10 tips for social media success in 2013 (Exact Target 3Sixty Live)

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From the promo: "Coordinating and integrating social media into your overall cross-channel marketing mix is not easy. Come join in and attend a session were Ramsey Mohsen, Director of Social Media, DEG, shares 10 tips and tactics in regards to areas you need to focus to ensure your business is successful and achieving measurable results in 2013."

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  • "Traffic to Old Spice’s YouTube channel surged to 264,969 unique visitors in December 2011. That same month, the Old Spice brand site’s traffic jumped to 56,525 visitors, according to Compete.
  • "Traffic to Old Spice’s YouTube channel surged to 264,969 unique visitors in December 2011. That same month, the Old Spice brand site’s traffic jumped to 56,525 visitors, according to Compete.Read more at http://www.emarketer.com/Article/Whither-Brand-Website/1009585#uOR6fG5TI8thI6tT.99“"Turns out, it’s a question of context. “It’s a different mindset when [our fans] are on Facebook,” Mahan said. “When they come to social channels, they want to have fun and share. When they come to our website, they’re looking to solve a problem.”Read more at http://www.emarketer.com/Article/Whither-Brand-Website/1009585#uOR6fG5TI8thI6tT.99"
  • Brands and businesses find the most value to measurement reports that are translated/formatted/organized in a way that illustrates how this influences the entire company (not just the channel or channels being reported on) e.g. sales, management, product development, customer service etc. etc.The more you can show within your reports, analytics, and recommendations that your digital channels provide value for the whole business and not just those digital silos, the more value they’ll find in the data in actually affecting their business as a whole (and this should translate into more budget, time, and resources for you and your team).
  • With the need for multiple blog posts per week and daily social media messages many marketing teams find themselves under-equipped to keep up with the content demands. If you are a B2B executive shift some of your paid advertising budget to content creation resources ASAP.
  • Create other metrics for conversions. Website visits.
  • 1) Facebook looks at whether or not you’ve previously interacted with an author’s posts or whether or not your friends are engaging around those posts.2) If content is or isn’t engaged by your social graph and the network at large affects what you see and what you don’t see.3) EdgeRank also examines whether or not your have interacted with similar types of posts in the past, i.e. photos, videos, polls, etc.4) If content or page hosts have received complaints by other users, chances are that you will not see it.
  • "Social media at it's core doesn't want to be marketed to.“F-Commerce = JC Penney, 1-800 Flowers, and Delta AirlinesAssumption that “Facebook as portal” philosophy (AOL of the 21st Century), but that assumes we are farther along the f-commerce continuum than is actually the case.Focus instead on social utility - which we define as providing a social service that helps people find social solutions to problems or that solves social problems.For example, “away we go” App by DeltaORDevelop content that influences connected customers down the purchase path (to the correct channel to transact).
  • 10 tips for social media success in 2013 (Exact Target 3Sixty Live)

    1. 1. Exact Target – Kansas City 3sixty Live, January 1710 Tips for Social Media Success in 2013 Ramsey Mohsen, @rm Director of Social Media at DEG
    2. 2. #1 Your website isnt a destination. Get over yourself.10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    3. 3. #1. “64% of the top 25 CPG brands averaged less than 100,000 unique visitors per month to their brand websites.” - Emarketer, Accenture, ComScore study10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    4. 4. #1. Your website isnt a destination. Get over yourself. Your blog isnt a destination either.10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    5. 5. #2 Executives don’t care if you’re “good at Facebook”. They want to know its impact on the organization. - What overall business objectives are you supporting? - How is it affecting customer behavior? - What phases of the purchase cycle are you stimulating?10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    6. 6. #3 Making metrics matter.10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    7. 7. #3.10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    8. 8. #4 What is your social voice?10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    9. 9. #4 What is a “social voice”? A guide for your Community Manager(s) have clear direction in regards how the brand comes to life in all forms of media (text, video, images).10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    10. 10. #410 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    11. 11. #5. Don’t under invest + underestimate in content. And the resources it takes to develop it.10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    12. 12. #6 Stop with the luggage sets (for content)10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    13. 13. #7 Stop counting followers as your primary metric.10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    14. 14. #8 Hold quarterly 101 executive sessions.10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    15. 15. #9. Understand the Facebook News Feed. And how Edge Rank works.10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    16. 16. #10. Social is for sharing and not for shopping.10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    17. 17. Your website isn’t good enough. It’s not a destination. A website is 1 component of a larger online strategy. You can have social outposts for discovery, but all roads lead back to your website(s). Social should be “with” not “instead of”.10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    18. 18. Thank you. Questions? www.degdigital.com www.ramseymohsen.com @rm on Twitter10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    19. 19. 10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    20. 20. 10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    21. 21. 10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    22. 22. 10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive
    23. 23. 10 Tips for Social Media Success in 2013 :: presented by @rm #KC3sixtylive

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