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Managing Your Social Media Footprint for Low Stress and High Impact

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My social media marketing presentation at Overland Expo. All about planning your approach and messaging in social networks and learning how to manage the constant demand for connectivity and content.

Published in: Social Media, Marketing
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Managing Your Social Media Footprint for Low Stress and High Impact

  1. 1. TM Managing Your Social Media Footprint ! for Low Stress and High Impact! Aliza Sherman!@alizasherman!
  2. 2. TM 2 Is your content running wild?
  3. 3. TM 3 •  Who you are. •  Where you want to go. •  Who you want to reach. •  What you want from them. •  What you’ll provide them. •  When you can do this. •  How you can do this. Tame your content: Focus
  4. 4. TM 4 •  Set goals. What? •  Know your audience. Who? •  Identify actions. Do what? •  Have a plan. Where? How? •  Establish a rhythm. When? Be strategic
  5. 5. TM 5 •  Optimal frequency •  Your schedule •  Their schedules •  Accessibility Establish a rhythm.
  6. 6. TM What should you do? 1.  Tell stories. 2.  Attract attention. 3.  Be visual. 4.  Strike an emotional chord. 5.  Build your community. 6.  Engage in communities. 7.  Get reactions and actions.
  7. 7. TM Drive traffic. 1.  Frequent messages. 2.  Branded messages. 3.  Links to destinations. 4.  Compelling reasons to click. 5.  Calls to action.
  8. 8. TM 8 Impact Targeted Amplification Advertising Distribution Pick the right channels.
  9. 9. TM 9 Vine – 6 sec Instagram – 15 sec Meerkat & Periscope – Live streaming Use video
  10. 10. TM 10 Location-based channels Swarm – checkin Trover – share Foodspotting - food & drink
  11. 11. TM 11 •  Publish regularly •  Auto-post to distribute •  Schedule •  In the Moment Establish a content flow.
  12. 12. TM 12 •  Hootsuite •  Buffer •  Facebook Scheduler •  IFTTT •  Dlvr.it •  CoSchedule Schedule thoughtfully.
  13. 13. TM 13 Buffer
  14. 14. TM 14 Buffer
  15. 15. TM 15 Buffer
  16. 16. TM 16 Buffer
  17. 17. TM 17 Hootsuite
  18. 18. TM 18 Hootsuite
  19. 19. TM 19 If This Than That (IFTTT)
  20. 20. TM 20 If This Than That (IFTTT)
  21. 21. TM 21 If This Than That (IFTTT)
  22. 22. TM 22 Establish a content flow. Blog Buffer #travel Page Profile
  23. 23. TM Remember: 1.  Tell stories. 2.  Be visual 3.  Leverage assets. 4.  Use tools. 5.  Take breaks.
  24. 24. TM 24 Questions?
  25. 25. TM 25 Aliza Sherman alizasherman.com @alizasherman aliza@mediaegg.com SlideShare.net/alizasherman
  26. 26. TM 26 Social Media Calendar Grid
  27. 27. TM 27 •  Brand builders •  Relevant topics •  Crowd pleasers •  Time-specific events •  Momentum builders •  Calls to action Create content anchors.
  28. 28. TM 28 •  Monday Motivation •  Tuesday #TravelTuesday •  Wednesday Wanderings •  Thursday #Throwback •  Friday Friendship •  Saturday Selling •  Sunday Inspiration Sample content anchors
  29. 29. TM 29 •  Your news •  Current events •  Travel news •  Holidays •  Trending topics •  Ad campaigns •  Promotions •  Hashtag chats Identify key events.
  30. 30. TM 30 •  Columns •  Rows •  Tabs •  Access •  Collaboration •  Resources Elements of the Grid
  31. 31. TM 31
  32. 32. TM 32 Grid: Dates & Times •  Monthly. •  Weekly. •  Daily. •  Multiple times a day.
  33. 33. TM 33 •  Stockpile your assets. •  Set up reminders. •  Archive assets online. •  Link to archives. •  Make templates. •  Create short links. •  Make notes. Manage your assets.
  34. 34. TM 34 •  Weekly or monthly tabs •  Content dumps o  Repeatables o  Quotes o  Links o  Resources •  Measurement tab •  Template tab Add Layers to the Grid.
  35. 35. TM 35
  36. 36. TM Let people subscribe to your email list from: o  Website o  Facebook Page o  Links on Twitter o  Links on LinkedIn o  Other social networks Marketing: Email
  37. 37. TM 37 Boost Your Content
  38. 38. TM 38 Advertise Your Stuff
  39. 39. TM 39 •  Targeted, not scattershot. •  Repeatable, not repetitive. •  In the moment, not spammy. •  Visual, not text-heavy. •  Strategic, not haphazard. •  Flexible, not rigid. Go with the flow.
  40. 40. TM Remember: 1.  Tell stories. 2.  Be visual 3.  Leverage assets. 4.  Use tools. 5.  Take breaks.
  41. 41. TM 41 Questions?
  42. 42. TM 42 Aliza Sherman alizasherman.com @alizasherman aliza@mediaegg.com

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