Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Top 10 Tips for Driving Authentic Engagement with your Influencers via Social Media

1,538 views

Published on

To engage your online community, you want to attract people to you using social media tools, get them to react (like something), to interact (comment), but better yet, to act (share, submit, contact, buy).

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Top 10 Tips for Driving Authentic Engagement with your Influencers via Social Media

  1. 1. Top 10 Tips for Driving Authentic Engagement with your Influencers via Social Media
  2. 2. Authentic Real Genuine Trust Honest Truthful Person-to- Person Trustworthy Sincere ?
  3. 3. Engagement: Attract React Interact Act
  4. 4. 1. Pay Attention
  5. 5. Monitor Review Assess Respond
  6. 6. 2. Be Relevant
  7. 7. Fans: 350K
  8. 8. Reach: 185.7K 3,648 Likes 76 Comments 3,214 Shares
  9. 9. Reach: 189.6K 3,942 Likes 242 Comments 2,982 Shares
  10. 10. Reach: 195.8K 4,438 Likes 86 Comments 2,430 Shares
  11. 11. 3. Be Present
  12. 12. Real-Time Conversation vs. Automation
  13. 13. 4. Be Human
  14. 14. Human Marketing: “It is human nature to want to BELONG to something.”
  15. 15. Overwhelm = #Unplug
  16. 16. 5. Serve Your Superfans
  17. 17. 6. Foster Intimacy
  18. 18. 7. Tell Your Stories !
  19. 19. Visual Storytelling
  20. 20. Visual Storytelling
  21. 21. Visual Storytelling
  22. 22. 8. Gather Your Tribe
  23. 23. Narrow vs. Broad
  24. 24. 9. Drive Actions
  25. 25. Trackable Measurable Achievable
  26. 26. 10. Go 360 Degrees
  27. 27. Immersive Experiential Ubiquitous
  28. 28. It isn’t about the social media. It is about human beings wanting to connect, to be connected, to belong. @alizasherman
  29. 29. Convert friends, fans and followers into evangelists for your brand.

×