The document outlines Gina Lednyak's presentation on developing an effective social media strategy. It discusses trends in social media and digital technologies, how to integrate social media into a business model, and what the future of social and mobile looks like. The presentation recommends developing a holistic social strategy, creating engaging content, choosing the right social networks, growing an engaged community, and using analytics to improve the strategy over time. It also explores how the rise of mobile, wearable tech, and the Internet of Things will continue to disrupt businesses and customer experiences.
Social Media for the Travel Industry: What Works NOW?Krista Neher
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) presented on social media for the travel industry.
The travel & tourism industry is changing quickly - and smart marketers are staying on top of social media.
This presentations shares the top trends in social media that businesses in the travel industry should take note of. Discover how tools like Instagram, Pinterest, Hashtags and Review Sites can impact your success online and build a clear strategy to take advantage of them.
Travel and Tourism marketers can discover how to break through the clutter on Facebook to drive results and learn how to really connect with the audience.
Krista Neher is a bestselling author, social media keynote speaker and social media thought-leader. She enjoys speaking to the travel industry about social media, and works with a variety of travel and tourism groups on their digital marketing strategies.
The Global & International Impact of Social Media: Keynote Presentation by Kr...Krista Neher
This presentation by Krista Neher (www.KristaNeher.com) was presented to inspire and educate students about the global impact that social media can have.
Social media is a powerful tool that has a tremendous impact around the globe. It has helped to initiate change, give voices to the voiceless and drive transparency.
In addition, ANYONE and EVERYONE can make an impact with social media. There are countless teens with millions of views of their YouTube channels. The impact of social media is large, growing and truly global.
United Nations: Innovative Technologies to Advance Gender EqualityGesche Haas
www.dreamersdoers.me
During the sixtieth session of the Commission on the Status of Women (CSW) taking place at the United Nations Headquarters in New York from 14 to 24 March 2016, the UN SDG Action Campaign hosted an interactive event highlighting innovative ways technology is being used to advance gender equality and to build empathy.
The UN SDG Action Campaign invited three dynamic women entrepreneurs who to speak about how they leverage technology to bring employment opportunities, education and networking platforms to women.
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Mediabrands Social
Spring Creek Group hosted a summit for non-profits to learn about social media. Here's the deck that we presented. There were small group breakout sessions and a wonderful panel to round out the day.
Krista Neher (www.KristaNeher.com) presented on how retailers can use Instagram to grow awareness and spark conversations about their products. Since retail is highly visual, Instagram should be an obvious choice for retailers to dive into.
To learn more about Instagram for Business, check out www.BootCampDigital.com/Instagram
This presentation shares:
- What Instagram is and why it matters
- How retailers are using Instagram
- How wholesalers are using Instagram
- How to harness user generated content from Instagram
As a professional social media speaker and the lead trainer at www.BootCampDigital.com, Krista Neher has trained businesses of all sizes and from all industries in how to use Instagram and other visual marketing tools to grow their businesses.
Social Media for the Travel Industry: What Works NOW?Krista Neher
Krista Neher (www.KristaNeher.com), CEO of Boot Camp Digital (www.BootCampDigital.com) presented on social media for the travel industry.
The travel & tourism industry is changing quickly - and smart marketers are staying on top of social media.
This presentations shares the top trends in social media that businesses in the travel industry should take note of. Discover how tools like Instagram, Pinterest, Hashtags and Review Sites can impact your success online and build a clear strategy to take advantage of them.
Travel and Tourism marketers can discover how to break through the clutter on Facebook to drive results and learn how to really connect with the audience.
Krista Neher is a bestselling author, social media keynote speaker and social media thought-leader. She enjoys speaking to the travel industry about social media, and works with a variety of travel and tourism groups on their digital marketing strategies.
The Global & International Impact of Social Media: Keynote Presentation by Kr...Krista Neher
This presentation by Krista Neher (www.KristaNeher.com) was presented to inspire and educate students about the global impact that social media can have.
