Marketing travel content to consumers requires understanding people, not just destinations. Brands should know their audience and provide value by making people feel emotions through personal connections to the content. Social media should be used to showcase user-generated content and foster conversations. Training in niche markets like travel writing can provide opportunities for personalized learning, paid publishing and jobs. Mentor-based programs can create engaging content through student and editor collaboration, giving students productive experience. Effective marketing makes people feel emotionally connected to a brand through understanding the audience and studying what other organizations do well.

1. Travel is People
How to market travel content
to consumers
Katka Lapelosová

5. Recent titles on

6. Turning locals into storytellers

7. Even trip planning can become
“internal”

8. COMO IRRITAR UM HOW TO PISS OFF
PORTUGUÊS A PORTUGUESE

9. Marketing a product feels
impersonal
Marketing to a person helps your customers
feel like you really understand them and their
needs.
When brands realize that readers care
about people and culture, not
'destinations' or 'products', their
campaigns are successful.

10. ● Know your audience
Figure out who they are, what they like, why they like
it, and how they feel about it.
● Provide value
Ensure that each piece of content makes people FEEL
something -- a personal connection, a deep emotion,
an urge to travel.
● Make your social
media “social”
Offer chances to display user-generated content.
Interact and have conversations with your online
audience. They will tell you everything you need to
know.

11. #Travelstoke Map

12. ● Training in a niche market
Help people learn the skills of travel writing,
photography, and film
● Personalized interaction
One-to-one faculty and student attention
● Online forum
Complete assignments
wherever you are, on your
schedule
● Opportunity
Paid publishing, job, and
travel

13. Mentoring-based editorial engine
● Faculty members are also editors and
content producers
● Editors work with students to create
engaging, high-quality, globally-focused
content
● Students get a chance to use their
journalism skills with productive, paid
opportunities

14. Produced
by
MatadorU
students

15. Conclusion
● Make your marketing more personalized
o help people feel connected emotionally to a brand
● Get to know your audience/customers
o produce creative and engaging social campaigns
● Study what other brands and organizations are doing
o MatadorU is a good starting point

16. Katka Lapelosová
Katka@matadornetwork.com
Managing Editor/Director of Social Media
www.MatadorNetwork.com
www.MatadorNetwork.com/br
www.matadornetwork.com/travel-map
www.KatkaTravels.com