The document discusses networking in social media. It emphasizes that social media is about sharing with people and building relationships rather than just technology. It provides an overview of various social media sites and tools for networking, including Facebook, Twitter, LinkedIn, blogs and discusses how to find people and listen to conversations on these platforms. It also provides tips for getting started on social media, optimizing profiles, developing goals and content for sharing and the importance of ongoing participation.

1. Networking in Social Media July 9, 2009Sharing with People & Building RelationshipsLakeside Church Workshop©2009 Dana Lookadoo

2. Networking in Social MediaSocial Networking = SHARINGSocial Media isn't technology and tools. It’s sharing with people, building relationships. There are no cookie-cutter approaches or formulas!Social Media best practices build awareness, enlarge your network of friends, increase visibility in search engines!

3. Social NetworkNetworking - Social Media Activities Online Conversations TwitterWho’s Listening

4. Networking in Social MediaSocial Media is an umbrella for networking on sites that enable discussions,sharing & voting.Sharing (Facebook, Twitter)

5. Networking (LinkedIn)

6. Bookmarking (Delicious)

7. Video (YouTube, Vimeo)

8. Images (Flickr)

9. Reviews (Yelp)

10. Forums (Yahoo! Answers)

11. Music (BLIP.fm)

12. Blogging (WordPress, Blogger)

13. News (StumbleUpon, Digg)Social Media ActivitiesBlogging (Blogger, WordPress)Personal Journal, Interests, Hobbies

14. Marketing & Promotion

15. VisibilityForums & Discussion BoardsBirds-of-a-Feather Sharing

16. Meet friends with same interests

17. Answer questions, demonstrate expertise

18. BrandingMicroBlogging (Twitter)Connect with like minds

19. Online sharing, chit chat

20. Commenting via “retweeting” (RT)

21. Promotion

22. News Feeds & Information

23. Provide Feedback

24. Establish your Brand

25. Visibility

26. FriendshipsSocial Media ActivitiesSocial Networks (FaceBook)Friendships, connect with others with same interests

27. Photo Sharing

28. FansSocial Bookmarking (Delicious)Tagging and bookmarking pages online

29. Share with FriendsNews (Digg, StumbleUpon)Find & vote for stories, postsVideo (Vimeo, YouTube)How-to videos

30. Event marketing

31. Communicate directly to audiencePhoto Sharing (Flickr, Picasa)Share memories

32. License images

33. Events, VacationsReviews (Yelp)Vote, write reviewsBrad, Are you training yet for your 2nd try up Half Dome?Observe what your friends have been doing.Ask questions.Comment on friend’s profiles.Add value by sharing information, tips, something you learned or found or a quote that inspires.Social networking revolves around online conversations. It’s… Simple!Nothing new!About sharing!Being social online!Act online like you would offline. Show interest, interact, and become part of your communities. Be a friend and make friends!Online ConversationsWrite on Facebook Wall@BradleyFranklin Are you training yet for your 2nd try up Half Dome?Send tweet via Twitter

34. Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o&NR=1Social Media in Plain Englishhttp://www.youtube.com/watch?v=MpIOClX1jPETwitterscreen shot of Common Craft Video: Twitter in Plain English

35. Twitter“Everything You Need to Know About Twitter You Learned from Grandma”http://myventurepad.com/MVP/68184"The good Lord gave you two ears, but only one mouth.""Have something interesting to say.""If you can't say anything nice, don't say anything at all.""It's better to keep your mouth shut and appear to be an idiot than to open your mouth and prove it.""If don't ask for exactly what you want, you won't get it.""Say 'please' and 'thank you'.""Clean up your place before inviting friends over.""Birds of a feather flock together.“

36. Twitter SharingStart following. Listen & watch others share.Think quality vs. quantity of friends.Don't blast or be "all about me.” Share other people's stuff.Be aware that most of what you "say" online most likely will end up in search results.Don’t be afraid. Be authentic.

37. Friends with whom you connect

38. Friends of Friends in your network

39. People who participate in the same networks

40. Search Engines! Google & Bing are listing (indexing) comments, tweets, blog posts & your social profiles.Who’s Listening?

41. Your Social ProfileGetting StartedYour User NameOptimizing Your ProfileChecklist

42. Getting Started – Where?Join sites that enable sharing & discussions.Top 3 Social Networks with different approaches and levels of sharing:LinkedIn.com

43. Facebook.com

44. Twitter.comDetermine your comfort level for sharing…and your business and personal goals.Career NecessityComfortable for connecting with friends & familyMost addictive for interactive conversations & latest news!

45. Getting Started – User NameGo to each social media website to see if your user name is available.ORGo to KnowEm to check availability of your user name or vanity URL on 120 popular Social Media websites. http://knowem.com/

46. Optimizing Your Profile User NameThink about how you want to be found. Your profile name will show up in search results.Aim for a consistent user name across networks.Decide alternate user name if primary is not available.Use a photo as your avatar, a cropped headshot is best. Create large & small versions, 300 x 300 & 80 x 80. Many sites will automatically scaled down, but it must be square!danalookadoobut I also use…lookadoopixelbellaPhoto - Avatar

47. Optimizing Your Profile Using my Twitter profile to share interests plus company changes.BioYour bio & website URL help friends and followers know something about you. Bio text influences how you get listed in search engines.Create a bio, approx. 160 characters in length. Use keyword-rich descriptions to summarize your strengths, career, interests.Link to your site, blog or your LinkedIn profile. (No “www” displays more.)SEO, Social Media, User Engagement + all things Search support my Cycling habit. YOYOSEO.com launching soon. PixelPosition.com will focus on hosting & domains.Website URLhttp://danalookadoo.com

48. Getting Started - Checklist First Name & Last Name – Most sites require both.

49. User Name – 6-15 characters. Consider alternate User Name?

50. Avatar – Square headshot photo or logo preferred over pict. of pet.

51. Bio – Use words (keywords) for which you want to be found and show up in search results. Put most important phrases at front of bio.

