31. 1. What may be true today, might be false tomorrow
2. We are halfway...adapt now
3. Still using banners?
4. Cross media works better
5. Be extremely direct
40. 1. What may be true today, might be false tomorrow
2. We are halfway...adapt now
3. Still using banners?
4. Cross media works better
5. Be extremely direct
6. Go mobile
41. 50% of the people suffer of
Nomophobia
the fear of being out of mobile
phone contact.
(lost, run out of battery or credit, no
network coverage)
49. 1. What may be true today, might be false tomorrow
2. We are halfway...adapt now
3. Still using banners?
4. Cross media works better
5. Be extremely direct
6. Go mobile
7. A QR code will not make your brand cool
55. 3 reasons to scan
Lessons from Japan
Source 12: 2D code
56. 3 reasons to scan
Lessons from Japan
• To use a coupon (31%)
Source 12: 2D code
57. 3 reasons to scan
Lessons from Japan
• To use a coupon (31%)
• To apply for a special promotion (31%)
Source 12: 2D code
58. 3 reasons to scan
Lessons from Japan
• To use a coupon (31%)
• To apply for a special promotion (31%)
• To have more information on a product (23%)
Source 12: 2D code
59. A QR code on your
business card will
not increase your sales.
Neither
will it make you look cool
63. 1. What may be true today, might be false tomorrow
2. We are halfway...adapt now
3. Still using banners?
4. Cross media works better
5. Be extremely direct
6. Go mobile
7. A QR code will not make your brand cool
8. Go Facebook, Facebook and Facebook
71. 1. What may be true today, might be false tomorrow
2. We are halfway...adapt now
3. Still using banners?
4. Cross media works better
5. Be extremely direct
6. Go mobile
7. A QR code will not make your brand cool
8. Go Facebook, Facebook and Facebook
9. Cherish your fan page like a holy shrine
82. Facebook Algoritm
• wall updates will not reach all fans.
• Users will only receive messages if they are
relevant to them
• Number of impressions on the wall thus depend
on the degree of interaction
• The less likes and comments the less people will
respond on your posts the next time
• Interaction is crucial to keep a page alive !
89. 1. What may be true today, might be false tomorrow
2. We are halfway...adapt now
3. Still using banners?
4. Cross media works better
5. Be extremely direct
6. Go mobile
7. A QR code will not make your brand cool
8. Go Facebook, Facebook and Facebook
9. Cherish your fan page like a holy shrine
10. Going viral
90. some tips for
viral video success
www.viralvideochart.com
Source 18: Social Times
114. More work and wisdom
at booth D10
1. What may be true today, might be false tomorrow
2. We are halfway...adapt now
3. Still using banners?
4. Cross media works better
5. Be extremely direct
6. Go mobile
7. A QR code will not make your brand cool
8. Go Facebook, Facebook and Facebook
9. Cherish your fan page like a holy shrine
10. Going viral
for a presentation at your office: evan@theparkinglot.com