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Social Media Marketing June 6th 2008 Search Engine Marketing Forum Joris Roebben www.QueroMedia.com
1. Introduction The internet: Is changing  Is growing up Users: Want to participate Want to share opinion, content, views, ... Companies: Should be aware Should use the possibilities
1. Introduction
1. Introduction SMM = Social Media Marketing SMO = Social Media Optimization Buzz:  Web 2.0 “ Don’t miss this train” Focus presentation: different possibilities
2. Why Social Media Marketing?
2. That’s why! “ Web 2.0 is a state of mind”
3. What is Social Media Optimization?
4. Possibilities SMM Interaction with (future) customers Increased online visibility “ Meeting” people Improve services Active feedback Online reputation   management Change negativity into positivity ONLINE PRESENCE !!!
5. Difficulties SMM Effort/engagement/time Open mind Not easy Different approach Infinite number of possibilities Be prepared for criticism Bad: comment / good: spread the word
6. Examples
6. Examples Corporate Blogging The power of RSS-feeds Microsites Online games Guerilla marketing Professional networking sites Fun networking sites Google Maps Video/photo sharing sites A universal campaign
6.1 Corporate Blogging Set up a corporate blog Fill it with relevant content Free services Own hosting
6.1 Corporate Blogging
6.2 RSS feeds “ RSS is a family of Web feed formats used to publish frequently updated content” Push content Users can subscribe to your content News, press releases, blogs, new products, special offers, jobs, ...
6.2 RSS feeds
6.3 Microsites Setup a microsite to support a specific campaign or te reach a specific demographic target Offer the possibility to share experiences, pictures, ideas, ...
6.3 Microsites
6.4 Online Games Launch an original or controversial online game to support a specific campaign Keep high scores Reward with prizes or discount Goal: Promotion product/service/brand Build database Branding
6.4 Online Games
6.5 Guerilla marketing Pay influential bloggers to write positive reviews Send product samples to bloggers Pay well-respected community members to influence online discussions Comment on existing blogs Do something controversial/original Danger!!!
6.6 Professional networking sites Build a professional network Link building Show expertise (Q&A) Promote your services Share your values Start and maintain relations with (future) customers Create groups
6.6 Professional networking sites
6.7 Fun networking sites Networking with friends Get to know new people that share same interests Link building Create groups Events Targetting Share blogposts/links/sites Launch your own applications
6.7 Fun networking sites
6.8 Google Maps Put yourself on the map Promote location, website, products and services, reviews, images, ... Customers can comment Universal search: maps in Search Engine Result Pages Also: Microsoft Virtual Earth/Live Search Maps
6.8 Google Maps
6.9 Video/photo sharing websites Share your videos, photos, logos, commercials, ... Serious, funny or controversial Doesn’t even has to look professional Easy for others to use and plug your content Save bandwidth Video: YouTube, Facebook, MySpace, GarageTV (Telenet) Photo: Flickr, Facebook, ...
6.9 Video/photo sharing websites
6.10 Universal campaign: Nokia N95
7. Tag Cloud Mash-ups  Discover  Usability  Participation  Simplicity  Standards  API Interactive  Blogs  Feeds  Interact  Users Remix  Discover   Exchange  Remix  User Generated Content  Widgets Meet  Social Web  Friends Adaptation   Share   Web 2.0 Vlogs  XML Findability  Wiki  Mobile  Podcasts Long Tail OpenID Ajax  Connect  Breakdown Viral  Standards  Personal Experience  The Web is ours  Awareness  Segmentation  Engage Communication
7. Conclusion Create your own corporate website, but don’t forget to market the other channels Social Media Marketing can generate a great ROI Social Media Optimization improves your visibility and linkability Social Media is an engagement Measure your results and learn from them
8. Q&A [email_address] www.queromedia.com