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Content Marketing That Doesn't Kill Your Community

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The Anti-Formula way to market in social media using content. Content marketing may be all the rage, but there are smarter, longer-lasting ways of attracting, engaging and activating your customers.

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Content Marketing That Doesn't Kill Your Community

  1. 1. @alizasherman! Content Marketing That Won’t 
 Kill Your Community!
  2. 2. @alizasherman! 3 C’s! Connection! Community! Convenience!
  3. 3. @alizasherman! Online Community!
  4. 4. @alizasherman! Brand born in social media.! Wine Sisterhood!
  5. 5. @alizasherman! Back seat sales! Sisterhood of Wines!
  6. 6. @alizasherman! Her community!
  7. 7. @alizasherman! ! ! Know Your Audience!
  8. 8. @alizasherman! Women who love wine!
  9. 9. @alizasherman! Survey!
  10. 10. @alizasherman! Crowdsource!
  11. 11. @alizasherman! Get Opinions!
  12. 12. @alizasherman! Target!
  13. 13. @alizasherman! Targeted! Reach: 185.7K 3,648 Likes 76 Comments 3,214 Shares  
  14. 14. @alizasherman! Targeted! Reach: 189.6K 3,942 Likes 242 Comments 2,982 Shares
  15. 15. @alizasherman! Targeted! Reach: 195.8K 4,438 Likes 86 Comments 2,430 Shares
  16. 16. @alizasherman! ! ! Serve Your Audience!
  17. 17. @alizasherman! Relevant!
  18. 18. @alizasherman! Timely!
  19. 19. @alizasherman! Seasonal!
  20. 20. @alizasherman! Event-oriented!
  21. 21. @alizasherman! ! ! Provide Context!
  22. 22. @alizasherman! Contextual!
  23. 23. @alizasherman! Contextual!
  24. 24. @alizasherman! Contextual!
  25. 25. @alizasherman! ! ! Create Convenience!
  26. 26. @alizasherman! Convenience!
  27. 27. @alizasherman! Convenience!
  28. 28. @alizasherman! Human Marketing! ! Connect! Belong! !
  29. 29. @alizasherman! Community!
  30. 30. @alizasherman! Belonging!
  31. 31. @alizasherman! Relationships!
  32. 32. @alizasherman! Hybrid Marketing! Multiple touchpoints:! Bring the online experience offline.!
  33. 33. @alizasherman! 360 Degree Marketing! Online  Presence   Online  Campaigns   Offline  Campaigns   Mobile  Campaigns   Brand  recogni6on   Brand  connec6on   Brand  loyalty   Brand  evangelism  
  34. 34. @alizasherman! It is all content.! Social Media   Website   Email   Events   Mobile  Contests  
  35. 35. @alizasherman! ! Immersive! Experiential! Ubiquitous! !
  36. 36. @alizasherman! Wine Sisterhood Lounge! Experiential Marketing!
  37. 37. @alizasherman! Gather the Community!
  38. 38. @alizasherman! Superfan Marketing!
  39. 39. @alizasherman! Attention! Participation! Interaction! Ownership! Loyalty! Superfan!
  40. 40. @alizasherman! Elevate your followers! Superfan Marketing!
  41. 41. @alizasherman! Superfan! ! Intimate! Personal! Meaningful!
  42. 42. @alizasherman! Measurable!
  43. 43. @alizasherman! •  Relevant, targeted.! •  Community focused.! •  Conversation oriented.! •  Consumer powered.! •  Intimate, personal.! •  Trackable, measurable.! Content Anti-Formula!
  44. 44. @alizasherman! Aliza Sherman! aliza@sparkthecreative.com"

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