Is Your Content Helping or Hurting? The Good, Bad, Ugly & Superb
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The document discusses different types of content on a spectrum from good to superb. It identifies traits of good, bad, ugly, and superb content. Good content is informative, shareable, and of proper length while bad content is vague, self-serving, and lacks focus. Ugly content is overly promotional and lacks purpose. Superb content helps others, moves metrics, and is shareable. Tips for creating superb content include knowing your audience, measuring performance, being prepared to fail, and reviewing/refining content.
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Is Your Content Helping or Hurting? The Good, Bad, Ugly & Superb
- 1. Is Your Content Helping or Hurting? Greg Taylor @grtaylor2 Marketing Press
- 2. The Good, The Bad, The Ugly & The Superb Greg Taylor @grtaylor2 Marketing Press
- 3. Thank You For Being Here Greg Taylor @grtaylor2 Marketing Press
- 4. Who am I? Greg Taylor @grtaylor2 Marketing Press
- 5. Social Media GRTaylor2 Greg Taylor @grtaylor2 Marketing Press
- 6. Have a question? Raise your hand, let’s talk about it… Greg Taylor @grtaylor2 Marketing Press
- 7. Who are you? Greg Taylor @grtaylor2 Marketing Press
- 8. Superb content is imperative when it comes to moving the needle on business goals Greg Taylor @grtaylor2 Marketing Press
- 9. The competitive landscape for content is busier than ever Greg Taylor @grtaylor2 Marketing Press
- 10. There is more noise than ever Greg Taylor @grtaylor2 Marketing Press
- 11. Consumption habits have changed Greg Taylor @grtaylor2 Marketing Press
- 12. The Three Goals For Content Greg Taylor @grtaylor2 Marketing Press
- 13. What are the various types of content Greg Taylor @grtaylor2 Marketing Press
- 14. Do goals vary based on the media? Greg Taylor @grtaylor2 Marketing Press
- 15. Reality Check… Greg Taylor @grtaylor2 Marketing Press
- 17. The Good Greg Taylor @grtaylor2 Marketing Press
- 18. Traits of Good Content Greg Taylor @grtaylor2 Marketing Press • Informative • Spelling & Grammar are proper • Good information • Shareable • Good length (not too long, not too short) • Potentially addictive • Connects people to people • Delivered with some velocity
- 19. Now and forever Good will never be good enough for success Greg Taylor @grtaylor2 Marketing Press
- 20. The Bad Greg Taylor @grtaylor2 Marketing Press
- 21. Traits of Bad Content Greg Taylor @grtaylor2 Marketing Press • Vague • Too long / too short • Self serving • No real focus • Has the “So What” factor
- 22. The Ugly Greg Taylor @grtaylor2 Marketing Press
- 23. Who cut the cord? Greg Taylor @grtaylor2 Marketing Press
- 24. Traits of Ugly Content Greg Taylor @grtaylor2 Marketing Press • Over promotional • Boring • Repetitive • Look at me, look at me content • Click bait titles • No purpose • Lacks goals • WTF factor
- 25. Now, for the good stuff… The Superb Greg Taylor @grtaylor2 Marketing Press
- 26. Traits of Superb Content Greg Taylor @grtaylor2 Marketing Press • Helpful • The creator thinks like a reader • Stimulates thought • Moves the needle on your goals • Increases conversion • Helps someone else become an expert • Perfect length • Maybe viral (if lucky) • Shareable and quotable • Connects • Possibly multiple voices • Evergreen • Posted • Tells a story
- 27. What’s the scariest button in the WordPress UI? Greg Taylor @grtaylor2 Marketing Press
- 28. Nothing happens until you hit publish Greg Taylor @grtaylor2 Marketing Press
- 29. So, where are you in this spectrum? Greg Taylor @grtaylor2 Marketing Press
- 30. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press
- 31. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Know your audience
- 32. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Know your limitations
- 33. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Measure everything
- 34. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Be prepared to fail
- 35. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Keep a running list of content ideas
- 36. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Review, Refine, Repeat
- 37. Stay along the content continuum Greg Taylor @grtaylor2 Marketing Press
- 38. Two Last Points and then Q&A Greg Taylor @grtaylor2 Marketing Press
- 39. 1. Perfection is the enemy of progress Greg Taylor @grtaylor2 Marketing Press
- 40. 2. Go Do. Greg Taylor @grtaylor2 Marketing Press
- 41. ` Greg Taylor @grtaylor2 Marketing Press