GivingTuesday Campaign to Get More Buzz
How to Promote Your #GivingTuesday Campaign to Get More BuzzHow to Promote Your #GivingTuesday Campaign to Get More Buzz
How to Promote Your #GivingTuesday Campaign to Get More Buzz
 
Putting the Social in Social Media: How to Use the Social Web to Network and ...
Putting the Social in Social Media: How to Use the Social Web to Network and ...Putting the Social in Social Media: How to Use the Social Web to Network and ...
Putting the Social in Social Media: How to Use the Social Web to Network and ...
 
#HEWEB18 - Using an Instagram Story to Help Sexual Assault Survivors
#HEWEB18 - Using an Instagram Story to Help Sexual Assault Survivors#HEWEB18 - Using an Instagram Story to Help Sexual Assault Survivors
#HEWEB18 - Using an Instagram Story to Help Sexual Assault Survivors
 

More from Vision Critical

Why Social Media Can’t Tell You Who Your Customers Are
Why Social Media Can’t Tell You Who Your Customers AreWhy Social Media Can’t Tell You Who Your Customers Are
Why Social Media Can’t Tell You Who Your Customers Are
Vision Critical
 

More from Vision Critical (20)

The right prognosis for CX with Aurora Health Care
The right prognosis for CX with Aurora Health CareThe right prognosis for CX with Aurora Health Care
The right prognosis for CX with Aurora Health Care
 
Messaging that hits the mark (with PBS)
Messaging that hits the mark (with PBS)Messaging that hits the mark (with PBS)
Messaging that hits the mark (with PBS)
 
Brewing innovation in a saturated market
Brewing innovation in a saturated marketBrewing innovation in a saturated market
Brewing innovation in a saturated market
 
Insight that drives sales: How Sun Life Financial leverages insight to create...
Insight that drives sales: How Sun Life Financial leverages insight to create...Insight that drives sales: How Sun Life Financial leverages insight to create...
Insight that drives sales: How Sun Life Financial leverages insight to create...
 
Everything Marketers Need to Know About Generation Z
Everything Marketers Need to Know About Generation ZEverything Marketers Need to Know About Generation Z
Everything Marketers Need to Know About Generation Z
 
The Human Side of Product Innovation
The Human Side of Product InnovationThe Human Side of Product Innovation
The Human Side of Product Innovation
 
The Customer Experience Revolution
The Customer Experience RevolutionThe Customer Experience Revolution
The Customer Experience Revolution
 
Socializing Your Insight Community
Socializing Your Insight CommunitySocializing Your Insight Community
Socializing Your Insight Community
 
How hospitals can keep doctors happy
How hospitals can keep doctors happyHow hospitals can keep doctors happy
How hospitals can keep doctors happy
 
4 Ways to Lose a Channel Partner
4 Ways to Lose a Channel Partner4 Ways to Lose a Channel Partner
4 Ways to Lose a Channel Partner
 
How to Find and Keep Loyal Sports Fans
How to Find and Keep Loyal Sports FansHow to Find and Keep Loyal Sports Fans
How to Find and Keep Loyal Sports Fans
 
Why Social Media Can’t Tell You Who Your Customers Are
Why Social Media Can’t Tell You Who Your Customers AreWhy Social Media Can’t Tell You Who Your Customers Are
Why Social Media Can’t Tell You Who Your Customers Are
 
The Customer Revolution: 3 Remarkable Stories to Live By
The Customer Revolution: 3 Remarkable Stories to Live ByThe Customer Revolution: 3 Remarkable Stories to Live By
The Customer Revolution: 3 Remarkable Stories to Live By
 
Privacy, Permissions and the Evolution of Big Data
Privacy, Permissions and the Evolution of Big DataPrivacy, Permissions and the Evolution of Big Data
Privacy, Permissions and the Evolution of Big Data
 
Infographic: Sharing is the New Buying (How to Win in the Collaborative Economy)
Infographic: Sharing is the New Buying (How to Win in the Collaborative Economy)Infographic: Sharing is the New Buying (How to Win in the Collaborative Economy)
Infographic: Sharing is the New Buying (How to Win in the Collaborative Economy)
 
Sharing is the New Buying: How to Win in the Collaborative Economy [INFOGRAPH...
Sharing is the New Buying: How to Win in the Collaborative Economy [INFOGRAPH...Sharing is the New Buying: How to Win in the Collaborative Economy [INFOGRAPH...
Sharing is the New Buying: How to Win in the Collaborative Economy [INFOGRAPH...
 