Social media is a powerful tool that has a tremendous impact around the globe. It has helped to initiate change, give voices to the voiceless and drive transparency.
In addition, ANYONE and EVERYONE can make an impact with social media. There are countless teens with millions of views of their YouTube channels. The impact of social media is large, growing and truly global.
United Nations: Innovative Technologies to Advance Gender EqualityGesche Haas
www.dreamersdoers.me
During the sixtieth session of the Commission on the Status of Women (CSW) taking place at the United Nations Headquarters in New York from 14 to 24 March 2016, the UN SDG Action Campaign hosted an interactive event highlighting innovative ways technology is being used to advance gender equality and to build empathy.
The UN SDG Action Campaign invited three dynamic women entrepreneurs who to speak about how they leverage technology to bring employment opportunities, education and networking platforms to women.
Spring Creek Group Social Media Non-Profit Summit 2-24-2011Mediabrands Social
Spring Creek Group hosted a summit for non-profits to learn about social media. Here's the deck that we presented. There were small group breakout sessions and a wonderful panel to round out the day.
Krista Neher (www.KristaNeher.com) presented on how retailers can use Instagram to grow awareness and spark conversations about their products. Since retail is highly visual, Instagram should be an obvious choice for retailers to dive into.
To learn more about Instagram for Business, check out www.BootCampDigital.com/Instagram
This presentation shares:
- What Instagram is and why it matters
- How retailers are using Instagram
- How wholesalers are using Instagram
- How to harness user generated content from Instagram
As a professional social media speaker and the lead trainer at www.BootCampDigital.com, Krista Neher has trained businesses of all sizes and from all industries in how to use Instagram and other visual marketing tools to grow their businesses.
Presentation in Vancouver on Social Media and why it is important for Non-Profits entitled "Why Social Media is Important and How Non-Profits Can Embrace It"
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)Vision Critical
Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't posting? How do you fill in the gaps in your analytics with insight into your customers' purchases, your fans' offline interests, or your users' reasons for liking what they like?
Find a new way of tackling these questions in a session that shares a new approach to social media insight, and see how some of the web's leading thinkers are answering their research questions by combining social media analytics with survey data. Find out how this brings new insight to a 90,000-person study of the collaborative economy; how it enhances what we know about online fundraising; and what it tells Discovery about how social media users watch TV. Whether you're looking for fresh insight on what makes social media users tick, or trying to expand your own monitoring and analytics program, this session will give you a first look at the latest data and research methods.
This panel was presented at SXSW Interactive on March 7, 2014. The panel included:
- Alexandra Samuel, Vision Critical • @awsamuel
- Jeremiah Owyang, Crowd Companies • @jowyang
- Colby Flint, Discovery Communications • @discoverycomm
- Beth Kanter • @kanter
Some data from this presentation were taken from our latest report, Sharing is New Buying: How to Win in the Collaborative Economy: http://bit.ly/SharingNewBuyingSH
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
The best tools to do this with
Specific strategies to improve on the metrics you’re tracking
Search and Social Marketing: Better TogetherGeoffrey Colon
If you are a true digital marketer, you will realize how beneficial it is to use both search and social media marketing in an integrated fashion since social drives demand, search captures intent. Learn more about the ways to use both in your holistic marketing campaigns. Presented by Geoffrey Colon of Bing Ads.
Sociable! How Social Media is Turning Sales Upside-DownMaximizer Software
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace.
Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.
Seek & Destroy - 10 Common Social Media Marketing Mistakes
The Social Media Audit half of the DIY Power Audit session at Zenith 2017 as presented by Michelle Stinson Rosss
Lori Russo, Head of Global Talent Acquisition and Employer Brand, and Stacy Zapar, Social Recruiting & Employer Brand Strategist, share the employer branding story of TripAdvisor at the Greenhouse Recruiting Optimization Summit.
