Social Media for the Savvy Professional and business owner. How to think about social networks and building your brand online. Presentation for the Indiana Governor's Conference for Women in Indianapolis. #INGC13

1. Social
Media
for the
Savvy
Professional
Aliza Sherman
@alizasherman

2. Amplify
Showcase
Connect

3. Your Online Presence
Website/Blog!
Facebook!
Twitter!
YouTube!
Pinterest!
Instagram!
Tumblr!
Foursquare!
Flickr!
Vine!
LinkedIn!
@alizasherman

4. Fashion Don’ts

5. Social Media Don’ts

7. It’s not about
technology. It’s
about people.
- @alizasherman
#INGC13

8. Put your best
foot forward.
@alizasherman

9. @alizasherman

10. Amplify (not broadcast)

11. Showcase who you are

12. Connect and respond

13. Be the link.

14. The online tools
you use should help
you make better
connections.
- @alizasherman
#INGC13

15. Goals
Targets
Actions
@alizasherman

16. @alizasherman

17. LinkedIn

18. LinkedIn Don’t

19. Fill out your profile
Profile
Pic
Professional
Headline
Custom
URL

20. Enhance your profile
Images
Slides

21. Recommend & endorse
Recommenda:ons
Endorsements

22. Facebook

23. Word of mouth
Targeted outreach
Community builder

24. Facebook Don’t

25. Choose your presence
Personal
Professional

26. Use your presence
Personal
Professional

27. Leverage your page
Cover
image
Custom
Apps

28. Be active
Cover
image
Custom
Apps

29. Twitter

30. Brand builder
Showcase expertise
Conversation starter

31. Twitter Don’t

32. Design your presence
Profile
Image
Header
Bio

33. Design your presence
Background

34. Use the space

35. Define who you are

36. Showcase yourself

37. Profile
Tools

38. Spotlight on You

47. Visual
Resumes

51. Choose your tools.
Remember your goals.
Know your audience.
Build relationships.
Cultivate your network.

52. Amplify your brand.
Showcase your expertise.
Build relationships.

53. It’s not about
the numbers.

54. It’s about real
connections.

56. Aliza Sherman
@alizasherman
AlizaSherman.com
Slides at:
slideshare.net/alizasherman