INFOGRAPHIC: What Patients Value in the United States
INFOGRAPHIC: What Patients Value in the United StatesINFOGRAPHIC: What Patients Value in the United States
INFOGRAPHIC: What Patients Value in the United States
 
21 Nuggets of Wisdom to Inspire Your 2014 Marketing Strategies
21 Nuggets of Wisdom to Inspire Your 2014 Marketing Strategies21 Nuggets of Wisdom to Inspire Your 2014 Marketing Strategies
21 Nuggets of Wisdom to Inspire Your 2014 Marketing Strategies
 
What Healthcare Patients in America Value
What Healthcare Patients in America ValueWhat Healthcare Patients in America Value
What Healthcare Patients in America Value
 
From Social to Sale: 8 Questions to Ask Your Customers
From Social to Sale: 8 Questions to Ask Your CustomersFrom Social to Sale: 8 Questions to Ask Your Customers
From Social to Sale: 8 Questions to Ask Your Customers
 

Recently uploaded

How to blow up on social media simple di
How to blow up on social media simple diHow to blow up on social media simple di
How to blow up on social media simple di
RachaelOnuche
 

Recently uploaded (7)

How to blow up on social media simple di
How to blow up on social media simple diHow to blow up on social media simple di
How to blow up on social media simple di
 
Looking to Drive Traffic from Pinterest?
Looking to Drive Traffic from Pinterest?Looking to Drive Traffic from Pinterest?
Looking to Drive Traffic from Pinterest?
 
Want to Amplify Your Pinterest Content?...
Want to Amplify Your Pinterest Content?...Want to Amplify Your Pinterest Content?...
Want to Amplify Your Pinterest Content?...
 
Unlock Facebook Success with Sociocosmos
Unlock Facebook Success with SociocosmosUnlock Facebook Success with Sociocosmos
Unlock Facebook Success with Sociocosmos
 
MalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdfMalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdf
 
The Colossal Studio Events Packages.pdf
The Colossal Studio  Events Packages.pdfThe Colossal Studio  Events Packages.pdf
The Colossal Studio Events Packages.pdf
 
MalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdfMalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdf
 

What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

  • 1. @ V I S I O N C R I T I C A L WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA
  • 2. @ V I S I O N C R I T I C A L
  • 3. @ V I S I O N C R I T I C A L #SMDATA
  • 4. @ V I S I O N C R I T I C A L #SMDATA
  • 5. @ V I S I O N C R I T I C A L WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA
  • 6. The Collaborative Economy: Insights from Social Media Jeremiah Owyang @jowyang
  • 10. @ V I S I O N C R I T I C A L@JOWYANG
  • 13. @ V I S I O N C R I T I C A L WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA
  • 14. @ V I S I O N C R I T I C A L
  • 15. @ V I S I O N C R I T I C A L
  • 16. @ V I S I O N C R I T I C A L
  • 17. @ V I S I O N C R I T I C A L
  • 18. @ V I S I O N C R I T I C A L
  • 19. @ V I S I O N C R I T I C A L
  • 20. @ V I S I O N C R I T I C A L
  • 21. @ V I S I O N C R I T I C A L
  • 22. @ V I S I O N C R I T I C A L WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA
  • 23. Charity Donations and Active Social Media Users Topline Insights from Vision Critical Research SXSW – March, 2014 Beth Kanter, Author, Trainer, and Blogger
  • 24. What if your data set combined survey data about donation habits with actual social media usage?
  • 25. Does more social media use equal more donations?
  • 26. Flickr Photo by tedski Charity Slacktivists
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 35. • Slack off of slacktivism – active social media users are valuable • Social channels can be an effective on-ramp for NEW donors, especially more active social media users, but find ways to keep connected • If you aren’t urging your donors to post about your charity when they donate or encourage them to fundraise on your behalf, you are missing a huge opportunity.
  • 36. @ V I S I O N C R I T I C A L WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyang Colby Flint, Discovery Communications • @discoverycomm Beth Kanter • @kanter #SMDATA #SMDATA