Creating successful ads isn’t as simple as one would think. It is a challenge to establish an eye- grabbing headline and two lines of text that align perfectly resulting in clicks.
It’s a challenge, but it’s not impossible! Our expert Margot da Cunha will show you how using psychology will help your yield immediate results.
Join the webinar to learn:
-How to use personalization to speak to the consumers' needs
-How to elicit emotion and drive action in just 35 characters
-How PPC marketers can benefit from content marketing hacks
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Right content, Right Audience: Finding the Perfect Match Spredfast
How do you define your audience? And then how do you marry that audience with content that truly speaks to them, building a compelling relationship that drives devotion? We’ll explore how giving an audience the stories it craves can spell a lasting, fruitful relationship between brand and consumer—and how using data-based audience analysis to learn what will truly resonate can drive programming, marketing, and more.
Connecting with Your Audience on Social MediaDevon Smith
For some of your organizations [at the Alaska State Arts Commission Conference], a Facebook Page is your sole digital presence. A few of you have ventured into Instagram and Twitter. Others might be looking for new ideas and more effective approaches for selling tickets using social media. I'll discuss how to use social media to build meaningful relationships with your audience, what content tends to perform best in each channel, share practical tips and tools for the day-to-day management of your social accounts, and dip into how best to measure your effort and results on social networks.
Struggling with pitching and convincing clients to adopt new digital tactics into their marketing strategy?
You’re not alone.
That’s why we are bringing paid search expert Erin Sagin and video marketing mastermind Kristen Craft together to help you tell a strong story. These two will walk you through who to target and how to start the conversation.
And after winning new business, it’s essential to prove positive results; they will show you how to speak to the data you've collected and prove a compelling outcome.
At this event, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a search and video marketing perspective
-How to grow client retainers with new kinds of work
-How to manage and grow reporting efforts in a scalable way
WordCamp San Diego 2016: "Is Your Content Helping or Hurting You?"Gregory Taylor
“Is Your Content Helping or Hurting You? The Good, The Bad, The Ugly, and The Superb” is intended to demonstrate how superb content helps you move the needle towards achieving your business goals.
Don't miss out on the opportunity to hear Larry Kim's encore presentation from his TWICE SOLD OUT session at INBOUND! Larry will cover how to use unusual tips, strategies and process to get 10-100x more value from your paid campaigns!
During this webinar you’ll learn:
How to drive exponentially more traffic to your content
Convert 3-5x more of clicks into leads & sales – all for less than $50 per campaign
Critical insights into how the algorithm of Paid Social Media REALLY WORK
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
The travel and hotel can use social media marketing with complete confidence to boost brand awareness, user engagement and loyalty and create brand advocacy across all channels.
Presentation in Vancouver on Social Media and why it is important for Non-Profits entitled "Why Social Media is Important and How Non-Profits Can Embrace It"
What Social Media Analytics Can't Tell You (SXSW Interactive 2014)Vision Critical
Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't posting? How do you fill in the gaps in your analytics with insight into your customers' purchases, your fans' offline interests, or your users' reasons for liking what they like?
Find a new way of tackling these questions in a session that shares a new approach to social media insight, and see how some of the web's leading thinkers are answering their research questions by combining social media analytics with survey data. Find out how this brings new insight to a 90,000-person study of the collaborative economy; how it enhances what we know about online fundraising; and what it tells Discovery about how social media users watch TV. Whether you're looking for fresh insight on what makes social media users tick, or trying to expand your own monitoring and analytics program, this session will give you a first look at the latest data and research methods.
This panel was presented at SXSW Interactive on March 7, 2014. The panel included:
- Alexandra Samuel, Vision Critical • @awsamuel
- Jeremiah Owyang, Crowd Companies • @jowyang
- Colby Flint, Discovery Communications • @discoverycomm
- Beth Kanter • @kanter
Some data from this presentation were taken from our latest report, Sharing is New Buying: How to Win in the Collaborative Economy: http://bit.ly/SharingNewBuyingSH
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
The best tools to do this with
Specific strategies to improve on the metrics you’re tracking
Search and Social Marketing: Better TogetherGeoffrey Colon
If you are a true digital marketer, you will realize how beneficial it is to use both search and social media marketing in an integrated fashion since social drives demand, search captures intent. Learn more about the ways to use both in your holistic marketing campaigns. Presented by Geoffrey Colon of Bing Ads.
