This presentation is for those who attended Travel Massive's event in Mumbai regarding Travel & Social Media

1. Travel & Social Media
The role it plays and how to leverage it
Aakanksha Patel
Head of Marketing & Training

2. WE LIVE IN A WORLD OF CONSTANT
EVOLUTION

4. WHICH ONE WILL WORK FOR MY
BRAND?

5. Let’s break down what’s hot right now

6. WHAT?
• Connect with friends and family
• Discuss things they like
• Share interesting content that is relevant to their lives
SIZE:
1.44 BILLION Monthly Active Users
44 MILLION SMB Pages
21 Minutes on average per day
Businesses have Pages on Facebook to connect with
people who ‘like’ them, i.e., their ‘fans’. Pages can
share updates and run ads to connect with their
target audience at a very cheap price
OPPORTUNITY:
CHALLENGE:
1.5 Million SMB Pages means 1.5 million in one chances for your brand to get
visibility. Due to FB’s algorithm, advertising is a necessity when it comes to
FB visibility. Ensure content is great and budgets are allocated

7. 52% of Facebook users said that their
travelling plans were affected by a friend’s
picture of their trips.

8. BOTTOM LINE
More people spend time on Facebook than any other social network. It is the
largest and most engaged which makes time and resource investment crucial
for any digital marketer

9. WHAT?
Twitter is a micro-blogging platform where people share their lives
in 140 characters or less. Most tweets are public which makes it
a social content discovery site that connects people to their
interests
SIZE:
302 MILLION Global Monthly Active Users
3 MILLION + Global Business Pages
4 hours a month on average
Businesses create accounts and post tweets. The
public nature of Twitter means that you can search
for people talking about your business topic,
interrupt and convert.
OPPORTUNITY:
CHALLENGE:
The challenge with Twitter is that most SMB pages do not know the right
goals to set for your brand on Twitter and how to achieve them. ROI is
crucial to any marketing plan and some marketers face difficulty in
calculating that

10. BOTTOM LINE
Twitter can help you reach new audiences and connect with the millennia's
and industry influencers. However, this platform needs constant effort, a
clear strategy and a defined ROI

11. REMEMBER: Your Influencers Matter!

12. WHAT?
Users can take, edit and share photos and videos from their mobile
phones. The content shared on Instagram can be posted to FB,
Twitter and other social networks
It is a visual representative of a consumers life
SIZE:
200 MILLION Global Users
SMB’s are getting more active
Nearly 4 hours a month on average
Businesses create accounts share photos, search for
photos, connect with other users and create brand
visibility through great content.
A pictures is worth a thousand words.
OPPORTUNITY:
CHALLENGE:
Visibility and audience building can be a challenge if your content is not
right for the platform. You must ensure that content is great, engagement
with other profiles are high and influencers are constantly recommending
your page to their followers

13. BOTTOM LINE
Instagram users are highly engaged and take action. It is less cluttered than
other networks and can be a good opportunity for visual business.

14. REMEMBER: To keep things different!
Click here to view this case study

15. Your audience is talking on Instagram.
Empower Them and Be Different

16. THERE ARE ALWAYS GOING TO BE MORE
AVENUES TO EXPLORE, THE KEY IS TO
IDENTIFY…

17. Your Brand’s
Objective
Your
Consumer
Social Media
Insights
The Platform
that works best for you to
meet your objectives with
those social media insights

18. HERE ARE SOME INTERESTING FACTS TO
HELP GET YOU STARTED…

19. When people search for new travel destinations, they usually
get recommendations from friends, family and social ads and
write reviews after

20. 98% of travellers find Trip Advisor reviews to be the
most accurate and the most helpful

21. 53% of travellers, will not book a hotel that doesn’t
have any review

22. 70% of global consumers say that online
reviews are the second most trusted form
of advertising

23. With the rise of social media sites, travelers post their pictures and
videos from their vacation, creating social impressions

24. These free ads are coming back to tourism agencies as new business
for trendy vacation spots

25. Blogging is the latest social trend for travel enthusiasts

26. A survey showed that companies with a travel blog
generated 88% more inbound leads than those who did
not have one

27. 74% of travellers write reviews because they want to
share with other people the travelling experience they
had

29. Travel apps have therefore become hugely popular for lead generation

30. In closing, here’s some inspiration!

31. KLM’S Pursuit to becoming a more
socially devoted brand

32. Click here to view this case study

33. West Jet Christmas Miracle

34. Click here to view this case study

35. Thank You