Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating shareable content to attract readers and encourage them to share with their social networks, allowing the message to spread virally from user to user in an earned rather than paid form of marketing.

1. Social Media Marketing
What is SMM?
Social media marketing refers to the process
of gaining website traffic or attention through
social media sites.
Social media marketing programs usually
center on efforts to create content that attracts
attention and encourages readers to share it
with their social networks.
A corporate message spreads from user to
user and presumably resonates because it
appears to come from a trusted, third-party
source, as opposed to the brand or company
itself. Hence, this form of marketing is driven
by word-of-mouth, meaning it results in earned
media rather than paid media.

2. Social Media Marketing
What is SMM?
“Marketing is no longer about the stuff that you
make, but about the stories you tell.”
A good story captures peoples attention and
helps cultivate the development of brand
champions. These brand champions will grow
your brand and drive new customers to your
business by sharing your story with their
friends via social media.

3. Social Media Marketing
What is SMM?
“A brand is no longer what we tell the consumer it
is – it is what consumers tell each other it is.”
For businesses that embrace social media and
engage with customers the rewards can be
exceptional.
Research shows that positive reviews by
friends is one of the most effective ways to
influence purchasing decisions and cultivate
brand loyalty.

4. Social Media Marketing
What is SMM?
“What used to be cigarette breaks could turn into
‘social media breaks’”
Just like smoke breaks, research shows that
people naturally take social media breaks at
work and throughout their day. Some reports
even suggest that social media breaks at work
actually increase productivity and overall
happiness.
This fundamental shift in behavior means that
businesses have multiple chances throughout
the day to reach customers using social media.

5. Social Media’s Influence On The
Travel Industry
87% of travelers use the internet for the bulk of
their travel planning.
Data taken from : lifethink
70% change
their status while
on vacation.
50% of travel
companies surveyed
agreed that direct
bookings were
generated from
social media.

6. Popular Post Vacation Activities
Data taken from : lifethink
76% post
vacation pictures
to social network
sites
55% liked
Facebook pages
specific to a
vacation
46% of travelers
post hotel reviews
40% write
Activity/Attraction
reviews

7. Popular Post Vacation Activities
Data taken from : lifethink
76% post
vacation pictures
to social network
sites
55% liked
Facebook pages
specific to a
vacation
46% of travelers
post hotel reviews
40% write
Activity/Attraction
reviews