Sociable! How Social Media is Turning Sales Upside-DownMaximizer Software
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace.
Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.
Seek & Destroy - 10 Common Social Media Marketing Mistakes
The Social Media Audit half of the DIY Power Audit session at Zenith 2017 as presented by Michelle Stinson Rosss
Lori Russo, Head of Global Talent Acquisition and Employer Brand, and Stacy Zapar, Social Recruiting & Employer Brand Strategist, share the employer branding story of TripAdvisor at the Greenhouse Recruiting Optimization Summit.
Creating successful ads isn’t as simple as one would think. It is a challenge to establish an eye- grabbing headline and two lines of text that align perfectly resulting in clicks.
It’s a challenge, but it’s not impossible! Our expert Margot da Cunha will show you how using psychology will help your yield immediate results.
Join the webinar to learn:
-How to use personalization to speak to the consumers' needs
-How to elicit emotion and drive action in just 35 characters
-How PPC marketers can benefit from content marketing hacks
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
Right content, Right Audience: Finding the Perfect Match Spredfast
How do you define your audience? And then how do you marry that audience with content that truly speaks to them, building a compelling relationship that drives devotion? We’ll explore how giving an audience the stories it craves can spell a lasting, fruitful relationship between brand and consumer—and how using data-based audience analysis to learn what will truly resonate can drive programming, marketing, and more.
Connecting with Your Audience on Social MediaDevon Smith
For some of your organizations [at the Alaska State Arts Commission Conference], a Facebook Page is your sole digital presence. A few of you have ventured into Instagram and Twitter. Others might be looking for new ideas and more effective approaches for selling tickets using social media. I'll discuss how to use social media to build meaningful relationships with your audience, what content tends to perform best in each channel, share practical tips and tools for the day-to-day management of your social accounts, and dip into how best to measure your effort and results on social networks.
Struggling with pitching and convincing clients to adopt new digital tactics into their marketing strategy?
You’re not alone.
That’s why we are bringing paid search expert Erin Sagin and video marketing mastermind Kristen Craft together to help you tell a strong story. These two will walk you through who to target and how to start the conversation.
And after winning new business, it’s essential to prove positive results; they will show you how to speak to the data you've collected and prove a compelling outcome.
At this event, you'll learn:
-How to pitch clients on new digital marketing strategies
-Who to target from a search and video marketing perspective
-How to grow client retainers with new kinds of work
-How to manage and grow reporting efforts in a scalable way
WordCamp San Diego 2016: "Is Your Content Helping or Hurting You?"Gregory Taylor
“Is Your Content Helping or Hurting You? The Good, The Bad, The Ugly, and The Superb” is intended to demonstrate how superb content helps you move the needle towards achieving your business goals.
Don't miss out on the opportunity to hear Larry Kim's encore presentation from his TWICE SOLD OUT session at INBOUND! Larry will cover how to use unusual tips, strategies and process to get 10-100x more value from your paid campaigns!
During this webinar you’ll learn:
How to drive exponentially more traffic to your content
Convert 3-5x more of clicks into leads & sales – all for less than $50 per campaign
Critical insights into how the algorithm of Paid Social Media REALLY WORK
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
The travel and hotel can use social media marketing with complete confidence to boost brand awareness, user engagement and loyalty and create brand advocacy across all channels.
