Blogging webinar

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Blogging webinar

  1. 1. Online Marketing
  2. 2. Agenda
  3. 3. What is a blog? <ul><ul><li>We b log </li></ul></ul><ul><ul><li>It’s a website, with “posts” that are displayed </li></ul></ul><ul><ul><li>chronologically from most recent to oldest. </li></ul></ul><ul><ul><li>Updated more frequently than ‘traditional’ </li></ul></ul><ul><ul><li>websites and rich in keywords so favoured in </li></ul></ul><ul><ul><li>search results </li></ul></ul><ul><ul><li>Readers can leave comments and engage in </li></ul></ul><ul><ul><li>conversation </li></ul></ul><ul><ul><li>Blogs in Plain English: </li></ul></ul><ul><ul><li>http://www.commoncraft.com/blogs </li></ul></ul>
  4. 5. Why blog?
  5. 6. Why blog? <ul><ul><li>Become the recognised expert in your area </li></ul></ul><ul><ul><li>Increase your online profile – be found </li></ul></ul><ul><ul><li>Build your personal brand </li></ul></ul><ul><ul><li>Build credibility </li></ul></ul><ul><ul><li>Free advertising – 24/7 </li></ul></ul><ul><ul><li>Connect with your </li></ul></ul><ul><ul><li>community, not just </li></ul></ul><ul><ul><li>current buyers and sellers </li></ul></ul><ul><ul><li>Get more business! </li></ul></ul>
  6. 7. Search Engine Example
  7. 8. Search Engine Example
  8. 9. NOW is the time to jump in and set yourself apart from the other salespeople in your area…
  9. 10. 3 stages to blogging <ul><ul><li>Listening </li></ul></ul><ul><ul><li>Creating </li></ul></ul><ul><ul><li>Promoting </li></ul></ul>
  10. 11. Google Reader www.google.com/reader
  11. 12. RSS Feeds View RSS in Plain English: http://www.commoncraft.com/rss_plain_english
  12. 13. Google Alerts www.google.com/alerts
  13. 14. Creating content <ul><ul><li>Choose your niche </li></ul></ul><ul><ul><li>Build a content strategy </li></ul></ul><ul><ul><li>Stick to it! </li></ul></ul>
  14. 15. It’s all about community
  15. 16. Drive traffic to your blog
  16. 17. Ideas <ul><ul><li>Lists of 5 </li></ul></ul><ul><ul><li>Profile a local business </li></ul></ul><ul><ul><li>Upcoming events </li></ul></ul><ul><ul><li>Community information </li></ul></ul><ul><ul><li>FAQs </li></ul></ul><ul><ul><li>Tips for buying/selling/moving </li></ul></ul>
  17. 18. FREE blogs on Realestate.co.nz
  18. 19. If you can write an email, you can blog!
  19. 20. Use images to engage your audience
  20. 21. Use images to engage your audience
  21. 22. Display YouTube videos Simply copy the URL into your post and add the letter ‘v’ after ‘http’
  22. 23. Provide links in your blog posts
  23. 24. Provide links in your blog posts
  24. 25. Add links to other relevant sites
  25. 26. 1. Add sites under new ‘Links’
  26. 27. 2. Add links to sidebar
  27. 28. Personalise your blog header with a photo
  28. 29. Managing Comments NOTE: Resist the urge to block negative comments. They give you the chance to turn a negative situation into a positive one and you might be pleasantly surprised to find other people supporting you!
  29. 30. Useful statistics provided
  30. 31. Remember the basics <ul><ul><li>Be honest, genuine and </li></ul></ul><ul><ul><li>personable </li></ul></ul><ul><ul><li>Write regularly </li></ul></ul><ul><ul><li>Use images as much as </li></ul></ul><ul><ul><li>possible </li></ul></ul><ul><ul><li>Link to others and encourage </li></ul></ul><ul><ul><li>them to link to you </li></ul></ul>
  31. 32. Some helpful sites: <ul><ul><li>http://realestatetomato.com/blog/ </li></ul></ul><ul><ul><li>http://www.tomatouniversity.com/ </li></ul></ul><ul><ul><li>http://next.inman.com/ </li></ul></ul>

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