How to build your personal brand on LinkedIn

1. Why You Must Communicate Your
Personal Brand on LinkedIn
© Paul Copcutt Unlimited 2015-2016

3. • First digital
impression
• Where
people check
you out
• Expand your
network
© Paul Copcutt Unlimited 2015-2016

4. • Why WE DON’T
personally brand on
LinkedIn
• Why we MUST
personally brand on
LinkedIn
• 3 Must Do’s,
• 3 Mistakes To Avoid
• 3 Secret Hacks
• Details on how to get a
FREE copy of the “5
Steps to Boosting Your
Presence on LinkedIn”
© Paul Copcutt Unlimited 2015-2016

5. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”
Paul Copcutt © Paul Copcutt Unlimited 2015-2016

6. • 46% of professionals do not feel confident
talking about their achievements
Why WE DON’T personally brand
on LinkedIn?

7. • 40% say difficult to describe what they do for a
living
Why WE DON’T personally brand
on LinkedIn?

8. • 53% feel like its bragging
Why WE DON’T personally brand
on LinkedIn?

9. • 52% rather talk about a colleagues
achievements than their own
Why WE DON’T personally brand
on LinkedIn?

10. • 76% agree difficult to overcome a bad first
impression
Why WE DON’T personally brand
on LinkedIn?

11. Why personally brand on LinkedIn?
It is not a case of feeling like you are bragging, it
is about being authentic and then boils down to
how interesting you are.
Personally brand your profile – then its about…
Creating,
Curating,
Connecting

12. Why personally brand on LinkedIn?
• Profiles that are 100% complete get 46% more
views than those that are not.

13. Why personally brand on LinkedIn?
• Having a profile photo increases profiles views
by up to 21x

14. Why personally brand on LinkedIn?
• Listing your skills increases views by up to 13x
and listing your top 5 relevant skills will
increase your chances of being messaged by
up to 31x

15. Why personally brand on LinkedIn?
• It takes 20 posts a month to reach 60% of your
LinkedIn audience

16. Why personally brand on LinkedIn?
• 65% of professionals agree an online
impression is as important as a face to face
one

17. Why personally brand on LinkedIn?
• 87% of recruiters want to see your personality
reflected in your profile

18. © Paul Copcutt Unlimited 2015-2016
It’s about your ‘interest’ factor and
how credible you are with that visibility

19. © Paul Copcutt Unlimited 2015-2016

20. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly
© Paul Copcutt Unlimited 2015-2016

22. © Paul Copcutt Unlimited 2015-2016

23. © Paul Copcutt Unlimited 2015-2016

24. © Paul Copcutt Unlimited 2015-2016

25. © Paul Copcutt Unlimited 2015-2016

26. © Paul Copcutt Unlimited 2015-2016

27. 3 MUST Do’s
• Headshot
• All Star
• Headline
© Paul Copcutt Unlimited 2015-2016

28. © Paul Copcutt Unlimited 2015-2016
Be sure your headshot
represents you and
your personal brand

29. © Paul Copcutt Unlimited 2015-2016
Get your profile to All Star status as a minimum

30. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker
© Paul Copcutt Unlimited 2015-2016
Be more than just your job title

31. 3 MISTAKES to avoid
• Invitations
• Turn Off’s
• Dr. No No
© Paul Copcutt Unlimited 2015-2016

32. © Paul Copcutt Unlimited 2015-2016
Get personal with your invitations –
don’t use generics

33. © Paul Copcutt Unlimited 2015-2016
Turn off notifications when
you are changing your profile

34. © Paul Copcutt Unlimited 2015-2016
Watch out for the fakes and spammers
7 Ways to Spot a Fake Profile – article on LinkedIn - http://bit.ly/falseprofiles

35. 3 Secrets
• SSI
• Header iamge
• Be disorganized
© Paul Copcutt Unlimited 2015-2016

36. © Paul Copcutt Unlimited 2015-2016
Check out your LinkedIn SSI Score

37. © Paul Copcutt Unlimited 2015-2016
Personally brand your header image

38. © Paul Copcutt Unlimited 2015-2016
Put your top 10 skills in the order
you want to be known for

39. @paulcopcutt
paul@paulcopcutt.com
Subscribe to FREE weekly LinkedIn tips newsletter
& get “5 Steps to Boost Your Brand on LinkedIn”
www.paulcopcutt.com/Phoenix2016
http://ca.linkedin.com/in/paulcopcutt
© Paul Copcutt Unlimited 2015-2016
Images courtesy of Pixabay.com,
LinkedIn, Paul Copcutt