How to Fail and Succeed in Social Media MarketingRade Tampubolon
This is my presentation on the Social Media Marketing seminar at IDS, Jakarta on 3 October 2015 (http://www.idseducation.com/events/open-house-ids-seminar-how-to-fail-succeed-in-social-media-marketing/)
Reach me out on Twitter @radiculouz or rade@sociabuzz.com
ASAE Lunch Learning Webinar: Omni-Channel Marketing: How to Layer Your Channe...HighRoad Solution
Are you using social, email, websites and blogs separately, or have you combined them in such a way that they are amplifying one another? What about your videos and on-demand webinar content? Where is your sign-up widget for your newsletter versus your blog? If you don’t have quick answers that explain how your digital channels fit together, then this webinar is for you. Join us as we discuss ways to cross-promote across channels and how to plan in an omni-channel world.
people use social media on a 24/7 basis. brands mostly follow an ad hoc approach.
as a result, there is too much interruption.
marketing activities do not match this social environment and its rules of engagement, nor do they use it to its full potential.
together with hyves, the largest social network of the netherlands, i developed a model that explains how brands can structurally apply social techniques and embed these in their organization.
with this presentation, i hope to inspire them to starting using the new, social infrastructure more fundamentally by adding value instead of interruption.
ingmar de lange
Digital Marketing Success for Travel and Tourism Websitestrainingaid
Presentation on digital marketing for tourism businesses and travel brands. Presenter: Ferdinand Weps, Co-Founder and Managing Partner, TrainingAid (http://www.trainingaid.org).
This presentation offers useful website and marketing tools and performance indicators, and practical tips that you can use to optimize the digital presence of your travel and tourism business - including search engine optimization (SEO) basics, web analytics tools to monitor your performance, and tools to track and measure your social media success.
Social Media for Travel & Tourism: Maximise ROITA Fastrack
How Social Media revolutionized the way we travel? What are Social Media Best Practices? 4 top tips for maximizing your presence on the top Social Networks. What is Social Media ROI and how to calculate your return?
As 2013 draws to an end, most of us have already started thinking about the upcoming year and how to get a jump-start on the opportunities that lie ahead. What could you discover now that might help you plan for a successful 2014?
Find out in our 2014 Planning webinar as we explore trends that will surely shape your digital strategies and tactics for next year. Our team of experts will share the following insights:
* Mobile marketing
* Social media landscape
* Paid media trends and new developments
* Wearable Technology
* Social-Mobile-Cloud
* Big Data and Predictive Modeling
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
Social media is one of the most genuinely amazing, world-changing developments of the past ten years. On a global scale, embraced by all ages, nationalities and cultures, social media is a true phenomenon which has grown from a niche start in sites like Friendster and MySpace a decade ago into the behemoth that today includes LinkedIn, Twitter, Facebook, YouTube and the like.
9 Latest Social Media Trends for 2021 That Will Boost Your BusinessSanjay Kumar
Social media is growing at a rapid pace and it's important to use different social media channels effectively for brand marketing. And to succeed in this, you need to know the latest social media trends that will boost your business in the year 2021. Let’s have a look at some of these latest social media trends for 2021.
Project on digital marketing.
Introduction
History
Need of digital marketing
Types
Technique
Advantages of digital marketing
Disadvantage of digital marketing
Advantages of digital marketing over traditional marketing
Career opportunities
Business uses digital marketing with current data
This presentation also covers current data .
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
Similar to Social Media Marketing & the Travel Industry (20)
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
Social Media Marketing & the Travel Industry
1. THE SOCIAL
EXPERIENCE.
GROW YOUR BRAND,
ENGAGE YOUR
CUSTOMERS AND
STAND OUT FROM
THE CROWD.
Gina Lednyak
Founder & Lead Social Media Strategist
L&A Social Media
@GINALEDNYAK
2. @GINALEDNYAK
TODAY WE’LL COVER…
Social Media Fundamentals - what
you need to know about digital
trends and social time spent online. 1.
Develop a holistic social strategy -
integrate social media into your
business model. 2.
What the future of social media,
3. digital and mobile looks like.
4. THE SOCIAL MEDIA PHILOSOPHY
We believe in value based marketing, where there is an equitable value
exchange from business to customer.
