Social Media 101

1. Social Media 101
Kelly Giles, personal branding strategist
kelly.a.giles@gmail.com

2. SOCIAL MEDIA

4. ROADMAP
• What is it?
• What does it mean
– For you
– For your agency
– For your clients

5. What is it?

6. One word.

7. CONVERSATION.

8. One-way communication.

9. Everyone has a voice.

10. Do you need a
voice everywhere?

11. NO!

12. The Big Three

13. In Plain English

14. In Plain English

15. In Plain English

16. Now let’s put these
tools to work.

17. For you:
connect + learn

18. Connect with clients
and employers.
Be a matchmaker.

19. read blogs
personalbrandingblog.com
keppiecareers.com
askamanager.com
jobmob.co.il
careerrocketeer.com

20. follow smarties
twitter.com/blogging4jobs
twitter.com/askamanager
twitter.com/danschawbel
twitter.com/keppie_careers
twitter.com/heatherhuhman

21. For your agency:
inform + educate clients

22. Create a group where
your employers and
clients can connect.

23. write a blog
- Share tips
- Tell client success stories
- Share great resume samples
- Post how-to documents online

24. tweet
-Links to your blog articles
-Reminders about events
-Job opportunities
-Helpful articles
-Content on your website

25. For your clients:
research and stand out

26. Visualize and expand
their networks. Plus,
research employers.

27. read (or write?)
-Read career blogs
-Read employers’ blogs
-Read industry blogs
-Read your agency’s blog
-Write their own

28. follow + tweet
-Follow your agency
-Follow career experts
Social Media 101
Social Media 101
-Follow industry experts
-Follow employers
-Tweet relevant, professional
links

29. Can I help?
Kelly Giles
kelly.a.giles@gmail.com
twitter.com/kellygiles
linkedin.com/in/kellygiles