Career Trends, Personal Branding, and Social MediaBRAND YOURSELF!
SOCIAL NETWORKS ARE HAVING A HUGE IMPACT ON OUR PERSONAL AND PROFESSIONAL LIVES! THEY ARE RESHAPING OUR IDENTITY
3 key stages to build a personal brand What’s my professional objective? Make your personal SWOT Analysis Make yourself visible, through …
First step:Google yourself, you will be surprised! Eliana El Hage
It´s the first place where HR people look to find more information about you Check if your name appear in the top search results Top results are usually your social media channels (your facebook, linkedIn, Twitter, etc…) So the more you are active on social networks, the higher your ranking on GoogleAnd know that you will be Googled!
Today 80% of companies use social media to recruit 95% of these use Linked inHave a professional profile, even of you´re not looking for a job!
Make yourself standout on LINKEDIN Don´t be afraid of sharing content and posting you work through various channels: your website/blog, Slideshare, etc. Follow companies you are interested in Delete irrelevant information It´s not only a CV, define your goals, write a summary Use a professional picture Ask for recommendations
Facebook Be careful of what you post of Facebook! Filter what you post if you are using your facebook for professional purposes If you are using it for personal purposes keep your network small Fill up your profile page, it can serve as keyword search for recruitersFacebook fan pages can be a substitute for a blog, the page can help you build SEO
Twitter Choose carefully your twitter namePromote your Facebook fanpage /blog Share your professional opinion Engage in conversations! Use @ and #
More and more people are creating theirwebsite, it serves a hub for all their networks!
• Keep it professional• Search for your name• Use a clear picture, and the same one for your various professional networks• Use the same username for all your professional networks• Engage in conversations
The job hunt doesn´t start on graduationIf an opportunity came up today, are you ready for it? Continuously network with other people Keep your resume and photo portfolio updated Let employers find you. Always post content on all your social media channels Companies want social media savvy employees
Eliana el HageEliana.firstname.lastname@example.orgTwitter: @elyanitaTHANK YOU