We believing in building authentic communication and campaigns which
develop, long lasting, trusted relationships between a brand and their
community.
TAKE STRANGERS AND
TURN THEM INTO FANS.
TAKE FANS AND
TURN THEM INTO
DIE HARD
BRAND ADVOCATES.
@GINALEDNYAK
5. Social Media
Fundamentals -
what you need to
know about digital
trends and time
spent online.
@GINALEDNYAK
6. HOW MARKETING USED TO WORK - THE DINOSAUR MODEL
• Advertising based on
disruption
• One-way communication
• Broad messaging to broad
audiences
• No way for customers to
speak back to you
• No way to listen to
customers
@GINALEDNYAK
7. HOW MARKETING WORKS TODAY - INNOVATIVE & INTEGRATED
• Opt-in advertising
• Two-way communication
• Targeted & broad messaging
• Direct conversations with
potential / customers
• Customer to customer
communication
• Ability to reward loyal and
engaged customers
• Address negative messages
in real time
@GINALEDNYAK
8. SOCIAL MEDIA TRENDS
By 2020 there will be almost 300 million
international youth trips per year. Social
penetration amongst the youth market is
65-92% depending on country.
@GINALEDNYAK
9. SOCIAL MEDIA TRENDS
52% of people use social media
to plan a trip.
50% of tourism providers in
Australia have booking
facilities on their website
38% of people use social media on
their smartphones to get
recommendations while
travelling .
@GINALEDNYAK
10. HOW DOES THIS EFFECT YOU?
Mobile reviews, social sharing & mapping are increasingly influencing
purchases online and in store.
It takes an average buyer 7-11 touch points before they purchase with you.
@GINALEDNYAK
11. Develop a holistic
social strategy -
integrate social
media into your
business model.
@GINALEDNYAK
12. SOCIAL MEDIA STRATEGY
@GINALEDNYAK
Marketing budget
Business goals
Marketing strategy
Your brand story
Email Print Digital Social
13. 7 STEPS TO SOCIAL MEDIA SUCCESS
There are 7 key steps to creating a successful social
media campaign. The steps start at strategy and end
with analytics and evaluation.
1. Social strategy & evaluation
2. Content creation
3. Choosing the right social networks
4. Posting & engaging with your
community
5. Social advertising
6. Activations & social application
development
7. Detailed insights & analytics
@GINALEDNYAK
14. STEP 1 - STRATEGY & EVALUATION
✓ Evaluate who your customer audience is and what their interests
are; who are your existing customers and who are the customers you
would like more of?
Decide what role you would like social media to play in your business.
✓ Awareness, branding and sales are all potential roles.
Set monthly, quarterly and yearly KPI’s and goals for your social
✓ media activity and your business.
Sit down each quarter to analyse your business activity and plan out
✓ your social media & marketing strategy for the following quarter.
@GINALEDNYAK
15. STEP 2 - THE SOCIAL NETWORKS
It is better to do 1 or 2 networks well, than do 3-5 networks poorly.
Social media is about the quality and attention to detail within each
network, and the connectivity to your community. ✓
Choose the networks where your audience already is, research this
beforehand. Country, age and other demographic information will
influence this. ✓
Some networks are more time consuming than others, evaluate the
✓ time you can commit before you begin.
Decide the business function you would like each network to play and
✓ how it can integrate within your business.
@GINALEDNYAK
16. STEP 3 - CONTENT & COMMUNICATION
Create unique content that is targeted to your audience. Don’t create
generic content. Be different and people will connect with you on a
deeper level. ✓
Ensure you have a content strategy, decide on 3-5 themes and create
✓ content within these themes.
Plan at least 2 weeks ahead. Don’t let your social media plan become
✓ groundhog day.
Follow the 80/20 rules. Post value-add content 80% of the time, and
✓ sales messages 20% of the time.
