Engage your Community Facebook presentation

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Engage your Community Facebook presentation

  1. 1. Let your organisation get the most out of <br />www.twitter.com/ideasshop<br />
  2. 2. Why are you here?<br />My aim<br />
  3. 3. Here’s what my notes will cover<br /><ul><li> The link for creating Facebook pages
  4. 4. Links to Facebook apps that I talk about
  5. 5. Favourite online tools to use with Facebook
  6. 6. Favourite sites for learning more
  7. 7. Basic HTML
  8. 8. Contact details for when you get stuck</li></li></ul><li>More than 400 million active users worldwide<br />More than 3 million active Pages on Facebook<br />90 percent of New Zealanders<br /> use social networking sites<br />Image by Search Engine People Blog on Flickr.com<br />
  9. 9. Ask your organisation:<br /><ul><li> What is your aim?
  10. 10. Who will maintain the page?
  11. 11. Who else can help?
  12. 12. What are your key messages?
  13. 13. What are your restrictions?
  14. 14. How will you measure success?</li></ul>And<br />Have a detailed risk strategy.<br />
  15. 15. Pages<br /><ul><li>basic functions
  16. 16. can be customised
  17. 17. doesn’t show the administrator
  18. 18. discussion is easy
  19. 19. you maintain control
  20. 20. status updates circle through your fan’s homepages</li></ul>Community Pages<br /><ul><li>similar to a page
  21. 21. can gain cult status
  22. 22. administration turns over to</li></ul> the group – can’t control it<br /> yourself <br />Groups<br /><ul><li>basic functions
  23. 23. shows the administrator
  24. 24. can’t be customised
  25. 25. discussion isn’t as easy
  26. 26. status updates are authored by individuals
  27. 27. status updates don’t circulate through your homepage </li></li></ul><li>Log into your Facebook profile<br />
  28. 28. www.facebook.com/pages<br />
  29. 29. cover the basics well<br />customise<br />facebook is a chance for conversation<br />
  30. 30. Cover the basics well<br />
  31. 31. <ul><li>Choose a name that people can spell
  32. 32. Choose a profile picture that is clear and </li></ul> looks good square<br /><ul><li> Fill in all the standard fields on the page
  33. 33. Tell people who you are and how to </li></ul> contact you <br /><ul><li> Adjust your settings
  34. 34. Link to your website and blog
  35. 35. Link to your Twitter account
  36. 36. Add photos to show people what you do </li></ul> and who you are<br /><ul><li>Claim your vanity URL</li></li></ul><li>Get some fans!<br />
  37. 37. <ul><li>Invite your friends
  38. 38. Tell everyone in your organisation to join
  39. 39. Add a link to your Facebook page to your website
  40. 40. Write a story about Facebook for your newsletter
  41. 41. Got a reception desk? Create a sign advertising your page
  42. 42. Add a link to Facebook to your email signature
  43. 43. Write an email signature for your workmates
  44. 44. Add a story about your Facebook page to the ComVoices daily media alerts
  45. 45. Run a promotion or competition</li></li></ul><li>facebook is a chance for conversation<br />
  46. 46. <ul><li> Write status updates – they’ll circle through your fan’s</li></ul> homepages and keep reminding them you’re there <br /><ul><li> If someone makes a comment on your wall, answer them
  47. 47. Correct misinformation in a friendly manner
  48. 48. Watch your tone – you never know where it might lead you</li></li></ul><li>
  49. 49.
  50. 50.
  51. 51.
  52. 52. Customise <br />
  53. 53.
  54. 54.
  55. 55. Customising pages needs basic HTML skills <br />Facebook search ‘Static FBML’ to create customised pages<br />‘Static FBML’ will also create feature boxes on your wall<br />Access all applications through ‘edit page’<br />Picasa is the best place to store images that you need to source<br />Google Chrome allows easy access to image URLs<br />Best to create customised pages in Internet Explorer <br />Basic HTML – see handout<br />
  56. 56. Exercise<br />
  57. 57. Add a customised page to your Facebook page<br />I learnt to create this customised page at the Engage your Community conference in Christchurch.<br />
  58. 58. <a div align=centre><b>I learnt to create</b> this customised page at the Engage your Community conference in <i> Christchurch</i><br />
  59. 59. Prove you’re doing well<br />
  60. 60. Summary:<br /><ul><li> Know why you’re on Facebook and what you want to </li></ul> achieve<br /><ul><li>Have a conversation – listen as well as talk
  61. 61. Engage your community – create status updates and new</li></ul> content<br /><ul><li>Know what’s going on -check your page daily
  62. 62. Know how to report stats to your managers and board</li></li></ul><li>Talk to Emma McCleary:<br />emma@ideasshop.co.nz<br />www.twitter.com/ideasshop<br />www.ideasshop.co.nz/blog <br />

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