52. Website URL – Link to site/blog. Format: http://websitename.com

53. Website Name – Some sites will ask for name, linked anchor text.

54. Password – 6-10 characters, secure, memorable with at least 2 #s.

55. Birthday,Gender – Many ask for info. Are companies male/female?

56. Address – Some ask for mailing address. Do not display publicly.

57. Twitter Backgrounds - http://www.tweetbacks.com/ & http://twitterbackgroundsgallery.com/

58. Vanity URL – Customize your profile URL on LinkedIn & Facebook.ToolsFinding People on TwitterTwitter ToolsListening to Conversations

59. Finding Peoplehttp://twitter.com/Twitter_TipsFollow people & organizations who share news, tips & resources…and friends, too!Find organizations & people:http://twitter.com/sacbee_newshttp://twitter.com/MyFolsomhttp://twitter.com/YahooNewshttp://www.twellow.com/http://twitter.com/marshillwsthttp://twitter.com/MaxLucadohttp://twitter.com/brandonacoxhttp://twibs.com/

60. Twitter ToolsTwhirlTweetDeckhttp://twhirl.org/http://tweetdeck.com/beta/

61. Tools – URL ShortenersMany Social Networks have character limits for posting updates.Twitter = 140 characters onlyTo share links, use a URL shortener, a tool that rewrites and reduces size of link.TinyURL.com (basic)

62. Cli.gs (analytics & tracking)

63. Su.pr (by StumbleUpon)(Some shorteners “frame” the site. Stay away from ow.ly.)http://tinyurl.com/http://cli.gs/cligs/newhttp://su.pr/

64. Twitter Analyzerhttp://twitteranalyzer.com/

65. Tools – Listen to Conversationshttp://search.twitter.com/http://socialmention.com/Search for latest trends, what people are saying, track #hashtags (common tags used to mark comments).http://www.twazzup.com/

66. Tools – AlertsGet email alerts based off terms, your name, topics of interest. http://www.google.com/alertshttp://tweetbeep.com/

67. Organizational PlanningYour AudiencePublishing & Sharing GoalsTakeaways

68. Your “Audience”Consider your audience, how they communicate & where they hang out.Where are your friends and the people Lakeside Church wants to reach hanging out?

69. Are they socializing on FaceBook? Facebook only?

70. Are they tweeting on Twitter?

71. Will you "broadcast" to the same messages to both?

72. Are they viewing and sharing photos and videos on Flickr, Vimeo?

73. Are they reviewing & voting on Digg, StumbleUpon, Yelp?

74. What are your goals for reaching your audience?Consider how your “friends” share and engage.Will you have tutorials on the website to help the newbies?What are you going to share?As Lakeside Church…Events

75. Small Groups & Classes

76. Serving Opportunities

77. Pathways

78. Readings

79. QuotesWhat links do you publish?Send people directly to content on LakesideChurch.com!Sharing & Publishing GoalsDon’tmakemethink!

80. Your website is the foundation for Lakeside Church’s Social Media participation.Search Engine Optimization (SEO) is key for best impact.Optimize each key page Title, URL, H1, body copy, graphics, navigation, etc.Sharing & Publishing

81. Publish…Quality Content!You need content to continually create awareness. If it's good, people will…Share it!

82. Comment!

83. Tweet about it!

84. Vote on it!

85. Blog about it.

86. Link to it!Sharing & Publishing – Go Viral!Top 6 Ideas for Incredible Viral Contentby Tamar Weinberghttp://www.techipedia.com/2007/6-ideas-for-viral-content/

87. Be flexible & organic!

88. Test the waters and find what's best for you.

89. LISTEN! Watch what others are doing, how they are sharing.

90. Realize Social Networking is not an item on a checklist. You cannot mark it complete!

91. Realize Social Media is not “the answer” but can be a broad channel to communicate faster with a larger reach.

92. Engage with your friends and the community. Don’t just post without retweeting, commenting, asking questions. Participate!

93. You'll learn to cut through the clutter, and sharpen your focus as you network socially.

94. If you don’t have one, get a LinkedIn profile ASAP!Takeaways

95. Networking in Social Media Recap

96. ResourcesGroundswell POST approach to developing a Social Media Strategyhttp://blogs.forrester.com/groundswell/2007/12/the-post-method.html10 Must-Haves for Your Social Media Policyhttp://mashable.com/2009/06/02/social-media-policy-musts/8 ways to use Social Media in Churchhttp://levite.wordpress.com/2008/03/25/8-ways-to-use-social-media-in-church/2009 Technology & Church Planting Conferences Roadmaphttp://www.goodmanson.com/2009-01/08/2009-technology-church-planting-conferences-roadmap/5 Essential Steps to Make Your Site Search & Social Media Friendlyhttp://mashable.com/2009/06/02/social-media-friendly-website/Dana Lookadoo’s LinkedIn Presentation for tips on profile setup:Optimize Your Job Search on LinkedInhttp://www.slideshare.net/danalookadoo/optimize-your-job-search-1601194

97. Dana LookadooAbout the Presenter…Dana LookadooSEO Consultantdana@yoyoseo.comhttp://twitter.com/lookadoohttp://www.linkedin.com/in/lookadoohttp://www.danalookadoo.comLaunching Summer 2009:YO YO SEOhttp://www.YOYOSEO.com You’re not On Your Own in SEOJoin the conversation. It’s Word-of-Mouth SEO!