@GINALEDNYAK
17. STEP 4 - NETWORK DESIGN
✓ There should be a visual consistency between all of your social networks,
your business and your website.
If you use Facebook, be sure to have a cover photo that looks
✓ professional and shows off your business!
Your profile picture must look amazing on mobile and desktop. Always go
for something bold and something that looks great small. It doesn’t have
to be your logo. ✓
The design used on your networks should make it clear who you are and
✓ what you do, and show your unique value proposition.
@GINALEDNYAK
18. STEP 5 - POSTING & ENGAGEMENT
✓ Update your social networks 2-5 times per week.
Experiment with posting at different times of day and have a clear
understanding of what time of day your community is active online. As
your audience may be all over the world, finding the most engaged time
to post is crucial. ✓
Respond back to each person who engages with you on any of your
✓ networks through a comment or message.
@GINALEDNYAK
19. STEP 6 - COMMUNITY GROWTH
Plan ways that you can encourage your existing and past customers
to join your social networks. This can be through incentives when
they first become a customer or ongoing communications. Shared
photos are the most powerful form of marketing for travel. ✓
Post engaging content to your social networks; when your community
✓ loves your content, they will share it with their community.
Utilise social media advertising. Facebook ads particularly are a
✓ powerful and cost effective form of advertising. Use them.
@GINALEDNYAK
20. STEP 7 - INSIGHTS & ANALYTICS
Track online progress weekly, this could be as simple as tracking your
✓ number of fans, reach and sales.
Each month look at your analytics in depth, including demographic,
✓ reach, engagement and growth as well as website analytics.
Facebook backend analytics are a powerful source of information. Use
✓ them.
Use your learnings to plan out your strategy for upcoming months.
✓ Insights and analytics brings you straight back to Strategy!
@GINALEDNYAK
21. SOCIAL MEDIA STRATEGY
Remember… all social networks are created equal!
Online marketing is the great equaliser.
Your customers
Integrated
online
marketing Basic
Business A Business B
@GINALEDNYAK
marketing
22. What the future
of social media,
digital and mobile
looks like.
@GINALEDNYAK
23. @GINALEDNYAK
THE FUTURE…
The future of effective marketing is seamless integration,
smartphones and big data.
Social & mobile have our trust and our attention.
They help us interface with the world around us through
the Internet of Things.
They help us relate with the people around us through
social.
Often they know our context better than we do.
Our travel experiences have become more rich, more
shareable and more dynamic.
25. SOCIAL & MOBILE IS DISRUPTING ALL BUSINESS MODELS
@GINALEDNYAK
26. BE INNOVATIVE AND AGILE… CHANGE IS JUST AROUND THE CORNER
1984 vs 2014
@GINALEDNYAK
27. THE INTERNET OF THINGS
By 2017 there will be over
20 Billion mobile connected devices
The smartphone will be the interface to the Internet of Things
@GINALEDNYAK
28. WEARABLE TECHNOLOGY
@GINALEDNYAK
Google founder
Sergey Brin has said
the next revolution of
the internet is to go
“Hands Free”.
How long will it be
before travellers and
customers have access
to smart contacts
wherever they go?
29. THE CLOUD & PHOTO SHARING - HOW MANY OF THESE ARE TRAVEL?
@GINALEDNYAK
30. HOW DO YOU LEVERAGE THE FUTURE TODAY?
Ensure your business is digitally optimised.
Look for innovations within your business.
Stay up to date with trends and opportunities.
Give your customers ways to promote you, optimise
for social sharing and recommendations.
Be easily accessible via mobile and tablet.
Innovation happens with or without you. See it as an
opportunity and greet it with enthusiasm.
Enjoy the ride!
@GINALEDNYAK
31. TODAY WE’VE COVERED…
Social Media Fundamentals - what
you need to know about digital
trends and time spent online. 1.
Develop a holistic social strategy -
integrate social media into your
business model. 2.
What the future of social media,
3. digital and mobile looks like.
@GINALEDNYAK