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#RealLif
e
2002
13
LIFE
SPORTS
MUSIC
FIT IN
FIND
YOUR
VOICE
FIND
YOUR
VOICE
http://myspace.com/alexxx3
FIND
YOUR
VOICE
THE
W
ALLFLOW
ER
Wallflower Characteristics
•Quiet
•Shy
•Doubtful
•Afraid of Small Talk
THE DRUNK
Drunk Characteristics
•Loud
•Aggressive
•Too Confident
•Doesn’t Make Sense
DESPERATE FOR THIS
Desperate Characteristics
•Creepy
•Self-Deprecating
•Shares Too Much
•Generally
Uncomfortable
WAIT A
SECOND…
Over 40 Million People
Use Some Form of
Online Dating
DATERS
GONNA
DATE
WHAT DOES THIS
EVEN HAVE TO
DO WITH
OUTREACH?
Outreach Characteristics
• Conversational
• Respectful
• Direct
• Polite
• Confident – A Little
Bit Cocky
Fake It ‘Til
You Make It
43% of singles
have Googled
someone on the
internet before a
first date.
100% of marketers
have Googled someone
on the internet before
responding to a
reporter outreach
request.
Find a second form of
communication.
Outreach Characteristics
•Conversational
– Start your outreach with a brief
introduction. Who you are, who
your client is,...
Adam Khan, U.S. News & World Report
“Introduce yourself to me first.
Don’t just send me a press release
and expect me to r...
Outreach Characteristics
•Confident – A Little
Bit Cocky
– If your client has been featured in
something awesome, let the ...
Results
Find Your Own Reporters
At the very least…
Outreach For Link Building
Outreach Characteristics
•Respectful
– Whoever you’re reaching out to, let it
be known that you value their time.
• If you...
Outreach Characteristics
•Direct
– Don’t beat around the bush. If you’re
asking for a link, ask for it. Show some
confiden...
Outreach Characteristics
•Polite
– Show common courtesy when you’re
ending your emails.
• Show some emotion, as well.
– “T...
Link Outreach Example
If your client doesn’t
regularly get mentioned,
you HAVE to create
content that people will
want to feature.
What Does This Mean?
• Guest Blogging
–Take advantage of your expert
sources.
• Example: INTEGRIS surgeons
talking about O...
What Does This Mean?
• Landing Pages
– DO KEYWORD RESEARCH!!! If you find
something that gets search traffic that is
also ...
Created Content Outreach Example
FIND
YOUR
VOICE
Questions?
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
Outreach & Modern Dating in the 21st Century
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Outreach & Modern Dating in the 21st Century

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Our generation has been built to hide behind computer screens. We are more comfortable interacting online than we are face-to-face. That's why online dating is such a hit (40 million people), and why we can take the same lessons we learn from interacting via online dating and finding our voice and apply them to outreach.

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Outreach & Modern Dating in the 21st Century

  1. 1. #RealLif e
  2. 2. 2002
  3. 3. 13
  4. 4. LIFE
  5. 5. SPORTS
  6. 6. MUSIC
  7. 7. FIT IN
  8. 8. FIND YOUR VOICE
  9. 9. FIND YOUR VOICE
  10. 10. http://myspace.com/alexxx3
  11. 11. FIND YOUR VOICE
  12. 12. THE W ALLFLOW ER
  13. 13. Wallflower Characteristics •Quiet •Shy •Doubtful •Afraid of Small Talk
  14. 14. THE DRUNK
  15. 15. Drunk Characteristics •Loud •Aggressive •Too Confident •Doesn’t Make Sense
  16. 16. DESPERATE FOR THIS
  17. 17. Desperate Characteristics •Creepy •Self-Deprecating •Shares Too Much •Generally Uncomfortable
  18. 18. WAIT A SECOND…
  19. 19. Over 40 Million People Use Some Form of Online Dating
  20. 20. DATERS GONNA DATE
  21. 21. WHAT DOES THIS EVEN HAVE TO DO WITH OUTREACH?
  22. 22. Outreach Characteristics • Conversational • Respectful • Direct • Polite • Confident – A Little Bit Cocky
  23. 23. Fake It ‘Til You Make It
  24. 24. 43% of singles have Googled someone on the internet before a first date.
  25. 25. 100% of marketers have Googled someone on the internet before responding to a reporter outreach request.
  26. 26. Find a second form of communication.
  27. 27. Outreach Characteristics •Conversational – Start your outreach with a brief introduction. Who you are, who your client is, etc.
  28. 28. Adam Khan, U.S. News & World Report “Introduce yourself to me first. Don’t just send me a press release and expect me to respond to you right away. A quick paragraph about who you are makes me much more likely to read it.”
  29. 29. Outreach Characteristics •Confident – A Little Bit Cocky – If your client has been featured in something awesome, let the writer know. Your confidence in your client will get the writer’s attention.
  30. 30. Results
  31. 31. Find Your Own Reporters
  32. 32. At the very least…
  33. 33. Outreach For Link Building
  34. 34. Outreach Characteristics •Respectful – Whoever you’re reaching out to, let it be known that you value their time. • If you’re unsure if you’re reaching out to the right person, just ask. • If you’re inquiring about a link in a news article, let them know you’ve read it. Build trust.
  35. 35. Outreach Characteristics •Direct – Don’t beat around the bush. If you’re asking for a link, ask for it. Show some confidence.
  36. 36. Outreach Characteristics •Polite – Show common courtesy when you’re ending your emails. • Show some emotion, as well. – “Thanks,” is lazy. –“Thank you,” or “Thank you!” is the way to go. Address them personally.
  37. 37. Link Outreach Example
  38. 38. If your client doesn’t regularly get mentioned, you HAVE to create content that people will want to feature.
  39. 39. What Does This Mean? • Guest Blogging –Take advantage of your expert sources. • Example: INTEGRIS surgeons talking about Oklahoma City Thunder related injuries. – Blog: Thunder Obsessed – Mentioned & Linked
  40. 40. What Does This Mean? • Landing Pages – DO KEYWORD RESEARCH!!! If you find something that gets search traffic that is also relevant to your client, write the copy and put it on the website. – After you have the landing page up, start link building. • Example: INTEGRIS Wayman Tisdale Award, Jim Thorpe Award – Links from: CBS Sports (new link every week for four months), NBC Sports, NBA.com, Duke Report, USBWA
  41. 41. Created Content Outreach Example
  42. 42. FIND YOUR VOICE
  43. 43. Questions?

Our generation has been built to hide behind computer screens. We are more comfortable interacting online than we are face-to-face. That's why online dating is such a hit (40 million people), and why we can take the same lessons we learn from interacting via online dating and finding our voice and apply them to outreach.

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