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Uploaded byGregory Taylor
WordCamp Orange County 2016
The document discusses different types of content on a spectrum from good to superb. It identifies traits of good, bad, ugly, and superb content. Good content is informative, shareable, and of proper length while bad content is vague, self-serving, and lacks focus. Ugly content is overly promotional and lacks purpose. Superb content helps others, moves metrics, and is shareable. Tips for creating superb content include knowing your audience, measuring performance, being prepared to fail, and reviewing/refining content.
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- 1. Is Your Content Helpingor Hurting? Greg Taylor @grtaylor2 Marketing Press
- 2. The Good, TheBad, The Ugly & The Superb Greg Taylor @grtaylor2 Marketing Press
- 3. Thank You ForBeing Here Greg Taylor @grtaylor2 Marketing Press
- 4. Who am I? GregTaylor @grtaylor2 Marketing Press
- 5. Social Media GRTaylor2 Greg Taylor@grtaylor2 Marketing Press
- 6. Have a question?Raise your hand, let’s talk about it… Greg Taylor @grtaylor2 Marketing Press
- 7. Who are you? GregTaylor @grtaylor2 Marketing Press
- 8. Superb content is imperativewhen it comes to moving the needle on business goals Greg Taylor @grtaylor2 Marketing Press
- 9. The competitive landscapefor content is busier than ever Greg Taylor @grtaylor2 Marketing Press
- 10. There is morenoise than ever Greg Taylor @grtaylor2 Marketing Press
- 11. Consumption habits havechanged Greg Taylor @grtaylor2 Marketing Press
- 12. The Three GoalsFor Content Greg Taylor @grtaylor2 Marketing Press
- 13. What are thevarious types of content Greg Taylor @grtaylor2 Marketing Press
- 14. Do goals varybased on the media? Greg Taylor @grtaylor2 Marketing Press
- 15. Reality Check… Greg Taylor@grtaylor2 Marketing Press
- 17. The Good Greg Taylor@grtaylor2 Marketing Press
- 18. Traits of GoodContent Greg Taylor @grtaylor2 Marketing Press • Informative • Spelling & Grammar are proper • Good information • Shareable • Good length (not too long, not too short) • Potentially addictive • Connects people to people • Delivered with some velocity
- 19. Now and foreverGood will never be good enough for success Greg Taylor @grtaylor2 Marketing Press
- 20. The Bad Greg Taylor@grtaylor2 Marketing Press
- 21. Traits of BadContent Greg Taylor @grtaylor2 Marketing Press • Vague • Too long / too short • Self serving • No real focus • Has the “So What” factor
- 22. The Ugly Greg Taylor@grtaylor2 Marketing Press
- 23. Who cut thecord? Greg Taylor @grtaylor2 Marketing Press
- 24. Traits of UglyContent Greg Taylor @grtaylor2 Marketing Press • Over promotional • Boring • Repetitive • Look at me, look at me content • Click bait titles • No purpose • Lacks goals • WTF factor
- 25. Now, for thegood stuff… The Superb Greg Taylor @grtaylor2 Marketing Press
- 26. Traits of SuperbContent Greg Taylor @grtaylor2 Marketing Press • Helpful • The creator thinks like a reader • Stimulates thought • Moves the needle on your goals • Increases conversion • Helps someone else become an expert • Perfect length • Maybe viral (if lucky) • Shareable and quotable • Connects • Possibly multiple voices • Evergreen • Posted • Tells a story
- 27. What’s the scariestbutton in the WordPress UI? Greg Taylor @grtaylor2 Marketing Press
- 28. Nothing happens untilyou hit publish Greg Taylor @grtaylor2 Marketing Press
- 29. So, where areyou in this spectrum? Greg Taylor @grtaylor2 Marketing Press
- 30. Tips to gettingto superb… Greg Taylor @grtaylor2 Marketing Press
- 31. Tips to gettingto superb… Greg Taylor @grtaylor2 Marketing Press Know your audience
- 32. Tips to gettingto superb… Greg Taylor @grtaylor2 Marketing Press Know your limitations
- 33. Tips to gettingto superb… Greg Taylor @grtaylor2 Marketing Press Measure everything
- 34. Tips to gettingto superb… Greg Taylor @grtaylor2 Marketing Press Be prepared to fail
- 35. Tips to gettingto superb… Greg Taylor @grtaylor2 Marketing Press Keep a running list of content ideas
- 36. Tips to gettingto superb… Greg Taylor @grtaylor2 Marketing Press Review, Refine, Repeat
- 37. Stay along thecontent continuum Greg Taylor @grtaylor2 Marketing Press
- 38. Two Last Pointsand then Q&A Greg Taylor @grtaylor2 Marketing Press
- 39. 1. Perfection isthe enemy of progress Greg Taylor @grtaylor2 Marketing Press
- 40. 2. Go Do. GregTaylor @grtaylor2 Marketing Press
- 41.